2. CULTURE
• Culture can be defined in numerous ways. In the words of
anthropologist E.B. Taylor, it is “that complex whole which
includes knowledge , belief, art, morals, law, custom and any other
capabilities and habits acquired by man as a member of society.
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3. ORGANIZATION CULTURE
• Organization culture is a system of shared assumptions, values, and beliefs which
governs how people behave in organizations. These shared values have a strong
influence on the people in the organization and dictate how they dress, act, and
perform their job.
• According to NEEDLE (2004),
Organizational culture represents the collective values, beliefs and principles of
organizational members and is a product of such factors as history, product, market,
technology, strategy, type of employees, management style, and national culture.
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4. Organizational culture at NOKIA
• Nokia’s culture ascribes to the nokia employee proposition which the firm describes as “a
concrete employment offering for each employee from the very first NOKIA day onwards.”
• Elements of this proposition
The nokia way and values: structure of the company provides speed and flexibility in
decision making. Importance is given to customer satisfaction., achievement orientation ,
fostering change and employee participation.
Performance-based rewards: provides annual based salary, incentives, bonuses, possible
participation in equity plan, and other local benefits. It offers rewards to employees on the
basis of both individual and team achievements.
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5. PROFESSIONAL AND PERSONAL GROWTH: believes in developing the
people in terms of skills. Employees are encouraged to improve their
competencies through job rotation. The co. followed INVESTING-IN-PEOPLE(
IIP) performance management system.
WORK-LIFE BALANCE: co. maintain work-life balance. NOKIA made
efforts to improve this , tele-working, mobile working, flexible working hours ,
study leave, health-care services etc.
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6. Elements of culture
There are seven elements of culture :-
Social Organization
Customs and Traditions
Religion
Language
Arts and Literature
Forms of Government
Economic systems
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10. TRUST
• Referred to maintaining the
confidentiality and mutual
understanding
• Reflect in a sense of
assurance of help when need
arise
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11. AUTHENTICITY
• Congruence between what
one feels, says and does
• It reduces dissonances
between members of the
organizations
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