Motivation is important for optimal employee and organizational performance. It is influenced by internal and external factors and is goal-oriented. Theories by Maslow, Herzberg, and McGregor provide frameworks for understanding human motivation. Maslow's hierarchy of needs proposes physiological, safety, belongingness, esteem, and self-actualization needs. Herzberg's two-factor theory distinguishes between hygiene and motivational factors. McGregor's Theory X and Theory Y make assumptions about employee work preferences and responsibility. Financial and non-financial methods can be used to motivate employees.