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Smarter Commerce, Salg og Marketing, Thomas Steglich-Andersen
The document discusses smarter commerce and running a business more efficiently. It outlines key areas like marketing, procurement, order management, supply chain, fulfillment, and service. It also shows how customers can research, order, change, track and return products across different channels like stores, websites, calls, and mobile. The goal is running the business smarter through better brand relationships, procurement, order management, supply chain visibility, production planning, inventory analytics, and operational efficiency.
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- 3. Running the Business.. Brand Relationship Marketing Sell •Pricing, Add •Campaigns •Order, Payment, Multi Channel •Customer Interaction Procurement Service •Contract management •Spend Mgmt. •Returns, change. •Installation scheduling Order Management Supply Chain Visibility and optimisation Supply Fulfillment •Partner Integration •EDI, File Transfer •Transport planning Planning/ Analytics •production Inventory/ Analytics Production •Warehouse Mgmt Operational Efficiency
- 4. Cross channel inresearching and buying Store Research Product Create Order Call Center Research Product Create Order Change Order Web Research Product Create Order Mobile Research Product Create Order Schedule Delivery Change Order Check Status Cancel Order Pickup Initiate/Track Return Schedule Delivery or Pickup Check Status Cancel Order Schedule Store Pickup Initiate/Track Return Change Order Schedule Delivery or Pickup Check Status Cancel Order Schedule Store Pickup Initiate/Track Return Change Order Schedule Delivery or Pickup Check Status Cancel Order Schedule Store Pickup Initiate/Track Return BtB, BtC,BtBtC,Social,CtC ©
- 5. Running the Business.. Smarter ! Brand Relationship Procurement Marketing •Pricing, Add •Contract management •Campaigns •Spend Mgmt. Sell •Order, Payment, Multi Channel •Customer Interaction, configuration Service •Returns, change. •Installation scheduling Order Management Sourcing Supply Chain Visibility and optimisation •Partner Integration •EDI, File Transfer Planning / Analytics Production •production Inventory/ Analytics •Warehouse Mgmt Operational Efficiency Fulfillment •Transport planning
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