SlideShare a Scribd company logo
It's time to create a digital
workplace that empowers people!
OSCAR BERG, UNICORN TITANS
IntraTeam Event Stockholm 2018
@oscarberg
”A great guide for how your organization can
plan and design the digital workplace for the
future of work.”
Jacob Morgan
Best-Selling Author, Speaker, & Futurist
”A book that will make you rethink all you
think you know about collaboration.”
Martin White
Intranet Focus Ltd
The future used to be
so much better
1931
Flawless
broadband
connectivity
everywhere
Autonomous
flying car
Mobiles with
super-large screens
you can actually hold
in one hand
Drinks on
demand
Smart
personal
assistant
Cool buttons
to control everything
Cool integrated
dashboard
Remote
meetings that
actually work
1945
So how did the future turn out?
PRETTY GOOD IN MANY WAYS
BUT AT WORK 1995 IS ON REPEAT PLAY
c
OUR DIGITAL EXPERIENCES SHAPE NEW BEHAVIORS
EXPECTATIONS
ABILITY
CONSUMER ORGANIZATION
...RAISING OUR EXPECTATIONS ON ORGANIZATIONS
1995
EXPECTATIONS
ABILITY
CONSUMER ORGANIZATION
...CREATING A DISRUPTION GAP
OPPORTUNITY
FOR NEW
ACTORS
1995
THE TWO THINGS WE KNOW FOR CERTAIN
ABOUT THE FUTURE
1 2
The pace of change
will increase
Complexity will
increase
In many professions people use up to 30 IT systems
- and even more are being rolled out
of employees have physically attacked
their computer or accessories
would rather clear the toilet than
clean their email inbox
WHY BOTHER ABOUT
EMPLOYEE ENGAGEMENT?
18% 40%HIGHER EMPLOYEE
PRODUCTIVITY
LOWER EMPLOYEE
TURNOVER
TOP QUARTILE COMPANIES FOR ENGAGEMENT VS
THE BOTTOM QUARTILE
1
2
3
Save money
Shorten TTM
Control
Improve the
employee
experience...not!
ROOT CAUSE #1:
LACK OF PEOPLE-FOCUS
Management
Business
units
IT
Customer
service
Finance
HR
ROOT CAUSE #2:
LACK OF OVERVIEW & COLLABORATION
So, how to tackle it?
"The rapidly changing environment in which we
live makes effective leadership more critical than
it has ever been.
We are more in need of a vision or designation
and a compass (a set of principles or directions)
and less in need of a road map.”
Stephen R Covey
PRINCIPLE #1
Efficiency Value creation
PRINCIPLE #2
Technology-
centric
People-
centric
PRINCIPLE #3
Siloed Holistic
LOVE THE PROBLEM,
NOT THE EXISTING
SOLUTION
What about the vision?
WHY NOT LOOK AT THE PAST FOR ANSWERS?
VIDEO
MEETINGS
VIRTUAL
REALITY
ROBOTS
MOBILITY CONTEXTUAL
A SHARED
COMMUNICATION
PLATFORM
Seamless
experience
Big Data & AI
Seamless physical-digital
Virtual & Augmented
Reality
Situation-aware
services
TRENDS THAT SHAPE THE DIGITAL WORKPLACE
Natural ways
of communicating
1
2
3
4
5
6
SEAMLESS EXPERIENCE
PAUSE-RESUME PERSONALIZED
360 VIEW
SWITCH
DEVICE
1
DIALOG VISUALVOICE
NATURAL WAYS
OF COMMUNICATING
2
14 m | Straight down
04 m | Left turn
| In room 23
Guidance to meeting
in room 23.
PROXIMITY
SENSING
NAVIGATIONLOCATION
AWARENESS
SITUATION-AWARE SERVICES3
SEAMLESS PHYSICAL-DIGITAL
ACTIVITY-
AWARENESS
SPACE AS AN
ACTOR
CONNECTED
SENSORS & DEVICES
4
BIG DATA & AI
AWARENESS SIGNALSPATTERN
RECOGNITION
5
VIRTUAL & AUGMENTED REALITY
DIGITAL
TWINS
GUIDANCESIMULATION
6
THINK BIG
BUT ACT SMALL
VISION ONGOING ITERATIVE PROCESS
3
7
Ways of working
Service design
& development
Govern Coordinate Follow up Improve
CHANGE PROCESS
Digital
capability
Success
Failure
Traditional
process
Iterative
process
FAIL FAST, FAIL OFTEN, FAIL CHEAP
Here?
or here?
HYPOTHESIS
PROTOTYPE
TEST
INSIGHT
CO-CREATE
& ITERATE
“Make sure to have
your workplace
close to reality”
Ingvar Kamprad,
founder of IKEA
HOW TO DO IT
Engaged &
productive
employees
Happy
customers
or citizens
Happy
owners
Easier and more fun
to work together
THE DIGITAL WORKPLACE

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