Kerrang! is the largest music magazine in the UK, reaching over 345,000 readers aged 25 on average. It has a strong focus on rock music and connecting emotionally with readers. Readers are heavily invested in music, purchasing over 6 albums per month. Kerrang! also has a large multimedia presence including a website, radio station, TV channel, and live music events. It provides advertisers access to a highly engaged audience of music fans.

1. the world’s LARGEST
UK weekly music magazine
we think
popular.

2. WHY ADVERTISE?
Circulation
38,556
l Kerrang! has over 30 years of heritage and is the biggest music weekly
in the world.
abc1 profile
l Kerrang! reaches more young readers than any other music magazine.
Having a younger profile is a big advantage as traditionally this age group
is elusive (and expensive) to reach. As well as music releases this makes
Kerrang! perfect for film and games, and also mobile technology and
government messages.
MeAn Age
l Kerrang! is the original multimedia platform boasting magazine, online,
radio, TV, K! Awards, K! Tour, and K! podcasts.
Readership
345,000
48%
25
solus
readership
74%
we think
popular.
l Kerrang! loves music, especially rock. Kerrang! is considered by its
readers to be an integral part of the scene rather than just a commentator.
l Kerrang! readers are the heaviest music consumers purchasing over
6 albums per month on average (53% more than the national average)
and 8 times more likely to spend over £200 a year on albums. The readers
are also 5.5 times more likely to attend a rock gig.
ABC July - Dec 2012 • NRS July - Dec 2012

3. AWAR
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“Kerrang! takes its readers into the heads, hearts
and lives of the people who make rock music.
It creates emotional connections.”
James McMahon – Editor
we think
popular.

4. the
reader
Jim, 25, lives and breathes rock music: it informs his choice of friends, his hobbies,
leisure time, attitudes, fashion sense and lifestyle.
Above all he is fanatical about THEIR music. He engages with music 24/7, from the
minute he wakes up ‘til the minute he falls asleep: when he is not listening to music
or watching music TV, he is talking to his friends about music, attending gigs or
playing instruments and dreaming about rock stardom.
He is plugged in, sharp, has a strong moral code and rejoices in his individuality. He
is a fashion trend setter in his peer group but he is heavily influenced by musical
icons and scenes. Like the bands he supports he is extremely loyal to the brands he
trusts. The way he looks and the clothes he wears is integral to communicating ‘his
identity’ to the world.
we think
popular.

5. influence
Black xs
Kerrang! partnered with Paco Rabanne to promote Black XS with a cross media campaign to
give readers the chance to enter their bands to win a recording deal with Search & Destroy
Records. This generated 500 entrants, a huge spike in Kerrang.com traffic and culminated in
the final 4 bands fighting it out at a live gig at the O2.
Kerrang! scores 69% for Influence vs Bauer ACT tracker:15-40.
Which is made up of the following statements:
l Talks to me in my language.
l Is the authority in its market.
l Has stuff I talk about with my friend.
l Makes me feel more knowledgeable.
l Like to be seen with this magazine.
l Believe what I read in this magazine.
Notable comsumer brands that have used
Kerrang! in the last 12 months include:
we think
popular.

6. case studies
The Approach
Kerrang as part of a cross media campaign were briefed to deliver a creative execution
designed to encourage young people to register to vote and communicate the ease
of the voting registration process in the run up to the 2010 general election.
Promotion
don’t be part
of the silent
generation!
WANT TO MAKE YOUR VOICE HEARD? THEN
MAKE SURE NOTHING STOpS YOU VOTING...
I
F SOMEONE told you to shut up, you
wouldn’t be impressed. Neither would
you be stoked if someone told you your
opinion didn’t count so you should keep
it to yourself. Would you feel the same if
someone stopped you from voting in the
next general election in XX, 2010?
If you’re 18 or over, don’t give away
your right to voice your opinion on what’s
happening in the country you live in –
make sure you make your voice heard by
registering to vote.
Yeah, we know, when it comes to stuff like
politics, things seem complicated. Perhaps
things have stopped you registering and
voting before or are putting you off from
registering this time; thoughts like “it’s
difficult”, “it’s a hassle”, “it’ll take too much
time to fill in a complicated form”, or “I
don’t know how to register”. But, honestly,
registering to vote couldn’t be simpler.
And it’ll only take you three minutes!
All you need to do is fill in a simple and
short registration form – it’s as easy as filling
in your name, address, and a few other
details.
Fill one in online by visiting
www.aboutmyvote.co.uk or you can get
one sent to you in the post by calling
0800 3280 280. Straightforward, right?
And if you’re worrying that registering to
vote isn’t cool because none of your mates
are bothered about doing it, or perhaps
that your vote won’t make any difference,
then don’t.
Voting gives you a say on important issues
that affect you – from roads and recycling
in your area, to education and climate
change. You might think you don’t want to
vote now, but if an issue comes up that you
want to have your say on, if you’re on the
register you can then vote on it. Remember,
registering to vote doesn’t mean you have
to, it just means you can if you want to.
In the United States, stars like Green Day’s
Billie Joe Armstrong and Fall Out Boy have
encouraged young people to seize the power
of the youth vote, so why not follow their
lead and inspire your mates to get involved
too, because their vote – just like yours –
really does count. If you have an opinion and
have a voice, remember the only way for you
to have your say is by registering to vote!
Visit www.aboutmyvote.co.uk right now!
It Only takes 3 MInutes!
There’re not many things that
you can do in three minutes
– let alone worthwhile things
– but voting is one of them!
Seriously, it’s really, really
easy to register to vote – you
can be well on your way to
being registered to vote in
less time than it takes to
read this page! Or in less
time than it takes to listen to
Paramore’s new single The
Only Exception (which, fact
fans, would take you four
minutes and 27 seconds!)
Or in less time than it takes
to beat the World Record
for competitive eating – 37
hotdogs in 12 minutes... So
what are you waiting for?
All you need to do is fill in a Optional extra: Free your
simple and short registration music with powerful
stereo sound.
form that includes your
name, address, and a few
other details. Fill one in
online by visiting www.
aboutmyvote.co.uk. Then
you just need to print the
form, sign it, and send
it to your local electoral
registration office (you can
get their address on this site
too). Or you can get a form
sent to you in the post by
calling 0800 3280 280. How
easy is that? Very easy!
www.abOutMyvOte.cO.uk
YOU CAN’T VOTE IF
YOU’RE NOT REGISTERED.
MAKE SURE YOU MAKE
YOUR VOICE HEARD.
Have your say by
registering online
The Idea
A 5 week multi media campaign that identifies with the core 17-24 audience and
encourage them to register to vote. It will demonstrate that their voice counts and that
if they don’t register they won’t be able to have their say. Ultimately we will drive
potential voters to register their vote at www.aboutmyvote.co.uk or by calling.
“Bauer's range of brands offered a great opportunity to reach our target
audiences - particularly young people - with a tailored and relevant message
in the right environment. We were really impressed with the team's creativity,
flexibility and excellent project management. I have no doubt that the
campaign will help many young people register to vote.”
Clinton Proud, Head of Campaigns and Public Information at the Electoral Commission,
we think
popular.

7. CAse studies
BIFFY CLYRO EP
Kerrang! negotiated a free exclusive
Biffy Clyro EP download cover
mount with all 12,000 downloads
being redeemed on the first day.
MY CHEMICAL ROMANCE
BREAKOUT AD
Warner Music wanted to do an ad with standout and that
would appeal to their fans. We worked with the Kerrang!
editorial team to produce this fantastic breakout ad.
we think
popular.

8. Brand extensions
Download festival
Kerrang! is the official media partner
with Download Festival. With all the
exclusive media coverage.
Kerrang! awards
“This has got to be just about the
best awards ceremony in the world”
– Kelly Jones, Stereophonics
175,000
unique users
450,000
page
impressions
307,244
twitter
followers
291,720
Facebook fans
we think
popular.
Kerrang! radio
1.3 million listeners - the
biggest commercial radio station
outside London and double the
audience of XFM
Kerrang! tv
K! TV attracts 1.6 million viewers every
month and 730,000 are adults 16-34
kerrang.com
Download
and K! Awards
micro sites
all drive PI’s
through
reader
interaction
and voting

9. Ad Schedule
on sale
copy
deadline
on sale
copy
deadline
JANUARY 2013
9 January 2013
16 January 2013
23 January 2013
30 January 2013
03 January 2013
10 January 2013
17 January 2013
24 January 2013
JULY 2013
3 July 2013
10 July 2013
17 July 2013
24 July 2013
31 July 2013
27th June 2013
4th July 2013
11th July 2013
18th July 2013
25 July 2013
FEBRUARY 2013
6 February 2013
13 February 2013
20 February 2013
27 February 2013
31 January 2013
07 February 2013
14 February 2013
21 February 2013
AUGUST 2013
7 August 2013
14 August 2013
21 August 2013
28 August 2013
1 August 2013
8 August 2013
15 August 2013
22 August 2013
MARCH 2013
6 March 2013
13 March 2013
20 March 2013
27 March 2013
28th February 2013
7 March 2013
14 March 2013
21 March 2013
SEPTEMBER 2013
4 September 2013
11 September 2013
18 September 2013
25 September 2013
29 August 2013
5 September 2013
12 September 2013
19 September 2013
APRIL 2013
3 April 2013
10 April 2013
17 April 2013
24 April 2013
28 March 2013
4 April 2013
11 April 2013
18 April 2013
MAY 2013
1 May 2013
8 May 2013
15 May 2013
22 May 2013
29 May 2013
OCTOBER 2013
2 October 2013
9 October 2013
16 October 2013
23 October 2013
30 October 2013
26 September 2013
3 October 2013
10 October 2013
17 October 2013
24 October 2013
25 April 2013
2 May 2013
9 May 2013
16 May 2013
23 May 2013
NOVEMBER 2013
6 November 2013
13 November 2013
20 November 2013
27 November 2013
31st October 2013
7th November 2013
14th November 2013
21st November 2013
JUNE 2011
5 June 2013
12 June 2013
19 June 2013
26 June 2013
30 May 2013
6 June 2013
13 June 2013
20 June 2013
DECEMBER 2013
4 December 2013
11 December 2013
18 December 2013
28th November 2013
5th December 2013
12th December 2013
we think
popular.

10. Ad Specs
Full PAGE
HALF PAGE
VERTICAL
Half page
horizontal
1/4
page box
1/4 page
horizontal
strip
1/4 page
vertical
strip
Trim 285 x 210
Trim 285 x 103
Trim 142 x 210
Type 130 x 93
Trim 71 x 210
Trim 285 x 54
Bleed 291 x 216 Bleed 291 x 109 Bleed 148 x 216
Bleed 77 x 216
Bleed 291 x 60
Type 265 x 190
Type 65 x 190
Type 265 x 44
Type 265 x 93
Type 130 x 190
Advertising rates
DISPLAY
Full page fh
Full page rop
half page
ibc/ obc
dps fh
dps ROP
£3,025
£2,750
£1,512
£3,575
£5,748
£5,225
advertorials
full page
£5,005
dps £9,510
half page
£2,752
we think
popular.
PRODUCTION
Please contact your creative solutions
salesperson for production rates
INSERTS
Bound-in
tip-on
loose insert
£65 CPT
£65 CPT
£45 CPT

11. contact
editorial team
editor
James McMahon
deputy EDITOR
Simon Young
news editor
Sam Coare
reviews editor
features editor
Editorial Assistant
George Garner
Nick Ruskell
Ryan Cooper
0207 859 8451
advertising
HEAD OF MAGAZINES
Clare Chamberlain
ASSOCIATE MEDIA
DIRECTOR
Fiona Senior
Music commercial
director
Martin Bojtos
FILM Manager
Liz Harriott
0207 295 8560
Games and consumer
manager
Stephen Jobling
CREATIVE SOLUTIONS
manager
Stefanie Daniels
Creative Solutions
Manager
Ariana Dunne
Live Music & Media
planner
Joel Hopkins
0207 295 5427
0207 295 5483
0207 295 8589
PRODUCTION
Bob Soper
BRAND DIRECTOR
Rob Walsh
0207 295 8591
0207 208 3702
0207 295 5474
CLASSIFIED
Karen Gardiner
020 7241 8139
01733 468288
REGIONAL SALES OFFICE
LOOSE INSERTS
H BAUER PUBLISHING
Katharine Brown
0161 868 3218
we think
popular.
Howard Foster
0161 868 3214