The document outlines a social media marketing plan for Lone Pine Brewing. It includes a SWOT analysis noting the brewery's strengths in local connections and popularity of craft beer, but weaknesses in limited supply and competition. The target audience is identified as men aged 21-34 and 35-55 interested in nature and adventure, and women aged 25-50. Facebook, Instagram and Twitter are recommended platforms. The plan details content strategies for each including sharing photos of the brewing process and new beers. It provides a timeline for posting across the platforms multiple times per day and week.