The document summarizes the results of market research surveys about music magazine preferences. It found that the most popular hip hop artist was Drake, likely because he appeals to a wide audience with rapping and singing. For free gifts, albums were most popular since they are expensive. The best competition prize was meet and greet passes due to the rare chance to meet artists. Readers preferred gossip and dating rumors articles over interviews. Free gifts and eye-catching covers most influenced buying decisions. Based on the surveys, the magazine should use red and white colors and price at £3.

1. RESEARCH ANALYSIS

2. Q.1 WHICH OF THE FOLLOWING IS YOUR
FAVOURITE HIP HOP ARTIST ?
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Which one the following is your favourite hip
hop artist
Fetty Wap Drake Chris Brown Nicki Minaj Travi$ Scott Other
The graph shows that the artist with the highest vote was
Drake; Drake is a Canadian rapper, singer, song writer
and also record producer, this shows he is highly skilled
within the field of music. This could be why many people
chose Drake over any other music artist as he is well
known as makes catchy songs; furthermore Drake not
only raps but also sings this means he can target a wider
audience. His music style is mostly rapping with a bit of
singing, this attracts his target audience as he talks
about topics which his target audience can relate to such
as drugs and sex.

3. Q.2 WHAT WOULD BE THE BEST FREE
GIFT TO RECEIVE IN A MAGAZINE?
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What would be the best free gift to receive in a
magazine ?
Poster Artist Album
Clothing Other
The graph shows that the item with the highest rating was
the artist album. The reason behind this was due to the fact
many people would want to receive a free album as they
tend to be costly. Another reason why a free album may
have been popular could be due to the fact it could be the
readers favourite artist therefore getting a free album from
their favourite artist would draw them into buying the
magazine even more. Clothing and poster both got the same
amount of votes, this may be due to the fact they are not as
special as a album and can be purchased and made
anytime whereas some albums are only limited edition. A
free item of clothing may not have appealed to the target
audience as it could be something which would not fit the
reader as the possibility of the item of clothing being too big
or small would be very likely.

4. WHAT WOULD BE THE BEST
COMPETITION PRIZE TO WIN ?
• The graph shows that the best competition prize to win would be meet
and greet passes. The reason behind this would be the unlikely
oppurtunatity to ever meet your favourite artist or any musical artist
due to the expensive fee’s. The ability to win meet and greet passes is
good for the specific target audience age group as many of them are
old enough to purchase their own concert tickets meaning winning
them would not be a big deal. The second highest ranking prize would
be the ability to win £1000 this again would be a good prize for the
target audience age group as many are students who are in need of
money and the chance to win free money would entice them into
buying the magazine. The ability to win a paid trip to LA would also be
a good competition prize as many of the targeted readers may not
have been out of the country therefore the chance to get out would be
good; however the reader may in some cases not be the right age
group as many trips require the contestant to be aged 18, and some
readers may be only 17. The lowest chosen prize was the chance to
win a signed poster this may not have been appealing to the target
audience as they are of an older age and therefore prefer to not have
signed posters as they may not hang them up anymore.
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What would be the best competition prize to
win
Concert Tickets Meet and greet passes Signed Poster £1000 Paid trip to LA

5. WHICH ARTICLE IN A MAGAZINE
INTERESTS YOU MOST ?
• The graph shows that the article which interests my
target audience the most is gossip and dating
rumours. This is because dating rumours and gossip
provide an insight to celebrities lives that we have not
seen before therefore it sparks reader interest.
Interviews surprisingly has a lower interest rate than
top 40 tracks the reason behind this may be that the
readers of my magazine are more interested in the
music and staying up to date with latest music rather
than artists lives as they can find out this information
through the gossip articles. The article with the lowest
votes was the upcoming artists this may be due to the
reader not finding an interest in newer artists as they
already have a favourite artist meaning they do not
want to know much about newer artists.
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Which article in a magazine interests you most
Interviews Dating Rumours Gossip Top 40 Tracks Upcoming Artists Other

6. WHAT WOULD CONVINCE YOU TO
BUY A MAGAZINE ?
• The free gift was the top chosen option as it allowed
the user to obtain an item without having to pay a
fee of which may cost a lot of money. The main
image was the second highest option because it
would be the first thing the target audience would
see on the magazine. If the main image was of the
readers favourite artist it would entice them to buy it
as they would want to find out more about their
favourite artist. Articles was chosen as well this
would be a key aspect into buying a magazine as
the articles would be the key thing on a magazine.
In order to attract the audience the sell lines and
articles would have to be interesting and short
without giving away to much information on the front
cover.
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Which one the following is your favourite hip
hop artist
Main Image Articles Price Competitions Free gift

7. MOST APPEALING COLOUR
COMBINATION & PRICE FOR
MAGAZINE OVERVIEW.
• After analysing the questionnaires it was clear that the most chose colour
combination was red and white, this would be due to the use of bright bold colours
making the magazine stand out. The use of the colour red would link to the idea of
blood therefore linking to one of the themes of hip hop music which is violence.
Therefore the choice of having red and white as the top colour combination made it
clear that this would be the two colours I would use for my magazine as they were
the most appealing to my target audience. Furthermore after analysing the data it
was clear that the price of my magazine should be £3.00 as many chose a price
between £2.50 and £3.50 therefore I think that £3.00 would be an effective price as
it is not to expensive but is still a good price for a high quality magazine.