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Research analysis
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- 2. Q.1 WHICH OFTHE FOLLOWING IS YOUR FAVOURITE HIP HOP ARTIST ? 0 1 2 3 4 5 6 7 Which one the following is your favourite hip hop artist Fetty Wap Drake Chris Brown Nicki Minaj Travi$ Scott Other The graph shows that the artist with the highest vote was Drake; Drake is a Canadian rapper, singer, song writer and also record producer, this shows he is highly skilled within the field of music. This could be why many people chose Drake over any other music artist as he is well known as makes catchy songs; furthermore Drake not only raps but also sings this means he can target a wider audience. His music style is mostly rapping with a bit of singing, this attracts his target audience as he talks about topics which his target audience can relate to such as drugs and sex.
- 3. Q.2 WHAT WOULDBE THE BEST FREE GIFT TO RECEIVE IN A MAGAZINE? 0 1 2 3 4 5 6 7 8 What would be the best free gift to receive in a magazine ? Poster Artist Album Clothing Other The graph shows that the item with the highest rating was the artist album. The reason behind this was due to the fact many people would want to receive a free album as they tend to be costly. Another reason why a free album may have been popular could be due to the fact it could be the readers favourite artist therefore getting a free album from their favourite artist would draw them into buying the magazine even more. Clothing and poster both got the same amount of votes, this may be due to the fact they are not as special as a album and can be purchased and made anytime whereas some albums are only limited edition. A free item of clothing may not have appealed to the target audience as it could be something which would not fit the reader as the possibility of the item of clothing being too big or small would be very likely.
- 4. WHAT WOULD BETHE BEST COMPETITION PRIZE TO WIN ? • The graph shows that the best competition prize to win would be meet and greet passes. The reason behind this would be the unlikely oppurtunatity to ever meet your favourite artist or any musical artist due to the expensive fee’s. The ability to win meet and greet passes is good for the specific target audience age group as many of them are old enough to purchase their own concert tickets meaning winning them would not be a big deal. The second highest ranking prize would be the ability to win £1000 this again would be a good prize for the target audience age group as many are students who are in need of money and the chance to win free money would entice them into buying the magazine. The ability to win a paid trip to LA would also be a good competition prize as many of the targeted readers may not have been out of the country therefore the chance to get out would be good; however the reader may in some cases not be the right age group as many trips require the contestant to be aged 18, and some readers may be only 17. The lowest chosen prize was the chance to win a signed poster this may not have been appealing to the target audience as they are of an older age and therefore prefer to not have signed posters as they may not hang them up anymore. 0 1 2 3 4 5 6 7 8 9 10 What would be the best competition prize to win Concert Tickets Meet and greet passes Signed Poster £1000 Paid trip to LA
- 5. WHICH ARTICLE INA MAGAZINE INTERESTS YOU MOST ? • The graph shows that the article which interests my target audience the most is gossip and dating rumours. This is because dating rumours and gossip provide an insight to celebrities lives that we have not seen before therefore it sparks reader interest. Interviews surprisingly has a lower interest rate than top 40 tracks the reason behind this may be that the readers of my magazine are more interested in the music and staying up to date with latest music rather than artists lives as they can find out this information through the gossip articles. The article with the lowest votes was the upcoming artists this may be due to the reader not finding an interest in newer artists as they already have a favourite artist meaning they do not want to know much about newer artists. 0 1 2 3 4 5 6 7 8 Which article in a magazine interests you most Interviews Dating Rumours Gossip Top 40 Tracks Upcoming Artists Other
- 6. WHAT WOULD CONVINCEYOU TO BUY A MAGAZINE ? • The free gift was the top chosen option as it allowed the user to obtain an item without having to pay a fee of which may cost a lot of money. The main image was the second highest option because it would be the first thing the target audience would see on the magazine. If the main image was of the readers favourite artist it would entice them to buy it as they would want to find out more about their favourite artist. Articles was chosen as well this would be a key aspect into buying a magazine as the articles would be the key thing on a magazine. In order to attract the audience the sell lines and articles would have to be interesting and short without giving away to much information on the front cover. 0 1 2 3 4 5 6 7 8 9 Which one the following is your favourite hip hop artist Main Image Articles Price Competitions Free gift
- 7. MOST APPEALING COLOUR COMBINATION& PRICE FOR MAGAZINE OVERVIEW. • After analysing the questionnaires it was clear that the most chose colour combination was red and white, this would be due to the use of bright bold colours making the magazine stand out. The use of the colour red would link to the idea of blood therefore linking to one of the themes of hip hop music which is violence. Therefore the choice of having red and white as the top colour combination made it clear that this would be the two colours I would use for my magazine as they were the most appealing to my target audience. Furthermore after analysing the data it was clear that the price of my magazine should be £3.00 as many chose a price between £2.50 and £3.50 therefore I think that £3.00 would be an effective price as it is not to expensive but is still a good price for a high quality magazine.