This program was delivered to the National Association of State Lotteries at the annual national convention.

1. The Fan Factor 2014
NASPL
Professional
Development
Seminar
@CreatingWOW
#fanfactor

3. “Engaged fans
stop to hear your
message no
matter how busy
they are!”
@CreatingWOW
#fanfactor

7. DNA of Sports Fans
• Identity
• Self-­‐Esteem
• Escapism
• State
Change
• Sense
of
Belonging
@CreatingWOW
#fanfactor

8. Identity

11. escapism

14. Content strategy
Marketing
Sales
Content
Strategy Communications
Customer
Service
Social
@CreatingWOW
#fanfactor

15. Communications
• Education
• Public
Relations
• Announcements

16. Communications
• Education
• Public
Relations
• Announcements

17. marketing
• Promote
Game
• Launch
Game
• Promotion
• Special
Event

18. Customer Service

19. Social
• Light
• Fun
• Users
• Engage

20. Social Sites Are Channels

21. Fun weekend getaway thanks to the lottery!

22. Playing the lotto #fingerscrossed

23. I am lottery winning expert!

26. I won $22 woohoo! #oregonlottery

27. Social Media Tools
• Hootsuite
–
Listening
• Sprout
Social
–
Scheduling
&
Reporting
• Twitter
Search
–
Listening
• Google
Analytics
–
ROI
• Facebook
Insights
–
Facebook
• Woobox
–
Contests
&
Custom
Tabs
@CreatingWOW
#fanfactor

28. Apps
• Cover
Pro
• Over
• Pic
Stitch
• Make
a
Meme
• Instaframe
• After
Photo
• Cam
Zoom
• Fast
Camera

30. You will be the same person five
years from today,
except for the people you meet
and the books you read.
Charlie Tremendous Jones
@CreatingWOW
#fanfactor