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The MOOC is a Phenomenon! 
Expert Thoughts on the Future of Higher 
Education in MOOC Terms 
OLC 2014 International Conference 
October 29, 2014 2:15PM – Asia 3 
Rolin Moe, Ed.D. (Pepperdine University) 
Twitter: @RMoeJo 
http://rolinmoe.org
What is a MOOC?
Life of MOOC 
• George Siemens sees education 
in digital age as a sphere of 
networks 
• Develops theory of connectivism, 
involving human and automated 
networks 
• Offers test-drive class on theory in 
manner of the theory (open to 
anyone). Nearly 2.5K enrollees. 
Students dub it a MOOC 
• Somewhat similar classes 
emerge; similar results 
• Most enrolled have a Bachelor’s 
and some graduate coursework 
• Excitement within EdTech 
community about potential for 
model 
• Growth continues despite co-option 
of term MOOC 
• Sal Khan produces tutorial videos 
for niece; leads to Khan 
Academy (and TED) 
• Sebastian Thrun (Google, 
Stanford) sees TED talk, inspired. 
• Offers his “Intro to AI” course free 
online; other Stanford profs do 
same 
• 160K enrollees; bedlam 
• Start-ups crated (Coursera, 
Udacity, edX), courses offered, 
rhetoric spilled, governments 
listen, administrators hired & fired. 
Media dubs it a MOOC. 
• Most enrolled have a Bachelor’s 
and some graduate coursework 
• 741 (and counting) presentations 
like this entitled “MOOCs: What 
do we know?”
7 8 Things You Should Know 
About MOOCs (per Educause) 
• Learning Model 
• Connected Age 
• Lifelong Learning 
• Game-changer 
• Scalability 
• Learning Analytics 
• Disruptive 
• Delivering Education to Consumers
MOOC as a Disruptive Technology 
(per Christensen & Horn) 
• Low-cost (& low-quality?) option 
• Servicing new population 
• Adoption by existing population 
• Existing provider too slow 
(or unable) to adapt 
• A change in the marketplace and 
the culture
Why Disruptive Technology Argument (& 
MOOC = Model) is Troublesome 
• Education is not a commodity in same manner as a 
photocopier, a .mp3, or even trade journalism. 
Many argue it is not a commodity at all. 
• The MOOC model has been orchestrated by 
existing high-end providers. 
• Education is a social structure (Weber) and a 
foundational aspect of the public sphere 
(Habermas); would someone argue a disruptive 
innovation in religion?
Shifting the MOOC Lens 
MOOC as Model 
(Educause) 
MOOC as Phenomenon 
(Veletsianos & Moe, 2015) 
• Connected Age 
• Lifelong Learning 
• Game-changer 
• Scalability 
• Learning Analytics 
• Disruptive 
• Delivering Education to 
Consumers 
• Cost of Higher Education 
• Higher Ed shifting to Job 
Skills 
• Quantitative Research 
• Free Enterprise 
• Technological Solutionism 
(Morozov) 
• Educational Research 
Lacks Impact 
• Cognitive Theory
The Evolution & Impact 
of MOOCs 
• George Siemens 
• Anya Kamanetz 
• Clay Shirky 
• Audrey Watters 
• Kevin Werbach 
• Cathy Sandeen 
• Peter Norvig 
• Fatimah Wirth 
• Todd Edebohls 
And more 
Methodology: Delphi 
Study 
Research Questions 
1) Where do experts 
agree on the impact 
of MOOCs on Higher 
Education? 
2) Where do experts 
agree on the impact 
of MOOCs on 
policy/culture/society?
The Prompts 
Discussion was built around 12 quotations, pulled from 
existing MOOC literature and paraphrased. Each 
quotation tackled a different aspect/criticism of the 
MOOC, viewing it from either a model-based lens or a 
sociocultural phenomenological lens. Discussion 
lasted up to three rounds, depending on whether a 
prompt had reached a consensus majority of 
agreement or disagreement. 
#videolecture, #personalization, #data, #autodidact, 
#publicgood, #democratization, #expertise, 
#professors, #disruptive, #imperialism, #tierbased, 
#labor
Quantitative Results 
Four of 12 prompts reached 
consensus. 
1) Learning analytics will 
help solve education’s 
struggles (agree) 
2) MOOCs are a tool to 
democratize education 
(disagree) 
3) There are no experts in 
online education 
(disagree) 
4) MOOCs provide an 
avenue for tier-based 
education services 
(agree)
Qualitative Results 
Evident themes included: 
• The rise (rebirth?) of 
cognitive learning theory 
• A discord in the 
application of 
educational terms and 
vocabulary 
• MOOC = Online Learning 
(in the mainstream) 
• Economics are at 
forefront of MOOC 
debate 
Blah blah blah tenured 
humanities professor 
sanctimony. Explain to me how 
you occupy the moral high 
ground when your students 
graduate $30000 in debt and 
have no marketable skills. 
MOOCs reflect changes in 
education. In themselves, they 
are not "disruptive' (what a 
terrible word - it needs to be 
taken out back and shot and 
never used again by 
educators).
What Does This Mean? 
• Higher Ed solutions to have 
economic implications at 
forefront. 
• Growing discord between 
MOOC developers, education 
scholars, and practitioners in 
regards to theory and pedagogy 
(cognitive style vs modern 
theory). 
• Continued debate of the 
purpose of higher education; 
increased focus on skills and 
competencies due to lack of 
voices advocating for the 
system. 
• Many “Future of Education” 
debates driven by non-edu 
voices, where terms and 
vocabulary are not negotiable 
(business, computer science).
Discussion

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The MOOC is a Phenomenon: Expert Thoughts on the Future of Higher Education in MOOC Terms

  • 1. The MOOC is a Phenomenon! Expert Thoughts on the Future of Higher Education in MOOC Terms OLC 2014 International Conference October 29, 2014 2:15PM – Asia 3 Rolin Moe, Ed.D. (Pepperdine University) Twitter: @RMoeJo http://rolinmoe.org
  • 2. What is a MOOC?
  • 3. Life of MOOC • George Siemens sees education in digital age as a sphere of networks • Develops theory of connectivism, involving human and automated networks • Offers test-drive class on theory in manner of the theory (open to anyone). Nearly 2.5K enrollees. Students dub it a MOOC • Somewhat similar classes emerge; similar results • Most enrolled have a Bachelor’s and some graduate coursework • Excitement within EdTech community about potential for model • Growth continues despite co-option of term MOOC • Sal Khan produces tutorial videos for niece; leads to Khan Academy (and TED) • Sebastian Thrun (Google, Stanford) sees TED talk, inspired. • Offers his “Intro to AI” course free online; other Stanford profs do same • 160K enrollees; bedlam • Start-ups crated (Coursera, Udacity, edX), courses offered, rhetoric spilled, governments listen, administrators hired & fired. Media dubs it a MOOC. • Most enrolled have a Bachelor’s and some graduate coursework • 741 (and counting) presentations like this entitled “MOOCs: What do we know?”
  • 4. 7 8 Things You Should Know About MOOCs (per Educause) • Learning Model • Connected Age • Lifelong Learning • Game-changer • Scalability • Learning Analytics • Disruptive • Delivering Education to Consumers
  • 5. MOOC as a Disruptive Technology (per Christensen & Horn) • Low-cost (& low-quality?) option • Servicing new population • Adoption by existing population • Existing provider too slow (or unable) to adapt • A change in the marketplace and the culture
  • 6. Why Disruptive Technology Argument (& MOOC = Model) is Troublesome • Education is not a commodity in same manner as a photocopier, a .mp3, or even trade journalism. Many argue it is not a commodity at all. • The MOOC model has been orchestrated by existing high-end providers. • Education is a social structure (Weber) and a foundational aspect of the public sphere (Habermas); would someone argue a disruptive innovation in religion?
  • 7. Shifting the MOOC Lens MOOC as Model (Educause) MOOC as Phenomenon (Veletsianos & Moe, 2015) • Connected Age • Lifelong Learning • Game-changer • Scalability • Learning Analytics • Disruptive • Delivering Education to Consumers • Cost of Higher Education • Higher Ed shifting to Job Skills • Quantitative Research • Free Enterprise • Technological Solutionism (Morozov) • Educational Research Lacks Impact • Cognitive Theory
  • 8. The Evolution & Impact of MOOCs • George Siemens • Anya Kamanetz • Clay Shirky • Audrey Watters • Kevin Werbach • Cathy Sandeen • Peter Norvig • Fatimah Wirth • Todd Edebohls And more Methodology: Delphi Study Research Questions 1) Where do experts agree on the impact of MOOCs on Higher Education? 2) Where do experts agree on the impact of MOOCs on policy/culture/society?
  • 9. The Prompts Discussion was built around 12 quotations, pulled from existing MOOC literature and paraphrased. Each quotation tackled a different aspect/criticism of the MOOC, viewing it from either a model-based lens or a sociocultural phenomenological lens. Discussion lasted up to three rounds, depending on whether a prompt had reached a consensus majority of agreement or disagreement. #videolecture, #personalization, #data, #autodidact, #publicgood, #democratization, #expertise, #professors, #disruptive, #imperialism, #tierbased, #labor
  • 10. Quantitative Results Four of 12 prompts reached consensus. 1) Learning analytics will help solve education’s struggles (agree) 2) MOOCs are a tool to democratize education (disagree) 3) There are no experts in online education (disagree) 4) MOOCs provide an avenue for tier-based education services (agree)
  • 11. Qualitative Results Evident themes included: • The rise (rebirth?) of cognitive learning theory • A discord in the application of educational terms and vocabulary • MOOC = Online Learning (in the mainstream) • Economics are at forefront of MOOC debate Blah blah blah tenured humanities professor sanctimony. Explain to me how you occupy the moral high ground when your students graduate $30000 in debt and have no marketable skills. MOOCs reflect changes in education. In themselves, they are not "disruptive' (what a terrible word - it needs to be taken out back and shot and never used again by educators).
  • 12. What Does This Mean? • Higher Ed solutions to have economic implications at forefront. • Growing discord between MOOC developers, education scholars, and practitioners in regards to theory and pedagogy (cognitive style vs modern theory). • Continued debate of the purpose of higher education; increased focus on skills and competencies due to lack of voices advocating for the system. • Many “Future of Education” debates driven by non-edu voices, where terms and vocabulary are not negotiable (business, computer science).

Editor's Notes

  1. I came to MOOCs because I am interested in developing authentic interactive experiences for individuals. Technology is not a replacement but an augment or a supplement. What makes the MOOC challenging as well as opportunistic is the confluence of low-cost production technology, high-end institutional backing, and capital (economic, political and cultural) that has led to what EdTech researcher Alan Levine calls MOOCMania.
  2. In both, we cannot define what a MOOC is, the student population is largely post-graduate, and the future is highly uncertain. Which story do you like better? Which story fits an existing narrative? Also, I understand this column-based comparison can create an us vs them mentality, and that is the wrong way to approach this. That has led to people within education using terms like cMOOC and xMOOC, where xMOOC is largely a pejorative signifying all things evil. These are two stories of two things, that can work together or work separately or perhaps shouldn’t be working at all.
  3. The argument here, which Shirky really works to make, is that Harvard isn’t going away, but places like Bridgewater Tech, or Arkansas-Little Rock, and we could assume SJSU, could, and no one would miss them if we had a MOOC.
  4. Worth noting that the mainstream media ignores the history of online learning, both as an international practice as well as a local one, and forgets to note that the MOOC has the most in common with the education practices of for-profit colleges such as University of Phoenix.
  5. It makes sense that the argument has been almost entirely driven by model-based voices…if you believe that a model can be tinkered and toyed and has the potential to get it right 100%, then you are going to focus on that. It’s just a model, and you can tinker with it to create what you want. Ed Psych would disagree with that assumption. Also, you can see the seeds of phenomenon within some research, most ntably the work of Neil Selwyn, who published in IRRODL this month on similar topics
  6. Why Delphi? It gets people together, strips the titles and Dr. Famous off the individuals and lets them chat. Discussion can move rather than be entirely constrained by the prompts. Straight phenomenology would have been a snapshot in time, but this method certainly gives you movement and has the potential to result in consensus and in some cases created vision.
  7. LA just happened immediately, which shocked me. Expertise did not happen immediately, which also shocked me.
  8. If everything is negotiable, then it doesn’t mean a thing.