This document discusses trends in the mobile application market in 2011, including the growth of 3G networks, tablets, and mobile use for business and entertainment. It notes that the future of online experiences will involve offline, real-world interactions through mobile devices. In Vietnam, the trends were towards more Android and touchscreen devices, social media, pictures and video on mobile. Developers should focus on mobile marketing, payments, virtual goods, local deals and ads. The mobile era allows information to be accessed simply by asking phones questions.

1. 2011 MOBILE APPLICATIONMarket & New Trends Nguyễn XuânTài CEO - Naiscorp

2. “ The Future Of Mobile is The Future Of Everything ” Matt Galligan, co-founder of SimpleGeo

3. The “Start”

4. World’s Trend 3G to be awarded in more and more countries Less country with mobile subscribes less than population Touch & Touch & Touch & Type Every brands are making tablets Mobile for business (+entertainment) The mobile ecosystem

7. “ The future of online is offline. Tap on a mobile phone, and like magic a bridge springs up between the interactive world and the real world” CyriacRoeding, co-founder of Shopkick

8. Vietnam in its own trend

9. What’s now: Crisis & Crisis Financial crisis Gold crisis Real estate crisis Stock market crash CPs crisis

11. Mobile operator marketshare(active users as of end-2010 - MIC)

12. Devices landscapeSales report as of June 2011 - Gfk

14. Development platforms Blackberry Windows phone MeeGo Brew Web-OS Java iPhone Android Symbian Qt Bada MTK (600M devices)

15. Players Telcos Viettel Mobifone Vinaphone CPs There were over 250 of them Internet start-up companies This is an era of mobile internet services.

16. The trends in Vietnam More android More touch More pictures/video <BOOM!> More social More mysterious More interactive

17. Trends for Developers Mobile Marketing D2C: “No wireless, No marketing” Mobile wallet/payment Virtual goods Local deals Ads supported business model

18. 1 MinuteFor OurImagination

19. Mobile Understands, Mobile Knows Our Generation “Dânta phảibiếtsử ta, cáigìkhôngbiếtthìtra Google” The NextGeneration “Hey phone, let me ask you a question” Dennis Crowley, co-founder of Foursquare

20. “The future of mobile will largely be defined by the small, creative entrepreneurs and companies that leverage the device capabilities in new and interesting ways.”Bob Borchers, general partner at Opus Capital, former Apple marketing executive

21. Thanks! Naiscorp Information Technology Service Join-Stock Company Add : 101 B1 Nguyen Khanh Toan Str., CauGiay Dist., Hanoi, Vietnam Tel : +84 (4) 3767 8458 Fax : +84 (4) 3767 8024 Email : search@socbay.com