Location-Base Marketing: Social Media Week LA
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Location-based marketing utilizes smartphone users' location data to provide targeted content. As smartphone adoption increases rapidly with annual growth of 50%, the number of people accessible to location-based services will grow exponentially. By 2015, it is estimated that 2 billion smartphone users will be receptive to marketing delivered directly to their phones based on their current location and activities. Location-based engagement aims to reach consumers with timely and place-relevant content to enhance engagement.
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2010 Mobile Influencers: Trend Predictions in 140 Characters, By TrendsSpotting
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More from Rob Reed
MomentFeed Intro
Welcome to the MomentFeed Location Engagement Analytics (LEA) platform. Manage LBS activity for Foursquare, Facebook Places, Twitter, and Gowalla across hundreds or thousands of locations.
Whrrl: Social Media Week LA
This document discusses location-based marketing and the check-in app Whrrl. Whrrl allows users to check-in at locations, join "Societies" based on shared passions, share recommendations and experiences, and level up within Societies. Checking in unlocks recommendations, challenges, and chances to win rewards from brands. A case study showed that among Whrrl users who checked in, 44% visited a Murphy USA gas station for the first time and 85% chose it over a competitor. The document argues that physical businesses should care about location-based apps and check-ins because it can drive activation, virality, and compulsion among customers.
Stickybits: Social Media Week LA
Seth Goldstein is the founder of Stickybits, which aims to enable users to attach any type of content such as pages, search results, statuses, places, or objects to virtually anything. The document lists several brands such as Pepsi, Campbell's, Nintendo, and the San Diego Zoo that could benefit from allowing users to share content in this way. Stickybits may help brands engage with customers by giving them new ways to interact with and discuss products.
MyTown: Social Media Week LA
MyTown is a location-based mobile game that allows users to check-in to real world locations and "buy" them virtually, earning in-game rewards. It has over 3.1 million unique users who spend an average of 65 minutes per day playing, and has seen 62 million check-ins in a month. The game targets users with virtual items using their real world location and behaviors to provide a fun, social gaming experience that connects the digital and physical worlds.
PlacePop: Social Media Week LA
PlacePop provides a virtual loyalty card platform for businesses through mobile apps and a web app. The platform allows businesses to attract, retain, and reward customers through check-ins using virtual loyalty cards on iPhone, Android, web, Twitter and Facebook. Businesses can design custom loyalty cards and send promotional messages to customers when they check in. The platform offers greater flexibility in promotions and reduced operating costs compared to physical loyalty cards.
DoubleDutch: Social Media Week LA
This document discusses how Doubledutch can be used to create branded geosocial applications for events, universities, and brands. It highlights how the platform allows for custom game mechanics, data, and security controls. Marketers are also able to run data-driven campaigns using both quantitative and qualitative analytics from real-world Doubledutch events and gain ownership of the platform rather than having the platform own them.
DeHood: Social Media Week LA
DeHood is a neighborhood-centric location-based social networking app that allows users to connect with their local community, share information about neighborhood happenings and favorite places, and more easily meet neighbors in real life. It aims to strengthen community ties and make neighborhoods safer, more productive, and sustainable. While some use tools like email or blogs to stay engaged locally, DeHood provides a unified platform for driving community activities and enabling connections between local people, businesses, and institutions.
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Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!
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HCL Notes and Domino License Cost Reduction in the World of DLAU
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
20240605 QFM017 Machine Intelligence Reading List May 2024
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UiPath Test Automation using UiPath Test Suite series, part 6
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
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“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
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Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.Removing Uninteresting Bytes in Software Fuzzing
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
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One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
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HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
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Location-Base Marketing: Social Media Week LA
- 1. You Are Here Location-Based Marketing To Check-in or Not to Check-in? Twitter #SMWGeo
- 2. Stamp Your Passport @Gowalla
- 3. What is Location-Based Marketing?
- 4. Our Attention is Shifting
- 5. Smartphone Adoption Android & iPhone OS In Q2 2010, 19% of mobile devices sold worldwide 6% were smartphones 13% 81% Other Smartphones Annual growth = 50% Feature Phones Bloomberg 8.12.10
- 6. By 2015... ❖ 700-800 million smartphones will be sold worldwide ❖ 5 billion people on earth will be over age 15 ❖ ~2 billion of whom will have purchased a smartphone in the previous 3 years ❖ 4,200% increase in LBS mobile marketing IDC 9.10
- 8. Marketing in the Moment Time + Place Present + Engaged