This document contains metrics on the mobile ecosystem in Japan including subscriber numbers for the major carriers and their 3G and data plan users. It notes a total subscriber base of 118 million people with 99 million having data plans and 118 million having 3G contracts. It also contains brief commentary on trends in mobile usage centered around identity, location, social networks and personalizing the mobile experience.

2. Total Subscribers: 58M i-Mode Subscribers: 51M 3G Subscribers: 57M Operators: Total Subscribers, Data Plans and 3G Contracts Total Subscribers: 33M EZ Web Subscribers: 28M 3G Subscribers: 33M Total Subscribers: 26M Yahoo! Subscribers: 20M 3G Subscribers: 26M Total Subscriber Base: --118M Total Data Subscribers – 99M Total 3G Contracts – 118M Estimated 3G vs. 3.5G Subs @ 40/60 Estimated Flat-Rate Data Subs +70% Pure Data ARPU - Blended @ +50% Source: Telecommunications Carriers Association - August 2011

3. Japanese Mobile Ecosystem = imode 1999

4. Japanese Mobile Ecosystem :: Replicated

5. Japan Mobile: Key Metrics on Operators Data ARPU

6. Japan Mobile: Key Metrics on Average User Behavior

7. Mobile Music

8. Yes, the Bikini is Distracting - Waterproof is the point!

9. If you like the App Store… you’re gonna Love the Internet™

10. The mobile universal value proposition.. Combination of keyboard, display panel and voice/web connection in portable form. Now, add the camera, a wallet and compass.. 8-) Think about the impact that each of these legacy tools had and how they’ve evolved. Anyone – Anywhere – Anytime >> Now: Everyone – Everywhere – All The Time! Increasingly, we see move towards Only: What “I” Want; When, Where from Whom. It therefore stands to reason the keys are: Identity, Location, Social Network, Behavior. The platform is ALL former mediums in one!

11. Two Trigger Points: Pleasure – Or – Pain

12. Thank-You! Lawrence Cosh-Ishii Representative Director Mobikyo K.K. Contact me anytime: E: [email_address] W: www.mobikyo.jp M: +8180-3174-8847 S: http://about.me/Laars