Proshop X Wear is a fashion retail store located in Bandung, Indonesia that specializes in streetwear. The report provides an overview of the store's operations including its history, departments, layout, management procedures, human resources, sales and marketing strategies. As an intern, the author's role was to work as a sales associate, assisting customers, maintaining store organization and cleanliness, and ensuring sales targets were met. Key aspects of store operations covered include inventory management, loss prevention, budgeting, training, compensation, and customer service policies. The target market for Proshop X Wear's products are men aged 17-35 interested in music, travel, and extreme sports located in and around Bandung.
Populo Batik is a fashion company that specializes in preserving traditional Indonesian batik craftsmanship. It was founded in 2013 with a vision to create contemporary batik designs that blend traditional Indonesian styles with international influences. The company operates a workshop and store where customers can learn about and purchase custom designed batik clothing. Populo Batik works with small workshops in Indonesia to produce its batik pieces using traditional hand-drawing and stamping techniques. The company aims to maintain sustainable and fair production practices.
The document provides details about a student's completion of the Students In Enterprise Program (SIEP) at D&B Fashion House. The student thanks the owner of D&B Fashion House, coordinators, panel members, family and friends for their support in completing the program. The document then provides an introduction to D&B Fashion House, including its background, products offered, target market, marketing strategies, operations and a SWOT analysis. It concludes with details about the student's training outcomes at D&B Fashion House over 10 days.
The document provides details about an online pet shop business plan called nabanna.com. It includes sections on the company summary which outlines the brand, products, staffing, facilities, and startup expenses. It then summarizes the products and services, market analysis including segmentation and competitors, and marketing strategy which will focus on customer service and home delivery. Finally, it outlines management including roles and the financial plan with sales and expense projections over five years.
(1) The document outlines a business plan for "The Stationery Shop", a sole proprietorship stationery store to be opened in Peshawar, Pakistan. (2) The shop will sell stationery supplies like paper, books, pens as well as offer printing, scanning and photo copying services. (3) The target market segments are students from local schools and colleges as well as office workers, and the shop aims to meet the needs of the local community by being the only stationery option in the nearby area.
The document outlines a business plan for starting a woolen shawl manufacturing unit in Amritsar, India. Key details include investing 100 lakh rupees as initial capital, registering the company and obtaining necessary licenses. The target market is customers in northern Indian states who belong to upper, middle and lower middle classes. Sales and marketing will utilize agents, wholesalers and direct online selling. A management team of 20 people will operate the business in two shifts. Funding will come from self-financing, bank loans and security deposits from agents. The unit will produce different types of shawls to meet various consumer segments.
This document provides information about Pantaloons, a retail chain in India. It discusses the history and growth of Pantaloons since its founding in 1987. Key points include that Pantaloons started as a small store and has expanded to become a major retail brand with stores across many Indian cities. It offers a wide range of national and international brands. The document also provides details about the Pantaloons store located in Rajkot, India, including its size, brands offered, and the contributions it has made to the retail industry in that region.
This document provides a project brief for a proposed women's clothing boutique business. It outlines key details of the business including:
- The boutique will source designs from a contracted designer and produce garments in-house using 5 sewing machines.
- The target production capacity is 500 dresses per month in various styles and sizes.
- Marketing will involve print, television, and digital advertising as well as fashion shows.
- Key infrastructure needs include a retail shop space and separate building for sewing operations.
A STUDY ON CUSTOMER SATISFACTION AND CUSTOMER SERVICE PROVIDED AT PANTALOONS,...Shekhar Jyoti Das
Pantaloons provides a wide variety of apparel and accessories from over 220 brands at its stores across India. A study was conducted of 80 customers at Pantaloons' Gariahat, Kolkata store to understand customer satisfaction with products and services. Most customers were students under 25 years old who visited monthly. While the variety of products was the biggest attracting factor, customers noted issues like lack of certain sizes, limited footwear and jewelry options, and need for faster service. The report provides recommendations on improving these areas to enhance the customer experience at Pantaloons.
Populo Batik is a fashion company that specializes in preserving traditional Indonesian batik craftsmanship. It was founded in 2013 with a vision to create contemporary batik designs that blend traditional Indonesian styles with international influences. The company operates a workshop and store where customers can learn about and purchase custom designed batik clothing. Populo Batik works with small workshops in Indonesia to produce its batik pieces using traditional hand-drawing and stamping techniques. The company aims to maintain sustainable and fair production practices.
The document provides details about a student's completion of the Students In Enterprise Program (SIEP) at D&B Fashion House. The student thanks the owner of D&B Fashion House, coordinators, panel members, family and friends for their support in completing the program. The document then provides an introduction to D&B Fashion House, including its background, products offered, target market, marketing strategies, operations and a SWOT analysis. It concludes with details about the student's training outcomes at D&B Fashion House over 10 days.
The document provides details about an online pet shop business plan called nabanna.com. It includes sections on the company summary which outlines the brand, products, staffing, facilities, and startup expenses. It then summarizes the products and services, market analysis including segmentation and competitors, and marketing strategy which will focus on customer service and home delivery. Finally, it outlines management including roles and the financial plan with sales and expense projections over five years.
(1) The document outlines a business plan for "The Stationery Shop", a sole proprietorship stationery store to be opened in Peshawar, Pakistan. (2) The shop will sell stationery supplies like paper, books, pens as well as offer printing, scanning and photo copying services. (3) The target market segments are students from local schools and colleges as well as office workers, and the shop aims to meet the needs of the local community by being the only stationery option in the nearby area.
The document outlines a business plan for starting a woolen shawl manufacturing unit in Amritsar, India. Key details include investing 100 lakh rupees as initial capital, registering the company and obtaining necessary licenses. The target market is customers in northern Indian states who belong to upper, middle and lower middle classes. Sales and marketing will utilize agents, wholesalers and direct online selling. A management team of 20 people will operate the business in two shifts. Funding will come from self-financing, bank loans and security deposits from agents. The unit will produce different types of shawls to meet various consumer segments.
This document provides information about Pantaloons, a retail chain in India. It discusses the history and growth of Pantaloons since its founding in 1987. Key points include that Pantaloons started as a small store and has expanded to become a major retail brand with stores across many Indian cities. It offers a wide range of national and international brands. The document also provides details about the Pantaloons store located in Rajkot, India, including its size, brands offered, and the contributions it has made to the retail industry in that region.
This document provides a project brief for a proposed women's clothing boutique business. It outlines key details of the business including:
- The boutique will source designs from a contracted designer and produce garments in-house using 5 sewing machines.
- The target production capacity is 500 dresses per month in various styles and sizes.
- Marketing will involve print, television, and digital advertising as well as fashion shows.
- Key infrastructure needs include a retail shop space and separate building for sewing operations.
A STUDY ON CUSTOMER SATISFACTION AND CUSTOMER SERVICE PROVIDED AT PANTALOONS,...Shekhar Jyoti Das
Pantaloons provides a wide variety of apparel and accessories from over 220 brands at its stores across India. A study was conducted of 80 customers at Pantaloons' Gariahat, Kolkata store to understand customer satisfaction with products and services. Most customers were students under 25 years old who visited monthly. While the variety of products was the biggest attracting factor, customers noted issues like lack of certain sizes, limited footwear and jewelry options, and need for faster service. The report provides recommendations on improving these areas to enhance the customer experience at Pantaloons.
This document presents a study on customer satisfaction levels with the men's formal section of Pantaloons store in Gariahat. It includes an introduction to the company Pantaloons, the objectives and methodology of the study, findings from surveys of 100 customers, and recommendations to improve customer satisfaction. The study aimed to understand key factors influencing customer purchases and identify opportunities to better serve customers through improved processes. Survey results provided insights into customer satisfaction levels and how Pantaloons can increase loyalty through superior customer service.
Midterm project in prinman - Management Studdy on chubby checkerjamychan
Chubby Checker is a new fast food restaurant owned by the youngest son of Tony Tan Caktiong, the owner of Jollibee Food Corp. It has two locations and focuses on homemade recipes and quality customer service. The company culture emphasizes cleanliness, teamwork, and putting customers first through practices like standardized employee uniforms, clear work procedures, and a philosophy of doing all tasks thoroughly. While still a young business, Chubby Checker aims to grow its brand recognition through consistent operations and customer satisfaction.
Md. Abul Kalam Azad has over 19 years of experience in supply chain and store management for the garments sector in Bangladesh. He is currently the Manager of Store Management at Madina Pale Fashion Craft Ltd., where his responsibilities include communicating with merchandisers, suppliers, and management, costing and sourcing trims and accessories, evaluating quotations and ordering from suppliers, inventory management, and arranging deliveries. Previously, he was the Assistant Manager of Store at GK Garments Ltd. for 10 years, where he performed similar duties. He holds a Master's degree in Economics and is seeking a mid-level commercial or supply chain role paying 60,000 Taka that allows him to continue developing his
The document provides information about Pantaloon Retail India's factory outlet locations, lines of business, and the Thane factory outlet. It summarizes the target customer segment as middle class, service class, and describes the outlet's location near Thane railway station. It also lists the weekly sales targets and percentage achieved for the Thane outlet over several weeks.
This document is a summer internship report submitted by Meena Chaudhary to her institute after completing a 2-month internship at Pantaloons retail store in Gurgaon. The 15 chapter report details her study of customer service practices at Pantaloons and includes an executive summary, company and store profiles, literature review, research methodology, objectives, data collection and analysis, conclusions, and recommendations. The report aims to understand customer preferences and analyze how customer service impacts retail outlets in the competitive Indian retail industry.
Bonian Knit Fashions Ltd. is a Bangladeshi garment manufacturer established in 2007. It specializes in knit t-shirts, polos, vests and other knitwear for men, women, and children. The company exports to customers in Europe and other regions. It has over 700 employees and a factory with machinery for cutting, sewing, finishing and quality control. The document provides details on the company's vision, products, customers, certifications and management team.
The document is a project report on competitor analysis at Pantaloons Retail (India) Limited in Guwahati. It includes an introduction to the company and Future Group, research methodology used for the analysis, and outlines for various sections like company profile, data analysis, findings, and bibliography. The research methodology section describes using both primary and secondary data collection. Primary data was collected through discussions with company personnel, while secondary data came from company websites and other sources. The report aims to systematically analyze Pantaloons' competitors to gain insights and formulate strategies.
This document provides details about a case study on visual merchandising done for Reliance Trends. It first introduces visual merchandising and provides background on Reliance Industries and Reliance Trends. It then discusses various techniques of visual merchandising like window displays, store layout, use of graphics and banners, lighting, mannequins, and more. The document aims to analyze how these techniques can be applied to influence consumer behavior and increase sales for Reliance Trends.
Tean Ean Local Products in Penang and Sin Hup Heng in Klang Valley are compared. Tean Ean has been in business since 1995 and sells local Penang specialties like tau sar pneah pastries. It has 20 employees and competes against Ghee Hiang. Sin Hup Heng was founded in 1974 and sells "Biscuit Beh The Sor", employing over 10 people. Both businesses face obstacles entering the market but employ strategies like quality products, promotions and good customer service to compete. Tean Ean is considered more commercially successful with its expansion outside of Penang.
This document provides a comparative analysis of two local product shops in different locations: Tean Ean Local Product in Penang and Sin Hup Heng in Klang Valley, Selangor. The analysis finds that Tean Ean is more commercially successful due to its attractive location in the tourism area of Gurney Drive in Penang and its wider product selection. Both businesses face competition, with Tean Ean's main competitor being Ghee Hiang bakery. The document also discusses the challenges new businesses face when entering the market such as securing capital and suppliers.
This document provides a comparative analysis of two local product shops in different locations - Tean Ean Local Product in Penang and Sin Hup Heng in Klang Valley, Selangor. It finds that Tean Ean is more commercially successful due to its attractive location in Gurney Drive tourism area, wider product selection including signature tau sar pneuh pastries, and competitive strategies like promotions. In contrast, Sin Hup Heng has only one shop location and focuses on a single biscuit product. Both businesses faced initial challenges establishing themselves but have been able to grow, with Tean Ean now expanding beyond Penang.
This document provides a business proposal for a home made chocolate delivery business. It outlines the vision, mission, and objectives of providing high quality chocolate products. It discusses the location, manpower needs, machinery requirements, competitors, and future plans for expanding product offerings. Finally, it presents the investments needed and addresses various legal and regulatory considerations for starting the chocolate business.
This document provides information on Bahulu's House Enterprise, a food production business in Kuala Lumpur. It outlines the partners and their positions/contributions, and describes the nature of the business as producing traditional Malaysian cakes called bahulu. It also includes the location, vision, mission, objectives, organizational chart, marketing plan, operational plan, material planning, and equipment requirements for the business.
This document provides an overview of Shaila Enterprises, a sole proprietorship stationery and printing business. The business sells stationery items and provides printing, photocopying, and spiral binding services. It has an initial capital of Rs. 500,000 and is located near colleges in Electronic City. The business aims to earn profits to expand its product stock and number of outlets. Financial projections estimate sales of Rs. 650,000, Rs. 750,000 and Rs. 900,000 over the first three years with corresponding gross profits of Rs. 145,000, Rs. 197,000 and Rs. 245,000.
Mr. Martin Steen is applying for a support worker position. He has over 15 years of experience working with vulnerable groups including children, elderly, homeless, and those with disabilities or health issues. He is skilled in communication, teamwork, and ensuring safety. His qualifications include an introduction to management course and NVQ2 in health and social care. He believes his experience and training make him well-suited for the role.
The document summarizes a close out meeting for the BioSHaRE project. It includes an agenda with summaries of the various work packages, including coordination and management (WP1), data repository and epidemiological harmonization (WP2), and biospecimen harmonization (WP5). The core projects of statistical methods for longitudinal harmonization and data harmonization and federated analysis are also summarized. Participating biobanks and their countries are listed for the Healthy Obese Project and Environmental Core Project. UMCG involvement and realization of budget and publications are provided.
The document discusses implementing entity framework and Ajax. It describes three approaches to entity framework - database first, model first, and code first. It then provides steps to implement a database first approach using entity framework and Visual Studio 2012. The steps include creating a database with tables, adding a data context class, making controllers and views. It shows how to perform CRUD operations like viewing details, deleting, and updating records in the database without writing SQL queries.
Crowdsourcing and Crowdfunding, Old yet New type of Wealth CreationMasoud Zamani
جمعسپاری، الگوی آینده به اشتراکگذاری منابع و خلق ثروت
----
در تمام طول تاریخ بشریت، برای آنکه یک جمعیت مفهوم و هویت پیدا کند، میبایست افراد تشکیلدهنده آن، در کنار یکدیگر و به صورت فیزیکی جمع میشدند. ظهور اینترنت به عنوان یک ابزار ارتباطی همگانی باعث شد ما هویت جدیدی به نام جمعیت مجازی داشته باشیم. اکنون مردم میتوانند به راحتی اشتراکات خود را در اینترنت جستجو کرده و علایق مشترک آنها در مقیاسی بسیار بزرگتر از آنچه که تصور میشد، به عنوان محرک، اجتماعات اینترنتی متعددی را شکل داد. این روند یک تغییر بنیادین در تمامی ابعاد زندگی بشر ایجاد کرده است و جوامع متعددی تنها با تکیه بر همین علایق مشترک (احساسات، هنری، دغدغه اجتماعی، سیاسی، اقتصادی و ...) شکل گرفتهاند.
همچنین افزایش نفوذ اینترنت و کاربریهای مختلفی که برای آن تعریف شده، موجب افزایش قدرت ارتباطی افراد جامعه شده است. بهبود قابلیتهای ارتباطی موجب توسعهی شبکههای مختلف و ایجاد سرمایههای اجتماعی شده است. بر اساس این شبکهها و سرمایههای اجتماعی، مفاهیمی تازه راهکارهای بدیعی ایجاد شده است که پیش از این امکانپذیر نبوده است.
یکی از عواملی که به رشد و سرعت گرفتن چنین روندهایی دامن زده است مفهوم و پارادایم «وب 2.0» است، در این مفهوم به نقش کاربران به عنوان یکی از کلیدیترین عوامل تولید و کنترل محتوا توجه زیادی شده است و این پارادایم در ده سال گذشته موجبات حرکتها و روندهای اجتماعی، فرهنگی، اقتصادی و سیاسی متعددی شده است. یکی از موضوعات بسیار جذابی که در چند سال گذشته و با استفاده از این مفهوم شکل بسیار مدرنی پیدا کرده است مدلهای جمعسپاری است که با درک صحیح نسبت به قدرت شبکههای کاربران اینترنت و مردم شکل گرفته است و فراتر از یک عامل ایجاد محتوا به آنها نگاه میکند.
در این ارائه به بررسی مدلهای جمعسپاری پرداخته و چشمانداز این مدلها در آینده کسب و کارها و البته زندگی و اجتماع را بررسی خواهیم نمود.
---
Videos of this presentation:
Part 1: http://www.aparat.com/v/5GKBR
Part 2: http://www.aparat.com/v/QcZxU
Part 3: http://www.aparat.com/v/kKYq8
Part 4: http://www.aparat.com/v/9aRq7
This document provides contact information for DefenseSoap, a company that produces soap for MMA athletes. It includes a link to their blog for MMA athletes and their Twitter handle @DefenseSoap for getting in touch.
This document presents a study on customer satisfaction levels with the men's formal section of Pantaloons store in Gariahat. It includes an introduction to the company Pantaloons, the objectives and methodology of the study, findings from surveys of 100 customers, and recommendations to improve customer satisfaction. The study aimed to understand key factors influencing customer purchases and identify opportunities to better serve customers through improved processes. Survey results provided insights into customer satisfaction levels and how Pantaloons can increase loyalty through superior customer service.
Midterm project in prinman - Management Studdy on chubby checkerjamychan
Chubby Checker is a new fast food restaurant owned by the youngest son of Tony Tan Caktiong, the owner of Jollibee Food Corp. It has two locations and focuses on homemade recipes and quality customer service. The company culture emphasizes cleanliness, teamwork, and putting customers first through practices like standardized employee uniforms, clear work procedures, and a philosophy of doing all tasks thoroughly. While still a young business, Chubby Checker aims to grow its brand recognition through consistent operations and customer satisfaction.
Md. Abul Kalam Azad has over 19 years of experience in supply chain and store management for the garments sector in Bangladesh. He is currently the Manager of Store Management at Madina Pale Fashion Craft Ltd., where his responsibilities include communicating with merchandisers, suppliers, and management, costing and sourcing trims and accessories, evaluating quotations and ordering from suppliers, inventory management, and arranging deliveries. Previously, he was the Assistant Manager of Store at GK Garments Ltd. for 10 years, where he performed similar duties. He holds a Master's degree in Economics and is seeking a mid-level commercial or supply chain role paying 60,000 Taka that allows him to continue developing his
The document provides information about Pantaloon Retail India's factory outlet locations, lines of business, and the Thane factory outlet. It summarizes the target customer segment as middle class, service class, and describes the outlet's location near Thane railway station. It also lists the weekly sales targets and percentage achieved for the Thane outlet over several weeks.
This document is a summer internship report submitted by Meena Chaudhary to her institute after completing a 2-month internship at Pantaloons retail store in Gurgaon. The 15 chapter report details her study of customer service practices at Pantaloons and includes an executive summary, company and store profiles, literature review, research methodology, objectives, data collection and analysis, conclusions, and recommendations. The report aims to understand customer preferences and analyze how customer service impacts retail outlets in the competitive Indian retail industry.
Bonian Knit Fashions Ltd. is a Bangladeshi garment manufacturer established in 2007. It specializes in knit t-shirts, polos, vests and other knitwear for men, women, and children. The company exports to customers in Europe and other regions. It has over 700 employees and a factory with machinery for cutting, sewing, finishing and quality control. The document provides details on the company's vision, products, customers, certifications and management team.
The document is a project report on competitor analysis at Pantaloons Retail (India) Limited in Guwahati. It includes an introduction to the company and Future Group, research methodology used for the analysis, and outlines for various sections like company profile, data analysis, findings, and bibliography. The research methodology section describes using both primary and secondary data collection. Primary data was collected through discussions with company personnel, while secondary data came from company websites and other sources. The report aims to systematically analyze Pantaloons' competitors to gain insights and formulate strategies.
This document provides details about a case study on visual merchandising done for Reliance Trends. It first introduces visual merchandising and provides background on Reliance Industries and Reliance Trends. It then discusses various techniques of visual merchandising like window displays, store layout, use of graphics and banners, lighting, mannequins, and more. The document aims to analyze how these techniques can be applied to influence consumer behavior and increase sales for Reliance Trends.
Tean Ean Local Products in Penang and Sin Hup Heng in Klang Valley are compared. Tean Ean has been in business since 1995 and sells local Penang specialties like tau sar pneah pastries. It has 20 employees and competes against Ghee Hiang. Sin Hup Heng was founded in 1974 and sells "Biscuit Beh The Sor", employing over 10 people. Both businesses face obstacles entering the market but employ strategies like quality products, promotions and good customer service to compete. Tean Ean is considered more commercially successful with its expansion outside of Penang.
This document provides a comparative analysis of two local product shops in different locations: Tean Ean Local Product in Penang and Sin Hup Heng in Klang Valley, Selangor. The analysis finds that Tean Ean is more commercially successful due to its attractive location in the tourism area of Gurney Drive in Penang and its wider product selection. Both businesses face competition, with Tean Ean's main competitor being Ghee Hiang bakery. The document also discusses the challenges new businesses face when entering the market such as securing capital and suppliers.
This document provides a comparative analysis of two local product shops in different locations - Tean Ean Local Product in Penang and Sin Hup Heng in Klang Valley, Selangor. It finds that Tean Ean is more commercially successful due to its attractive location in Gurney Drive tourism area, wider product selection including signature tau sar pneuh pastries, and competitive strategies like promotions. In contrast, Sin Hup Heng has only one shop location and focuses on a single biscuit product. Both businesses faced initial challenges establishing themselves but have been able to grow, with Tean Ean now expanding beyond Penang.
This document provides a business proposal for a home made chocolate delivery business. It outlines the vision, mission, and objectives of providing high quality chocolate products. It discusses the location, manpower needs, machinery requirements, competitors, and future plans for expanding product offerings. Finally, it presents the investments needed and addresses various legal and regulatory considerations for starting the chocolate business.
This document provides information on Bahulu's House Enterprise, a food production business in Kuala Lumpur. It outlines the partners and their positions/contributions, and describes the nature of the business as producing traditional Malaysian cakes called bahulu. It also includes the location, vision, mission, objectives, organizational chart, marketing plan, operational plan, material planning, and equipment requirements for the business.
This document provides an overview of Shaila Enterprises, a sole proprietorship stationery and printing business. The business sells stationery items and provides printing, photocopying, and spiral binding services. It has an initial capital of Rs. 500,000 and is located near colleges in Electronic City. The business aims to earn profits to expand its product stock and number of outlets. Financial projections estimate sales of Rs. 650,000, Rs. 750,000 and Rs. 900,000 over the first three years with corresponding gross profits of Rs. 145,000, Rs. 197,000 and Rs. 245,000.
Mr. Martin Steen is applying for a support worker position. He has over 15 years of experience working with vulnerable groups including children, elderly, homeless, and those with disabilities or health issues. He is skilled in communication, teamwork, and ensuring safety. His qualifications include an introduction to management course and NVQ2 in health and social care. He believes his experience and training make him well-suited for the role.
The document summarizes a close out meeting for the BioSHaRE project. It includes an agenda with summaries of the various work packages, including coordination and management (WP1), data repository and epidemiological harmonization (WP2), and biospecimen harmonization (WP5). The core projects of statistical methods for longitudinal harmonization and data harmonization and federated analysis are also summarized. Participating biobanks and their countries are listed for the Healthy Obese Project and Environmental Core Project. UMCG involvement and realization of budget and publications are provided.
The document discusses implementing entity framework and Ajax. It describes three approaches to entity framework - database first, model first, and code first. It then provides steps to implement a database first approach using entity framework and Visual Studio 2012. The steps include creating a database with tables, adding a data context class, making controllers and views. It shows how to perform CRUD operations like viewing details, deleting, and updating records in the database without writing SQL queries.
Crowdsourcing and Crowdfunding, Old yet New type of Wealth CreationMasoud Zamani
جمعسپاری، الگوی آینده به اشتراکگذاری منابع و خلق ثروت
----
در تمام طول تاریخ بشریت، برای آنکه یک جمعیت مفهوم و هویت پیدا کند، میبایست افراد تشکیلدهنده آن، در کنار یکدیگر و به صورت فیزیکی جمع میشدند. ظهور اینترنت به عنوان یک ابزار ارتباطی همگانی باعث شد ما هویت جدیدی به نام جمعیت مجازی داشته باشیم. اکنون مردم میتوانند به راحتی اشتراکات خود را در اینترنت جستجو کرده و علایق مشترک آنها در مقیاسی بسیار بزرگتر از آنچه که تصور میشد، به عنوان محرک، اجتماعات اینترنتی متعددی را شکل داد. این روند یک تغییر بنیادین در تمامی ابعاد زندگی بشر ایجاد کرده است و جوامع متعددی تنها با تکیه بر همین علایق مشترک (احساسات، هنری، دغدغه اجتماعی، سیاسی، اقتصادی و ...) شکل گرفتهاند.
همچنین افزایش نفوذ اینترنت و کاربریهای مختلفی که برای آن تعریف شده، موجب افزایش قدرت ارتباطی افراد جامعه شده است. بهبود قابلیتهای ارتباطی موجب توسعهی شبکههای مختلف و ایجاد سرمایههای اجتماعی شده است. بر اساس این شبکهها و سرمایههای اجتماعی، مفاهیمی تازه راهکارهای بدیعی ایجاد شده است که پیش از این امکانپذیر نبوده است.
یکی از عواملی که به رشد و سرعت گرفتن چنین روندهایی دامن زده است مفهوم و پارادایم «وب 2.0» است، در این مفهوم به نقش کاربران به عنوان یکی از کلیدیترین عوامل تولید و کنترل محتوا توجه زیادی شده است و این پارادایم در ده سال گذشته موجبات حرکتها و روندهای اجتماعی، فرهنگی، اقتصادی و سیاسی متعددی شده است. یکی از موضوعات بسیار جذابی که در چند سال گذشته و با استفاده از این مفهوم شکل بسیار مدرنی پیدا کرده است مدلهای جمعسپاری است که با درک صحیح نسبت به قدرت شبکههای کاربران اینترنت و مردم شکل گرفته است و فراتر از یک عامل ایجاد محتوا به آنها نگاه میکند.
در این ارائه به بررسی مدلهای جمعسپاری پرداخته و چشمانداز این مدلها در آینده کسب و کارها و البته زندگی و اجتماع را بررسی خواهیم نمود.
---
Videos of this presentation:
Part 1: http://www.aparat.com/v/5GKBR
Part 2: http://www.aparat.com/v/QcZxU
Part 3: http://www.aparat.com/v/kKYq8
Part 4: http://www.aparat.com/v/9aRq7
This document provides contact information for DefenseSoap, a company that produces soap for MMA athletes. It includes a link to their blog for MMA athletes and their Twitter handle @DefenseSoap for getting in touch.
Personal hygiene-of-both-male-and-female Assyla Neolag
The document discusses personal hygiene practices for both males and females. It covers topics like body odor, hand washing, personal hygiene during menstruation, cystitis and thrush for women. For men it discusses cleaning under the foreskin. Other areas covered include bad breath, travelling hygiene and things to remember about good hygiene. The document concludes with a short quiz to test the reader's understanding.
Comparative metagenomics: quantifying similarities between environments, CMBI...Copenhagenomics
This document discusses methods for comparing metagenomic profiles between environments, including calculating distances between taxonomic and functional profiles, clustering profiles to identify similar environments, and comparing profiles using k-mer frequencies. It also describes using cross-assembly of sequencing reads from multiple metagenomes to identify shared genetic material between samples. The document evaluates these methods on human microbiome data and simulated metagenomes.
Sequencing the transcriptome reveals complex layers of regulation, Department...Copenhagenomics
This document summarizes a study that analyzed gene expression and regulation in adipose tissue from obese and non-obese individuals. MicroRNA expression was found to be different between the two groups, with many miRNAs downregulated in obesity. One miRNA in particular, miR-193b, was shown to regulate secretion of the inflammatory factor CCL2. Motif activity response analysis identified transcription factors with significantly different activity between obese and non-obese individuals. Together, the results provide new insights into the perturbed transcriptional regulation of adipogenesis and inflammation in human obesity.
Rishabh Singh completed a live project at Pantaloons store in Janakpuri-East, New Delhi. During the 5-day project, he observed store operations, learned about the sales process and customer interactions. Key learnings included understanding inventory management, the demanding work culture with daily targets, and specialized tasks like identifying brands, assisting customers, and properly displaying clothing. The project provided valuable practical experience in retail operations and sales.
This document provides an overview of store operations and retail marketing. It discusses key aspects of managing a retail store including store atmosphere, cash handling, prevent shoplifting, customer service, refunds/returns, visual merchandising, training programs, inventory/stock management, and legal compliance. It also describes the role of the store manager and their responsibilities which include ensuring the store is clean, properly stocked, offers a positive customer experience, and meets business targets and profits. Additionally, it covers retail location strategies, factors affecting location selection, and the STP (segmenting, targeting, positioning) approach to retailing.
This module covers key aspects of developing an effective marketing plan, including defining the unique selling proposition (USP) and value proposition (VP) of a product or service. It discusses understanding customer behavior, attitudes, and needs through marketing research. The 7Ps of marketing and fundamentals of brand management are also addressed. An example is provided of a woman developing a 24/7 sari-sari store to address the needs of local call center and hospital workers. Her marketing plan involves analyzing the situation, crafting a VP focused on reliability, and establishing the store as the only 24/7 option to differentiate it from competitors.
New store openings - making the best first impression.
With over 200 new store openings managed during my career and having been responsible for the rapid rollout of J Sainsbury Locals, Poundland and 99p Stores I speak from experience.
15 Tips to Fine-tune Retail Store ManagementMoiz Khan
The document provides 15 tips for effective retail store management. Some key tips include ensuring customer satisfaction, displaying merchandise attractively, timely inventory ordering, hiring and training qualified staff, and using retail management software. Following these tips can help retail store managers achieve success through smooth store operations, maximizing sales and profits, and satisfying customers.
The document provides an overview of the fashion buying process. It discusses what fashion buying is, the different seasons, types of buyers, and how a buying department functions. Some key points:
- Fashion buying involves researching trends, sourcing products, creating seasonal plans, and working with vendors to develop ranges for retail channels.
- There are typically two main seasons - Spring/Summer and Fall/Winter, but now there are 52 "micro-seasons" per year with new drops every week for fast fashion.
- A buying team usually includes designers, planners, buyers, and coordinators. Designers propose trends, planners set budgets, and buyers source merchandise within guidelines.
- The buying
This module covers key aspects of developing an effective marketing plan, including defining the unique selling proposition (USP) and value proposition (VP) of a product or service. It discusses understanding customer behavior, attitudes, and needs through marketing research. The 7Ps of marketing and fundamentals of brand management are also addressed. An example is provided of a woman named Aling Tere who opens a 24/7 sari-sari store to meet the needs of local call center agents, nurses, and construction workers. Her situation analysis and initial plans for crafting an effective USP and VP for her store are outlined. The module emphasizes understanding target customers and market segmentation to focus on those that can be served beneficially.
MODULE 3 THE MARKETING PLAN (ENTREPRENEURSHIP)MONINAPACULAN1
This document discusses marketing concepts including the marketing mix (7Ps), value propositions, unique selling propositions, customer requirements, and validating customer concerns through research. It provides examples and steps for determining target customers, estimating market size and potential market share. Key learning outcomes cover describing USPs and value propositions, determining target markets, validating customer concerns through various research methods, and relating the marketing mix to business opportunities.
Big Bazaar is a chain of hypermarkets owned by Future Group with over 140 outlets across India. It aims to deliver a wide range of products to customers in a profitable manner. Key departments include human resources, finance, marketing, logistics, sales, and customer service. Big Bazaar has experienced rapid growth but also faces challenges like high costs, thin margins, and competition. However, its deep understanding of customers and large network provide opportunities to expand further.
12 checklists to start your fashion boutiqueSonysamal1
1. The document provides a checklist of 12 important factors to consider when starting a fashion boutique business. It discusses deciding on the boutique type, defining the unique selling proposition, sourcing funding, choosing a location, finding suppliers, setting pricing, store design, operations, legal requirements, hiring employees, developing a marketing plan, and implementing digital marketing strategies.
2. Key aspects that are recommended to focus on include determining the boutique concept as consignment, retail or franchise; understanding the target customer; securing adequate funding; selecting an optimal location; establishing reliable supply chains; setting competitive yet profitable prices; creating an appealing store environment; defining operational procedures; fulfilling legal obligations; hiring qualified staff as needed; and developing
24K is a new luxury clothing store offering apparel from up-and-coming designers. The store is financed through a $25,000 loan from a manager's father. Over 12 quarters, the store focuses on creating a luxurious shopping environment, establishing a customer base, becoming profitable, being community leaders, and gaining over 50% market share. Throughout operations, the store makes strategic decisions around security, ethical dilemmas with officials, employee issues, advertising, and community support to protect its brand and satisfy customers.
Vipin Negi is seeking a position that allows him to utilize his skills as a professional and further an organization's objectives. He has over 5 years of experience in merchandising, supply chain management, and retail operations. His roles have included inventory management, forecasting, buying, pricing negotiations, and ensuring adequate stock levels. He achieved various awards and completed internships and projects in areas like minimum display quantities, customer satisfaction, and the leather industry. Vipin holds a Bachelor of Science degree and has a Master of Fashion Management.
This document provides a business plan for a proposed boutique shop called Boutique Gallery. The plan outlines the company objectives, products, location, finances, market analysis and strategy. The boutique will be located in Dhaka, Bangladesh and target local customers as well as non-resident Bangladeshis. It will carry a variety of women's clothing and accessories. The plan provides details on start-up costs, competitors, and financial projections with the goal of gaining market share and customers in the local area.
Ricky Camacho is seeking a job that allows him to share his work experience and learn new skills. He has 10 years of experience in customer service, sales, marketing, merchandising, and logistics. He graduated from City of Malabon University in 2005 with a degree in Business Administration. His work history includes roles in logistics supervision, merchandising, buying, visual merchandising, and stock control. He is skilled in Microsoft Office, speaks English and Arabic, and is described as a positive, goal-oriented, and hardworking professional.
Arvind Internet a division of Arvind Limited Internship Project Reportkunal mittal
Omni Channel for better customer experience and retail Profitability, Arvind Internet, IIP Report, Industrial Internship, Retail Report, Internship Project, Brief Introduction to Omni channel
strengthening look and feel of indian wear section & resolving key barriers t...Biki Patro
Reliance Retail Limited is a subsidiary of Reliance Industries Limited based in Mumbai. It was established in 2006 to organize retail operations for the Reliance Group. Reliance Retail operates stores across India, including two stores in Bhubaneswar called Reliance Trends. The document discusses Reliance Trends' customers, which are primarily youth, and competitors like Shoppers' Stop and Westside. It also outlines the scope, objectives, methodology, and findings of a study on how to improve merchandise display and customer experience at Reliance Trends stores. Suggestions from the study include making all sizes available and improving staff training.
Tara McCormack has over 17 years of experience as a retail general manager and area manager. She has managed locations with annual sales ranging from $3 million to over $70 million. Her goal is to become a district manager or field visual manager with a company that offers room for growth. She provides concise summaries of her work history and skills that demonstrate her experience in areas such as operations, merchandising, inventory, payroll, customer service, and leadership.
Asim Pasha has over 15 years of experience in retail management. His resume summarizes his work history, including 8 months as Store Manager for Pantaloons Fashion & Retail Ltd, 5 years as Assistant Store Manager/Store Manager for Max, and 4 years as Department Manager for Centre Point in Kuwait. He provides details on his responsibilities in roles managing stores, departments, staff, customer service, budgets, stock, and more. Pasha also lists his education as a BBA and skills in Microsoft Office, communication, and multiple languages.
This document provides information about Big Bazaar, a large retail chain in India. It discusses the company's background such as being founded in 2001 and being headquartered in Mumbai. It then describes aspects of one of Big Bazaar's store locations in more detail, including its convenient location in a residential area of Kolkata, its hours of operation, store design elements both interior and exterior, layout, merchandising, customer services, pricing strategies, and promotional schemes. Employee information and the use of technology at Big Bazaar are also summarized.
- The document discusses the author's background and career in visual merchandising. It describes their education in fashion and retail management and work experience implementing visual merchandising strategies at Big Bazaar and Classic Polo stores. It outlines some of the key responsibilities in those roles like merchandise presentation, planning displays, and executing promotions.
1. Lasalle College Jakarta
Internship 1 Report
Proshop X Wear Industry
Fashion Business
Intergration in Workplace 1
571 - KQA - 03
Sheilaya Cempaka
Muhamad Fadhli Hanifan
December, 5th 2016
2. TABLE OF CONTENT
Teble Of Content 1
Chapter 1: Operations 2
I. Introduction 3
II. Brief History of Establishment 3
III. Description of the Principal Departments 3
IV. Physical Layout of the Establishment 3
V. Store Management 4
a. Management Standards and Values 4
b. Company’s Fiscal Calendar and Objective 5
c. Administrative Procedures 5
d. Wage Cost Planning 5
e. Meeting Planning 5
f. Budget Planning 5
g. Loss Prevention 5
h. Inventory Management 5
i. Receiving Procedures 6
j. Schedule Planning 6
VI. Human Resource Management 6
a. Organizational Chart 6
b. Recruitment Policy 6
c. Training and Development 6
d. Compensation & Incentive System 6
e. Discipline 6
VII. Sales and Marketing 7
a. Sales Objectives 7
b. Conversion Rate 7
c. Selling Procedures and Techniques 7
d. Customer Service Policies 7
Chapter 2: Marketing 8
I. Target Market Profile 9
II. Positioning Strategy 9
III. Product Classification 9
IV. Pricing Policy 10
V. Markdown Policy 10
VI. Communication 11
a. Public Relations 12
b. Promotion 12
c. Visual Presentation 12
VII. Merchandise Management and Distribution 12
VIII. Competition 13
Chapter 3: Personal 14
I. Recommendation 15
II. Conclusion 15
ATTACHMENT
BIBLOGRAPHY
CHAPTER I
OPERATIONS
1 2
3. I. INTRODUCTION
Internship was always a part of the academic in every University around the world including LaSalle College
Jakarta. This integration in workplace I is one way of LaSalle College to teach each student how it goes in the
real word in the fashion industry, For Integration in workplace I we were teach to be a sales associate. The first
internship is an in-store working experience, student must work in a physical retail store as a sales assitant
knowing how to handle customers. I am hoping that with this internship I can gain a lot more experience in the
retail store. By learning in the retail store theres a lot of new thing that I learn. We were given time for 45 hours
of 6 working day to learn and experience in PROSHOP X WEAR in BANDUNG as a Sales Associate. I’ve been
through from the very first step which is applying to the Goodsdept, meet with the HR team, interview, and
finaly work at the actual store. PROSHOP X WEAR has given me a lot of thing to learn not only becoming a
sales associate but how the store works, brand knwoledge, meeting a lot of new people, etc.
II. BRIEF HISTORY OF ESTABLISHMENT
Proshop prides it self being one of Bandung’s greatest contributions to streetwear. Throughout our history, we
have always stayed true to our ethos of integrity and attitude.
The brand was born in the late 1996s, from the beginning, Proshop has been associated with a whole series of
subcultures driven by musical and sport affinities. pop, rock, even extreme sport such as BMX and skateboard.
Today our product is recognizable nationally, with shops and customers across 33 province around the
Country. The original Proshop product are still made to the same high standards and its synonymous with
extreme sport fashion. Proshop continues to search out new and interesting associates to bring innovative ideas
to our product styling.
III. DESCRIPTION OF THE PRINCIPAL DEPARTMENTS
I was working as a sales associate in a retail store which is PROSHOP X WEAR in BANDUNG. Basically what
I do was assisting customer in selecting, fitting, and buying process, making sure the store looks neat enough,
putting back the product to they’re places. PROSHOP X WEAR only employ full time Sales Associate, because
PROSHOP X WEAR is a distro then they only have one shift only, that is from 9 am to 6 pm. In the first shift
consisted of 2 Sales Associate, 1 for cashier and 1 for stock.
IV. PHYSICAL LAYOUT OF THE ESTABLISHMENT
Proshop store X WEAR located at Ciguriang Street No. 9, Bandung. For the theme of the store, they choose a
theme shed and a bicycle repair shop because their target market is people who like BMX and skateboard.
At the entrance you can see two windows display on the left and the right, on each of the windows display there
are two different products on the left side there is a product that is at a discount, and on the right there is a new
product. After the entrance on the right you will see the boy’s and men’s T-Shirt section , and the left side you
will see the men’s pants and shirt and backpacks section. In the left corner there is a cashier table and fitting
room and accessories section such as belts, wallets and hats.
3 4
V. STORE MANAGEMENT
A. Management Standards and Values
On my first day at PROSHOP X WEAR I was teach by my supervisor and the other sales associates. Each time
I learn new thing, sometimes you have to actually been in that position then you will get it. Theres a few stan-
dards in approaching customer, such as:
-Greet customer with (good morning or good afternoon) with a smile
- Let the customer enjoy their time at the store
- Approach customer when they had a clothes pick up, and then ask “would you like to try it on first or would
you like to take it to the cashier?”
- If the customer say they would like to try it on, lead the customer to the fitting room and help them with
taking off the clothes from the hanger.
- If the customer would like to take it to the cashier right away, then lead the customer to the cashier.
- Always intiative first when there is a customer asking for our help
- If the customer asking for another size then immediately help them to find the other size in the stock room
- When there’s any purchasement, sales associate should restock the item again
- Sales Associate need to make sure that every clothes that put in the rack was per article (1 pc dipspaly)
- If theres any defect on the item we need to record it.
Transaction Procedures :
- When the customer want to buy the products, we need to bring it to the cashier
- Once we were at the cashier, we help the cashier to fold the product and put the barcode outside the product
- Help the cashier on putting the product in the paper bag
Fitting room rules :
- Eac of us responsible on our customer that we lead to the fitting room.
- Wait for the customer until they’re finish with the fitting
- Maximum 3 piece each time
- At the fitting room there is 2 rack differentiate between the piece that has been try, and the piece that hasn’t
been triy.
4. B. Company’s Fiscal Calendar and Objective
A calender business used to calculate revenue and expenses. In PRSOHOP X WEAR, there’s one accountant
who response to the financial reports. Every sales report was taken daily, weekly, monthly, and year. Everyday at
the closing shift each Supervisor form each PROSHOP X WEAR store give a report via email and phone to the
warehouse informing about today sales. This way, the supervisors will know about their target sales for briefing.
C. Administrative Procedures
Because only one shift, the supervisor or manager will tell sales associates in the morning when the store
opening or a briefing about whats in the store, new collection, sales, promotion, who’s in charge in where and
what, etc. From these briefing sales associate know exactly when being asked by the customer. Everything in
the store was in charge by the supervisor. In PROSHOP X WEAR in Cigurang Street there are 2 supervisore
Puteri and Rezki. And at the end of the day we gather around to check how many sales did we make today and
remaining target sales. From the opening shifts, sales associate also responsible at cleaning every corner of the
store making it neat and clean. And at the end of the day which is closing time sales associate need to make sure
that every clothing rack was organized, hangtag was inside the clothes, every product was in the right article (2
per item in display), and restock.
D. Wage Cost Planning
In PROSHOP X WEAR employees are full-time employees because there is only one shift course in 1 day. Sales
Associate to get off one day a week on weekdays, and for part of their office to get off on Sunday, they work six
days a week with 8 hours per day. Each employee will get their wages transferred to their bank account,
wage is obtained in accordance with their respective contracts.
E. MEETING PLANNING
Every employee have a routine which is a short briefing in the morning before the store open. In every briefing
the manager will tell and ask each of the employee about whats happening in the store and some evaluation. Its
like giving information so that each of the sales associate know what they’re doing. Reviewing sales, new stock,
sales, etc.
F. BUDGET PLANNING
For each event the budget for promotion around IDR 5.000.000 - IDR 10.000.000 depands of the company.
And they usually get sponsorhip from any other brand or company.
G. LOSS PREVENTION
There’s called Standard Operation Procedure for preventing any loss at PROSHOP X WEAR. First thing which
is a sensor that attached on each product that was in the display, it can be easily removed because it is
a magnet key and at the front of the store theres a sensor that will ring if the sensor when through the store.
Other thing that preventing any loss at the store that sales associate need to check each item that goes into the
fitting room and check if theres any damage after the fiiting. Thats why in each corner of the store there’s CCTV,
so that we could see in each time what’s happening in the store and reducing any loss for the store.
H. INVENTORY MANAGEMENT
In PROSHOP X WEAR store there is the stockist man who usually organize and put the merchandise in order
and sync with the notes on the stock racks. Stockist man is the one that responsible for manage and setting the
stock room. Usually on weekend he works at the office, then he will tell any full timer sales associate to help
him organize the stock. The work they have to do basically matching quantity, size, color, from each product.
And if theres any defect or different in the report they need to report to the buyer. And what has been signed
by the stock person will become inventories. There is a software called “Retail Pro”, which basically recording
every merchandise details in each store and warehouse.
5
I. Receiving Procedures
First buyer make a list of merchandise and give command to the warehouse to prepare for merchandise.
Buyer is the one that responsible to put all the data into Retail Pro. And then Supervisor of eachs tore need to
match between the real quantity or merchandise with the written one.
J. Schedule Planning
In Proshop X WEAR almost every day a new product comes to the shop to be stored in warehouses, and
released on new seasson.
VI. Human Resource Management
A. Organization Chart
B. Recruitment Policy
PROSHOP X WEAR memberitahu jika ada perekrutan melalui email blast kepada para costumer yang pernah
berbelanja di toko. Any candidats who are interested in the job will send their CV through the website or
email. Or you could also directly go to the retail store or warehouse. After that they will be called by the HRD
manager, and ask for a one day trial straightly to the retail store (usually they choose on weekend). If the
trial went well, then they will continue being interviewed by the store manager. Then they will be watch by a
few aspect such as good performance in greeting customer, is the customer approaching good enough, how
much sales did they make, etc. After the candidats accepted they will have to sign a six month contract with
PROSHOP X WEAR. If they happens to break any rules (quit on the job before six month contract), they have
to pay the fine for one month salary.
C. Training and Development
Every three months, usually there’s a training and development for every position. Most of the sales associate
in PROSHOP X WEAR must have a interest in fashion world. In order for they to learn as well, they have to
know brand knowledge. Brand knowledge will be presented by each sales associate in front others. Knowing
the brand inside and out is also important, because they need to know each brand if the customer ask any.
D. Compensation & Incentive System
For the compensation, they have bonus each time they achieve monthly target sales, IDR 500.000 for each em-
ployee. Its all about team work.
6
Owner
Yusuf
General Manager
Soni
Administration
Siti
Administration Distribution
Rudi
Supervation
Yayat
Sales Assistance
Riky and Puteri
5. 7
CHAPTER 2
MARKETING
8
E. Discipline
Sales assistant should be stand by on the store at right or at least minutes before the opening shift started, and
in which it means that they shold start work at 9am until 6pm for the opening of the store preparation. At their
arrival on the store, there is a fingerprint detection machine where they can put their pingerprint on it as an
absent so they could not lie on their time absent. On the full shift hours, the sales assistant will get 1 hour for
break started on 12pm and so on, but, the break time will be one sales at one time because the store should not
be leave on less secure. On the opening and closing hours they have jobtask on counting the cash on the cashier
machine, which needs high secure, they strictly do not steal any cent of it, and ofcourse on the product also or
they will be fired and go to the court to be fair, and also they will get bad reference letter. If there is a worker that
could not come at their shift hour, the sales assistant must find other sales assistant that is able to replace him
or her at their absent time, however, the reason on why they could not come at work should make sense and
be honest, like if they are sick, at least there should be a medical letter from the doctor. Other than that, their
appearance also included in disciplines part because they must be tidy, following the rules that has been set,
and they should always wear their ID card hang on their neck also for identification. Anything besides that, any
activities on the store has always be controlled through the cctv on the store so that if the sales assistant broke
any rules, they can’t lie about it because evidence could be taken from the recording by the cctv.
VII. Sales and Marketing
A. Sales Objectives
Sales objectives of every store of PROSHOP X WEAR could be different. Other than that, sales
target every month could also be different based on what’s happening in that period of time.
Main target is to achieve the targeted sales per month by the manager, and then the rest, the
sales assistant should be able to divide it into daily target, and then divide it again per sales
assistant so that each sales assistant have their own target sales to be achieved. Sales targeted
with the purpsoe of company’s survival, growth and development.
B. Conversion Rate
The highest sales was by PROSHOP X WEAR at Trunojoyo Street, and the second is where I intern in PROSHOP
X WEAR at Cigurang Street.
C. Selling Procedures and Techniques
- Don’t follow and watch the customer all the time
- Let the customer wandering around
- Show to customer if there’s any promotion , discount, or new arrival
- Give several options to the customer for mix and match.
D. Customer Service Policies
In Proshop X WEAR there is no exchange of goods, because Proshop X WEAR is a distro. So when you choose
the item or want to buy you should first check the goods you want to buy
6. I. Target Market Profile
A. Geographic:
- Location : Bandung
- Region : Indonesia
- Density : Men
B. Demographic
- Age : 17 - 35
- Sex : Men
- Occupation : Student, Entrepreneur, etc
- Income : IDR 5.000.000 above
- Social Class : Middle - Upper
C. Psychographic
- Lifestyle : Fashion people, Music lover, Love travel, BMX and skater lover
- Personality : Independent, active, fun, fashionable, shopaholic.
Behavioral
- Occasion : Basic - Formal
II. Positioning Strategy
III. Product Classifaction
9
QUALITY
PRICE
PROSHOP X WEAR
COFFEE PARK
SKATERS
I.V Pricing Policy
Pricing strategy of PROSHOP X WEAR product is simple. The range price of PROSHOP X WEAR product
itself is around Rp.99,000 until 399,000. The minimum and maximum price range itself already shows the
pricing strategy used by PROSHOP X WEAR, which is phychological method by using “9” as its price. The
number “9” itself could set the price of the product cheaper than the real one, in which the truth, it is only
cheaper Rp. 1. That number also could persuade people by setting customer’s mindset just like it is cheaper than
the other, and the price is bear so they better get it now or never.
PROSHOP X WEAR set its price using simple pricing strategy. Which at first, it is combining the purchase
price of the goods that is already includes raw materials, production, and others. After that, there’s also price
for customs duty and insurance. If those are already counted, there’s markup also before set the fix selling price.
V. Markdown Policy
PROSHOP X WEAR markdown policy controlled directly by the merchandiser at the head office. The sales
assistant responsible to help promote the promo in the physical store. The sales assistant also responsible to
make report about the sales on the day, per week, and also per month including the promo products that on
sale.
Not all products of PROSHOP X WEAR will have markdown on the same event, like on the internship period,
there are new arrival products which do not apply any promo of reduction price. Products that usually includes
markdown on an event, usually the products that have defects, or products from the previous season that do
not sell well because the stock must be sold out so that the stock for the next season will not crash with the new
arrival products.
10
Men
- Shirt
- T-Shirt
- Pants
- Outerwear
- Denim
- Short
Kids & Junior
- Shirt
- T-Shirt
-Pants
- Outerwear
- Denim
- Short
Accessories
- Hat
-Belt
- Backpack
-Wallet
- Sandals
7. The period for markdown pricing taken by PROSHOP X WEAR on every special event and holiday season
such as Eid Al-Fitr holiday and many others, and also on the end of every season which means at least four
times in a year because one season counted on three months.
VI. Communication
A. Advertising
PROSHOP X WEAR usually make advertising at their online website or any social media account. Their
Facebook has become one of the main advertising tools and also giving news about whats new, whats on
sales, etc. They had their logo on the packaging so that people who walk by could see PROSHOP X WEAR
logo. And they have other social media account such as instagram, facebook, twitter, these kind of tool is very
effective on telling their customer wtih the current news.
11
B. Public Relations
For these time of era social media is the number one effective communication tools with each other. PRO-
SHO X WEAR has instagram, facebook, twitter, and website. All of these social media building a very good
relations with their customer. From all of these social media PROSHOP X WEARtell about their current
news, sales item, etc.
C. Promotion
Promotion was always a part of any industry. When I was taking internship at PROSHOP X WEAR there’s a
discount promo for outerwear and old stock sebesar 30% - 50%
D. Visual Presentation
Visual presentation is the first thing that you will see inside every retail industry. So they need to make it as
attractive as possible for attracting customer. In PROSHOP X WEAR for window display they changed it
quite rarely, it depends on the store owner usually they changed it like once a month. For the visual merchan-
dise or the store layout they changed it once a week. Once a week visual merchandise people will come and
changed the mannequin or changed the display of the store.
VII. Merchandise Management and Distribution
All merchandise will be sent to warehouse and then from the warehouse will be delivered to each PROSHOP
X WEAR store. Once teh product arrived each product checked by the supervisor and sales associate. And the
buyers need to remember that each store has their won target market.
12
8. VIII. Competition
A. Direct Competitor
- Coffe Park
Coffe Park is a Indonesia clothing and accessories retailer based in Bandung, and founded in 1996. Coffe Park
actually has a same concept with PROSHOP X WEAR, but they have a high price than PROSHOP X WEAR
B. Indrect Competitor
- Topman
TOPMAN is a staunch supporter of UK menswear design talent through its own partnership with FashionEast
and sponsorship of the British Fashion Council’s NEWGEN MEN scheme. We also have TOPMAN DESIGN,
our in-house designed premium collection that’s showcased during London Collections: Men. We continue to
open the biggest event of the year in menswear and are the only high street brand to show.
CHAPTER 3
PERSONAL
13 14
9. I. Recommendetton
Based on my experience as a Sales Assistant at the PROSHOP X WEAR, there are some of my recommenda-
tions for PROSHOP X WEAR. The first is the brand itself. PROSHOP Brand X WEAR longstanding since my
elementary school until now. From what I see is not so much the development starting from the style of cloth-
ing that is not so follow the fashion trend, but nowadays fashion and trend are the pillars of a clothing brand.
If you do not follow fashion and trends can be ascertained then the brand will not last long. Evident from the
PROSHOP X WEAR itself, formerly PROSHOP X WEAR has bnayak store branches in Bandung, but now only
about two-store.
And the second is about how they promote their own brand. Although the target market of PROSHOP X
WEAR is middle to low but now everyone uses social media such as Facebook, Twitter, Instagram, etc. Then
take advantage of social media because they are one of the ads do not pay at all, just how do you use social
media and play with it. Once you master the social media then you will master your target market, and your
brand will never die.
II. Conclusion
Internship is a job training that provided by company to help student to learn the working world. Interns may
be college or university students, high school students, or post-graduate adults. These positions may be paid or
unpaid and are usually temporary.
For these internship course it’s really efective, and althought everything has been explained at the college or by
my supervisor, I learn a lot more when I actually experienced myself. And it was a thrilling experience. I enjoy
every and each of my internship day, no matter how it was tiring. But I learn a lot of thing about the retail world
more.
I have learn about stocking item, visual merchandise, store manager, retail policy, etc. Although I I became
Sales Assistant in a distro that spelled a little relaxed, I do not have to stand the whole time. I can sit down, play
phone, even watching a movie with others. But I still feel the difficulty as to be always smiling to customers,
dealing with customers who just wonder without buying a single product, customers are asking for discounts
even bid on an item
Overall having this internship is really effective and helping a lot for student to learn more about the fashion
industry. Learning in person and experience it ourself is more effective rather than learning theory all the time.
Working at PROSHOP X WEAR giving me a lot of new things to learn and Im more exicted to learn much
more.
15