The document discusses marketing strategies for a new mobile app called "No Waste of Food" which connects restaurants with excess food to charity homes and needy households. The app aims to help reduce food waste and feed those in need. Key strategies discussed include encouraging social sharing, soliciting user feedback, tracking analytics, leveraging social media, and promoting the app's social mission to help others.

1. How do I market my new app
NO WASTE OF FOOD

2. Mobile App Marketing Services
Strategy
Ad Creative
Public
Relations
Cross
Promotion
Ad
Management
App Store
Optimization
Social Media

3. The Challenge:
There are millions of apps in the app store…..

4. … and they’re growing every day.
Competition + Saturation =
Need for Differentiation

5. Keys to App Marketing Success
Encourage Sharing: Incorporate social sharing, email referrals and text messaging to
stimulate organic sharing of the app.
Solicit Feedback. Request Feedback and solicit Ratings and Reviews from satisfied
customers, contributing to App Store Rankings.
Track and Measure. Use Analytics and tracking to continually optimize ad spend, track in-
app purchases and identify highest value users.
Leverage Other Channels. Incorporate social media and email marketing to create a
community for app users.

8.  No waste of food is an app which provides social service.
 Across the world, there are restaurants that waste tons of excess food everyday, I would like to create a android
app to establish a link between restaurants and the charity homes/needy households to enable excess food
donation. I also create a 'goodwill' points system for restaurants to get rewarded for such a noble deed which
they can use for their own marketing efforts by being a responsible social business as well.
 Through the app the needy and restaurant both are getting benefited.

10. COMPANYOVERVIEW
CORE COMPETENCIES
Good relation between the restaurants and needy people.
Adoption of latest data analytics techniques.
Diverse content, reliable sources and sharing options.
Use for a noble cause.
STRATEGIC ASSETS
 Make good relation between people.
The expected large user base.
In app advertisements that will generate revenue.
It is better than it’s competitor app.
Aim is not to compete with existing app but to fill the gap .

12. Social media users.
Needy people.
Charity Home
 College Students(taken as marketing
internship
and their friends.)

15.  The primary goal is to help needy people .
 Make famous the app in the whole world.
 Aim to achieve more sponsorships and tie-ups with upcoming collaborators.
 Wilde range of people will use it and help the have nots.

18. POSITIONING
POINTS OF PARITY
 Quality streaming available.
 Free of cost.
 Works on low bandwidth.
 Comfortable and user friendly.
POINTS OF DIFFERENCE
 No painful advertisements in premium version.
 No crashes and video interruptions.
 Different languages included.
 Downloading videos in any quality.
 Skipable ads.

20. FEATURES
FREE VERSION
 Needy people will get food in free of cost.
 Restaurants will become famous.
 After reaching certain ‘good points’ they will be rewarded.
PREMIUM VERSION
 No ads.
 A variety of languages.
 No interruptions.

21. PROMOTIONS
Build in social calls to action.
Build in social sharing so users can brag about what they’ve accomplished.
Reach out to influencers.
Feature the app in an official blog.
Feature the app in emails.
Create a demo video and share it.
Take some interns to promote the
app.

22. PLACE
Google play store
Amazon app store
Recommended websites
Opera mobile store
GetJar
SlideMe
AppBrain
AppsLib