The document provides tips for promoting a mobile app, including featuring it prominently on a company's mobile website and in emails like purchase confirmations and customer service responses. It also recommends getting the app listed in app stores, reviewed on app review sites, discussed in relevant online forums, and promoted through social media, blogs, videos, stores, QR codes, contests and more. The overall goal is to increase awareness of and engagement with the mobile app through various online and offline marketing channels.

2. Promote your app on your mobile website : If someone has found
your mobile website, they’re a prime candidate for using your app.
Make it easy for them.

3. Feature your mobile app on your website. This doesn’t mean a
small link in the footer. You need to promote it prominently where
appropriate. Consider using a special offer to get customers to
download your app to make it worth their time.

4. Get your app into the appropriate iOS and Android app stores.
This provides more shelf space to get your app seen by potential
users. It also facilitates the process of updating app information and
functionality later on

5. Have your app reviewed on targeted app review sites. Understand
that this takes work. Here’s a list of review sites to get you started.
(Please note: We do NOT review apps.)

6. Leverage the power of your email newsletter. Since reading email
is a major activity people do on their Smart phones, let them know
about your mobile app and make it easy for them to get it.

7. Include a link to your mobile app in your customer service emails.
The great part of customer service emails is that they tend to go to
customers’ main email address.

8. Link to your mobile app in your purchase confirmation
emails. Like customer service inquiries, customers look for these
emails. This is a great place to give a customer an incentive for
another related purchase.

9. Incorporate a link to your mobile app in your email signature file.
Go one step further and make everyone in your organization use this
link

10. Add a link to your mobile app on your business cards. It’s another
way of expanding your reach.

11. Discuss your mobile app in the appropriate forums. Think Yahoo
and LinkedIn Groups, Google+ Hangouts, Twitter chats and other
venues.

12. Incorporate a link to your mobile app in your social media profile.
Add this to your business’s key information. Remember people spend
at least a fifth of their time on mobile on a social media site!

13. Promote your mobile app on social media. This means create a
special tab on Facebook or a set of regular tweets.

14. Use social media advertising to support your efforts. These ads are
highly targeted and therefore can be effective.

15. Create a blog post explaining the utility of your app. Include
screenshots and other goodies.

16. Develop a video showing your app in action. This is useful to add
to your YouTube page as well as your blog.

17. Promote your mobile app in your store. Mention your app in your
signage and flyers to encourage buyers to download it.

18. Have a tablet or computer available to collect email
addresses. Sending them a link to your mobile app is a great way to
encourage prospects interested in your product line. Don’t have an
extra device available? Then use an old fashion hand written list.

19. Post QR codes in your store, on your product and other offline
media. Make sure that you include a call-to-action to encourage use.

20. Leverage other media. Promote your mobile app in other forms of
advertising and media. For example, Project Runway encourages
viewers to download their app to interact with their broadcast in
real time.
.

21. Run a contest. For example, you can encourage people to tweet and
share content on their social networks promoting your app. A
random person every week can win a promo code to download your
app for free if it is a paid one..

22. Create a Facebook group. Form a group for people with common
interests related to your app's niche so they can meet and socialize
regularly. If your app caters to hikers, for example, create a hiking
group.

23. Thank You