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Foodpanda
- 2. Akshay Gupta 16RM906 AnoushkaSingh 16RM909 Aparna Gupta 16RM911 Himanshu Goyal 16RM924 Pranjal 16RM938 Siddharth Verma 16RM952 Submitted By:
- 3. CONTENTS • USP • MARKETINGSTRATEGY • BUSINESS MODEL REVENUE MODEL • TECHNOLOGICAL INNOVATIONS • SWOT • FUTURE PLAN • INTRODUCTION • HISTORY • MISSION, CULTURE AND VALUE • ORGANISATIONAL STRUCTURE • PRODUCTS/SERVICES • MARKET COMPETITORS
- 4. INTRODUCTION The foodpanda groupis a global mobile and Online food delivery marketplace headquartered in Berlin, Germany operating in 40 countries and territories. • Foodpanda is a private company. • CEO & co-founder- Ralf Wenzel • CMO & co-founder- Ben Bauer • Websites- www.foodpanda.com www.hellofood.com
- 5. Foodpanda is aglobal online food delivery marketplace. The service allows users to select from local restaurants and place orders via the website or mobile application. Foodpanda offers cuisines from more than 4000 restaurants worldwide.
- 6. HISTORY Foodpanda was launchedin March 2012 in Singapore and expanded into 16 countries by the end of the year. This was followed by an expansion into seven more countries, to make a total of 23, by February 2013. The company stated that it aimed to move into 40 nations in Asia, Europe, Latin America, the Middle East and Africa by the end of 2014 and did so.
- 7. MISSION Our mission isto serve people a sumptuous meal without any hassle! We intend on making food delivery an easy and convenient option for all our food lovers!
- 8. CULTURE "Flat hierarchy andan "execution mind-set" within the team makes it possible to influence and create a lot on your own“ “Works on Flexibility, Dynamism, Young employees and good salary " Very steep learning curve Award recognition for best performer
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- 11. PRODUCTS/SERVICES Enhanced Consumer Base: Betteruser friendly Interface Targeted Marketing and discounts Enhanced reaching Tier 2 and Tier 3 Cities Group offers and Lunch Box Delivery Enhanced Product Base: Local and Street Food Near by home based Food Delivery Services Fraud-Free Delivery and Online Order placed to Hotels Enhanced Consumer Services: Restaurant Tracking Food Related Services Combined Order Other Business Verticals
- 12. Search Find restaurants thatdeliver to you by entering your address Choose Browse hundreds of menu to find the food you like Pay Pay fast & secure online with different payment mode Enjoy Food is prepared & delivered to your door
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- 14. Foodpanda Acquires CompetitorsIn 7 Asian Markets • In India, acquisition of JUST EAT India • In Malaysia and Singapore, acquisition of Room Service, a brand of Food Runner • In Philippines, acquisition of City Delivery, also brand of Food Runner • In Pakistan, acquisition of EatOye • In Hong Kong, acquisition of Koziness • In Thailand, foodpanda enters partnership with Food By Phone.
- 15. USP tied up withover 4000 restaurants Content is what sets apart Food panda from competitors restaurant & nightlife guide with menus, pictures and map locations a full-time live chat-support
- 16. MARKETING STRATEGY Traditional marketing Onlinediscount coupons Customer sharing blogs on food panda to win prizes Referral program Tie ups with bloggers
- 17. BUSINESS MODEL • Bulkpurchase • Extensive network to reduce time • Economies of scale • Take customer's cash beforehand
- 18. BUSINESS MODEL • Foodpanda isa service provider. Bulk purchase B2C Business Model Extensive network to reduce time Economies of scale Take customer's cash beforehand
- 20. • Follows Affiliaterevenue model • Sites that steer customers to an affiliate business receive a referral Fee or percentage of the revenue from any resulting sales. Food panda could generate profit via delivery fees that it charges
- 22. TECHNOLOGICAL INNOVATIONS • Foodpandasaid it has reduced delivery time of all food orders to an average of 30 minutes to ensure quality and on-time delivery to all customers In Hong Kong • These include Pizza Express, Oolaa, Mana Raw, Nosh by Secret Ingredient, The Monogamous Chinese, Jacomax, Linguini Fini, and Posto Pubblico.
- 23. • Social mediapresence and campaigns like coupons, discounts offers etc. Food panda, the food delivery on-demand service backed by Germany’s Rocket Internet, has ventured into the world of corporations after it introduced a dedicated service for business customers that it hopes will massively increase its income. The idea behind this new offering — which is housed in a separate app and web-based client — is simple.
- 25. STRENGHTS • Worldwide brandimage • Quick delivery • Trained people • International company • Organizational structure and managers • Better customer support • Wide range of restaurants offered • Free delivery WEAKNESSES • Availability of the restaurants located in the zone of the order placed • Low brand awareness and marketing • Need to be able to use internet based communication • Quantity required for free delivery may be bit more for one person
- 26. OPPORTUNITIES • Pioneer infood delivery business • Growing market for potential customers • Increasing market share • Only few other food delivery businesses THREATS • Present customer base is low • Increased obesity rate • Increasing potential competitors • Negligence of potential competitors
- 27. FUTURE PLAN • With200 million users in India , Aim to have 10% of total 5000cr. food delivery market share by 2017. • Increase the restaurant coverage to 5000 restaurants across 20 cities
Editor's Notes
- #5 foodpanda is a convenient online food ordering website that connects users with thousands of local restaurants. Customers can browse through numerous menus and place orders for delivery or take-away at the best price. foodpanda provides you with restaurant menus, customer reviews and more for over 4000 restaurants spread over 40 cities.
- #6 Foodpanda (in Asia and Europe) and Hellofood (in Africa, Latin America and the Middle East) is a global online food delivery marketplace, from where you can easily order anything to eat and it will be on your table within pre-specified time period according to your location. The service allows users to select from local restaurants and place orders via the website or mobile application. Users of foodpanda/hellofood order cuisines from more than 35,000 restaurants worldwide.
- #8 The first film starts with the Panda appearing on the scene when a food delivery boy is just about to ring the bell. With a thermometer, he checks how hot the food really is. Only once he is satisfied with the temperature of the order does he let the food be delivered. In the second TVC, the Panda appears on the scene in an Italian restaurant where a chef is preparing a Pizza. The Panda shows his dissatisfaction with the amount of toppings the chef has put on the Pizza and only when he thinks the add-ons are enough, does he give the chef his nod of approval.
- #9 Collects service charge and works as an agent
- #12 Online ordering at food panda provides several advantages over telephone ordering. 1. Discover: We offer a huge choice of restaurants, and we have their menus online so you don’t have to collect menus for individual restaurants or stick to just one of them. Every day you can discover new restaurants and new tastes. 2. Take your time: You have as much time as you need to decide what to eat today, instead of listening to someone read out the entire menu to you and making a decision on the spot. 3. Know what you’re getting: We help you make the right choice by providing customer reviews and ratings. 4. Convenient payment: If you order at foodpanda.in, you’re not limited to paying by cash on delivery. You can easily and safely pay online using online banking or your credit card. 5. You can view details of all your past orders and easily re-order.
- #17 Designing weekly content bucket plan(1 post per day) – for FB, Twitter, Insta 1 small campaign per month 1 big campaign for 3 months Social media team to enteract with customers, keep them engaged with foodpanda
- #18 Bulk purchase discounts from eateries. - since they are buying a lot then why not a discount Extensive network to reduce time. - if they are small then they need to be all places, all the time. That reduces efficiency and profits Economies of scale is a winner here Take customer's cash beforehand. - discount delivery services coupons could be sold upfront for Foodpanda to get cheap financing alternative compared to high interest loans from financials institutions
- #21 1. Bulk purchase discounts from eateries. - since they are buying a lot then why not a discount? But it requires this from demand end. 2. Extensive network to reduce time. - if they are small then they need to be all places, all the time. That reduces efficiency and profits. Economies of scale is a winner here. 3. Take customer's cash beforehand. - discount delivery services coupons could be sold upfront for Foodpanda to get cheap financing alternative compared to high interest loans from financials institutions. 4. Ads. Yes they could advertise for eateries that aren't so famous or even special edition home made food that doesn't come everyday.