Modern Practice Management
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This document discusses the challenges modern healthcare practices face and the importance of having a long-term commercial strategy to ensure growth and success. It emphasizes retaining existing patients through effective patient engagement, as current patients are the cheapest way to consolidate market share and drive referrals. The document also recommends tools for tactical deployment of a long-term strategy, including customer relationship management, targeted marketing, patient journey management, and auditing systems. The key is to effectively manage the practice and patient relationships through innovation.
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Modern Practice Management
- 2. Our Profession Faces New Challenges
- 3. • Educated Patients • More Discerning Patients • Much More Challenging Market Environment • Possible Changes In Legislation • Possible Regulation
- 4. WHAT IS YOUR COMMERCIAL STRATEGY? And How will you achieve it? Growth 180 160 140 120 100 80 Growth 60 40 20 0 2007 2008 2009 2010 2011
- 5. LONG TERM COMMERCIAL STRATEGY • To Succeed • To Grow • Growing The • To Gain More Market Share Available Market • To Retain Patients • Increasing Profession • To Encourage Referral Efficacy Acceptance • To Capture New Patients • Increasing Profession Perception
- 6. These are concepts you need to think about
- 7. Patient Retention & Patient Referral Will Secure Your Business
- 8. Your Future Lies In Your Existing Patients They Hold The Key To Your Financial Health They Are The Cheapest Manner Available To Consolidate And Increase Your Market Share They Will Also Help Grow The Available Market
- 9. HOW DO YOU PLAN TO ACHIEVE THIS LONG TERM STRATEGY ?
- 10. All Strategies Need Planning & Tools For Tactical Deployment Available Tools For Effective Practice Management
- 11. Effective Practice Management Is Key To Your On-going Success 1. Customer Relationship Management 2. Targeted And Well Defined Marketing 3. Patient Journey Management 4. Patient Engagement Strategies 5. Auditing And Test Verification
- 12. CRM ! Think About Why
- 13. Because It will Supply You The Data You Need To Manage Your Patients And Make Qualified Commercial Decisions
- 14. New Patient Engagement Tools
- 15. Why? Put Simply, Because You Have To In Order To Secure Your Business
- 16. But First, Cover Your Basics
- 17. The Basics Presentation Point Of Sales Display Staff
- 18. Simply Put; Do You Leverage Your Practice ? Do you ensure that your practice environs sell you and add to the Patient experience ?
- 19. The Patient Experience Is Your Brand
- 20. Your Web Presence • Is it a modern website? • Has it been re-designed in the last year? • Is it clean, clear of clutter, media rich with a regularly updated news section?
- 22. Manage Your Practice
- 23. Manage Your Patients
- 24. Engage Your Patients Regularly On An Emotional Level
- 25. Be Innovative
- 26. Thrive
Editor's Notes
- What Challenges?
- Talk about a commercial Strategy to meet these needs
- Patrick Henry Saying
- But what if I told you a Strategy for Patient Retention and Customer Referral will meet these goals.
- These are concepts that will have a huge effect on your business moving forward
- All strategic planning goals will only be achieved as well as the tactical tools deployed will allow
- Why are these Tools important?
- Gather Intell, talk about the wife, the husband, did Johnny get the job? Manage targeted and well defined Mail marketing and your Patient JourneyA well kept CRM system will allow you to keep your Patient engaged for the long term encouraging not only Patient Retention but also Customer ReferralClear recording of consultation pattern and audiometric data
- Before You move on to the in depth
- Presentation of your Practice, Décor, Modernity, Layout, Posters? How old are they, are they Framed, Display, is it clean and when was the last time it was changedThe most important part, Are they welcoming, will they go the extra mile to help, are they a valuable part of your practice.
- Talk about rigid terminology of brand, dispute, explain,
- A large percentage of our Patients are online, an even larger percentage of our prospective Patients are online and actively using search engines to acquire services.