Cicada Consulting provides market entry and distribution strategies to help companies maximize their results. Led by Patrick du Monceaux, who has over 25 years of experience in medical device sales, marketing, and business development, Cicada Consulting helps clients choose partners, develop distribution strategies, and implement strategic plans tailored to each client's goals. Their services include analyzing distribution requirements, recommending distributors, developing field structures, and training managers. Cicada Consulting has helped both new startups and established companies increase their revenues, market share, and customer satisfaction through customized strategic planning and implementation.

1. Cicada Consulting Patrick du Monceaux

2. What Cicada Consulting can do for You Cicada Consulting was set up to provide companies with effective distribution & market entry strategies that will maximize results You receive the benefit of over 25 years of successful experience, both domestic & international, in creating & executing strategic market development plans Launching products OUS working with KOL’s, Distributors & customers is unique by culture Starting or revamping your distribution strategy with proven tools makes your company more successful Help choose partners w/quality technical support

3. Who is Cicada Consulting? Patrick du Monceaux 25 years experience medical device sales, marketing, business/market development, technical services & general management Fortune 500 experience - Eli Lilly MDD & Medtronic ERS - Critical Care, Emergency, Cardiovascular, Medical Informatics Launched multiple new products Developed software & hardware solutions Start-up experience - pre-launch, launch of early detection of lung & colon cancer Custom Strategic Plans, Development, Distribution Strategy & Implementation

4. What Cicada Consulting does Analysis of distribution requirements including all geographies selected Aid in choice of distribution method Strategy for field compensation (direct or indirect) Strategy & toolset for field structure Strategy & toolset for maximizing results with field team (direct or indirect) Analysis of & recommendations for distributors by country Training your managers in coaching skills Plan Implementation & Execution Leadership

5. Why use Cicada Consulting? I am passionate about ensuring that the results meet your expectations Cost effective to have someone who has experience in various methods vs trying out plans that do not meet expectations Our relationship is a partnership to maximize results for your business One chance to launch an effective plan at onset or to revamp strategy I commit to listening to you & focusing only on the results you desire

6. Case Study #1 Situation: $100m/yr. revenue company Company revenue growth 13-15% yr. Market Growth 20-30% in main markets Corporate ‘Parent’ pushing for 20%+ Field team covered all markets by specific geography Customers not satisfied with level of service & support

7. Goals Maximize growth 20%+, sustained Recapture share in two main markets Lead share in two main markets Boost Customer satisfaction Enter new developing market

8. The Process Analyze customer needs Analyze sales by market Analyze ‘lost’ sales reports Plan strategy for greater penetration ‘Match’ field team to customer base Identify ‘potential’ new market revenue Model new team structure

9. The Solution Split territories by two primary markets Model ‘potential’ by historical & predicted future revenue Add direct reps based upon customer type/market Re-organize Districts & Regions Trial 1 area for new market w/distributor Trial in-house outbound calling team

10. The Results Year One: 28% revenue growth Customer satisfaction increased Traditional market leadership recovered #1 in revenues both markets In-house call group built/qualified leads

11. Case Study #2 Situation: Start-Up FDA PMA approval imminent Company revenue $260k/yr.- old device Loose ‘network’ distributors OUS Investors clamoring for results No Distribution Strategic Plan KOL’s very supportive, pent up demand

12. Goals Maximize launch to US market Rebuild OUS network ‘ Lock-in’ more KOL’s Spread technology all major hospitals Maximize revenues in all markets Increase proposed margins US Increase existing margins OUS

13. The Process Analyze customer DBM World wide (dominant buying motive) Identify criteria potential US distributor(s) Analyze potential sales by WW geography Analyze OUS Distributor efforts Plan strategy for greater penetration OUS Build Field Specialist Manager Team Analyze Clinical Marketing Support Tools

14. The Solution Select & sign major US distribution partner ASP raised 28% Determine # Field Specialist Managers Attract and train all Identify geographies to launch in OUS Terminate non-performing distributors Secure committed Distributor Partners OUS Design & implement training, development programs Distributor purchase of demo units Build new Clinical Toolset Re-brand Company image to customers

15. The Results $3.3m revenues first 6 months On target $10m year two US distributor reps trained Field Managers hired & trained Distributors found & trained in OUS Regulatory approval secured OUS = 45% year one revenues Margins increased WW by 35%

16. Cicada Consulting My work is cost effective I listen to what your company goals are I understand your challenges & risks I deliver quickly and on time I’m determined to help your plans succeed I provide experience and insight into the process I take a lot of the guess work out of planning I provide coaching, tools and training for you to continue to improve and grow

17. Contact Cicada Consulting Patrick du Monceaux Email: [email_address] Mobile: (808) 854-6913 Website: www.cicadaconsulting.org Fax: (888) 868-8156