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Commercial Strategy In Practice Management
The document discusses strategies for achieving long-term commercial success and growth in a professional practice. It emphasizes the importance of developing a clear long-term strategy focused on retaining existing patients, encouraging patient referrals, and capturing new patients. Key recommendations include implementing a customer relationship management system to gather patient intelligence and engage patients emotionally, utilizing targeted direct mail marketing, and leveraging practice management tools like patient journey mapping and engagement strategies. The document stresses managing the patient experience through basics like a clean and welcoming office as well as digital tools and an optimized website.
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Commercial Strategy In Practice Management
- 1. COMMERCIAL STRATEGY INMODERN PRACTICE MANAGEMENT.
- 2. WHAT IS YOUR COMMERCIAL STRATEGY? How will you achieve it? Growth 180 160 140 120 100 80 Growth 60 40 20 0 2007 2008 2009 2010 2011
- 3. LONG TERM COMMERCIAL STRATEGY • To Succeed • To Grow • Growing The • To Gain More Market Share Available Market • To Retain Patients • Increasing Profession • To Encourage Referral Efficacy Acceptance • To Capture New Patients • Increasing Profession Perception
- 4. These are conceptsyou need to think about These are concepts that may have a huge effect on your business moving forward
- 5. Your Future LiesIn Your Existing Patients Your existing Patients hold the key to your business’s financial health Patient Retention & Patient Referral Strategies Are The Cheapest Manner Available To Solidify And Increase Your Market Share These Strategies Will Also Grow The Available Market Through Increase Of Efficacy Perception
- 6. HOW DO YOUPLAN TO ACHIEVE YOUR LONG TERM STRATEGY ? All strategic planning goals will only be tactically deployed as well as the tools used to deploy them will allow
- 7. All Strategies NeedPlanning & Tools For Tactical Deployment Available Tools For Effective Practice Management
- 8. Proper Practice ManagementIs Key To On-going Success 1. Customer Relationship Management 2. Targeted And Well Defined Direct Mail 3. Patient Journey Management 4. Patient Engagement Strategies 5. Auditing And Test Verification
- 9. CRM A Proper CustomerRelationship Manager allows you to gather on-going intelligence in relation to your Patients and their families that can be used to engage them at an emotional level
- 10. CRM A well keptCRM system will allow you to undertake imaginative, targeted and well defined mail marketing around not only your Campaigns but also your Patient journey.
- 11. CRM A well keptCRM system will allow you to keep your Patient engaged for the long term encouraging not only Patient Retention but also Customer referral
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- 13. The number ofPatient engagement tools designed for our profession are increasing everyday. Before you move forward with any of these tools, cover all your basics. Then move forward knowing that you are building on a strong foundation.
- 14. The basics Is yourpractice clean, tidy, well decorated, comfortable for your Patients? If you utilise displays or provided POS, are they well displayed, are they clean, when was the last time you changed them? Is your practice and its staff welcoming?
- 15. Simply Put; Do You Leverage Your Practice ? Do you ensure that your practice environs sell you and add to the Patient experience ?
- 16. Your Web Presence •Is it a modern website? • Has it been re-designed in the last year? • Is it clean, clear, media rich with a regularly updated news section?
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- 19. Manage Your Practice
- 20. Manage Your Patients
- 21. Engage Your Patients OnAn Emotional Level
- 22.