MODELS OF PERSUASION

1. MODELS OF
PERSUASION
PRESENTED BY
APURVE TANDON – 20DM040

3. CIALDINI’S MODEL OF PERSUASION

4. PRINCIPLE
OF
RECIPROCITY
PRINCIPLE
OF
SCARCITY
PRINCIPLE
OF
AUTHORITY
PRINCIPLE
OF
COMMITMENT
PRINCIPLE
OF
LIKING
PRINCIPLE
OF
SOCIAL PROOF

5. PRINCIPLE OF RECIPROCITY
 RESTAURANT OWNER HELPED THE
POOR KID
 PAID MONEY TO THE LADY FOR
MEDICINES
 GAVE HIM VEGGIE SOUP FOR HIS ILL
MOTHER
 PERSUADED THE DOCTOR TO WAVE
OFF 792,00 BAHT HOSPITAL BILL
 HE STATED THAT ALL EXPENSES
WERE PAID 30 YEARS AGO

6. PRINCIPLE OF SCARCITY
 POOR KID STOLE MEDICINE FROM
THE LADY’S MEDICAL SHOP
 HE DID IT DUE TO SCARCITY OF
MONEY AND RESOURCES

7. PRINCIPLE OF AUTHORITY
 DOCTOR’S
CREDIBILITY
 RUNS AFTER MONEY
 BREAKS
STEREOTYPES
 HELPS
UNDERPRIVILEGED
AND NEEDY
 PERSUADES ALL THE
DOCTORS TO
PRACTICE THE
SAME

8. PRINCIPLE OF COMMITMENT
 HIPPOCRATIC OATH TAKEN BY DOCTORS
 SELF COMMITMENT TO TREAT EVERY
PATIENT AND PEOPLE IN NEED OF
TREATMENT
 PERSUADES ALL THE DOCTORS TO
PRACTICE THE SAME

9. PRINCIPLE OF LIKING
DOCTOR PERSUADES ALL THE
OTHER DOCTORS TO HELP
PEOPLE
PEOPLE WHO ARE HELPFUL
AND GENEROUS CAN RELATE
TO THE DOCTOR AND
RESTAURANT OWNER

10. PRINCIPLE OF SOCIAL PROOF
THE RESTAURANT OWNER HELPS PEOPLE
UNCONDITIONALLY
HELPS THE POOR KID AND ALSO HELPS THE
BEGGAR
BEING GOOD TO PEOPLE ALWAYS PAYS OFF

11. ARISTOTLE’S MODEL OF PERSUASION

12. ETHOS
BREAKS ALL STEREOTYPES
LIFE IS MORE VALUABLE THAN
MONEY

13. PATHOS
GIVING IS THE BEST
COMMUNICATION
THE AD PERSUADES
PEOPLE TO HELP
THOSE WHO ARE IN
NEED OF IT
THE KID
REMEMBERED
RESTAURANT
OWNER’S GOOD
DEED

14. LOGOS
COMMUNICATION CAN HELP SAVE
SOMEONE’S LIFE
AD IS PERSUADING TO BUY SIM CARDS
AND HELP EACH OTHER

15. IMPACT OF ADVERTISEMENT
MOST SHARED
TELECOM AD IN
THAILAND
10M VIEWS IN
FIRST 7 DAY
OVER 100M VIEWS
TILL DATE
TRUE MOVE H
BACAME NO. 2
TELECOM
PROVIDER
SUBCRIBER BASE
INCREASED BY
40%
ESTIMATED PR
VALUE OF $3.5M