ORGANIZATIONAL STRUCTURE OF AMAZON

1. ORGANIZATIONAL
CULTURE

2.  FOUNDED IN 1994
 US BASED MULTINATIONAL E-
COMMERCE COMPANY
 HEADQUARTERED IN SEATTLE,
WASHINGTON
 LISTED WITH THE TAGLINE –
‘EARTH’S BIGGEST BOOKSTORE’
 AVAILABLE IN 14 COUNTRIES
WITH WORKFORCE OF 10,00,000

3. COMPETITORS

4. LEADERSHIP PRINCIPLES
 CUSTOMER OBSESSION
 OWNERSHIP
 INVENT AND SIMPLIFY
 ARE RIGHT, A LOT
 LEARN AND BE CURIOUS
 HIRE AND DEVELOP THE BEST
 INSIST ON THE HIGHEST
STANDARDS
 THINK BIG
 BIAS FOR ACTION
 FRUGALITY
 EARN TRUST
 DIVE DEEP
 HAVE BACKBONE; DISAGREE
AND COMMIT
 DELIVER RESULTS

5. WE AIM TO BE EARTH'S MOST CUSTOMER
CENTRIC COMPANY. OUR MISSION IS TO
CONTINUALLY RAISE THE BAR OF THE
CUSTOMER EXPERIENCE BY USING THE INTERNET
AND TECHNOLOGY TO HELP CONSUMERS FIND,
DISCOVER AND BUY ANYTHING, AND EMPOWER
BUSINESSES AND CONTENT CREATORS TO
MAXIMISE THEIR SUCCESS

6. AMAZON’S MISSION STATEMENT IS “WE STRIVE
TO OFFER OUR CUSTOMERS THE LOWEST
POSSIBLE PRICES, THE BEST AVAILABLE
SELECTION, AND THE UTMOST CONVENIENCE.”
THIS CORPORATE MISSION PROMISES
ATTRACTIVE E-COMMERCE SERVICES TO SATISFY
TARGET CUSTOMERS’ NEEDS. THE COMPANY
FOCUSES ON THE VARIABLES OF PRICE,
SELECTION, AND CONVENIENCE.

7. COMPANY STRUCTURE
FLAT STRUCTURE
JEFF BEZOS IS TOP MOST, THEN
COMES THE 3 SENIOR
MANAGEMENT CEOs AND 3
SENIOR VPs
LEVELS: L3-L12
VERY MUCH TRANSPARENT IN ITS
WORKING

8. DECISION MAKING IN AMAZON
 CHANGES IN AMAZON ARE VERY FREQUENT
 THERE IS A SEPARATE TEAM TO HANDLE
CHANGES IN SOP (STANDARD OPERATING
PROCEDURES)
 CHANGES RECOMMENDED BY A TEAM ARE
COLLECTIVELY DECIDED AMONG THE TEAM
WITH THEIR MANAGERS
 A COMPREHENSIVE MEETING IS HELD,
INCLUDING THE PROCESS EMPLOYEES (L4-L5
MANAGERS), QA AND THE LEGAL
DEPARTMENT
 DECISION IS ALWAYS TAKEN CONSIDERING
THE IMPACT ON THE CUSTOMERS.

9. HOW ARE EMPLOYEES TREATED IN AMAZON?
 FLEXIBLE TIMINGS
 ZETA CARDS WORTH RS.1100 PER MONTH
 IDP (INDIVIDUAL DEVELOPMENT PLANS)
 PERSONALISED CAB SERVICE
 RECREATIONAL ACTIVITIES/OUTINGS
 REWARDS AND RECOGNITIONS (WEEKLY, MONTHLY, QUARTERLY)
 AWARDS - BULLS EYE, CORNERSTONE, POPULAR CHOICE
 EVERY EMPLOYEE IS ALLOWED TO WRITE A MAIL TO JEFF BEZOS
STRAIGHTAWAY IF THE PROBLEM IS GENUINE
 AMAZON WELCOMED ITS LARGEST INTERN CLASS EVER IN 2020, WITH MORE
THAN 8,000 INTERNS FROM 37 COUNTRIES
 ONCE A MONTH, EMPLOYEES ARE ALLOWED TO BRING KIDS TO WORK

10. TOLERANCE OF RISK
 RISK TAKING AT AMAZON IS
DYNAMIC IN NATURE,
DEPENDING ON THE
CONTEXT AND SITUATION
 AMAZON ALLOWS THEIR
WORKERS TO TAKE BOLD
DECISIONS IN TERMS OF
THE INNOVATION
 P.A.R (PROCESS ADHERENCE
RATE IS- 99.99%)

11. RELATIONSHIP WITH CUSTOMERS
 AMAZON CUSTOMERS
INCLUDES BOTH, BUYERS AND
SELLERS
 AMAZON KEEPS ITS SELLERS
MOTIVATED
 LOAN LENDING FACILITIES ARE
AVAILABLE FOR ITS SELLERS
 REIMBURSEMENT TO ITS
CUSTOMERS IN CASE OF A
FRAUD

12. CUSTOMER’S FEEDBACK
 POSITIVE FEEDBACK FROM
BUYERS
 COOPERATIVE WORKERS
 TRUST BETWEEN SELLERS AND
THE COMPANY

13. SNAPSHOTS

14. SNIPPET
S
DHANUSH RAM : AMAZON INDIA
AKHIL AJITH : AMAZON USA