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Alireza Esmikhani
ChatGPT
The next era is here
Agenda
OpenAI
Google & SEO
Search engines with AI
Things to consider
Websites make money
Prompt & promptology
Tools you can use
SEO use cases
OpenAI
GPT
A large language model (LLM)
• GPT June 2018
• GPT 2 Feb 2019 Contains 1.5B parameters
• GPT 3 June 2020 Contains 175B parameters
• GPT 3.5 Mar 2022 Contains 175B parameters
https://platform.openai.com/docs/model-index-for-researchers
DALL·E 2
From language GPT to Image GPT to DALL·E 2
https://dalle2.gallery/
https://michaelhoweely.com/?p=4358
ChatGPT
A large language model for dialogue
Image: ChatGPT
Image: ChatGPT
Google & SEO
AI-generated content
Years in SERP
https://developers.google.com/search/blog/2023/02/google-search-and-ai-content
Bard
ChatGPT rival powered by LaMDA
https://www.youtube.com/watch?v=yLWXJ22LUEc
NORA queries
No One Right Answer
Bard
A $100B mistake
https://blog.google/technology/ai/bard-google-ai-search-updates/
Search engines with AI
Bing Chat
AI copilot for the web
https://blogs.microsoft.com/?p=52560708
You
A SE by former Salesforce employees
https://you.com/search?q=how+to+treat+minor+cuts&tbm=youchat
Image: You
Neeva
A SE by former Google employees
https://neeva.com/search?q=how%20to%20treat%20minor%20cuts
Things to consider
AI-generated content
The next big SE headache
• False ture (hallucination)
• Mathematics problems
• Extensively generated article
• It can be detected by tools
• Training data is not updating
https://www.wolframalpha.com/
https://help.openai.com/en/articles/6825453-chatgpt-release-notes
AI-generated content
The next big SE headache
• Bias issues
https://twitter.com/spiantado/status/1599462375887114240
https://www.anaconda.com/blog/the-abilities-and-limitations-of-chatgpt
Websites make money
lisbdnet.com
Avg. organic tra
ffi
c value: ~$800K
Image: Ahrefs
answeregy.com
Avg. organic tra
ffi
c value: ~$25K
Image: Ahrefs
askforidea.com
Avg. organic tra
ffi
c value: ~$47K
Image: Ahrefs
How to spot them?
Ahrefs competing domains
Image: Ahrefs
Prompt & promtptology
Promptology
The Art Of Creating Good Prompts
https://www.searchenginejournal.com/?p=473780
Tools you can use
Writesonic/Jasper
AI writers
https://www.jasper.ai/
https://writesonic.com/
AIPRM for ChatGPT
1-Click Prompts in ChatGPT
https://www.aiprm.com/
https://chrome.google.com/webstore/detail/aiprm-for-chatgpt/ojnbohmppadfgpejeebfnmnknjdlckgj
WebChatGPT
ChatGPT with internet access
https://github.com/qunash/chatgpt-advanced
https://chrome.google.com/webstore/detail/webchatgpt-chatgpt-with-i/lpfemeioodjbpieminkklglpmhlngfcn
Awesome ChatGPT Prompts
A collection of prompt examples
https://github.com/f/awesome-chatgpt-prompts
SEO use cases
Generating content
Scaling up
Image: ChatGPT
• Article
• Title
• Meta description
• FAQs
Topic research
Such a wow
Image: ChatGPT
Coding
With minimum coding knowledge
Image: ChatGPT
• Regex
• Python script
• Structured data
• Sitemap template
• robots.txt
Further reading
Hello to rabbit hole
• https://learningseo.io/automate-tasks/
• https://www.aleydasolis.com/en/search-engine-optimization/chatgpt-for-seo/
• https://matttutt.me/best-examples-of-using-chatgpt-to-help-with-seo/
• https://www.localseoguide.com/some-cool-seo-uses-for-gpt3-chat/
Let’s have some fun
Get in touch with me
/in/alireza-esmikhani
mr_esmikhani
/author/alireza-esmikhani/

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