The document discusses models of communication, which are conceptual models used to explain the human communication process. It describes some key models, including Aristotle's model which focused on the audience's role, and Berlo's SMCR model, which views communication as involving a source, message, channel, and receiver. The document also notes that information theory takes a mechanical approach focused on how clearly information is communicated, regardless of the content.

2.  Models of communication refers to the
conceptual model used to explain the human
communication process.
These models help us to visualize the process
of communication more clearly.
The basic purpose of a model is to capture
the essential features of a real situation
simplified form so that it can be described,
explained and understood more easily.

5. Aristotle, a great philosopher initiated the earliest
mass communication model called “Aristotle’s
Model of Communication”
 He proposed this model before 300 B.C, who
found the importance of audience role in
communication chain in his communication model.
More focus on public speaking than interpersonal
communication.

12.  One of the most widely used communication
model is Berol's SMCR model.
 All concepts SMCR are interrelated and should
not be misunderstood as operating in isolation,
eg : The word ‘Source’ & ‘Receiver’ suggest as if
one person act as a source when other act as
receiver.
 In fact, everyone act as both , usually
simultaneously.

14. Based on information Theory.
Information Theory is a Mechanical approach of
communication.
No matter what is communicated, but interest is
on how clearly and accurately the information is
communicated.

15. Message
Message
Encoder
Interpreter
Decoder
Decoder
Interpreter
Encoder