✅ Aristotle's Model of Communication ✅ Shannon and Weaver's Model of Communication ✅ Berlo's Model of Communication ✅ Schramm's Model of Communication

1. Models of
Communication
Models of
Communication

2. Aristotl
e
Aristotl
e

3. • most common model of
communication
• sender sends the information or a
message to the receivers to influence
them and make them respond and
act accordingly
• the sender is the active member and
the receiver is a passive one.

4. Speake
r
Speake
r
Ocassio
n Effec
t
Audienc
e
Speec
h
Speec
h
Audienc
e
Effec
t
Ocassio
n

5. Berl
o
Berl
o

6. • works with the use of SMCR Model
SMCR stands for :
S- source
M- message
C- channel
R- receiver

7. Source Messag
e
Channe
l
Receiver
Communication
Skills
Social
System
Attitude
Knowledg
e
Cultur
e
Encode
s
Decodes
Contents
Element
s
Treatment
s
Structur
e
Cod
e
Hearing
Seeing
Touching
Smelling
Tasting
Communication
Skills
Attitude
Knowledg
e
Social
System
Cultur
e

8. Shannon
&
Weaver
Shannon
&
Weaver

9. • more popular compare to the other
models
• originates from the person who gets
the thought or has the information

10. Information
Transmitter
Signal
Reciepient
Destinatio
n

11. Schramm
Schramm

12. • coding and decoding are the two
essential processes of effective
communication
• emphasizes that the communication
is incomplete unless and until the
sender receives feedback from the
recipient
• Schramm believed that
communication is actually a two-
way process

13. Messag
e
Messag
e
Encoder
Interpreter
Decoder
Encoder
Interpreter
Decoder

14. Thankyou
Thankyou