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THEN.
NOW.
NEXT.
WOLFF OLINS RESPONDS TO
MARY MEEKER’S BRILLIANT 2012
INTERNET TRENDS REPORT.

WWW.WOLFFOLINS.COM
FOREWORD

Mary Meeker, one of Fortune Magazine’s Ten Smartest People in
Tech, released her latest set of internet trends data in May. The
report, which has been trending ever since, provides an eye-popping
picture of future internet tends, you can find it at:
http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2012
At Wolff Olins we’re big fans and it was Mary's ‘Reimagination of
Everything’ that really captured our attention. In this section of her
presentation she takes numerous categories and shows how they have
been reimagined by social / mobile / local.
Inspired by her ideas, a group of us got together to imagine the future of
these categories, providing the ‘Next’ to Mary’s ‘Then: Now’.
Our predictions follow.


09/07/2012   WWW.WOLFFOLINS.COM                                              PAGE 2
REIMAGINATION OF COMPUTING DEVICES

THEN                              NEXT
Desktops / notebooks.             Implanted technology commanding the
                                  Internet of Things.




NOW
Tablets / smartphones.




09/07/2012   WWW.WOLFFOLINS.COM                                         PAGE 3
REIMAGINATION OF CONNECTIVITY

THEN                              NEXT
Fixed lines.                      Wireless data everywhere.
                                  Wireless power.




NOW
Mobiles.




09/07/2012   WWW.WOLFFOLINS.COM                               PAGE 4
THE REIMAGINATION OF LIFE STORIES

THEN                              NEXT
Biographies / items               Recording and sharing mental
/ exhibitions of famous           movies and snapshots.
people or loved ones.



NOW
Facebook timeline
Broad personalized media
discovery
feed / automatically
created / widely
accessible.


09/07/2012   WWW.WOLFFOLINS.COM                                  PAGE 5
REIMAGINATION OF NEWS AND INFORMATION FLOW

THEN                              NEXT
Delayed / dedicated               Everyone is a news source (amateur + pro).
reporters and camera              Photosynth of news. Choose your angle.
men / regional or
national reach.


NOW
(Twitter) real time
/ citizen reporting
via mobile devices
/ global reach.




09/07/2012   WWW.WOLFFOLINS.COM                                            PAGE 6
REIMAGINATION OF NOTE TAKING

THEN                              NEXT
Pencil + notepad.                 Ambient recording of everything supported by
                                  auto-aggregation and editing.




NOW
(Evernote).
Always synced /
multi-device / picture +
audio enabled /
searchable



09/07/2012   WWW.WOLFFOLINS.COM                                             PAGE 7
REIMAGINATION OF DRAWING

THEN                              NEXT
Pencil and notepad.               3D drawing. Then printing in 3D
                                  with rapid prototyping.




NOW
(Paper by Fiftythree)
Reusable canvas screen /
creating art anywhere
anytime / digitally
enhanced creation
tools / instant sharing.


09/07/2012   WWW.WOLFFOLINS.COM                                     PAGE 8
REIMAGINATION OF PHOTOGRAPHY

THEN                              NEXT
Dedicated camera /                3D photography. Shoot first.
manually transfer digital         Pick your angle and focal point later.
files / develop films.



NOW
(Instagram / Camera+
/ Hipstamatic)
Always with you camera
(smartphone) / instant
digital effects / share /
sync / discover.


09/07/2012   WWW.WOLFFOLINS.COM                                            PAGE 9
REIMAGINATION OF DIARIES

THEN                              NEXT
Hand-written / drawn.             Context specific mental photos.




NOW
(Path)
One-tap to add entry
/ multimedia /location
aware / share / Search.




09/07/2012   WWW.WOLFFOLINS.COM                                     PAGE 10
REIMAGINATION OF SCRAPBOOKING / ASPIRATION

THEN                              NEXT
Paper / scissors / glue.          Curation of other peoples mental photos.




NOW
(Pinterest)
One-click to pin / share /
follow / always
accessible.




09/07/2012   WWW.WOLFFOLINS.COM                                              PAGE 11
REIMAGINATION OF MAGAZINES

THEN                              NEXT
Piles of print copies.            Defined by their communities (co-creating
                                  superior content) not by masthead.




NOW
(Flipboard)
More content / always
accessible up-to-date /
personalized / access
everywhere / interactive
(video and audio) / share.


09/07/2012   WWW.WOLFFOLINS.COM                                               PAGE 12
REIMAGINATION OF BOOKS

THEN                              NEXT
Paper.                            Unique paper-formats.
                                  Disposable digital versions.




NOW
(Amazon Kindle / Apple
iBooks).




09/07/2012   WWW.WOLFFOLINS.COM                                  PAGE 13
REIMAGINATION OF MUSIC

THEN                              NEXT
Buy albums and CDs                360 degree music ecosystems (do more
in stores / playback              with artists, industry and fans). 3D sound.
via dedicated players.



NOW
(Spotify)
Discovery of music
through friends and
experts / instant on
demand streaming
on internet-enabled
devices.

09/07/2012   WWW.WOLFFOLINS.COM                                                 PAGE 14
REIMAGINATION OF SOUND

THEN                              NEXT
Tape recorder / hard              Everything recorded. Further democratisation
to edit / share.                  of production software
                                  and editing, especially mobile.



NOW
(Soundcloud)
Record / edit / playback
anywhere / anytime /
on any device / playlist
sharing / discovery.



09/07/2012   WWW.WOLFFOLINS.COM                                             PAGE 15
REIMAGINATION OF ARTISTS / CONCEPTS

THEN                              NEXT
Big screen tributes.              Control your superstar.




NOW
Tupac at Coachella
3D / lifelike /
programmable hologram /
bringing past icons back
to life.



09/07/2012   WWW.WOLFFOLINS.COM                             PAGE 16
REIMAGINATION OF VIDEO

THEN                              NEXT
Physical retail                   Focus on edit not capture.
/ rental stores.                  Instagram filters (visual + sound) for video.




NOW
(YouTube / Netflix )
On demand / instant
streaming / accessible
everywhere.




09/07/2012   WWW.WOLFFOLINS.COM                                                   PAGE 17
REIMAGINATION OF VIDEO CREATION / PRODUCTION

THEN                              NEXT
Dedicated set / camera            Everything recorded. Further democratisation
/ lighting / editing              of post-production
equipment.                        and editing outside the studio.



NOW
(SocialCam / Viddy
/ GoPro)
Live digital effects /
wearable recording
device / real-time
upload / discovery.


09/07/2012   WWW.WOLFFOLINS.COM                                             PAGE 18
REIMAGINATION OF DISTRIBUTION
AND MONETIZATION FOR ‘TALENT’
THEN                              NEXT
(Glenn Beck on                    Digital busking receiving contactless
Fox News)                         payment. Live digital speaker corners.




NOW
(GBTV – digital)
With 300k subscribers
and lower production
costs, GB making
materially more money.



09/07/2012   WWW.WOLFFOLINS.COM                                            PAGE 19
REIMAGINATION OF HOME ENTERTAINMENT

THEN                              NEXT
Lean back /                       Controllable entertainment. Social, interactive
lean forward.                     and customisable content.




NOW
(Chill)
Curl up – visual layout
/ social discovery /
distribution / interaction.




09/07/2012   WWW.WOLFFOLINS.COM                                               PAGE 20
REIMAGINATON OF TV

THEN                              NEXT
Linear programming /              Flipboard for TV. Organised by length
Pre-set channels / Little         of tome you want to watch. Reorganising
control over content.             channels around content buckets.



NOW
(YouTube Channels /
Bleacher Team Stream)
On demand personalized
content on big screen.




09/07/2012   WWW.WOLFFOLINS.COM                                             PAGE 21
REIMAGINATION OF COMMUNICATION

THEN                              NEXT
Dedicated devices /               Access my lifestream.
limited function and range
/ intrusive.



NOW
(Voxer)
Push to talk / voice
message / picture / text /
location / group chat.




09/07/2012   WWW.WOLFFOLINS.COM                           PAGE 22
REIMAGINATION OF NAVIGATION

THEN                              NEXT
Physical copies of                Non-visual navigation. Intelligent traffic lights
map in car / TV, radio            based on everyone’s destination.
reporting of traffic info.



NOW
(Waze)
User-generated digital
map / live crowd sourced
traffic data.




09/07/2012   WWW.WOLFFOLINS.COM                                                  PAGE 23
REIMAGINATION OF SPORTS INFO

THEN                              NEXT
Professional                      Match of the day made up of 40,000
commentators / reporters          people filming, from every angle.
/ limited coverage and            Photosynth and filter.
reach.


NOW
(Bleacher report)
Anyone can be a
contributor / opinion-
oriented analysis /
multimedia / social
and mobile enabled.


09/07/2012   WWW.WOLFFOLINS.COM                                        PAGE 24
REIMAGINATION OF HOME IMPROVEMENT

THEN                              NEXT
Magazines / cable                 IKEA and and.
TV channels / limited             Architects become brands.
interaction with                  Buildings and interiors become Lego.
consumers.


NOW
(Houzz / One Kings Lane)
Communications
platforms for designers
and consumers / share
/ discover and click
and buy.


09/07/2012   WWW.WOLFFOLINS.COM                                          PAGE 25
REIMAGINATION OF CALLING A CAB

THEN                              NEXT
Long lines during rush            Barclay’s jetpacks. Self-fly. Pay per use.
hours / rain / some areas
may not have taxis
roaming on the streets.


NOW
(Uber)
One tap taxi call / location
aware / electronic
payment.




09/07/2012   WWW.WOLFFOLINS.COM                                                PAGE 26
REIMAGINATION OF CARS

THEN                              NEXT
Gasoline / diesel powered         Fewer cars.
internal combustion               Shared, self-driving taxis.
engine
with exhaust.


NOW
(Hybrid / Electric cars)
Plug in electrical power
train / regenerative break
/ solar panel roof / little to
zero emission.



09/07/2012   WWW.WOLFFOLINS.COM                                 PAGE 27
REIMAGINATION OF YELLOW PAGES

THEN                              NEXT
Heavy printed business            List what you want, and suppliers
listings.                         contact you with the solution.




NOW
(Yelp)
User reviews / pictures.
Recommendations /
location aware / easily
searchable.



09/07/2012   WWW.WOLFFOLINS.COM                                       PAGE 28
REIMAGINATION OF COUPONS AND LOCAL SERVICES

THEN                              NEXT
Non personalized /                Social currency.
smaller discounts / easily        Pay what you think it’s worth.
lost or forgotten.



NOW
(Groupon)
Personalized / location
aware / instant deals /
group buying discount.




09/07/2012   WWW.WOLFFOLINS.COM                                    PAGE 29
REIMAGINATION OF GETTING FOOD QUICKLY

THEN                              NEXT
Permanent store                   Personal Whipcar style kitchen.
locations.                        Neighbourhood kitchens.




NOW
(Kogi Food Truck)
100k twitter followers /
real time location
updates.




09/07/2012   WWW.WOLFFOLINS.COM                                     PAGE 30
REIMAGINATION OF CASH REGISTERS

THEN                              NEXT
Big and odd looking               Every chip and therefore every device
machines / receipt                is a checkout.
printers and cash
drawers.


NOW
(Square)
Simple and elegant and
square reader / email
receipts / touch signing.




09/07/2012   WWW.WOLFFOLINS.COM                                           PAGE 31
REIMAGINATION OF WINDOW SHOPPING

THEN                              NEXT
Looking through the               Stepping into and shopping in windows as
window.                           experience. 3D vending.




NOW
(One kings lane / fab /
click and buy).




09/07/2012   WWW.WOLFFOLINS.COM                                              PAGE 32
REIMAGINATION OF MARKETPLACES

THEN                              NEXT
Tent and pickup truck             Digital activity curates physical markets.
at street-fairs.




NOW
(Etsy)
Integrated platform for
listings / advertising /
payment / inventory
management.



09/07/2012   WWW.WOLFFOLINS.COM                                                PAGE 33
REIMAGINATION OF MANUFACTURING

THEN                              NEXT
Mass production                   Buy a patent.
of high volume
standardized items.



NOW
(zazzle / shapeways )
Customised /
personalized design
/ 3D printing process).




09/07/2012   WWW.WOLFFOLINS.COM                   PAGE 34
REIMAGINATION OF INSTANT GRATIFICATION,
PERSONAL SERVICES
THEN                              NEXT
Mass production of high-          Generated for you.
volume standardised               Custom everything.
items.



NOW
(Zaarly / TaskRabbit
/ Fiverr)
One click and
delivered to you.




09/07/2012   WWW.WOLFFOLINS.COM                        PAGE 35
REIMAGINATION OF IDEA BUILDING / FUNDING

THEN                              NEXT
Flyers / loudspeakers /           Auto digitally formed locations.
dinners / checks.




NOW
(Kickstarter)
Online / social distribution
/ real-time progress.




09/07/2012   WWW.WOLFFOLINS.COM                                      PAGE 36
REIMAGINATION OF PERSONAL BORROWING LENDING

THEN                                 NEXT
Borrowers – paper application /      Macro lending. Large numbers of people
lengthy approval process / high
interest rates. Investors – little   collectively contribute to small loans.
access for retail investors / no
customisation based on risk
tolerance.



NOW
(Lending club)
Borrowers – online appication /
funded in days / lower interest
rates. Investors – easy
customization / diversification /
better returns.




09/07/2012   WWW.WOLFFOLINS.COM                                                PAGE 37
REIMAGINATION OF BUSINESS COLLABORATION

THEN                              NEXT
Meetings / whiteboards /          3D Meeting rooms.
teleconferences.                  Digital post-its.




NOW
(Salesforce.com /
Yammer / Jive)
Online working groups /
data sharing / instant
messages.



09/07/2012   WWW.WOLFFOLINS.COM                       PAGE 38
REIMAGINATION OF RECRUITING / HIRING

THEN                              NEXT
Job fairs / campus                Career projector algorithm with real-time
recruiting events / paper         evaluation of current earning potential.
resumes.



NOW
(LinkedIn)
Online resumes / social
relevancy for recruiters /
searchable skill sets /
endorsements /
recommendations.


09/07/2012   WWW.WOLFFOLINS.COM                                               PAGE 39
REIMAGINATION OF FOCUS GROUPS

THEN                              NEXT
Fixed time / location /           Live tracking of your customer base,
small group / no real-time        real feeds from market and products.
feedback.



NOW
(Affectiva)
Real-time video emotion
detection and analysis /
effortless participation /
data capture /
‘moodometer’.


09/07/2012   WWW.WOLFFOLINS.COM                                          PAGE 40
REIMAGINATION OF DATA

THEN                              NEXT
Store everything because          Predictive data and modelling – pre cogs.
we can do it
inexpensively.



NOW
Data obesity / data quality
issues – how to find a
needle in a haystack.




09/07/2012   WWW.WOLFFOLINS.COM                                               PAGE 41
REIMAGINATION OF SIGNATURES

THEN                              NEXT
Scan / fax / mail to return       DNA and soul scanning.
signature page.




NOW
(DocuSign).
Electronic documents /
secure audit trail / instant
e-signature.




09/07/2012   WWW.WOLFFOLINS.COM                            PAGE 42
REIMAGINATION OF HEALTHCARE ACCESS

THEN                              NEXT
Call to make                      Managing wellbeing.
appointments / days or
weeks to see doctors.



NOW
(ZocDoc / Teladoc)
On-demand access to
doctors in minutes or
same day / In person or
via phone video call.



09/07/2012   WWW.WOLFFOLINS.COM                         PAGE 43
REIMAGINATION OF LEARNING

THEN                              NEXT
Taught by teachers.               Kids in the workplace.




NOW
Self-taught through
technology.




09/07/2012   WWW.WOLFFOLINS.COM                            PAGE 44
REIMAGINATION OF ENGAGEMENT

THEN                              NEXT
Buttons / joysticks / D-          Mind control.
pads / wires.




NOW
(xbox Kinect)
Camera based gestures /
voice control.




09/07/2012   WWW.WOLFFOLINS.COM                   PAGE 45
REIMAGINATION OF EDUCATION

THEN                              NEXT
Classrooms / lectures /           On the job doing.
reading materials.




NOW
(Codecademy / Coursera
/ Khan Academy)
Interactive / online /
accessible by anyone
anywhere anytime.



09/07/2012   WWW.WOLFFOLINS.COM                       PAGE 46
REIMAGINATION OF REWARDS / SATISFACTION

THEN                              NEXT
Pat on the back /                 Real rewards.
appreciation.




NOW
(Klout / Foursquare /
Zynga).




09/07/2012   WWW.WOLFFOLINS.COM                   PAGE 47
REIMAGINATION OF GOVERNMENT SUBSIDIES

THEN                              NEXT
Gather in town / wait in          Global subsidies connected to need.
line to receive subsidies.




NOW
200MM+ farmers in India
receive government
subsidies via mobile
devices.




09/07/2012   WWW.WOLFFOLINS.COM                                         PAGE 48
REIMAGINATION OF COMMUNICATION

THEN                              NEXT
Cavemen drawings.                 Access my lifestream.




NOW
(instagr.am)




09/07/2012   WWW.WOLFFOLINS.COM                           PAGE 49
REIMAGINATION OF CRIME AWARENESS

THEN                              NEXT
Warning signs /                   Awareness of local and real-time life
community reports.                satisfaction. Real-time reporting of crime.




NOW
(SFPD / CrimeMapping)
Centralized database /
customised crime alerts /
mobile viewing.




09/07/2012   WWW.WOLFFOLINS.COM                                                 PAGE 50
REIMAGINATION OF THERMOSTATS

THEN                              NEXT
On / off switch and               Meteorological forecasts, informing internet of
temperature setting.              things, running off smart grid.




NOW
(Nest)
Wi-Fi enabled / auto
learning / auto sensing /
remote control / energy
efficient.



09/07/2012   WWW.WOLFFOLINS.COM                                               PAGE 51
REIMAGINATION OF PET CARE

THEN                              NEXT
Flyers on lamp posts for          Live pet-satisfaction monitoring.
missing pets.




NOW
Internet enabled / GPS
tracking pet collars.




09/07/2012   WWW.WOLFFOLINS.COM                                       PAGE 52
REIMAGINATION OF FEEDS

THEN                              NEXT
Feeding trough.                   Thematic and emotional memory feeds.




NOW
(Facebook news feed /
Ticker / Twitter feed)




09/07/2012   WWW.WOLFFOLINS.COM                                          PAGE 53
THANK YOU.




WWW.WOLFFOLINS.COM

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Then, Now, Next

  • 1. THEN. NOW. NEXT. WOLFF OLINS RESPONDS TO MARY MEEKER’S BRILLIANT 2012 INTERNET TRENDS REPORT. WWW.WOLFFOLINS.COM
  • 2. FOREWORD Mary Meeker, one of Fortune Magazine’s Ten Smartest People in Tech, released her latest set of internet trends data in May. The report, which has been trending ever since, provides an eye-popping picture of future internet tends, you can find it at: http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2012 At Wolff Olins we’re big fans and it was Mary's ‘Reimagination of Everything’ that really captured our attention. In this section of her presentation she takes numerous categories and shows how they have been reimagined by social / mobile / local. Inspired by her ideas, a group of us got together to imagine the future of these categories, providing the ‘Next’ to Mary’s ‘Then: Now’. Our predictions follow. 09/07/2012 WWW.WOLFFOLINS.COM PAGE 2
  • 3. REIMAGINATION OF COMPUTING DEVICES THEN NEXT Desktops / notebooks. Implanted technology commanding the Internet of Things. NOW Tablets / smartphones. 09/07/2012 WWW.WOLFFOLINS.COM PAGE 3
  • 4. REIMAGINATION OF CONNECTIVITY THEN NEXT Fixed lines. Wireless data everywhere. Wireless power. NOW Mobiles. 09/07/2012 WWW.WOLFFOLINS.COM PAGE 4
  • 5. THE REIMAGINATION OF LIFE STORIES THEN NEXT Biographies / items Recording and sharing mental / exhibitions of famous movies and snapshots. people or loved ones. NOW Facebook timeline Broad personalized media discovery feed / automatically created / widely accessible. 09/07/2012 WWW.WOLFFOLINS.COM PAGE 5
  • 6. REIMAGINATION OF NEWS AND INFORMATION FLOW THEN NEXT Delayed / dedicated Everyone is a news source (amateur + pro). reporters and camera Photosynth of news. Choose your angle. men / regional or national reach. NOW (Twitter) real time / citizen reporting via mobile devices / global reach. 09/07/2012 WWW.WOLFFOLINS.COM PAGE 6
  • 7. REIMAGINATION OF NOTE TAKING THEN NEXT Pencil + notepad. Ambient recording of everything supported by auto-aggregation and editing. NOW (Evernote). Always synced / multi-device / picture + audio enabled / searchable 09/07/2012 WWW.WOLFFOLINS.COM PAGE 7
  • 8. REIMAGINATION OF DRAWING THEN NEXT Pencil and notepad. 3D drawing. Then printing in 3D with rapid prototyping. NOW (Paper by Fiftythree) Reusable canvas screen / creating art anywhere anytime / digitally enhanced creation tools / instant sharing. 09/07/2012 WWW.WOLFFOLINS.COM PAGE 8
  • 9. REIMAGINATION OF PHOTOGRAPHY THEN NEXT Dedicated camera / 3D photography. Shoot first. manually transfer digital Pick your angle and focal point later. files / develop films. NOW (Instagram / Camera+ / Hipstamatic) Always with you camera (smartphone) / instant digital effects / share / sync / discover. 09/07/2012 WWW.WOLFFOLINS.COM PAGE 9
  • 10. REIMAGINATION OF DIARIES THEN NEXT Hand-written / drawn. Context specific mental photos. NOW (Path) One-tap to add entry / multimedia /location aware / share / Search. 09/07/2012 WWW.WOLFFOLINS.COM PAGE 10
  • 11. REIMAGINATION OF SCRAPBOOKING / ASPIRATION THEN NEXT Paper / scissors / glue. Curation of other peoples mental photos. NOW (Pinterest) One-click to pin / share / follow / always accessible. 09/07/2012 WWW.WOLFFOLINS.COM PAGE 11
  • 12. REIMAGINATION OF MAGAZINES THEN NEXT Piles of print copies. Defined by their communities (co-creating superior content) not by masthead. NOW (Flipboard) More content / always accessible up-to-date / personalized / access everywhere / interactive (video and audio) / share. 09/07/2012 WWW.WOLFFOLINS.COM PAGE 12
  • 13. REIMAGINATION OF BOOKS THEN NEXT Paper. Unique paper-formats. Disposable digital versions. NOW (Amazon Kindle / Apple iBooks). 09/07/2012 WWW.WOLFFOLINS.COM PAGE 13
  • 14. REIMAGINATION OF MUSIC THEN NEXT Buy albums and CDs 360 degree music ecosystems (do more in stores / playback with artists, industry and fans). 3D sound. via dedicated players. NOW (Spotify) Discovery of music through friends and experts / instant on demand streaming on internet-enabled devices. 09/07/2012 WWW.WOLFFOLINS.COM PAGE 14
  • 15. REIMAGINATION OF SOUND THEN NEXT Tape recorder / hard Everything recorded. Further democratisation to edit / share. of production software and editing, especially mobile. NOW (Soundcloud) Record / edit / playback anywhere / anytime / on any device / playlist sharing / discovery. 09/07/2012 WWW.WOLFFOLINS.COM PAGE 15
  • 16. REIMAGINATION OF ARTISTS / CONCEPTS THEN NEXT Big screen tributes. Control your superstar. NOW Tupac at Coachella 3D / lifelike / programmable hologram / bringing past icons back to life. 09/07/2012 WWW.WOLFFOLINS.COM PAGE 16
  • 17. REIMAGINATION OF VIDEO THEN NEXT Physical retail Focus on edit not capture. / rental stores. Instagram filters (visual + sound) for video. NOW (YouTube / Netflix ) On demand / instant streaming / accessible everywhere. 09/07/2012 WWW.WOLFFOLINS.COM PAGE 17
  • 18. REIMAGINATION OF VIDEO CREATION / PRODUCTION THEN NEXT Dedicated set / camera Everything recorded. Further democratisation / lighting / editing of post-production equipment. and editing outside the studio. NOW (SocialCam / Viddy / GoPro) Live digital effects / wearable recording device / real-time upload / discovery. 09/07/2012 WWW.WOLFFOLINS.COM PAGE 18
  • 19. REIMAGINATION OF DISTRIBUTION AND MONETIZATION FOR ‘TALENT’ THEN NEXT (Glenn Beck on Digital busking receiving contactless Fox News) payment. Live digital speaker corners. NOW (GBTV – digital) With 300k subscribers and lower production costs, GB making materially more money. 09/07/2012 WWW.WOLFFOLINS.COM PAGE 19
  • 20. REIMAGINATION OF HOME ENTERTAINMENT THEN NEXT Lean back / Controllable entertainment. Social, interactive lean forward. and customisable content. NOW (Chill) Curl up – visual layout / social discovery / distribution / interaction. 09/07/2012 WWW.WOLFFOLINS.COM PAGE 20
  • 21. REIMAGINATON OF TV THEN NEXT Linear programming / Flipboard for TV. Organised by length Pre-set channels / Little of tome you want to watch. Reorganising control over content. channels around content buckets. NOW (YouTube Channels / Bleacher Team Stream) On demand personalized content on big screen. 09/07/2012 WWW.WOLFFOLINS.COM PAGE 21
  • 22. REIMAGINATION OF COMMUNICATION THEN NEXT Dedicated devices / Access my lifestream. limited function and range / intrusive. NOW (Voxer) Push to talk / voice message / picture / text / location / group chat. 09/07/2012 WWW.WOLFFOLINS.COM PAGE 22
  • 23. REIMAGINATION OF NAVIGATION THEN NEXT Physical copies of Non-visual navigation. Intelligent traffic lights map in car / TV, radio based on everyone’s destination. reporting of traffic info. NOW (Waze) User-generated digital map / live crowd sourced traffic data. 09/07/2012 WWW.WOLFFOLINS.COM PAGE 23
  • 24. REIMAGINATION OF SPORTS INFO THEN NEXT Professional Match of the day made up of 40,000 commentators / reporters people filming, from every angle. / limited coverage and Photosynth and filter. reach. NOW (Bleacher report) Anyone can be a contributor / opinion- oriented analysis / multimedia / social and mobile enabled. 09/07/2012 WWW.WOLFFOLINS.COM PAGE 24
  • 25. REIMAGINATION OF HOME IMPROVEMENT THEN NEXT Magazines / cable IKEA and and. TV channels / limited Architects become brands. interaction with Buildings and interiors become Lego. consumers. NOW (Houzz / One Kings Lane) Communications platforms for designers and consumers / share / discover and click and buy. 09/07/2012 WWW.WOLFFOLINS.COM PAGE 25
  • 26. REIMAGINATION OF CALLING A CAB THEN NEXT Long lines during rush Barclay’s jetpacks. Self-fly. Pay per use. hours / rain / some areas may not have taxis roaming on the streets. NOW (Uber) One tap taxi call / location aware / electronic payment. 09/07/2012 WWW.WOLFFOLINS.COM PAGE 26
  • 27. REIMAGINATION OF CARS THEN NEXT Gasoline / diesel powered Fewer cars. internal combustion Shared, self-driving taxis. engine with exhaust. NOW (Hybrid / Electric cars) Plug in electrical power train / regenerative break / solar panel roof / little to zero emission. 09/07/2012 WWW.WOLFFOLINS.COM PAGE 27
  • 28. REIMAGINATION OF YELLOW PAGES THEN NEXT Heavy printed business List what you want, and suppliers listings. contact you with the solution. NOW (Yelp) User reviews / pictures. Recommendations / location aware / easily searchable. 09/07/2012 WWW.WOLFFOLINS.COM PAGE 28
  • 29. REIMAGINATION OF COUPONS AND LOCAL SERVICES THEN NEXT Non personalized / Social currency. smaller discounts / easily Pay what you think it’s worth. lost or forgotten. NOW (Groupon) Personalized / location aware / instant deals / group buying discount. 09/07/2012 WWW.WOLFFOLINS.COM PAGE 29
  • 30. REIMAGINATION OF GETTING FOOD QUICKLY THEN NEXT Permanent store Personal Whipcar style kitchen. locations. Neighbourhood kitchens. NOW (Kogi Food Truck) 100k twitter followers / real time location updates. 09/07/2012 WWW.WOLFFOLINS.COM PAGE 30
  • 31. REIMAGINATION OF CASH REGISTERS THEN NEXT Big and odd looking Every chip and therefore every device machines / receipt is a checkout. printers and cash drawers. NOW (Square) Simple and elegant and square reader / email receipts / touch signing. 09/07/2012 WWW.WOLFFOLINS.COM PAGE 31
  • 32. REIMAGINATION OF WINDOW SHOPPING THEN NEXT Looking through the Stepping into and shopping in windows as window. experience. 3D vending. NOW (One kings lane / fab / click and buy). 09/07/2012 WWW.WOLFFOLINS.COM PAGE 32
  • 33. REIMAGINATION OF MARKETPLACES THEN NEXT Tent and pickup truck Digital activity curates physical markets. at street-fairs. NOW (Etsy) Integrated platform for listings / advertising / payment / inventory management. 09/07/2012 WWW.WOLFFOLINS.COM PAGE 33
  • 34. REIMAGINATION OF MANUFACTURING THEN NEXT Mass production Buy a patent. of high volume standardized items. NOW (zazzle / shapeways ) Customised / personalized design / 3D printing process). 09/07/2012 WWW.WOLFFOLINS.COM PAGE 34
  • 35. REIMAGINATION OF INSTANT GRATIFICATION, PERSONAL SERVICES THEN NEXT Mass production of high- Generated for you. volume standardised Custom everything. items. NOW (Zaarly / TaskRabbit / Fiverr) One click and delivered to you. 09/07/2012 WWW.WOLFFOLINS.COM PAGE 35
  • 36. REIMAGINATION OF IDEA BUILDING / FUNDING THEN NEXT Flyers / loudspeakers / Auto digitally formed locations. dinners / checks. NOW (Kickstarter) Online / social distribution / real-time progress. 09/07/2012 WWW.WOLFFOLINS.COM PAGE 36
  • 37. REIMAGINATION OF PERSONAL BORROWING LENDING THEN NEXT Borrowers – paper application / Macro lending. Large numbers of people lengthy approval process / high interest rates. Investors – little collectively contribute to small loans. access for retail investors / no customisation based on risk tolerance. NOW (Lending club) Borrowers – online appication / funded in days / lower interest rates. Investors – easy customization / diversification / better returns. 09/07/2012 WWW.WOLFFOLINS.COM PAGE 37
  • 38. REIMAGINATION OF BUSINESS COLLABORATION THEN NEXT Meetings / whiteboards / 3D Meeting rooms. teleconferences. Digital post-its. NOW (Salesforce.com / Yammer / Jive) Online working groups / data sharing / instant messages. 09/07/2012 WWW.WOLFFOLINS.COM PAGE 38
  • 39. REIMAGINATION OF RECRUITING / HIRING THEN NEXT Job fairs / campus Career projector algorithm with real-time recruiting events / paper evaluation of current earning potential. resumes. NOW (LinkedIn) Online resumes / social relevancy for recruiters / searchable skill sets / endorsements / recommendations. 09/07/2012 WWW.WOLFFOLINS.COM PAGE 39
  • 40. REIMAGINATION OF FOCUS GROUPS THEN NEXT Fixed time / location / Live tracking of your customer base, small group / no real-time real feeds from market and products. feedback. NOW (Affectiva) Real-time video emotion detection and analysis / effortless participation / data capture / ‘moodometer’. 09/07/2012 WWW.WOLFFOLINS.COM PAGE 40
  • 41. REIMAGINATION OF DATA THEN NEXT Store everything because Predictive data and modelling – pre cogs. we can do it inexpensively. NOW Data obesity / data quality issues – how to find a needle in a haystack. 09/07/2012 WWW.WOLFFOLINS.COM PAGE 41
  • 42. REIMAGINATION OF SIGNATURES THEN NEXT Scan / fax / mail to return DNA and soul scanning. signature page. NOW (DocuSign). Electronic documents / secure audit trail / instant e-signature. 09/07/2012 WWW.WOLFFOLINS.COM PAGE 42
  • 43. REIMAGINATION OF HEALTHCARE ACCESS THEN NEXT Call to make Managing wellbeing. appointments / days or weeks to see doctors. NOW (ZocDoc / Teladoc) On-demand access to doctors in minutes or same day / In person or via phone video call. 09/07/2012 WWW.WOLFFOLINS.COM PAGE 43
  • 44. REIMAGINATION OF LEARNING THEN NEXT Taught by teachers. Kids in the workplace. NOW Self-taught through technology. 09/07/2012 WWW.WOLFFOLINS.COM PAGE 44
  • 45. REIMAGINATION OF ENGAGEMENT THEN NEXT Buttons / joysticks / D- Mind control. pads / wires. NOW (xbox Kinect) Camera based gestures / voice control. 09/07/2012 WWW.WOLFFOLINS.COM PAGE 45
  • 46. REIMAGINATION OF EDUCATION THEN NEXT Classrooms / lectures / On the job doing. reading materials. NOW (Codecademy / Coursera / Khan Academy) Interactive / online / accessible by anyone anywhere anytime. 09/07/2012 WWW.WOLFFOLINS.COM PAGE 46
  • 47. REIMAGINATION OF REWARDS / SATISFACTION THEN NEXT Pat on the back / Real rewards. appreciation. NOW (Klout / Foursquare / Zynga). 09/07/2012 WWW.WOLFFOLINS.COM PAGE 47
  • 48. REIMAGINATION OF GOVERNMENT SUBSIDIES THEN NEXT Gather in town / wait in Global subsidies connected to need. line to receive subsidies. NOW 200MM+ farmers in India receive government subsidies via mobile devices. 09/07/2012 WWW.WOLFFOLINS.COM PAGE 48
  • 49. REIMAGINATION OF COMMUNICATION THEN NEXT Cavemen drawings. Access my lifestream. NOW (instagr.am) 09/07/2012 WWW.WOLFFOLINS.COM PAGE 49
  • 50. REIMAGINATION OF CRIME AWARENESS THEN NEXT Warning signs / Awareness of local and real-time life community reports. satisfaction. Real-time reporting of crime. NOW (SFPD / CrimeMapping) Centralized database / customised crime alerts / mobile viewing. 09/07/2012 WWW.WOLFFOLINS.COM PAGE 50
  • 51. REIMAGINATION OF THERMOSTATS THEN NEXT On / off switch and Meteorological forecasts, informing internet of temperature setting. things, running off smart grid. NOW (Nest) Wi-Fi enabled / auto learning / auto sensing / remote control / energy efficient. 09/07/2012 WWW.WOLFFOLINS.COM PAGE 51
  • 52. REIMAGINATION OF PET CARE THEN NEXT Flyers on lamp posts for Live pet-satisfaction monitoring. missing pets. NOW Internet enabled / GPS tracking pet collars. 09/07/2012 WWW.WOLFFOLINS.COM PAGE 52
  • 53. REIMAGINATION OF FEEDS THEN NEXT Feeding trough. Thematic and emotional memory feeds. NOW (Facebook news feed / Ticker / Twitter feed) 09/07/2012 WWW.WOLFFOLINS.COM PAGE 53