ROM iPhone App - W Ryan Dodge - CHIN's Mobile Bootcamp

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By W. Ryan Dodge, Royal Ontario Museum (ROM), at the annual CMA 2012 conference, Mobile Boot Camp workshop.

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ROM iPhone App - W Ryan Dodge - CHIN's Mobile Bootcamp

  1. 1. ROM iPhone AppW. Ryan Dodge ~ @wrdodger ~ ryand@rom.on.ca
  2. 2. ROM iPhone App Objectives• Merge website, audio guide and pod/vodcast content• Provide a way- finding solution• Visitor focused• Get in the game
  3. 3. Results & Lessons• 4.5/5 stars• Positive comments• Mobile app 1.0• Not cross- platform• Top-Down communication
  4. 4. Organizational Objectives?• Engage new audiences• Promote the brand in new ways• Meet people where they are• Content delivery
  5. 5. 21st Century Relevance• Audience engagement• Formative evaluation• Network creator• Inspire wonder• Balancing act• ‘WOW’ factor
  6. 6. Who Should Build It?• VISITORS• Cross- departmental collaboration• Visitor services• Education• New media/IT• Curatorial
  7. 7. Functionalities• Keep it simple• Rich media, text lite!• Gamification• Use the technology to your advantage• ‘WOW’ factor
  8. 8. References Museums and the Web 2011: Mobile paperhttp://www.museumsandtheweb.com/mw2011/papers/getting_on_not_under_the_mobile_20_bus NMC 2011 Horizon Report: Museum Edition http://www.youtube.com/watch?v=O6btKbHe7m8 Interview with Nancy Proctor, Smithsonian Mobile http://www.musete.ch/2011/11/10/nancy-proctor-head-of-mobile-smithsonian-institution/ Lynda Kelly – Australian Museum blog http://australianmuseum.net.au/BlogPost/Web-2U/QR-Codes-in-2011 Irene Rubino – Study on iPads in Museums: http://australianmuseum.net.au/document/iPads-for-museums Museums and Mobile Online Conference Survey 2012 http://www.museums-mobile.org/survey-2012/ Nicolaas Earnshaw - Making a Mobile Museum: First Steps http://www.digitalnico.com/2012/04/making-a-mobile-museum-some-basic-first-steps/

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