2011's vision for clients that we work for and the way we see the different role of digital plays out for them but one that will never go away is that if your consumers can't find you, they wont't buy you. Happy to get comments:)
Fall11 Day 9 - Location Based & Mobile MarketingAndrew Hoffman
This was brief overview that fueled in-class discussion on location based marketing and mobile marketing including apps, web browsing, and texting. Students ended the class with an in class brainstorming session.
Social Media Intermediate to Advanced OR How to Raise Money & Find FriendsKaren Malone Wright
The document discusses the growing use of social media, with 65% of adult internet users now using sites like Facebook and LinkedIn, and provides guidance on developing a social media policy and suggestions for content like sharing stories about customers and expertise through interesting facts.
This document discusses design considerations for the iPad. It begins by introducing the presenter, Evan Doll, and establishing that he is not currently an Apple employee. It then explores how the iPad changes computing by making it less complicated and more shareable. Potential use cases for the iPad include consumption of content while traveling or in public places. The document outlines three rules for designing great iPad apps: making the most of the iPad's unique features instead of just porting iPhone apps; allowing fluid interactions across screens; and creating realistic, tactile experiences. It encourages developers to take advantage of the new opportunities presented by the iPad.
Accessibillity Challenges and Innovations for Open Hack EU 2011Ted Drake
This presentation introduces accessibility and gives challenges for the hackers at Yahoo! Open Hack EU 2011
Embedded videos:
http://youtu.be/Vd_W_8tIDNA
http://www.youtube.com/watch?v=iI_N5T3pmxQ
http://www.youtube.com/watch?v=StI0iIufJzk
A research on i pad device & experience designVinny Wu
This document summarizes research on the iPad device and experience design. It discusses what the iPad is, how it differs from other devices like the iPhone and PC, and how people use the iPad in different environments and situations. It also covers opportunities and challenges for designing iPad apps, new UI elements like split view and popovers, and guidelines for iPad user experience design. Finally, it proposes a "CARS" strategy for a shopping app experience and includes an appendix of iPad development resources.
The document discusses various topics related to user experience (UX) design for mobile applications, specifically iPhone apps. It addresses myths about UX design, the importance of understanding user needs and goals, and how to structure an app's data and behavior. It also covers graphical design elements like color, typography, and layout. Overall, the document emphasizes that UX design is important for mobile apps to be intuitive, useful and engaging for users. Functionality, usability and graphical design need to work together to create a positive user experience.
Fall11 Day 9 - Location Based & Mobile MarketingAndrew Hoffman
This was brief overview that fueled in-class discussion on location based marketing and mobile marketing including apps, web browsing, and texting. Students ended the class with an in class brainstorming session.
Social Media Intermediate to Advanced OR How to Raise Money & Find FriendsKaren Malone Wright
The document discusses the growing use of social media, with 65% of adult internet users now using sites like Facebook and LinkedIn, and provides guidance on developing a social media policy and suggestions for content like sharing stories about customers and expertise through interesting facts.
This document discusses design considerations for the iPad. It begins by introducing the presenter, Evan Doll, and establishing that he is not currently an Apple employee. It then explores how the iPad changes computing by making it less complicated and more shareable. Potential use cases for the iPad include consumption of content while traveling or in public places. The document outlines three rules for designing great iPad apps: making the most of the iPad's unique features instead of just porting iPhone apps; allowing fluid interactions across screens; and creating realistic, tactile experiences. It encourages developers to take advantage of the new opportunities presented by the iPad.
Accessibillity Challenges and Innovations for Open Hack EU 2011Ted Drake
This presentation introduces accessibility and gives challenges for the hackers at Yahoo! Open Hack EU 2011
Embedded videos:
http://youtu.be/Vd_W_8tIDNA
http://www.youtube.com/watch?v=iI_N5T3pmxQ
http://www.youtube.com/watch?v=StI0iIufJzk
A research on i pad device & experience designVinny Wu
This document summarizes research on the iPad device and experience design. It discusses what the iPad is, how it differs from other devices like the iPhone and PC, and how people use the iPad in different environments and situations. It also covers opportunities and challenges for designing iPad apps, new UI elements like split view and popovers, and guidelines for iPad user experience design. Finally, it proposes a "CARS" strategy for a shopping app experience and includes an appendix of iPad development resources.
The document discusses various topics related to user experience (UX) design for mobile applications, specifically iPhone apps. It addresses myths about UX design, the importance of understanding user needs and goals, and how to structure an app's data and behavior. It also covers graphical design elements like color, typography, and layout. Overall, the document emphasizes that UX design is important for mobile apps to be intuitive, useful and engaging for users. Functionality, usability and graphical design need to work together to create a positive user experience.
Startup Everpix investor and pitch deck to VC & investorsGaëtan Deremince
After failing to raise a Series A funding, the 2-year-old photo service shut down in November 2013. The founders decided to release on Github (https://github.com/everpix) all the uncensored Everpix metrics, financials and business data about their users, photos, sales, costs and more, so similar businesses don’t suffer the same fate.
Here is their last investor pitch deck (more easy to read here than on Github).
Apple was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. It began as a computer company and is now a multinational technology company headquartered in Cupertino, California. Apple designs, develops, and sells consumer electronics, computer software, and personal computers. Its major products include the Mac line of computers, the iPod, iPhone, iPad, and Apple Watch. After early success with the Apple II, the company experienced decline in the 1980s before Steve Jobs returned and led a turnaround with the iMac in 1998 and later pioneering popular mobile devices.
This document discusses effective mobile marketing strategies. It summarizes WillowTree Apps' growth from 2008 to 2012, including launching their first app, growing their client base to include large companies, and expanding their mobile development capabilities to multiple platforms. It also covers trends in the mobile industry like the rise of tablets and smartphones. Key topics discussed include designing for different mobile platforms, the state of mobile advertising, and emerging strategies like gamified advertising and location-based apps.
REALTOR on the Go: Taking Your Real Estate Business MobileMaura Neill
It’s no secret that today’s real estate world is fast-paced: buyers and sellers no longer want to wait to get information – they want it now. Agents need to have the right tools at their fingertips in order to meet the demands of our now technology-dependent industry. This course outlines the tools agents can use today to take their office mobile, to be as effective and efficient in the field as they are at their desks. Attendees will leave the class with the knowledge and tools necessary to take their business to the next level, to truly take their business mobile – whether they are solo agents, team members, or team leaders. From over 35 mobile applications that are free (or almost free) and can save not only money but also time to creating a “roaming office,” a comfortable and productive place to conduct business with your clients, in your car or wherever you are! The main goal: making your life less complicated and less stressful and making every transaction easier on you and your clients.
The Netflix desktop experience effectively uses personalization and algorithmic recommendations to help users discover new content. On the homepage, Netflix prominently displays the user's recently watched title along with 3 recommended movies. The desktop allows filtering of content by cast, genres, directors and categories. Related content is easily accessible at the bottom of detail pages. Areas for improvement include adding more short form snackable content, improving search to only show titles in the catalog, and making it easier to explore personalized genres across devices.
Why the iPad UI matters, And how it differs from the Tablet PC, but also from...Fabien Marry
A in-depth look at the iPad user interface with guidelines and examples.
What's new, and what lessons were learned from theTablet PC concept and the iPhone own user interface.
If you think the iPad is just a bigger iPod, this presentation is for you.
Slightly updated from the presentation I made at UXCampLondon 2010.
Breaking the Box: Pushing the Boundaries of UX with DrupalAcquia
The document discusses pushing the boundaries of user experience with Drupal. It talks about using responsive design and progressive enhancement to build websites that automatically adapt to different screen sizes like desktop, tablet, and mobile. Responsive design uses CSS media queries and a fluid, data-driven approach to layouts. This allows a single website to effectively serve users on any device. The document recommends using responsive frameworks like Omega or Mojo themes for Drupal, and discusses building custom "UX modules" to enhance the user experience for different devices.
Apple is an American technology company founded in 1976 that designs, develops, and sells consumer electronics, computer software, and personal computers. It is best known for the Mac line of computers, the iPod, iPhone, iPad and its software products including the macOS and iOS operating systems. Apple has over 400 retail stores worldwide and had annual revenue of $156 billion in 2012, making it the largest publicly traded corporation by market capitalization.
The document discusses how organizations and volunteers can take advantage of the mobile web. It explains that the mobile web has evolved beyond just mobile apps and websites to also include microvolunteering and indirect volunteering opportunities. The document provides examples of mobile apps and websites that have been implemented by volunteer organizations and encourages leveraging existing social media platforms and volunteer portals. It emphasizes evaluating one's environment before developing a mobile strategy in order to effectively engage volunteers through timely, flexible, and social mobile opportunities.
General Assembly UX Design Class AssignmentRob Arias
The document discusses developing an app called UnHoarder to help users catalog, organize, and sell their possessions. It aims to help Americans who have too much stuff and are unprepared for disasters. The app would allow visual cataloging of items on smartphones and connecting buyers and sellers through social networks. Competitive apps are analyzed, noting their strengths and weaknesses. Various types of users who could benefit from the app are profiled as personas. Content strategies are outlined, including prioritizing an intuitive category taxonomy and balancing native and user-generated content. The goal is to create a simple platform that leverages the best features of existing apps.
Implantación de la nueva asignatura de "Tecnología, Programación y Robótica" ...Educación Innovación
La Comunidad de Madrid está implementando una nueva asignatura de "Tecnología, programación y robótica" en las escuelas para enseñar habilidades digitales a los estudiantes. El plan incluye capacitar a los maestros, comprar equipos como computadoras portátiles e impresoras 3D, y desarrollar un currículo para enseñar programación, robótica y otras tecnologías a través de herramientas como Scratch y Arduino. El objetivo es que los estudiantes aprendan habilidades útiles para el futuro y
The primary goal of any company is to be successful and grow, and that means facing and overcoming problems along the way. Expansion can bring its own challenges and one of the most critical areas to manage is IT infrastructure.
This infographic will guide you through the often complex process with 5 easy tips to keep in mind:
• Assembling the right team
• Selecting open source or licensed software
• Considering the cloud • Optimising mobile
• Successful integration
マルチプラットフォーム開発に乗り出したいけど、FireMonkeyがよくわからない…その問題の根底にあるのは「VCL」。Windows向けのコンポーネントVCLの知識と経験が邪魔をして、マルチデバイス向けコンポーネントFireMonkeyの学習を妨げているのです!そこでこのセッションではそれを逆手にとってVCLで作ったプログラムとFireMonkeyで作ったプログラムで同じ動作をさせる方法を例を交えて解説し、FireMonkeyについて理解を深めます。Windows / OS X のマルチデバイスデスクトップアプリの作成からトライしてみましょう!
株式会社シリアルゲームズ
取締役 細川 淳
This document outlines the key components of a project plan, including resources needed, actions required and timelines, objectives and outputs, assumptions and risks, outcomes, stakeholders, and responsibility. It provides a framework to define the various elements involved in starting a new project from inception through to completion.
The document discusses 10 trends and disruptors in the digital beauty industry organized under 3 themes.
1) Online: Smartphone browsing has lower conversion rates, driving demand for information-rich apps and social media recommendations.
2) Stores: In-store retail focuses on enhanced experiences through digital tools, magic mirrors, wearables and 3D printing, and on-demand beauty services.
3) E-Commerce: Subscription models are growing for habitual purchases. Luxury beauty is thriving online. Grocery sales and CPG brands are increasingly moving to online channels.
This is our air conditioning spare parts catalog for global market in 2017.
Any info please contact kenny@dukeplus.com or 0086 156 9208 0195.
Thanks for your reading.
Startup Everpix investor and pitch deck to VC & investorsGaëtan Deremince
After failing to raise a Series A funding, the 2-year-old photo service shut down in November 2013. The founders decided to release on Github (https://github.com/everpix) all the uncensored Everpix metrics, financials and business data about their users, photos, sales, costs and more, so similar businesses don’t suffer the same fate.
Here is their last investor pitch deck (more easy to read here than on Github).
Apple was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. It began as a computer company and is now a multinational technology company headquartered in Cupertino, California. Apple designs, develops, and sells consumer electronics, computer software, and personal computers. Its major products include the Mac line of computers, the iPod, iPhone, iPad, and Apple Watch. After early success with the Apple II, the company experienced decline in the 1980s before Steve Jobs returned and led a turnaround with the iMac in 1998 and later pioneering popular mobile devices.
This document discusses effective mobile marketing strategies. It summarizes WillowTree Apps' growth from 2008 to 2012, including launching their first app, growing their client base to include large companies, and expanding their mobile development capabilities to multiple platforms. It also covers trends in the mobile industry like the rise of tablets and smartphones. Key topics discussed include designing for different mobile platforms, the state of mobile advertising, and emerging strategies like gamified advertising and location-based apps.
REALTOR on the Go: Taking Your Real Estate Business MobileMaura Neill
It’s no secret that today’s real estate world is fast-paced: buyers and sellers no longer want to wait to get information – they want it now. Agents need to have the right tools at their fingertips in order to meet the demands of our now technology-dependent industry. This course outlines the tools agents can use today to take their office mobile, to be as effective and efficient in the field as they are at their desks. Attendees will leave the class with the knowledge and tools necessary to take their business to the next level, to truly take their business mobile – whether they are solo agents, team members, or team leaders. From over 35 mobile applications that are free (or almost free) and can save not only money but also time to creating a “roaming office,” a comfortable and productive place to conduct business with your clients, in your car or wherever you are! The main goal: making your life less complicated and less stressful and making every transaction easier on you and your clients.
The Netflix desktop experience effectively uses personalization and algorithmic recommendations to help users discover new content. On the homepage, Netflix prominently displays the user's recently watched title along with 3 recommended movies. The desktop allows filtering of content by cast, genres, directors and categories. Related content is easily accessible at the bottom of detail pages. Areas for improvement include adding more short form snackable content, improving search to only show titles in the catalog, and making it easier to explore personalized genres across devices.
Why the iPad UI matters, And how it differs from the Tablet PC, but also from...Fabien Marry
A in-depth look at the iPad user interface with guidelines and examples.
What's new, and what lessons were learned from theTablet PC concept and the iPhone own user interface.
If you think the iPad is just a bigger iPod, this presentation is for you.
Slightly updated from the presentation I made at UXCampLondon 2010.
Breaking the Box: Pushing the Boundaries of UX with DrupalAcquia
The document discusses pushing the boundaries of user experience with Drupal. It talks about using responsive design and progressive enhancement to build websites that automatically adapt to different screen sizes like desktop, tablet, and mobile. Responsive design uses CSS media queries and a fluid, data-driven approach to layouts. This allows a single website to effectively serve users on any device. The document recommends using responsive frameworks like Omega or Mojo themes for Drupal, and discusses building custom "UX modules" to enhance the user experience for different devices.
Apple is an American technology company founded in 1976 that designs, develops, and sells consumer electronics, computer software, and personal computers. It is best known for the Mac line of computers, the iPod, iPhone, iPad and its software products including the macOS and iOS operating systems. Apple has over 400 retail stores worldwide and had annual revenue of $156 billion in 2012, making it the largest publicly traded corporation by market capitalization.
The document discusses how organizations and volunteers can take advantage of the mobile web. It explains that the mobile web has evolved beyond just mobile apps and websites to also include microvolunteering and indirect volunteering opportunities. The document provides examples of mobile apps and websites that have been implemented by volunteer organizations and encourages leveraging existing social media platforms and volunteer portals. It emphasizes evaluating one's environment before developing a mobile strategy in order to effectively engage volunteers through timely, flexible, and social mobile opportunities.
General Assembly UX Design Class AssignmentRob Arias
The document discusses developing an app called UnHoarder to help users catalog, organize, and sell their possessions. It aims to help Americans who have too much stuff and are unprepared for disasters. The app would allow visual cataloging of items on smartphones and connecting buyers and sellers through social networks. Competitive apps are analyzed, noting their strengths and weaknesses. Various types of users who could benefit from the app are profiled as personas. Content strategies are outlined, including prioritizing an intuitive category taxonomy and balancing native and user-generated content. The goal is to create a simple platform that leverages the best features of existing apps.
Implantación de la nueva asignatura de "Tecnología, Programación y Robótica" ...Educación Innovación
La Comunidad de Madrid está implementando una nueva asignatura de "Tecnología, programación y robótica" en las escuelas para enseñar habilidades digitales a los estudiantes. El plan incluye capacitar a los maestros, comprar equipos como computadoras portátiles e impresoras 3D, y desarrollar un currículo para enseñar programación, robótica y otras tecnologías a través de herramientas como Scratch y Arduino. El objetivo es que los estudiantes aprendan habilidades útiles para el futuro y
The primary goal of any company is to be successful and grow, and that means facing and overcoming problems along the way. Expansion can bring its own challenges and one of the most critical areas to manage is IT infrastructure.
This infographic will guide you through the often complex process with 5 easy tips to keep in mind:
• Assembling the right team
• Selecting open source or licensed software
• Considering the cloud • Optimising mobile
• Successful integration
マルチプラットフォーム開発に乗り出したいけど、FireMonkeyがよくわからない…その問題の根底にあるのは「VCL」。Windows向けのコンポーネントVCLの知識と経験が邪魔をして、マルチデバイス向けコンポーネントFireMonkeyの学習を妨げているのです!そこでこのセッションではそれを逆手にとってVCLで作ったプログラムとFireMonkeyで作ったプログラムで同じ動作をさせる方法を例を交えて解説し、FireMonkeyについて理解を深めます。Windows / OS X のマルチデバイスデスクトップアプリの作成からトライしてみましょう!
株式会社シリアルゲームズ
取締役 細川 淳
This document outlines the key components of a project plan, including resources needed, actions required and timelines, objectives and outputs, assumptions and risks, outcomes, stakeholders, and responsibility. It provides a framework to define the various elements involved in starting a new project from inception through to completion.
The document discusses 10 trends and disruptors in the digital beauty industry organized under 3 themes.
1) Online: Smartphone browsing has lower conversion rates, driving demand for information-rich apps and social media recommendations.
2) Stores: In-store retail focuses on enhanced experiences through digital tools, magic mirrors, wearables and 3D printing, and on-demand beauty services.
3) E-Commerce: Subscription models are growing for habitual purchases. Luxury beauty is thriving online. Grocery sales and CPG brands are increasingly moving to online channels.
This is our air conditioning spare parts catalog for global market in 2017.
Any info please contact kenny@dukeplus.com or 0086 156 9208 0195.
Thanks for your reading.
Dietary Carbohydrate Restriction as the First Approach in Diabetes Management...May Forsyth
The inability of current recommendations to control the epidemic of diabetes, the specific failure of the prevailing low-fat diets to improve obesity, cardiovascular risk, or general health and the persistent reports of some serious side effects of commonly prescribed diabetic medications, in combination with the continued success of low-carbohydrate diets in the treatment of diabetes and metabolic syndrome without significant side effects, point to the need for a reappraisal of dietary guidelines. The benefits of carbohydrate restriction in diabetes are immediate and well documented. Concerns about the efficacy and safety are long term and conjectural rather than data driven. Dietary carbohydrate restriction reliably reduces high blood glucose, does not require weight loss (although is still best for weight loss), and leads to the reduction or elimination of medication.
La oferta y la demanda de un determinado servicio o producto determinan su precio, su producción y los volúmenes de venta. El precio es, en teoría, inversamente proporcional a la oferta y directamente proporcional a la demanda.
IBM World of Watson 2016 - DB2 Analytics Accelerator on CloudDaniel Martin
IBM is introducing a new deployment option for the DB2 Analytics Accelerator on Cloud using dashDB as the acceleration engine. This provides customers with a hybrid cloud offering that gives the flexibility of running the Accelerator either on-premises or in the cloud. The Cloud deployment offers benefits like monthly pricing, hardware provisioning by IBM, and fast provisioning time. Initial focus areas include basic Accelerator functionality for offloading queries to the cloud, with a roadmap to continuously expand features and functionality.
Subscribe to Friedman’s free publication “This Week in Geopolitics” (http://bit.ly/1KRASkn) and get an in-depth view of the forces that will drive events and investors in the next year, decade, or even a century from now.
--
Many people think of maps in terms of their basic purpose: showing a country’s geography and topography. But maps can speak to all dimensions—political, military, and economic.
In fact, they are the first place to start thinking about a country’s strategy, which can reveal factors that are otherwise not obvious.
The 10 maps in this slide deck show Russia’s difficult position since the Soviet Union collapsed and explain Putin’s long-term intentions in Europe.
Uberization of workforce - Human Resource management - Manu Melwin Joy manumelwin
The document discusses the "uberization of the workforce", where traditional employment models are changing as more workers take on independent contractor roles similar to Uber drivers. This presents challenges for companies in managing a mobile, global workforce with different expectations. There are risks to both the talent, such as ensuring they have the right skills, and risks from the talent, like higher customer switching costs. The document provides tips for companies to effectively manage freelance talent such as developing their employer brand, building a talent community, and embracing a compliant regulatory approach.
The document discusses the concept of "Running Lean", which is a systematic process for iterating a startup's web application from the initial "Plan A" to a plan that works. It involves using techniques from Customer Development, Lean Startup, and Bootstrapping. The key aspects are validating problems and solutions with customers, achieving product/market fit through iterative releases, and optimizing for scale once fit is achieved. Progress is measured through validated learning loops involving hypotheses, experiments, qualitative/quantitative validation, dashboards, and communication of learnings. The overall goal is to iterate quickly from the initial plan to one that works through a continuous process of customer feedback and validation.
The document discusses SD Worx's ASTD2011 RoadShow on learning and leadership. It covers several topics:
1. Building individual strength through discovering strengths, engagement, diversity and developing career options.
2. Leadership trends like collaborative mindset, being a talent developer and anticipating the future.
3. Social learning through interacting with others, leveraging emerging technologies, and focusing on connections over tools.
4. Facilitating learning through mobile technologies, gamification, granular content and addressing trends like consumerization.
The overall message is on developing skills and leadership through social and self-directed learning approaches.
This document discusses how to get more out of analytics provided by Google. It begins with an overview of what analytics is and how it works using JavaScript to track user behavior on websites. It then covers key terminology used in analytics and the types of data that can be analyzed, including visits, page views, bounce rates, and traffic sources. The document emphasizes seven common metrics that are most important for evaluating website traffic: browsers/devices, traffic sources, referrers, keywords, top content, exit/bounce rates, and goals/events. It also explores more advanced analytics configurations such as setting up goals and funnels, campaign tracking, custom reporting, and using intelligence alerts.
1. Set up a blog on one of the blogging platforms discussed, such as WordPress, and consider elements like scheduling posts, tagging, categorizing, and linking to social media accounts.
2. Look at the example blogs provided and analyze what makes them effective in terms of content, design, purpose, and interaction.
3. Consider purchasing a blog theme to enhance the design and layout of your new blog. Be sure to make your blog personal and focused on establishing yourself as a thought leader through high-quality, frequent content.
This document discusses how teams, processes, and structures need to change for digital work compared to traditional advertising work. It argues that digital work requires more varied and complex work produced through quicker, iterative processes, requiring teams with cross-disciplinary skills and knowledge. Hierarchical structures are incompatible with this work. The document advocates for flattening organizational structures into cross-functional teams, co-locating team members, restricting communication tools like email, and using rapid prototyping processes with clients integrated into teams to enable more collaborative work that can be produced more quickly.
Kevin Guill, the Director of Digital Services at RezStream, gave a presentation on content marketing and social media strategies. He discussed developing quality, useful content according to a defined strategy and schedule. He also covered the five stages of travel and how content can assist travelers at each stage. Finally, he reviewed best practices for social media and common metrics to track engagement.
The document discusses the rise of internet-connected TV and new ways of consuming video content online. It describes how platforms like Apple TV, Philips Net TV, and services like Yubby are allowing people to access video on demand and create their own company TV channels on the internet. Examples of internet-enabled TV sales figures from 2010-2013 are provided to illustrate the increasing popularity of connecting televisions to the internet for accessing online video.
Crocker 2011 power point presentation v2Marc Danziger
The document discusses the implications of social media for real estate owners and professionals. It notes that social media allows customers to market for businesses if used correctly, but bad experiences can also be widely shared. Location may matter less as online tools allow customers to find any business. Small practitioners can now compete more easily but rates may decrease. Reputation has become more important as it can be publicly rated and reviewed, influencing business. The document provides advice on using social media to listen to customers and evaluate property locations and portfolio.
This document discusses the importance of content strategy and outlines six focus areas for organizations to consider. It emphasizes getting clear on the core content strategy and how it feeds into the overall business strategy. Other focus areas include understanding audience needs, managing content assets and structure, conducting user research, improving content workflows and processes, and establishing proper content governance. The document stresses that organizations should not neglect these areas in order to effectively meet user needs and provide a good user experience across channels.
The document discusses online advertising and integrated marketing strategies. It provides definitions of integrated marketing as coordinating different marketing communications channels to work as a unified force. It also lists six essentials of integrated marketing, including early collaboration between disciplines, defining audiences, driving planning by consumer behavior, shaping execution based on ideas rather than media channels, pointing consumers to the next step, and measuring progress. The document emphasizes tracking consumers across different online and offline marketing channels.
Found vs. Chosen: How to Earn the Long Click with Content HubsRonell Smith
This document discusses strategies for creating effective hub pages and topic clusters to improve search engine optimization and user experience. It provides examples of companies like Hubspot and REI that have successfully used hub pages and topic clusters to rank well and drive massive traffic. Specific strategies discussed include the barbell approach of combining long-form and short-form content, and Hubspot's topic cluster model of creating a central hub page linked to related subpages, resources, posts, and offsite content to comprehensively cover a topic. The goal is to educate users, answer questions, and help them find what they need to reduce bouncing and increase long clicks.
Generating Print Sales Leads with LinkedIn session 1Joe Kern
This document discusses how to generate print sales leads using LinkedIn. It recommends completing your LinkedIn profile with details like photo, positions, education, and recommendations. It also suggests building your network by searching for contacts from your email and uploading contact lists. The document outlines strategies for lead generation like researching companies and prospects, asking for introductions, and advanced searching on LinkedIn.
The document summarizes Steve Lock's presentation on free SEO resources. It provides an overview of Steve Lock and his background in SEO. The presentation then outlines and describes various free learning materials, browser extensions, technical auditing tools, keyword research tools, backlink analysis tools, and social media tools that can be used for SEO. Images in the presentation link to these online resources.
The document discusses using the Titanium framework to build native iOS applications using JavaScript. It provides an overview of Titanium, covering how to set it up, the supported mobile architecture and modules, and demonstrates how to access device functionality like the camera and make network requests. The presentation encourages developers to use Titanium to build data-driven web apps, games, and utilities for iOS and other mobile platforms.
The third day of lectures from Aalto University School of Economics' ITP summer programme's Strategy and Experience. https://itp.hse.fi/
Contents: design principles and drivers
The document discusses choosing the right social media platforms for a business. It recommends starting with Facebook, LinkedIn, and Twitter due to their suitability for networking, communicating with customers and shareholders, and serving as word-of-mouth marketing. The document advises setting goals, analyzing competitors, understanding the target audience, and focusing content on the four pillars of social media strategy - communication, collaboration, education and entertainment - in order to successfully engage audiences across various platforms.
5 Steps To Setting Up A Webinar To Generate Sales and LeadsSemrush
The document outlines 5 unforgettable steps for running successful webinars to grow sales and leads online: 1) Have a clear purpose, 2) Develop valuable content for your target audience, 3) Establish an effective process for hosting webinars, 4) Use the right webinar platform, and 5) Promote your webinars. The document provides guidance on each step, emphasizing delivering value to the audience through educational content rather than sales pitches.
Found Vs. Chosen: Earn the Long Click to Win the Battle for Trust, Authority ...Ronell Smith
Prospects often don't blindly choose the first result in the SERPs. They prefer to select brands they have an affinity for and whose content best serves their needs. Is your brand doing what it takes to earn the click?
In line with the current pandemic, a lot of our brothers and sisters lost their jobs. In order to help each other be part of the solution and not a problem, I created these free training webinars for those who can't afford to pay for expensive lessons, especially at these trying times.
I encourage you to join these free webinars to start your remote career! Please support me by subscribing and watching my other videos.
https://youtu.be/s2JT9EwIXTg
XM Asia Maxis Digital Transformation Case StudyPaul Soon
XM was engaged in 2013 to be the catalyst of Maxis's digital transformation. Starting with maxis.com, XM provided the right strategy to take Maxis to the next digital frontier of personalisation, and customer experience.
The document discusses XM Asia Pacific, a digital agency with 500 employees across Southeast Asia. It introduces the founder and his experience growing the company. XM believes in using technology and design thinking to create extraordinary consumer experiences that help clients adapt to constant change. The company focuses on understanding consumer behavior to develop strategic and executional solutions. It has helped transform clients like Adobe and Maxis through developing intelligent, personalized digital experiences and analytics. The presentation argues that digital has become more than just a marketing channel and is now essential for businesses to create value, build trust and commit to consumers.
The document discusses Maxis' redesign of its search functionality to improve the consumer experience across devices. It leveraged consumer behavior trends to develop a visual and intuitive search solution that is personalized based on location, intent, and user segment. The new design places search more prominently, delivers predictive and contextual results, and uses responsive design to optimize the experience on mobile. User testing found the redesigned search was noticed significantly faster and improved usability. The approach aims to transform the consumer experience through a customer-first vision enabled by design and technology.
XM helped transform Nokia's websites into key sales channels through their digital strategy and solutions. They created a large-scale workflow to integrate Nokia's 10 local websites and ensured timely and relevant content. XM also used data to increase site traffic and user engagement by continuously tracking user behavior and converting learnings into actionable insights. Additionally, XM leveraged social trends to optimize channel planning and understand target audiences better by creating experiential campaigns like their "Digital Playzone" activation.
2011 provided an array of beyond the browser opportunities and we at XM will continue to innovate and push our own limits for our clients to build those personal connections for their brands.
Sony Football created a Facebook page to engage with fans about soccer and drive awareness of its products. The page posted weekly about soccer topics to engage fans and held football trivia competitions. It also featured player avatars fans could download. Sony ran Facebook ads to promote the page, gaining over 17,000 new fans. By June 2010, the page had over 54,000 fans and generated over 1.9 million post views and 14,000 post interactions, showing the strategy was successful in connecting Sony as a brand to soccer fans.
XM Asia Adobe Digital Experience Presentation YourSingaporePaul Soon
An insightful presentation on building world class digital experiences on the Adobe Customer Experience Management platform for Singapore Tourism Board
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
7. What is a DIGITAL STRATEGY
Sunday, September 4, 2011
8. A digital strategy is
one the reshapes and
changes the way you
brand and do business
It needs to change the
way we think
Sunday, September 4, 2011
9. New Zealand
Digital Strategy
1. Long term goals
2. Roles clearly defined
3. Resources created
4. Partnerships
5. Strong vision
Sunday, September 4, 2011
10. Let’s rewind a bit and figure out
Asian consumers’ core
behaviours
Sunday, September 4, 2011
11. How do consumers uncover your
brand/products/services/peer
trust in Asia Pacific?
Sunday, September 4, 2011
12. 57% of Asians will
prompt a ‘search‘
through word of
mouth from family
and close friends
iProspect, “APAC Consumer Search Behavior & Attitudes Study”
Sunday, September 4, 2011
13. 56% of Asians
will prompt a
‘search‘ for a
product, brand,
service through
TV commercials
iProspect, “APAC Consumer Search Behavior & Attitudes Study”
Sunday, September 4, 2011
14. 55% of Asians
will prompt a
‘search‘ for a
product, brand,
service through
newspaper/
magazine ads
iProspect, “APAC Consumer Search Behavior & Attitudes Study”
Sunday, September 4, 2011
15. 50% of Asians
will prompt a
‘search‘ for a
product, brand,
service after
seeing a banner
ad
iProspect, “APAC Consumer Search Behavior & Attitudes Study”
Sunday, September 4, 2011
28. Do you have a
mobile site?
What’s your
strategic
mobile vision
Sunday, September 4, 2011
29. How should we go about connecting the
dots within our OWNED and EARNED
Assets?
Sunday, September 4, 2011
30. It is all in the way
we organise
ourselves and the
way we use the
great content we
create
Sunday, September 4, 2011
31. ANALYSIS
! ? www !
Our website
! ?
!
? Our
Whitepaper
!
USER EXPRIENCE DESIGN
BUSINESS REQUIREMENTS USER PROFILE ANAYLSIS CONTENT STRATEGY! & BEST PRACTICES!
IA STRATEGY &
USER
EXPERIENCE INFORMATION ARCHITECTURE STRATEGY &
DESIGN UXD
IA Strategy
CQ DEVELOPMENT
"
3A
3A
CQ TEMPLATE & CQ TEMPLATE &
SITEMAP & CQ SITE COMPONENT COMPONENT
STRUCTURE SPECIFICATION & DESIGN DEVELOPMENT! TESTING!
Processes are a MUST in bringing to
live your digital strategy
Sunday, September 4, 2011
32. Campaigns that builds
engagement
The way Engagement programmes that drives involvement
brands need to and action
plan & operate Marketing technology platforms that optimises and
keeps us believing through data
Data optimisation
Sunday, September 4, 2011
33. Example: Nike Plus
CAMPAIGN
PROGRAMMES
EXPERIENCES
PLATFORM
Sunday, September 4, 2011
37. Map out your user journeys
Sunday, September 4, 2011
38. Map out your user journeys
Sunday, September 4, 2011
39. Using data to tell a story
(connecting the dots)
Sunday, September 4, 2011
40. Nimble -
Great content
distribution
increases
presence
Sunday, September 4, 2011
41. Organic
Growth -
focus on Owned & Earned
Sunday, September 4, 2011
42. So where do I start?
Sunday, September 4, 2011
43. Clearly defined
business
objectives and
goals
Sunday, September 4, 2011
44. Ask yourself this question:
“What is the relationship between the
creative content you have created got to
do with my Branded site vs. Social Network
site vs. Micro-blogging site?”
Sunday, September 4, 2011
45. The further the connection and
relationship, the less optimised is
your brand experience
Sunday, September 4, 2011
55. There are just way too many
search engines? Where do I
start?
Sunday, September 4, 2011
56. You have to change
your mindset.
The leading search
engines are your
brand’s homepage
and presence
* btw, youtube is the second largest search engine behind Google
Sunday, September 4, 2011
57. Get your insights from your
existing referring traffic data!
*this is of course just the beginning
Sunday, September 4, 2011
58. Get your insights from your
existing referring traffic data!
*this is of course just the beginning
Sunday, September 4, 2011
59. ‘Search’ is not
just limited to
search engines,
sites like youtube
& facebook are
used as search
engines too
Sunday, September 4, 2011
60. OR in general for Asia Pacific, we
are looking at...Google, Baidu and
Yahoo!
Sunday, September 4, 2011
70. Across all markets
If you have a great
creative strategy/
idea/product/
service, they will find
you. SEARCH.
Sunday, September 4, 2011
71. It is the sum of all
your branded assets
that will give you
organic growth
The closer they are
connected and
leveraged, the more
organic your brand
lives online
Sunday, September 4, 2011
72. Make it a goal
to shift focus
from simply
buying media
but to start
CREATING
again
Sunday, September 4, 2011
73. Start mapping
out your
consumer
touchpoints
Sunday, September 4, 2011
74. Digital
success needs
to be seen as
a WHOLE
Sunday, September 4, 2011