The document discusses the impact of technology on libraries and content consumption, highlighting trends such as the growth of mobile devices, social media integration, and emerging tools like Google Glass. It covers various companies and technologies, including Facebook, Instagram, and Apple, examining their influence on user behavior and the evolving landscape of digital content. The insights aim to inform libraries on adapting their services in response to these technological advancements.

1. Tech Changes & Library Futures
Joe Murphy
Conference on GenNext Libraries
Brunei Darussalam
Brunei Darussalam

2. We walk a careful balance

3. We are all chrysalis

4. Stuck
between
yesterdays

5. Synching Cloud Content Across Formats
Whispersync for voice Synchs Kindle eBooks and Audible audio books
https://www.amazon.com/gp/feature.html?docId=1000827761
Discovered on Twitter via @tmradniecki

6. Tech’s Impact on Content
• Revenue for iOS
Newsstand (Apple’s
mobile digital content
portal) quadrupled
• iPad users consume 3
times more content
than iPhone users
http://www.appannie.com/blog/commercial-opportunities-on-apples-
newsstand/
http://www.apple.com/ipad/from-the-app-store/newsstand.html

7. Beyond 3D – the Next Display
• Microsoft approved for patent for
“Immersive Display Experience”
• 360 degree view with peripheral
displays
http://mashable.com/2012/09/11/microsoft-patent-gaming-projections/
http://appft1.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&p=1&u=%2Fnetahtml%2FPTO%2Fsearch-
bool.html&r=1&f=G&l=50&co1=AND&d=PG01&s1=20120223885.PGNR.&OS=DN/20120223885RS=DN/20120223885

8. Bing as default search on Kindle Fire
Impacts
search
strategies and
skills of mobile
users
http://www.ubergizmo.com/2012/09/kindle-fire-hd-hands-on/

9. Zoom in with guidance

10. Google Field Trip app combines augmented reality with
ambient location sensitive real world discovery
https://play.google.com/store/apps/details?id=com.nianticproject.scout

11. 100 Million Active Google+ Users
• 400 million Google+
users total.
• The key is that
Google+ is integrated
throughout the
Google experience
http://venturebeat.com/2012/09/17/google-plus-active-users/

12. Foggy roads can
still be driven

13. Google Glass brings display away from the phone
screen and into our field of vision
• Take a photo/video
• See/send messages
• Maps
• Voice activated
• Heads up display
• Reduces disruption to
real life
• Seamless access to
digital world
http://www.forbes.com/sites/hannahelliott/2012/09/15/first-film-by-google-glass-
signals-good-things-to-come/

14. Next stage for Google Glass may include a Watch
http://news.cnet.com/8301-17938_105-57525456-1/new-patent-hints-at-google-
glass-wristwatch/

16. Facebook now has 1 Billion Users
http://newsroom.fb.com/News/One-Billion-People-on-Facebook-1c9.aspx

17. More important that 1 Billion Facebook Users
140 Billion Friend Connections
Infographic Source: Facebook Newsroom

18. Facebook Connected Users to 160 Million
Visitors to Mobile Apps in March
7/10 of the most profitable iOS apps and 6 of the top ten grossing
Android apps are integrated with Facebook
https://developers.facebook.com/blog/post/2012/05/01/growth-and-mobile-apps/
Representing over 1
billion visits to apps
total

19. And Content Consumption
“Since the launch of music--‐listening applications
in September 2011”
http://newsroom.fb.com/imagelibrary/downloadmedia.ashx?MediaDetailsID=4227&SizeId=-1
Infographic Source: Facebook Newsroom

20. Location as a Layer of Connection
Infographic Source: Facebook Newsroom

21. More than half of all Facebook Users
Utilize it with Mobile Devices
Using 7,000 different types of devices
Infographic Source: Facebook Newsroom

22. Facebook Gifts
•A focus on the “Moment.”
•The leveraging of connections to
facilitate an action
•Adds additional layer of social
rewards to
•The integration of a life action
into Facebook, not the other way
around
http://newsroom.fb.com/News/Introducing-Facebook-Gifts-1bd.aspx

23. Dropbox/Facebook Groups integration uses social
to extend productivity with cloud
https://blog.dropbox.com/index.php/share-stuff-from-dropbox-in-your-facebook-
groups/

24. Possible: Facebook Search
• Why:
– Facebook receives 1 billion search queries / day
– CEO hints it is something they want to add in
future
• Thoughts
– Social search has appeal and impact
– More growth towards our social connections
playing a role in discovery
http://venturebeat.com/2012/09/11/facebook-search-zuckerberg/

25. Sometimes we must cross
through a tunnel to arrive at our
destination

26. Analyze the Full Archive of Tweets
http://gnip.com/twitter_history
Treasure trove of data

27. 1 Billion Smartphones to be Shipped in 2016
http://gigaom.com/mobile/did-you-hear-that-a-billion-smartphones-shipping-
by-2016/?utm_source=social&utm_medium=twitter&utm_campaign=gigaom

28. Three Dimensional Printing
= empowering the user as creator

29. Mobile Payments
Moving yet another point of action to
the smart device
https://squareup.com/

30. Assessing the maturity and realistic outlook for
up and coming technologies
The Gartner
Hype Cycle for
Emerging Tech
http://www.gartner.com/it/page.jsp?id=2124315#

31. Instagram – 100 Million Strong
““It just crossed 100 million users,”
Zuckerberg said on stage. “They’re
killing it.”
http://venturebeat.com/2012/09/11/instagram-100-million-
users/#VsFjkouChfP90f3h.99
•Added 20 million since July
•Instagram started the year with 15
million users
•Added 50 million since opening up to
Android
•22.7 million monthly unique visitors
•57th most popular site
• 38% increase in unique visitors
from June to July
http://www.comscore.com/Press_Events/Press_Releases/2012/8/comScore_
Media_Metrix_Ranks_Top_50_U.S._Web_Properties_for_July_2012
http://venturebeat.com/2012/04/03/instagram-android

32. Instagram has more
daily active users than
Twitter
http://stitcher.com/s?AABAACQBp
Instagram had 7.3 million active daily users in August, Twitter had 6.9 million
The avg Instagram user spent 4.3 hours on the app during August
http://venturebeat.com/2012/09/27/instagram-v-twitter-mobile/

33. Nook Media + Microsoft
• Microsoft invests in Nook’s college and digital
businesses
• Spinoff brings Nook eBooks onto Windows 8
• Means more B&N content on the familiar
windows platform
• Will propel both partners
http://gigaom.com/2012/10/04/barnes-noble-and-microsoft-finalize-
partnership-creating-nook-media/?utm_source=dlvr.it&utm_medium=twitter

34. Nook HD Released
http://www.barnesandnoble.com/p/nook-hd-barnes-noble/1110060426

35. Kindle Paperwhite
Amazon CEO Jeff Bezos said at the product
release, “Paperwhite is the Kindle we’ve always
wanted to build....”
Special metrics feedback feature
Kindle Fire HD
• Kindle Free Time
• Kindle Serials

36. Tablets
• Apple’s iPad - 17 million worldwide, 69.6% share
• Samsung Galaxy line, 2.3 million, 9.2%
• Amazon, Kindle Fire,
1 million, 4.2%
• Barnes & Noble, Nook Tablet,
459,000, 1
.9%
• iPads come to college
Basketball ( )
http://mashable.com/2012/09/24/duke-basketball-ipads
• iPads replace NFL playbooks
Source: IHS iSuppli via http://www.cbsnews.com/8301-505250_162-57507761/top-5-makers-of-tablets-led-by-apple-amazon-3rd/

37. Social on demand music
streaming service to pay artists
$10 per subscriber
• (That
is, if the
artists
use
theirs
social
media
influence
to get
fans to
register
for Rdio)

38. Cross device accessibility
Music streaming service
Pandora now works on
600 different devices
http://gigaom.com/2012/09/24/pandora-now-works-on-600-different-consumer-
devices/?utm_source=social&utm_medium=twitter&utm_campaign=gigaom

39. Pinterest
Enabling Curation
Facilitating
Collaboration.
Focus on Visual
Discovery

40. Green everywhere, sometimes hiding
a water trap

41. Calling a Truce w/ Paper
Helps Evernote free itself from the limits of
digital and helps free the beloved physical
Moleskine notebooks from the limits of print.
Combines Moleskine’s
valued aesthetic with
digital functionality.

42. Evernote Business Brings Evernote to
Libraries on an Enterprise Level
•administrative console to
manage account data and
users’ access
•Notebook directory for
sharing content with
employees
•ability of individual employees
to publish collaborative
notebooks to the directory
•dedicated customer support
Importance: Marks a shift beyond the common organic
manipulations of this productivity service that some librarians
implement by adding software for businesses.
http://blog.evernote.com/2012/08/24/evernote-business-coming-to-your-office-this-december/

43. Major companies add
Passbook support

44. Are QR Codes (Still) Dying?
Context of major trend of proximity for access
• Will remain as long
as the camera is
universal on
smartphones
• Libraries can safely
continue to invest
http://www.readwriteweb.com/enterprise/2012/09/readwriteweb-technology-
deathwatch-qr-codes.php

45. Apple as the World’s Most Valuable Company
Apple became the most valuable company of all
time, closely watch this giant’s impacts in technology and
content.
Why it Matters to Libraries:
The biggest company is a tech company – guiding opportunities and changes in
interaction (service) and access (content).
Big enough to set the direction of consumer technology and guide consumer
behavior and expectations.
Dominates the arenas of smartphones and tablets, providing opportunities as well as
pressures for libraries.
Apple is a major digital media provider, making impactful waves in several content
industry segments, including eBooks.
Back to the why:
• Be aware of trends as we adapt to the changing world.
• Consider this data alongside being personally familiar with the tools and behaviors
of our users for informed refining of current services and planning for future pivots.

46. Make reservations w/ Foursquare
Proactive discovery
And robots
Twitter user @hnshah
http://blog.foursquare.com/2012/09/28/foursquare-and-opentable-just-made-it-even-easier-to-plan-your-perfect-night-out/

47. Tech Trend Spotter for Libraries
Joe Murphy
Twitter: @libraryfuture
libraryfuture@gmail.com
http://joemurphylibraryfuture.com
www.linkedin.com/in/libraryfuture