The document discusses the challenges associated with mobile applications, such as cross-platform compatibility and approval by app stores. It highlights the advantages of the mobile web as a viable alternative, proposing strategies like adaptive design and content optimization to enhance user experience. Key suggestions include creating a low-end version of sites and using intelligent scripting for content delivery based on device type.

1. To App - or -Not to App?Janine Warner & David LaFontaineDigitalFamily.com

2. The trouble with appsWhat are the challenges with apps?Not cross-platformApproval by Apple Changeability

3. The Mobile Web – “The refreshing alternative”

4. 1. Do Nothing

5. 2. Design for high-end…if all you care about are “superphones” they already do a pretty good job of supporting most websitesCan use HTML5 & CSS3 to create fully interactive & rich media experiences that rival many apps

6. 3. One simple low-end versionAuto-detect script to send users to the correct siteHardest part is limiting what you put on the site – choosing content TIP: Always include a link back to the main site

7. 4. Multiple versionsContent adaptation vs. distinct sites Key to making this work: a really good device database and really smart scripting to send the right version to the right device

8. Multiple Versions

9. Design Tips - Facebook

10. BBC

11. Google

12. Dictionary.com

13. Discovery