The document discusses the advantages and disadvantages of mobile web applications versus native mobile apps. It notes that while apps provide richer experiences, the mobile web works across all devices without installation and offers lower development costs. Both approaches will likely be important strategies for the future as mobile devices become the primary computing platform.

1. The Killer
Mobile App
3sheep.co.uk

2. 3 Sheep
Founded on international award
winning mobile services design
and development and part of the
Manchester Business School
Incubator and NWDA High Growth
Programme
3sheep.co.uk

3. In the near future… “the Mobile will be
the Primary Computing device.”
Jason DaPonte, Managing Editor for the BBC's Mobile Platforms
3sheep.co.uk

4. 49% Adults using the Mobile Web
50 Millions Phones with access to Ovi (Nokia App
store)
40 Million iPhones
4 births and 25 Mobile Phones every second
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5. …but Apps fix everything right?
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6. …but Apps fix everything right?
Device Specific
Platform Specific
Network Specific
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7. …but Apps fix everything right?
Approval
Marketing
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8. …but Apps fix everything right?
Higher Development Costs
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9. What is the Mobile Web?
• Accessing the web via your mobile phone
and other small digital devices
• Can be specific mobile sites or “full”
websites?
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10. Why bother?
• At least 30% of websites will
not display on iPhone and
other handsets
• Many more render badly on
almost all handsets
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11. Engage the User?
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12. The Mobile Web
Flawed Solution?
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13. Advantages
• Preloaded Baby!
• No installs
• Tested
• Robust?
• Can reuse existing content
• Cost effective
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14. Disadvantage
• Hard to use Web Addresses
• Standards not quite Standard
• Device variation
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15. Open to all
• Mobile Web services work across every
web platform
• Well designed sites cheap to access
• Real World Wide communication
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16. In the near future… “the Mobile will be
the Primary Computing device.”
Jason DaPonte, Managing Editor for the BBC's Mobile Platforms
The Web Browser will be the
app on all of them!!
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17. Widgets
• Nice half-way house?
• Mobile web on steroids?
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18. A little bit of everything
• Mobile Web is app that is on everything.
BUT
• Mobile Apps give you access to a richer
native experience.
• Actually need to consider both in your
strategy
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19. Don’t Toy
Iphone App Development Training
Manchester Hackspace
November 16 -18
guerillatraining.co.uk
Mobile Websites Design and
Development Training
stuart@3sheep.co.uk
3sheep.co.uk

20. Credits
http://farm1.static.flickr.com/94/212339449_2b4bd484a3.jpg Faisal.Saeed
http://farm3.static.flickr.com/2426/3958637561_7b76bfe511.jpg apdk
http://farm3.static.flickr.com/2332/2196315307_dcd0ba4450.jpg NATALIA PHOTOS
Matthew Couper Photography
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21. 3sheep.co.uk
07890 290 875
stuart@3sheep.co.uk
3sheep.co.uk