SlideShare a Scribd company logo
The Killer
Mobile App




   3sheep.co.uk
3 Sheep
      	
       	
    	
 




Founded on international award
winning mobile services design                   	
 
and development and part of the
Manchester Business School                             	
 
Incubator and NWDA High Growth
Programme




                                  3sheep.co.uk
In the near future… “the Mobile will be
  the Primary Computing device.”
Jason DaPonte, Managing Editor for the BBC's Mobile Platforms




                             3sheep.co.uk
49% Adults using the Mobile Web
50 Millions Phones with access to Ovi (Nokia App
store)
40 Million iPhones
4 births and 25 Mobile Phones every second




                     3sheep.co.uk
…but Apps fix everything right?

             3sheep.co.uk
…but Apps fix everything right?


         Device Specific
         Platform Specific
         Network Specific




             3sheep.co.uk
…but Apps fix everything right?


  Approval
  Marketing




              3sheep.co.uk
…but Apps fix everything right?


      Higher Development Costs




              3sheep.co.uk
What is the Mobile Web?
• Accessing the web via your mobile phone
  and other small digital devices
• Can be specific mobile sites or “full”
  websites?




                 3sheep.co.uk
Why bother?
• At least 30% of websites will
  not display on iPhone and
  other handsets
• Many more render badly on
  almost all handsets




                          3sheep.co.uk
Engage the User?




     3sheep.co.uk
The Mobile Web



 Flawed Solution?




      3sheep.co.uk
Advantages
•   Preloaded Baby!
•   No installs
•   Tested
•   Robust?
•   Can reuse existing content
•   Cost effective


                    3sheep.co.uk
Disadvantage
• Hard to use Web Addresses
• Standards not quite Standard
• Device variation




                  3sheep.co.uk
Open to all
• Mobile Web services work across every
  web platform
• Well designed sites cheap to access
• Real World Wide communication




                 3sheep.co.uk
In the near future… “the Mobile will be
  the Primary Computing device.”
Jason DaPonte, Managing Editor for the BBC's Mobile Platforms




  The Web Browser will be the
      app on all of them!!


                           3sheep.co.uk
Widgets
• Nice half-way house?
• Mobile web on steroids?




                  3sheep.co.uk
A little bit of everything
• Mobile Web is app that is on everything.
  BUT
• Mobile Apps give you access to a richer
  native experience.
• Actually need to consider both in your
  strategy



                   3sheep.co.uk
Don’t Toy

Iphone App Development Training
Manchester Hackspace
November 16 -18

guerillatraining.co.uk

Mobile Websites Design and
Development Training

     stuart@3sheep.co.uk

                           3sheep.co.uk
Credits
http://farm1.static.flickr.com/94/212339449_2b4bd484a3.jpg Faisal.Saeed
http://farm3.static.flickr.com/2426/3958637561_7b76bfe511.jpg apdk
http://farm3.static.flickr.com/2332/2196315307_dcd0ba4450.jpg NATALIA PHOTOS
Matthew Couper Photography




                                       3sheep.co.uk
3sheep.co.uk
      07890 290 875
      stuart@3sheep.co.uk
	
           	
            	
 




            3sheep.co.uk

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