Learn why mobile app testing is important and its impact on your business. Become aware of some common pitfalls/bugs that TestElf has detected over time and what you can do to minimize them going forward. Learn about TestElf's services and what we can do to help thoroughly test your mobile app.
How to Prevent App Failures with Real User ConditionsAustin Marie Gay
Every day we rely on mobile apps to pay bills, book an Uber, listen to music, share photos on Facebook, or buy coffee. But not all users are alike and not all user experiences are the same. Join this webinar and watch Sveta Kostinsky, Perfecto’s Director of Field Engineering, “bring users into the lab” to test for different conditions and personas. She’ll explain why it’s dangerous to rely on functional testing alone and cover how to:
-Automate the testing of real user conditions
-Leverage user personas as a guide for testing scenarios and requirements
-Get Marketing and QA to collaborate about user personas
-Deliver apps that withstand spotty networks, incoming calls and app conflicts
How to Prevent App Failures with Real User ConditionsAustin Marie Gay
Every day we rely on mobile apps to pay bills, book an Uber, listen to music, share photos on Facebook, or buy coffee. But not all users are alike and not all user experiences are the same. Join this webinar and watch Sveta Kostinsky, Perfecto’s Director of Field Engineering, “bring users into the lab” to test for different conditions and personas. She’ll explain why it’s dangerous to rely on functional testing alone and cover how to:
-Automate the testing of real user conditions
-Leverage user personas as a guide for testing scenarios and requirements
-Get Marketing and QA to collaborate about user personas
-Deliver apps that withstand spotty networks, incoming calls and app conflicts
Foldable phones are here —and they’ll soon be in the hands of consumers. In fact, three of the leading Android vendors have already launched such devices — including Samsung, LG, and Huawei. And with this new generation of devices, DevOps teams will need to ensure that their apps are ready.
Learn how foldable phones will change the testing process, as well as:
- What the foldable phone landscape looks like.
- Key features and pitfalls of testing apps on foldable phones.
- Recommended test scenarios for foldable phones.
- The architectural changes needed to make your apps ready for foldable smartphones.
Continuous testing on emulators using the espresso test automation frameworkSauce Labs
Continuous testing for mobile requires that dev teams have an environment that can easily scale. Although real device testing is a must, using emulators early in the development cycle gives teams a cost-effective and quick alternative for test automation in the cloud. This webinar will explore how to implement the Espresso, a widely used framework for testing mobile apps for the Android OS, on emulators. Espresso provides APIs for writing UI tests to simulate user interactions within a single target app.
How to use cloud-based app testing to ensure that your mobile app doesn't suffer from bad reviews!
After an overview of the current state of mobile devices (operating system and device fragmentation for Android, iOS and Windows Phone), we take a look at current scientific studies that analyze app store reviews on a large scale, in order to extract useful app quality data.
In order to improve your app's quality, you will have to test a lot. Manual testing is usually limited to a few devices. Therefore, the best solution is often using cloud-based services like the Xamarin Test Cloud, which can test your app with a single click on 1000+ real devices.
You will also learn the basics of setting up your app for cloud-based testing and what kind of data you can extract.
Persona-based testing has never been easier
Covered in this webinar:
- Intro to Perfecto
- Digital Challenges
- Perfecto CQ Lab and Wind Tunnel™ Overview
- Wind Tunnel Deep Dive
- How to Add Wind Tunnel to your Test
- Demo
- Q&A
By the end of this webinar, you'll be a master at adding UX to each of your tests!
Our "Mobile DevTest Dictionary" is a go-to slideshare for developers, testers and practitioners to stay informed on the resources they need to excel at their jobs.
The slides are divided into six categories with terms covering automation and CI tools, testing styles, Agile best practices, and more. Happy reading!
7 mobile app usability testing best practices by UserTestingUserTesting
You should test throughout the development process. That way you can catch problems early, when they are easier to fix. The general rule is: Test early, test often. If you’re doing Agile development, you should conduct user testing every week or two, to validate the work you’ve just done and guide what you do next. We’ve heard heartbreaking stories from companies that left mobile testing until the end of development. They found significant problems, but launched anyway because it was too late to make major changes. A good approach is to test at each stage in the development process.
Does the idea of releasing your next app or mobile website make you queasy? Test away your fears! Download our eBooks to explore fast, easy ways to improve mobile websites and apps at every stage of development: http://info.usertesting.com/Mobile-Usability-Testing-Strategy-eBook.html
Simon Bates, Manifesto Digital - Mobile Application Development: Past, Presen...Simon Bates
Examining the history, evolution and future roadmap for mobile application development. Covering some of the background and history of mobile application development, from the early days of WML browsers and the development of the Symbian mobile operating system, through to the industry-changing iOS platform
http://manifesto.co.uk/
Rewriting your Master Testing Strategy is in order when you look to tackle your first mobile initiative. This includes getting your test environments ready for testing. Often test environments have been on closed internal networks that are not accessible from the internet. Delivering and testing a mobile application on a 3G or 4G network changes all that. Coming up with a supported platform strategy is also paramount to success. One needs to take network speed, device features, screen size and resolution as well as multi-tasking life-cycles into effect when testing. QA testers will need to become familiar on how to service the devices they test with as well. Additionally the team will need to incorporate field testing prior to delivery. This presentation will organize the challenges a modern QA team has to contend with, and make some strong suggestions on how to craft a respectable Mobile Test Strategy.
Testing a mobile application thoroughly is a crucial step before it hits the market. Testing diminishes the chances that your product will have to face otherwise. By testing your app before launching, you communicate indirectly to the target market that your product is trustworthy.
Todos somos conscientes de que la experiencia de usuario lo es todo en una App en dispositivos móviles.
Si la app no se comporta como nosotros esperamos, la vamos a desinstalar para no volver a probarla jamás.
A través de esta presentación compartiremos con vosotros como conseguir esas deseadas 5 estrellas, utilizando el testing como piedra angular en el proceso de desarrollo.
Testunity ( http://www.testunity.com/ ) is group of highly motivated independent testing service provider with challenge to revolutionize the world of software testing
with a niche focus to change the entire software testing world by giving best quality testing services at a very low cost without compromising on quality, security & privacy,
Headless browser a stepping stone towards developing smarter web applicatio...Bala Murugan
Websites being the primary source of communication in the digital transformation world, have evolved humongously since the last decade. Web development has grown at a tremendous pace with lots of automation testing frameworks coming in for both frontend and backend development. Websites have become smarter and so have the underlying tools and frameworks. With a significant surge in the web development area, the browsers have also become smarter.
How to Break your App - Workshop - Testbash 2015Daniel Knott
Mobile phones are available since the middle of the 1980s. Since then, the devices changed savagely but the biggest change happened in 2007, when the first iPhone was presented by Apple. Since then, the mobile smartphone market knows only one direction – UP! Since 8 years touch devices are everywhere, from smartphones to tablets.
More than 2 millions apps are available for download in the stores of the biggest vendors and this number is still increasing. There are apps for photos, music, games, office and many more categories just to name some of them.
But what about the quality of those apps? Are those apps reliable, trust worthy, easy to use, well developed and tested? The latest world quality report from Sogeti shows that almost half (45 percent) of mobile apps are not well tested in terms of functionality, performance and security.
This workshop includes insights into the challenging job of mobile testing from native to web apps. Best practices will be provided to become a better mobile tester. Besides that, this workshop will show different test techniques from functional to non functional mobile testing, test automation tools and how to handle the device fragmentation.
The workshop will not include practical mobile test automation. However, the participants will be able to test different mobile apps manually based on the content of the workshop.
This presentation will not only introduce you to this highly valuable app but also let you in on how this tool can become your new secret weapon in simplifying your AEM App development process. While the PhoneGap Enterprise app is a perfect companion for viewing your various AEM Apps we’ll go much further and show how to leverage all of its powerful features. The ability to continually test a mobile app, including its updates, will be explored by taking advantage of the staging environment offered by AEM Apps.
The explosion of multi-platform mobile application development has created an extensive testing burden for quality organizations – and a huge opportunity for test automation ROI. Factoring in the idiosyncrasies of individual device models and carriers magnifies both the challenge and opportunity. Attend this session to learn how to extend test automation to the mobile platform and realize significant ROI. You will come away with best practices for implementing test automation effectively and efficiently across multiple mobile platforms and devices utilizing various types of mobile test automation tools. Specifically, tool independent techniques for creating a single test suite capable of executing across multiple platforms and devices will be discussed.
The aim of this talk was to make people aware of the scale of the mobile challenge, the various problem areas and some ideas to help avoid/ overcome them
Foldable phones are here —and they’ll soon be in the hands of consumers. In fact, three of the leading Android vendors have already launched such devices — including Samsung, LG, and Huawei. And with this new generation of devices, DevOps teams will need to ensure that their apps are ready.
Learn how foldable phones will change the testing process, as well as:
- What the foldable phone landscape looks like.
- Key features and pitfalls of testing apps on foldable phones.
- Recommended test scenarios for foldable phones.
- The architectural changes needed to make your apps ready for foldable smartphones.
Continuous testing on emulators using the espresso test automation frameworkSauce Labs
Continuous testing for mobile requires that dev teams have an environment that can easily scale. Although real device testing is a must, using emulators early in the development cycle gives teams a cost-effective and quick alternative for test automation in the cloud. This webinar will explore how to implement the Espresso, a widely used framework for testing mobile apps for the Android OS, on emulators. Espresso provides APIs for writing UI tests to simulate user interactions within a single target app.
How to use cloud-based app testing to ensure that your mobile app doesn't suffer from bad reviews!
After an overview of the current state of mobile devices (operating system and device fragmentation for Android, iOS and Windows Phone), we take a look at current scientific studies that analyze app store reviews on a large scale, in order to extract useful app quality data.
In order to improve your app's quality, you will have to test a lot. Manual testing is usually limited to a few devices. Therefore, the best solution is often using cloud-based services like the Xamarin Test Cloud, which can test your app with a single click on 1000+ real devices.
You will also learn the basics of setting up your app for cloud-based testing and what kind of data you can extract.
Persona-based testing has never been easier
Covered in this webinar:
- Intro to Perfecto
- Digital Challenges
- Perfecto CQ Lab and Wind Tunnel™ Overview
- Wind Tunnel Deep Dive
- How to Add Wind Tunnel to your Test
- Demo
- Q&A
By the end of this webinar, you'll be a master at adding UX to each of your tests!
Our "Mobile DevTest Dictionary" is a go-to slideshare for developers, testers and practitioners to stay informed on the resources they need to excel at their jobs.
The slides are divided into six categories with terms covering automation and CI tools, testing styles, Agile best practices, and more. Happy reading!
7 mobile app usability testing best practices by UserTestingUserTesting
You should test throughout the development process. That way you can catch problems early, when they are easier to fix. The general rule is: Test early, test often. If you’re doing Agile development, you should conduct user testing every week or two, to validate the work you’ve just done and guide what you do next. We’ve heard heartbreaking stories from companies that left mobile testing until the end of development. They found significant problems, but launched anyway because it was too late to make major changes. A good approach is to test at each stage in the development process.
Does the idea of releasing your next app or mobile website make you queasy? Test away your fears! Download our eBooks to explore fast, easy ways to improve mobile websites and apps at every stage of development: http://info.usertesting.com/Mobile-Usability-Testing-Strategy-eBook.html
Simon Bates, Manifesto Digital - Mobile Application Development: Past, Presen...Simon Bates
Examining the history, evolution and future roadmap for mobile application development. Covering some of the background and history of mobile application development, from the early days of WML browsers and the development of the Symbian mobile operating system, through to the industry-changing iOS platform
http://manifesto.co.uk/
Rewriting your Master Testing Strategy is in order when you look to tackle your first mobile initiative. This includes getting your test environments ready for testing. Often test environments have been on closed internal networks that are not accessible from the internet. Delivering and testing a mobile application on a 3G or 4G network changes all that. Coming up with a supported platform strategy is also paramount to success. One needs to take network speed, device features, screen size and resolution as well as multi-tasking life-cycles into effect when testing. QA testers will need to become familiar on how to service the devices they test with as well. Additionally the team will need to incorporate field testing prior to delivery. This presentation will organize the challenges a modern QA team has to contend with, and make some strong suggestions on how to craft a respectable Mobile Test Strategy.
Testing a mobile application thoroughly is a crucial step before it hits the market. Testing diminishes the chances that your product will have to face otherwise. By testing your app before launching, you communicate indirectly to the target market that your product is trustworthy.
Todos somos conscientes de que la experiencia de usuario lo es todo en una App en dispositivos móviles.
Si la app no se comporta como nosotros esperamos, la vamos a desinstalar para no volver a probarla jamás.
A través de esta presentación compartiremos con vosotros como conseguir esas deseadas 5 estrellas, utilizando el testing como piedra angular en el proceso de desarrollo.
Testunity ( http://www.testunity.com/ ) is group of highly motivated independent testing service provider with challenge to revolutionize the world of software testing
with a niche focus to change the entire software testing world by giving best quality testing services at a very low cost without compromising on quality, security & privacy,
Headless browser a stepping stone towards developing smarter web applicatio...Bala Murugan
Websites being the primary source of communication in the digital transformation world, have evolved humongously since the last decade. Web development has grown at a tremendous pace with lots of automation testing frameworks coming in for both frontend and backend development. Websites have become smarter and so have the underlying tools and frameworks. With a significant surge in the web development area, the browsers have also become smarter.
How to Break your App - Workshop - Testbash 2015Daniel Knott
Mobile phones are available since the middle of the 1980s. Since then, the devices changed savagely but the biggest change happened in 2007, when the first iPhone was presented by Apple. Since then, the mobile smartphone market knows only one direction – UP! Since 8 years touch devices are everywhere, from smartphones to tablets.
More than 2 millions apps are available for download in the stores of the biggest vendors and this number is still increasing. There are apps for photos, music, games, office and many more categories just to name some of them.
But what about the quality of those apps? Are those apps reliable, trust worthy, easy to use, well developed and tested? The latest world quality report from Sogeti shows that almost half (45 percent) of mobile apps are not well tested in terms of functionality, performance and security.
This workshop includes insights into the challenging job of mobile testing from native to web apps. Best practices will be provided to become a better mobile tester. Besides that, this workshop will show different test techniques from functional to non functional mobile testing, test automation tools and how to handle the device fragmentation.
The workshop will not include practical mobile test automation. However, the participants will be able to test different mobile apps manually based on the content of the workshop.
This presentation will not only introduce you to this highly valuable app but also let you in on how this tool can become your new secret weapon in simplifying your AEM App development process. While the PhoneGap Enterprise app is a perfect companion for viewing your various AEM Apps we’ll go much further and show how to leverage all of its powerful features. The ability to continually test a mobile app, including its updates, will be explored by taking advantage of the staging environment offered by AEM Apps.
The explosion of multi-platform mobile application development has created an extensive testing burden for quality organizations – and a huge opportunity for test automation ROI. Factoring in the idiosyncrasies of individual device models and carriers magnifies both the challenge and opportunity. Attend this session to learn how to extend test automation to the mobile platform and realize significant ROI. You will come away with best practices for implementing test automation effectively and efficiently across multiple mobile platforms and devices utilizing various types of mobile test automation tools. Specifically, tool independent techniques for creating a single test suite capable of executing across multiple platforms and devices will be discussed.
The aim of this talk was to make people aware of the scale of the mobile challenge, the various problem areas and some ideas to help avoid/ overcome them
SwaamTech, is an independent QA and Software Testing company helping clients to bring quality in there products. Contact us for testing of your SmartPhone App testing: support@swaam.com
Best Practices & Testing Process of Mobile Application Testing.pptxCalidad Infotech
Mobile apps are a significant part of our lives; we use them in our daily activities, be it the workplace, leisure time, studying, or acquiring knowledge.
Step by-step mobile testing approaches and strategiesAlisha Henderson
A test automation framework is a collection of coding guidelines, methods, rules, reports and much more. These approaches give a foundation for mobile automated testing services. Its purpose is to allow a user to develop, implement and report the automation test scripts efficiently and accurately.
The Essentials of Mobile App Testing and MonitoringMobilePundits
Mobile Technology is transforming the way people use their cell phones. Although demand is highest for consumer apps, enterprise applications are evolving too, allowing businesses to work more productively In this document we look at how the testing of mobile applications helps to achieve quality. Here we explore a typical way that an app is developed, look at the testing stages involved, answer some of the frequent questions concerning testing, and provide a definition of the common testing terms.
Welcome to
What is website development?
Due to the enormous diversity and extensive usage of mobile devices, providing excellent experiences on mobile is particularly difficult and gratifying. We discuss the difficulties involved with testing mobile applications in this guide, along with practical solutions.
What Is Testing for Mobile Applications?
Applications that are being created for mobile devices are tested using a procedure called mobile application testing. The primary goals are to test the apps' usability, stability, and functioning.
For an app to survive in the market today, mobile application testing is essential. The application is also tested in numerous other areas, such as its performance, security, and UI, to provide the best quality for the end users.
Various Mobile Apps
The three primary categories of mobile applications are as follows:
Native apps are those that are created App Testing specifically for a given platform or operating system (OS). They have the extra benefit of being faster and more dependable in terms of performance because they concentrate on a single OS, but they are expensive to maintain.
Web apps: Similar to native apps, web apps have the primary distinction of being accessible on mobile devices using a web browser. Although it was inexpensive to design, it is totally reliant on the device's browser.
Apps that combine native and web-based functionality are known as hybrid apps. The HTML and JavaScript files are shown in a full-screen format using a web view control. These apps are easy to create and affordable, but they lack the speed and power of native apps.
It's time to start automating the test cases if you have a mobile application and have been running the same tests for it release after release in order to save time, effort, and increase your ROI. You should do this by spending money on a solution that enables automation in your mobile application.
The Benefits of Mobile Testing for Your App
To ensure compatibility, usability, and consistency, apps must currently be tested across a range of mobile platforms and operating systems. Automation testing can be used to create apps that are adaptable to different platforms and scalable.
It makes sense to use automation for a variety of repetitive processes, including regression and performance testing, as manual testing is time-consuming, expensive, and prone to errors.
The use of automated testing will enable testers to swiftly check for mistakes, flaws, and vulnerabilities in the application's new or most recent updates or changes. Furthermore, it aids them in:
• Conducted parallel testing on multiple devices
• Tests on reuse
• Obtain better protection
• Get a higher ROI
Types And Techniques Of Testing Mobile Applications
To find as many flaws as they can in various settings and scenarios, testers of mobile apps need a diversity of testing abilities and methods.
For QA personnel to get started, the following are some essential mobile testing types and
My talk at CodeFest 2017 in Novosibirsk, Russia. I talk about the benefits of adding a app crawler to your build process. In todays Agile world it's becoming difficult to keep up with the amount of manual and exploratory testing with shorter and shorter sprint iterations. It's time to put machines to work and help take some of the load off of us!
5 Keys to Your Best Automated Testing StrategySOASTA
Recent Microsoft studies have demonstrated not everyone gets automated testing right; many enterprises still lack the know-how to achieve optimum results. Join our upcoming webinar on 5 Keys to your best Automated Testing Strategy.
In this webinar, we will cover:
Avoiding the Automation ‘Gotchas’
Visualizing end-to-end performance
Predicting and solving performance issues
…along with a live demo of SOASTA’s Mobile Functional Test with integrated device performance metrics.
Building Agility for Automated Mobile Apps TestingKapil Saxena
In this agile world, testing mobile apps is not easy. This presentation talks about the right strategy for testing mobile apps and discuss a possible mobile test ecosystem.
[TTT Meetup] Enhance mobile app testing with performance-centric strategies (...NITHIN S.S
In mobile app spaces, with all these evolving technologies and competitors, 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 plays an important role in terms of delivering a seamless end-user experience. Improving performance has become the top priority for all global mobile app companies as it directly impacts user experience, retention rates, conversions, and ultimately revenue. Even if we deliver a brilliant feature with performance issues, people will eventually stop using those apps. As high-performing apps are user favourites, we testers should also adopt performance-centric strategies while testing mobile apps.
In this talk, you will learn about:
Basic types of mobile apps.
An overview of important performance metrics to consider.
Basics and importance of mobile app performance testing with trends and parameters.
Factors to consider while evaluating an app’s performance & ideas to prepare a performance-oriented testing strategy.
Best practices and tools to consider for providing valuable insights to stakeholders.
Quick glance at the rise of 5G and its impact in the mobile app space.
The Relevance of Web Application Performance TestingMindfire LLC
Performance testing of a web app focuses entirely on the performance characteristics such as loading speed, network connection, security, user-friendliness, and so forth. Today, web applications have become the central focus of many enterprises. According to the latest reports, 53% of users abandon a page that takes more than 3 seconds to load. Similarly, network downtimes also lead to huge losses in revenue. One way to improve this is to conduct thorough web application performance testing.
Similar to TestElf Informational Presentation (20)
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
2. Why should you care?
• Profit for an app is dependent on the number of
users.
• A recent study by uSamp revealed:
• 71% of users delete an app that crashes.
• 59% of users delete an app for slow
responsiveness.
• You need to get it right the first time.
2
4. Here’s a common bug:
• Not handling bad network connections.
FaceTime Instagram
FaceTime displays an alert
that internet connectivity is
required—good!
Instagram shows a large
reload button on images that
cannot load, which has no
effect while the network is off
—bad!
5. Another common bug:
• Failure to validate user input.
Skype Path
Skype does not validate a
user’s birth date, so a
completely bogus date can
be entered.
Path has few restrictions for
usernames. The username to
the right is set to a large
number of blank spaces
followed by a period.
6. One More
• Usability and Control Issues
Skype SoundCloud
On iOS 7, apps have to ask
for permission in order to
access the microphone.
Some apps malfunction when
microphone access had been
denied. For example, in
SoundCloud, there is no way
to pause a recording without
microphone access. Tapping
on the pause button has no
effect (on right).
7. How can TestElf help?
• We reduce your risk of releasing unacceptable
code.
8. Introduction to TestElf
• Black-box testing on real devices.
• We scrutinize your app through an end user's
perspective.
9. Device & OS Coverage
• Every app is tested on multiple devices and OS
versions.
• New devices are added every month.
• We currently support iOS 6, iOS 7, Android 2.3,
4.0, and 4.1 - 4.3.
10. No Management Overhead
• Our testers go through every app screen and
test all functionality, without the need for you to
provide any documentation or test cases.
• We keep track of changes across builds. Test
coverage improves after every test.
14. Why TestElf?
• Unlimited and customizable tests, including full-
pass/regression testing turnaround in just 2 days.
• Instant setup and expert in-house testers.
• Integration with your CI/deployment systems and
bug tracking systems.
• Fixed pricing.
15. Recap
• Acquiring and keeping mobile users is hard
enough.
• With 5-7 users out of every 10 deleting an
application for crashing and/or being slow, you
can’t afford not to thoroughly test your app.
• Keep your users happy. Let TestElf take care of
finding bugs for you.