In this session attendees will learn: Technical options for going mobile, including responsive design, converting traditional online help to an app, and creating a “true” app using RMAD (Rapid Mobile App Development) tools. The pros and cons of each approach and some of the tools available for creating each option. Anticipated changes in content creation practices and workflows including the elimination of local formatting, adoption of a “mobile first” philosophy, rethinking the role of tables, and more. How company issues like terminology standardization, strategic benefit, politics, and the development of metrics and standards can help or hinder a move to mobile.