Consumer mobile is evolving rapidly. And with everyone rethinking their mobile strategies, how should you outline your user acquisition and retention strategy for mobile in 2015? In this webinar, our speaker talked about mobile design strategy for 2015 in terms of Product, UX and Design. He touched upon concepts of ‘constellation of apps’ for your product strategy and kinetic design, which is a motion-focused UX leading to actions. He also dived into the key mobile design trends that can be expected in 2015 and the do’s and don'ts that you must keep in mind while designing your mobile app. Watch our webinar video: https://www.youtube.com/watch?v=ug6ur3gmQlQ&feature=youtu.be

1. MOBILE
2015
Get ready
Siddharth Menon
@BuddhaSource

2. Million users
3M monthly active
4.5M App downloads 8

3. But first
A quick recap

4. But first
A quick recap
Problems
Distribution of apps
!
Big becomes bigger
!
More feature affects adoption

5. Concept
CONSTELLATION
OF
APPS

7. GOOGLE

8. FOURSQUARE

9. FACEBOOK

10. DROPBOX

11. TWITTER

12. YAHOO

13. APPLE

14. “Apps are like
functions.
!
We are looking at a
functional organizer”

15. Breaks the complicated
problems of feature rich
apps into small, easier
refined pieces

16. UX
Most of them
offer the same login

17. UX
CREATES A WEB LIKE
EXPERIENCE

18. DISTRIBUTION
Apps with 10m+
active users fall under
top 100- 150 in the
store

19. DISTRIBUTION
Possibly the only
Substantial solution
for distribution

20. UX

21. UX

22. UX
Google Products
Open in Chrome from Hangout & Gmail
!
Save it to Drive
!
Open Maps from any of their products

23. IOS8
Deeper integration
!
Open dialogs in app
!
App bundle

24. But first
TAKE AWAY
Unbundle to small functions
!
Get at least one app right to acquire users
!
Acquire or build your own apps

25. Concept
Kinetic Design
UX System
In development

26. But first
KEY
Mind map the interface flow with motion
!
Right motion would lead to desired action
!
Grace

27. Checkin
Booking tickets
Instagram post

28. Checkin
Booking tickets
IG post

29. Shortest path to action
A B C D
CD11
E

30. Shortest path to action
CD11

31. C D
Shortest path to action
CD11
E

32. A B C D
CC1
E
A B C D
A B D Mind map of screens

33. GRACE

34. GRACE

35. TAKE AWAY
Focus on building functional apps to get
visibility on app store
Focus on meaningful animations
Keep the UX fast and light

36. Credits
http://dribbble.com/farhanrazak
https://dribbble.com/Creativedash
http://avc.com/2014/05/app-constellations/
Special thanks to

37. You are awesome!
Siddharth Menon
@BuddhaSource

38. Siddharth Menon
@BuddhaSource
sid@codigami.com