Outdoor Media Centre Customer Journey ResearchOutdoorMC
A study conducted for the Outdoor Media Centre (OMC) by ICM Research and On Device Research (ODR) has revealed that outdoor advertising has a strong influence on consumers, nudging them along towards the purchase at every phase of the Customer Journey.
Outdoor Media Centre Customer Journey ResearchOutdoorMC
A study conducted for the Outdoor Media Centre (OMC) by ICM Research and On Device Research (ODR) has revealed that outdoor advertising has a strong influence on consumers, nudging them along towards the purchase at every phase of the Customer Journey.
Mobile Is My Addiction; Cricket Is My Religion InMobi
Over the past year, Cricket is getting married to Mobile in more ways than one in India. When it comes to mobile advertising, what is the reason for this increasing affiliation and what are the things to watch out for? All this and more in the latest InMobi whitepaper
Communication is shifting to match today’s lifestyle – mobile. We’re on the go and newspapers, direct mail and television aren’t always with you. But most likely, your cell phone is less than an arm’s length away. The marketing world is turning to mobile technologies to effectively engage and communicate with the modern person, enhancing existing traditional marketing tactics, not replacing them. With the meteoric rise of smartphones, the capabilities of this media can be overwhelming. The presentation, Mobile Technologies in Marketing, looks at these powerful innovations supported by industry reports and real-world examples from simple text messaging to near field communications and branded apps.
Mobile commerce, in all its forms, is growing exponentially. U.S. consumers of all ages use their mobile device for shopping on-the-go, making more-frequent mobile payments, and connecting to other sales channels (for instance, researching products and services on their phone while standing in a physical store). This explosion of mobile usage offers challenges and opportunities to retailers and mobile service providers as they race to provide reliable, always-on access to a new retail experience.
In an effort to evaluate U.S. consumers’ mobile shopping habits and also to discover what attributes consumers value most in their mobile service provider, ATG (acquired by Oracle in November 2010) launched the Mobile Trends: Consumer Views of Mobile Shopping and Mobile Service Providers Study, which surveyed 1,054 U.S. consumers ages 18 and older on the following topics:
Making Money with Mobile (2012 MFSA Annual Conference)interlinkONE
John Foley, Jr., the CEO of interlinkONE and Grow Socially, delivered this presentation at the 2012 MFSA Annual Conference in Asheville.
During his one-hour session, John will explained how mobile technology is changing the way that people communicate and consume information.
He shared the latest statistics on how devices such as smartphones and tablets are having a dramatic effect on everything from marketing, to sales, to customer support, to fulfillment, and more.
Best of all, John demonstrated how there are plenty of opportunities for mail and fulfillment services providers to grow their business by incorporating mobile technology. During his presentation, John will share actionable solutions, case studies, and provide plenty of inspiration.
Some of the technologies that John discussed include:
- QR Codes
- Augmented Reality
- Near Field Communication (NFC)
- Mobile Payments
- And more!
Attendees also had the chance to provide real-time feedback during the session via their smartphones and tablets!
M for Mobile is proud to bring you the updated
and latest stats and facts you need to know for 2012
and beyond, for the mobile, location and navigation
industry, in association with the launch of the
Location Business Summit USA.
Mobile Strategy for Big-Box Retailers Q4 2010rkasai
Mobile strategy for big-box retailers. Discussion on both short-term and long-term strategies in Smartphone platform selection, mobile applications, mobile coupons, and mobile marketing with location based services.
IAB Mobile Revisted 15 September - Hugues Rey
L’Internet mobile, un concept qui entraîne encore plus de changements que l’Internet fixeLes versions mobiles ou les équivalents des services Internet touchent un public beaucoup plus large et sont lucratifs. Très lucratifs.Si vous pensiez que l'Internet était important, sachez que l'Internet mobile le sera plus encore au cours de cette décennie. Regardez ne fût-ce que l'iPad. Les principales entreprises Internet le clament déjà : « Mobile First » !Si vous voulez savoir pourquoi l'internet mobile est si important, et comment vous pouvez l'utiliser pour générer plus de visiteurs et donc plus de revenus, venez donc le jeudi 15 septembre à la première activité que Stichting Marketing, IAB Belgium et Mobile Monday organisent ensemble.Nous avons le plaisir de vous présenter : - en exclusivité, l'étude Worldwide Mobile Usage d'InSites/IAB - un programme adapté, destiné au « Mobile Savvy » et au « Mobile Newbie », proposé par des experts belges - une session avec Jonathan MacDonald, un expert en communication connu de TEDx Manchester et co-fondateur de This Fluid World & Every Single One of US Découvrez – et repartez peut-être avec – les derniers smartphones !Programme18:15 Welcome (à boire et à manger vous seront offerts)19:00 Introduction par le groupe d'experts19:15 “IAB MC DC 2011: How Belgian consumers use mobile compared with the rest of the world” par Elias Veris (Insites)20:00 Track pour les Mobile Newbies 1. Nicolas Vanderseypen (FR) (Isobar) - “Objectives, KPI’s, stratégie et opportunités” 2. Patrick Bosteels (Mobile Mondays, The Creative Stores) (NL) - “Pertinence de l'évolution mobile du consomateur final”20:00 Track pour le Mobile Savvy 1. Wim Vermeulen (Momads) (NL) - “City marketing case: de App van ‘t Stad” (TBC) 2. Hugues Rey (HAVAS Media) (FR) - “Lead generation through mobile”21:00 Session finale par Jonathan MacDonald (Thought-leader, co-founder de This Fluid World & Every Single One Of Us)
Mobile Marketing Masterclass - March 2012kapoorkriti
This deck covers the fundamentals of mobile marketing campaigns, including, SMS, apps and integration of mobile strategy with traditional and social media marketing.
Dive into numerous case studies, analyzing the best mobile campaigns and evaluating why those campaigns found success. Using these case studies, this session will walk attendees through the steps necessary to build, launch and maintain highly optimized mobile strategies for their organization.
Learning objectives:
Understand how mobile marketing results in positive ROI
Integrate mobile into their overall marketing strategies
Craft a successful mobile marketing campaign
Increase mobile efforts through optimizing mobile fundamentals
Measure mobile success
With over 450 mobile devices in North America and an average of 10 new phone launches each week, how do shoppers decide which phone is right for them?
How do marketers influence these purchase decisions?
We're excited to announce that Google and Compete recently completed their latest research study, Wireless Shopper 2.0, which covers the shifting cell phone marketplace, the rise of the smartphone and the role search plays in the purchase process.
As we see the number of connected devices and technologies continue to increase, the phenomena of the once spectatorial culture is now rapidly evolving into a participatory culture. Key drivers such as mobile, social and digital OOH have created a constantly connected consumer who has high expectations and more control over what he/she is willing to listen to, take away
and act upon. This has forced a collaboration of OOH with mobile, creating a new communication ecosystem that is revolutionizing how we interact with media while out of home.
Here we discuss how mobile technologies such as QR, SMS, AR, Bluetooth and NFC are changing the OOH advertising landscape, allowing brands to engage with consumers on a platform that never leaves their side.
Mobile Is My Addiction; Cricket Is My Religion InMobi
Over the past year, Cricket is getting married to Mobile in more ways than one in India. When it comes to mobile advertising, what is the reason for this increasing affiliation and what are the things to watch out for? All this and more in the latest InMobi whitepaper
Communication is shifting to match today’s lifestyle – mobile. We’re on the go and newspapers, direct mail and television aren’t always with you. But most likely, your cell phone is less than an arm’s length away. The marketing world is turning to mobile technologies to effectively engage and communicate with the modern person, enhancing existing traditional marketing tactics, not replacing them. With the meteoric rise of smartphones, the capabilities of this media can be overwhelming. The presentation, Mobile Technologies in Marketing, looks at these powerful innovations supported by industry reports and real-world examples from simple text messaging to near field communications and branded apps.
Mobile commerce, in all its forms, is growing exponentially. U.S. consumers of all ages use their mobile device for shopping on-the-go, making more-frequent mobile payments, and connecting to other sales channels (for instance, researching products and services on their phone while standing in a physical store). This explosion of mobile usage offers challenges and opportunities to retailers and mobile service providers as they race to provide reliable, always-on access to a new retail experience.
In an effort to evaluate U.S. consumers’ mobile shopping habits and also to discover what attributes consumers value most in their mobile service provider, ATG (acquired by Oracle in November 2010) launched the Mobile Trends: Consumer Views of Mobile Shopping and Mobile Service Providers Study, which surveyed 1,054 U.S. consumers ages 18 and older on the following topics:
Making Money with Mobile (2012 MFSA Annual Conference)interlinkONE
John Foley, Jr., the CEO of interlinkONE and Grow Socially, delivered this presentation at the 2012 MFSA Annual Conference in Asheville.
During his one-hour session, John will explained how mobile technology is changing the way that people communicate and consume information.
He shared the latest statistics on how devices such as smartphones and tablets are having a dramatic effect on everything from marketing, to sales, to customer support, to fulfillment, and more.
Best of all, John demonstrated how there are plenty of opportunities for mail and fulfillment services providers to grow their business by incorporating mobile technology. During his presentation, John will share actionable solutions, case studies, and provide plenty of inspiration.
Some of the technologies that John discussed include:
- QR Codes
- Augmented Reality
- Near Field Communication (NFC)
- Mobile Payments
- And more!
Attendees also had the chance to provide real-time feedback during the session via their smartphones and tablets!
M for Mobile is proud to bring you the updated
and latest stats and facts you need to know for 2012
and beyond, for the mobile, location and navigation
industry, in association with the launch of the
Location Business Summit USA.
Mobile Strategy for Big-Box Retailers Q4 2010rkasai
Mobile strategy for big-box retailers. Discussion on both short-term and long-term strategies in Smartphone platform selection, mobile applications, mobile coupons, and mobile marketing with location based services.
IAB Mobile Revisted 15 September - Hugues Rey
L’Internet mobile, un concept qui entraîne encore plus de changements que l’Internet fixeLes versions mobiles ou les équivalents des services Internet touchent un public beaucoup plus large et sont lucratifs. Très lucratifs.Si vous pensiez que l'Internet était important, sachez que l'Internet mobile le sera plus encore au cours de cette décennie. Regardez ne fût-ce que l'iPad. Les principales entreprises Internet le clament déjà : « Mobile First » !Si vous voulez savoir pourquoi l'internet mobile est si important, et comment vous pouvez l'utiliser pour générer plus de visiteurs et donc plus de revenus, venez donc le jeudi 15 septembre à la première activité que Stichting Marketing, IAB Belgium et Mobile Monday organisent ensemble.Nous avons le plaisir de vous présenter : - en exclusivité, l'étude Worldwide Mobile Usage d'InSites/IAB - un programme adapté, destiné au « Mobile Savvy » et au « Mobile Newbie », proposé par des experts belges - une session avec Jonathan MacDonald, un expert en communication connu de TEDx Manchester et co-fondateur de This Fluid World & Every Single One of US Découvrez – et repartez peut-être avec – les derniers smartphones !Programme18:15 Welcome (à boire et à manger vous seront offerts)19:00 Introduction par le groupe d'experts19:15 “IAB MC DC 2011: How Belgian consumers use mobile compared with the rest of the world” par Elias Veris (Insites)20:00 Track pour les Mobile Newbies 1. Nicolas Vanderseypen (FR) (Isobar) - “Objectives, KPI’s, stratégie et opportunités” 2. Patrick Bosteels (Mobile Mondays, The Creative Stores) (NL) - “Pertinence de l'évolution mobile du consomateur final”20:00 Track pour le Mobile Savvy 1. Wim Vermeulen (Momads) (NL) - “City marketing case: de App van ‘t Stad” (TBC) 2. Hugues Rey (HAVAS Media) (FR) - “Lead generation through mobile”21:00 Session finale par Jonathan MacDonald (Thought-leader, co-founder de This Fluid World & Every Single One Of Us)
Mobile Marketing Masterclass - March 2012kapoorkriti
This deck covers the fundamentals of mobile marketing campaigns, including, SMS, apps and integration of mobile strategy with traditional and social media marketing.
Dive into numerous case studies, analyzing the best mobile campaigns and evaluating why those campaigns found success. Using these case studies, this session will walk attendees through the steps necessary to build, launch and maintain highly optimized mobile strategies for their organization.
Learning objectives:
Understand how mobile marketing results in positive ROI
Integrate mobile into their overall marketing strategies
Craft a successful mobile marketing campaign
Increase mobile efforts through optimizing mobile fundamentals
Measure mobile success
With over 450 mobile devices in North America and an average of 10 new phone launches each week, how do shoppers decide which phone is right for them?
How do marketers influence these purchase decisions?
We're excited to announce that Google and Compete recently completed their latest research study, Wireless Shopper 2.0, which covers the shifting cell phone marketplace, the rise of the smartphone and the role search plays in the purchase process.
As we see the number of connected devices and technologies continue to increase, the phenomena of the once spectatorial culture is now rapidly evolving into a participatory culture. Key drivers such as mobile, social and digital OOH have created a constantly connected consumer who has high expectations and more control over what he/she is willing to listen to, take away
and act upon. This has forced a collaboration of OOH with mobile, creating a new communication ecosystem that is revolutionizing how we interact with media while out of home.
Here we discuss how mobile technologies such as QR, SMS, AR, Bluetooth and NFC are changing the OOH advertising landscape, allowing brands to engage with consumers on a platform that never leaves their side.
Developer Economics 2011 takes the reader across the entire developer journey, from the shift of mindshare and why "users can buy you love," to how money is made in mobile. It covers the hottest issues, from app design and promotion to monetisation and user support.
With an impressive 70% viewing mobile ads as a personal invitation from brands rather than an invasion, it opens up new opportunities for brand advertisers to engage with their consumers.
Retail Mobility: Welcoming the consumer on mobile[x]cube LABS
Our Whitepaper focuses on retail mobile solutions and endeavors to decipher the reasons behind retailers taking the mobile plunge, the seismic shift in the consumer behavior, the growth engines behind retail mobility,
opportunities, challenges and advantages for various stakeholders and a look into the days ahead.
GfK NIS and nurago: Measuring Digital Consumer Journeysnurago
GfK NIS and nurago are measuring Digital Consumer Journeys across all media types and customer touchpoints.
We combine Network-centered measuring (NIS) with User-centered metering (nurago).
GfK Network Intelligence Solution’s methodology transfers anonymised, real-time IP traffic into fine-grained metrics to understand cross media and long tail consumer behaviour in motion.
GfK nurago‘s LEOtrace® technology measures and tracks individual user behaviour and application usage
on-device within controlled consumer panels.
Measuring and interpreting traffic on mobile network operator’s backbones helps understanding the long tail of Mobile. Currently, data from 5+ million unique users are anonymously evaluated. NIS is new and tested in 7 countries with 8 operators. Data is enriched with demographics, geographics, device features, and content categorisation into a fully consumer privacy proof solution.
nurago‘s LEOtrace® technology provides Holistic Measurement in smaller samples:
Events and data points measured at the point of origin: Web and App Usage, Communication, Location — then enriched with purchase information, attitudinal user feedbacks – and other media usage.
The combination of both results in multidimensional analysis and robust insights.
The presentation was held at M-Days 2012, Feb 1.
Presentation given at the 12 annual marketing to the Rural Sector Conference, held in Auckland, NZ August 27-28th. This paper looks at latest consumer trends & consumer behaviour, the impact of smartphones and tablets to farmers, and developing campaigns to engage them.
This presentation looks at the growing popularity of mobile phones and their impact on marketing. It looks at the increased emergence of applications across platforms, the merging of social and mobile, the bridging of offline and online worlds via mobile devices, mobile marketing case studies and some tips on getting started with mobile marketing.
At the Advertising Research Foundation’s (ARF) 2011 annual re:think convention, a key issues forum presentation was held entitled SHOPPER INSIGHTS. Ashmeed Ali-Senior Manager at Yahoo! & David Gill-Vice President at The Nielsen Company discussed when Mobile Goes Shopping. This presentation explored how consumers use their mobiles to research products and advertising on mobile devices. Manila Austin-Director of Research at Communispace Corporation moderated the discussion.
5. UK penetration of M-Commerce
Mobile Media
45,000,000 • Downloaded and used a mobile app
Mobile phone Downloaded a ringtone, music track,
users aged • Used social media
18+ in UK • Accessed the internet / any website
• Purchased a product or a service
26,545,000
mobile media
users (59%)
M-Commerce
• Used mobile for research for
22,950,000 purchasing
use M- • Used mobile for enhancing a
Commerce purchasing experience
(51%) • Paid for something on mobile straight
to bill
• Paid for something on mobile via
card/bank/paypal
Source: IAB Consumer M-Commerce Study October 2010, Comscore August 2010
Base = All mobile users (1039)
6. M-Commerce definition & usage
levels
MOBILE RESEARCH- 43%
Used your mobile to Used your mobile phone Used mobile phone to get Used coupons or
check prices of products / to find shop location / more info about product / vouchers on mobile
services whilst, or before, opening hours / contact service you are thinking phone to get money off
going shopping (36%) details (40%) about buying (35%) products /services (21%)
EXPERIENCE ENHANCEMENT- 35%
Used your mobile phone to keep Used your mobile phone as a ticket
Used your mobile phone for loyalty
updated on something you have for events or travel eg British
schemes, eg Tesco Clubcard
purchased eg stock availability, Airways, Orange Wednesdays
(17%)
flight status (28%) (23%)
PURCHASING DIRECT TO BILL- 37%
Paid for a product / service / Paid for a product / service / Paid to download a piece of
Paid for a product / service /
donation by texting a short donation from your phone bill content to your phone bill eg
donation from your phone bill
number that is often 5 or 6 by entering your phone ringtone / application / game
using premium voice (12%)
digits long eg 63336 (21%) number, eg payforit (13%) (32%)
PURCHASING CARD/ BANK DETAILS-27%
Used a website on your mobile to Used an application on your mobile Bought an application though an
buy something (eg M&S, Amazon) phone to buy something (eg app store, eg Itunes, Nokia Ovi,
(19%) Ocado, Ebay etc) (15%) Google Marketplace (21%)
(21%)
7. Consumers find mobile convenient- and ease of
use is key for purchasing
Why did you use your mobile for researching/buying?
average across all four commerce areas (where the same question was asked)
out and about 47%
the easiest way of doing it 42%
it provides me with useful info* 33%
spontaneous / impulsive decision 32% Those who find
means I don't have to carry so much stuff* 29% researching easy
no other online access
experimentation
26%
25%
are 16%
it's the only way of doing it 11%
more likely to make
knows where you are - more relevant info* 11%
a purchase than
those who don’t
felt like the most secure way 7%
Source: IAB Consumer M-Commerce Study October 2010
Base: All respondents who are involved in each area of M Commerce
* Indicates this options was only asked of one area of M-Commerce
8. We thought Xmas 2010 might be big
The IMRG
predicted in
Christmas 2010
almost 20% of the
£6.4 billion due to
be spent online will
be spent via
mobile devices.
Source: IMRG December 2010
9. We thought Xmas 2010 might be big
Tesco Direct
predicted one in ten
UK shoppers will do
their online
Christmas shopping
from a phone rather
than a computer in
2010.
Source: Tesco Survey, November 2010
11. Mobile is a large part of „E
Commerce‟
30.2m people Mobile makes
visited commerce
sites on the fixed line up
internet in December
2010 17%of
the total E
Commerce
6.3m people audience
(duplicated)
visited commerce
sites on the mobile
internet in December
2010
12. 6.3M visits to the retail category in
December 2010
1.6M 1.6M 805,000
736,000 544,000 344,000
250,000 246,000 240,000
Source: Comscore GSMA December 2010
13. Ebay‟s gives an example of growth of
M Commerce in the UK over 2010
$4m
JAN ‘10 FEB ‘10 MAR ‘10 APR ‘10 MAY ‘10 JUN ‘10 JUL ‘10 AUG ‘10 SEP ‘10 OCT ‘10 NOV ‘10 DEC ‘10
Source: Ebay
15. What sold on “Mobile Sunday” on
Ebay?
* Percentage of Gross Merchandise (GMB) based on all categories displayed in the infographic
Source: Ebay
16. ASOS
generated £1m
worth of sales
on it‟s mobile
site in
December
2010
Source: NMA 21/1/2011
17. Consumers turning to mobile for sale
shopping
Usablenet's UK mobile
platform- whose clients
include John Lewis,
ASOS, JD Sports,
M&S, Next and Tesco
experienced
an average increase
in traffic of
300% during the
Christmas weekend
Source: Econsultancy 6/1/2011
18. This is of huge importnance for
advertising
According to
Adfonic mobile
clicks increased
by 400% on the
12th of December
compared to the
beginning of the
month.
Source: Adfonic 2011
20. Mobile commerce is perceived as an business
opportunity in mobile
Do you see mobile commerce as a threat or an opportunity to
your organisation?
Sector 1
• (e)/Retailer
94% 92% • Brand Owner
79%
Sector 2
•Agency
• Media Owner
• Content Provider
21%
Sector 3
6% 8% • Service Provider
0% 0% 0% • Solution Provider
• Technology Developer
Threat Opportunity Not sure
• Aggregator
• Network Operator
• Other
Source: IAB / AIME/ IMRG mobile commerce research
n = Sector 1 -45, sector 2- 47, sector 3- 49
21. 41% of retailers expect to have a transactional
site/app within the next year
(Sector 1): Which of the following mobile commerce solutions do you offer?
16%
Never expect to operate
19%
SECTOR 1 Expected to start after 2 years
• (e)/Retailer
• Brand Owner
24% Expected to start in 1 - 2 years
Expected to start within 12 months
Operate at the moment
8%
An application / Mobile specific website which is fully transactional
with credit, debit or alternative
Source: IAB / AIME/ IMRG mobile commerce research
22. Smartphone penetration will continue
to grow
40
35
30
25
%
20
15
10
5
0
May-10
Oct-09
Oct-10
Sep-09
Nov-09
Dec-09
Mar-10
Apr-10
Jul-10
Nov-10
Jan-10
Feb-10
Jun-10
Aug-10
Sep-10
Dec-10
Source: Comscore 3 month rolling average
23. Japan gives us an insight into the
future..
In Japan, mobile
commerce exceeded
$10bn in 2009.
9.8 million Japanese
mobile subscribers used
their mobile wallet to
make a purchase in Dec
2010
Source: ABI Research 2011, Comscore Feb 2011
24. Analysts predict
that by 2014
almost half of
global mobile
subscribers will
pay for goods and
services by mobile
Source: Juniper Research April 2010
26. Summary
• We knew Christmas 2010 would be big for M
Commerce, as 51% of the UK were already using M
Commerce in October 2010
• Mobile was big business for retailers in Christmas
2010- Ebay sold £2.1m‟s worth of goods via mobile
properties in the UK along in one day.
• M Commerce will only grow in the future as retailers
continue to invest in mobile, and UK smartphone
penetration rises.