The document summarizes the Afrikaans market in South Africa. Some key points:
- There are 5 million Afrikaners in South Africa earning an average monthly household income of R12,359. Their total potential monthly income is 24.9 billion.
- Afrikaners prioritize financial security and are above average in supporting financial services like insurance. They are also less likely than other groups to spend without thinking or get into debt.
- Afrikaners are heavy internet users, with the majority accessing from PCs daily. Google is the most visited website. They use the internet for online banking, education, and exposure to information.
This document outlines a 10-week course on digital marketing. It discusses key digital marketing concepts and challenges including big data, social media, mobile and cross-channel shopping. Metrics for measuring digital campaigns like clicks, leads, and cost per thousand impressions are presented. Retargeting and real-time bidding for digital ads are covered. The importance of owned, earned, and paid media is explained.
The document provides an overview of mobile internet advertising in the UK. It discusses how mobile advertising is similar to traditional internet advertising but also has key differences due to mobile devices having smaller screens, slower connections, and being used on the move. It also examines the importance of mobile phones in daily life for many UK residents and how mobile internet usage is growing, especially among younger demographics. Mobile advertising opportunities are emerging through banner ads, search, and video as the mobile internet market continues to develop in the UK.
Why mobile advertising is more effective than internet advertisingxmendel
1) Mobile advertising may prove more effective than internet advertising because mobile ownership far exceeds internet access globally and mobile devices provide multiple contact points like voice, text, and multimedia.
2) Mobile ads are more targeted than internet ads since mobile operators know the exact demographic information, location, and behavior of each user.
3) Research in the Czech Republic found the average success rate of mobile campaigns was 27 times higher than internet banner campaigns, attracting more attention from advertisers.
Overview of Mobile Marketing - TechFest 2011Judd Wheeler
This document provides an overview of mobile marketing trends. It notes that mobile phone penetration in the US is 96% of the population, meaning over 87% of people are within arm's reach of their phone. Mobile channels for marketing include text messaging, mobile web/search, apps, location-based services, and near field communications. QR codes have seen 1200% growth and 14 million Americans can now scan them. Location-based apps allow targeting of consumers based on their physical location. Mobile advertising is fragmented across many networks but sees better performance than online ads. Real-world rewards in mobile games are emerging as a new opportunity in mobile marketing.
Using Data-Driven Decisions to Enhance Cross-Channel Marketing - Experian Ma...Online Marketing Summit
Using Data-Driven Decisions to Enhance Cross-Channel Marketing
As digital communication evolves so does the need to reassess how online and offline data work to achieve long-and-short-term goals. Hear tips and tactics on how to strategize and execute a cross-channel campaign.
* Kevin Akerman, Director, Global Product Development, Experian Marketing Services
The document provides an overview of mobile marketing trends, including the growing popularity of mobile devices and decline of landlines. It discusses the rise of smartphones and their features like apps, text messaging, mobile web and location-based services. Specific examples are given around using these mobile channels for advertising, gaming rewards and retail through technologies like QR codes, barcodes and near field communication. "
This document outlines a 10-week course on digital marketing. It discusses key digital marketing concepts and challenges including big data, social media, mobile and cross-channel shopping. Metrics for measuring digital campaigns like clicks, leads, and cost per thousand impressions are presented. Retargeting and real-time bidding for digital ads are covered. The importance of owned, earned, and paid media is explained.
The document provides an overview of mobile internet advertising in the UK. It discusses how mobile advertising is similar to traditional internet advertising but also has key differences due to mobile devices having smaller screens, slower connections, and being used on the move. It also examines the importance of mobile phones in daily life for many UK residents and how mobile internet usage is growing, especially among younger demographics. Mobile advertising opportunities are emerging through banner ads, search, and video as the mobile internet market continues to develop in the UK.
Why mobile advertising is more effective than internet advertisingxmendel
1) Mobile advertising may prove more effective than internet advertising because mobile ownership far exceeds internet access globally and mobile devices provide multiple contact points like voice, text, and multimedia.
2) Mobile ads are more targeted than internet ads since mobile operators know the exact demographic information, location, and behavior of each user.
3) Research in the Czech Republic found the average success rate of mobile campaigns was 27 times higher than internet banner campaigns, attracting more attention from advertisers.
Overview of Mobile Marketing - TechFest 2011Judd Wheeler
This document provides an overview of mobile marketing trends. It notes that mobile phone penetration in the US is 96% of the population, meaning over 87% of people are within arm's reach of their phone. Mobile channels for marketing include text messaging, mobile web/search, apps, location-based services, and near field communications. QR codes have seen 1200% growth and 14 million Americans can now scan them. Location-based apps allow targeting of consumers based on their physical location. Mobile advertising is fragmented across many networks but sees better performance than online ads. Real-world rewards in mobile games are emerging as a new opportunity in mobile marketing.
Using Data-Driven Decisions to Enhance Cross-Channel Marketing - Experian Ma...Online Marketing Summit
Using Data-Driven Decisions to Enhance Cross-Channel Marketing
As digital communication evolves so does the need to reassess how online and offline data work to achieve long-and-short-term goals. Hear tips and tactics on how to strategize and execute a cross-channel campaign.
* Kevin Akerman, Director, Global Product Development, Experian Marketing Services
The document provides an overview of mobile marketing trends, including the growing popularity of mobile devices and decline of landlines. It discusses the rise of smartphones and their features like apps, text messaging, mobile web and location-based services. Specific examples are given around using these mobile channels for advertising, gaming rewards and retail through technologies like QR codes, barcodes and near field communication. "
The document discusses how the internet has impacted newspaper distribution and consumption. It questions whether online newspapers are reducing print sales and how well publishers are utilizing their online potential. Readers' habits are changing as people demand news on their own terms across different devices and platforms like smartphones, tablets and apps. While some fear citizen journalism may undermine professional reporting, greater transparency online may establish new forms of credibility. The future of newspapers will depend on how successfully they can build integrated and interactive digital presences.
Recently on my visit to meet the remainder of my team in San Fransisco, I presented an update on the digital landscape in Australia. It was a brilliant exercise and a great opportunity for everyone to share their thoughts, qualms and questions on the subject.
Digital media is transforming how smart marketers attract, engage, and serve customers. Marketers are using tools like email, social media, mobile, and video to have personalized digital dialogues with customers. This allows customers to be engaged across multiple touchpoints to drive sales and build loyalty. Data and technology are also helping marketers better understand customer behavior and personalize interactions.
Today's consumers are demanding access to the media content they want, when they want it and where they want it. Mobile is becoming the key platform to reach increasingly nomadic consumers with advertising, entertainment, news and social engagement. “Turning the Cell Phone Into the 'Sell' Phone” looks at how mobile is transforming commerce and conversations at a personal level.
The document discusses potential applications and business opportunities for WiMAX technology. It outlines current mobile data usage trends focused on entertainment like music and video. New opportunities for WiMAX include location-based services and real-time interactive applications to reduce churn and generate additional revenue. Specific services highlighted include video streaming, mobile TV, gaming, and business VPN access. The document advocates a new business model where internet application providers partner with mobile operators to offer richer content and a better user experience.
This document provides a history of the development of the internet and key technologies that enabled it such as the telegraph, radio, telephone, and television. It discusses how each technology changed communication and the world. It then covers the development of the internet itself from the 1960s onward and the creation of the World Wide Web in 1990. Finally, it discusses the rise of social media marketing and how marketers can leverage social media platforms like Facebook, Twitter, YouTube and more to engage with customers and promote their business.
Somo Agency Presentation - social media advertisingInfluence People
This document provides an overview of mobile social advertising. It discusses the growth of the mobile market, particularly smartphones like the iPhone. It outlines how mobile social networking is growing rapidly and that users spend more time on these networks than the web. It then explores a three-tier approach to mobile social advertising including sponsorship, ad networks, and search. Finally, it provides a case study on the success of Flirtomatic in monetizing mobile users through a "freemium" model with various premium services and advertising.
The document summarizes research from the "Fluid Lives" project exploring the impact of advances in mobile Internet technology on consumers. It finds that broadband Internet access is becoming more common in homes and workplaces. While consumers accept online advertising, they expect it to be more contextually relevant and entertaining. Mobile phones are increasingly prevalent and integral to daily life, but marketers must be sensitive when using them for communications. The Internet is playing an important role in consumers' lives and brands should leverage the various online activities.
This document discusses strategies for radio stations to attract millennial audiences and generate additional revenue through online video content. It recommends that stations leverage existing listeners by providing ad-supported music and video content on their websites that mirrors their radio formats. Stations should also experiment with livestreaming popular local millennial influencers to attract new, younger audiences and build their brands online. By developing an inventory of short-form video content and syndicating it across multiple platforms, stations can create a new ancillary revenue stream and position themselves as the leading local media destination for millennials.
Part of the course "Interdisciplinary Perspectives of ICT and Media"of the "Advanced Master in Intellectual Property Rights and ICT Law". http://www.law.kuleuven.be/icri/en/education/masterict/
Overview of the latest developments in the mobile industry. Early facts on usage of newspapers on iPads. List of questions newsmedia publishers need to answer.
This presentation expresses the shiftalliance viewpoint of how technology is a key enabler for meaningful value now, and will continue to be in the future. It was first shared at the ABAP advertisers conference in Belo Horizonte, Brazil in 09/10
A lot has changed in digital media from 1969 to 2006:
- The internet was invented in 1969 and email was created in 1971. The World Wide Web was launched in 1989.
- MP3s and CD burning in the 1990s disrupted the music industry. File sharing services like Napster in the late 1990s and early 2000s had a major impact.
- Social media like MySpace and Facebook launched in the 2000s and changed how people interacted and shared content online. YouTube launched in 2005 and was acquired by Google in 2006.
The document provides a historical overview of major events and developments in digital media from 1969 to 2006, including the creation of ARPANET which led to the internet, the invention of email, MP3s, the world wide web, search engines like Google, social networks like MySpace and Facebook, mobile technologies like smartphones, and the rise of digital distribution of music, videos, and other media through platforms like iTunes, YouTube, and online streaming. It traces how these innovations disrupted existing industries and transformed how people access and share information and media.
The document discusses what new media is and provides examples. New media generally refers to non-traditional ways of delivering messages through digital forms like the internet, CDs, DVDs, and mobile devices. It has grown rapidly since the 1980s and includes things like the internet, video games, multimedia CDs/DVDs, streaming media, blogs, email, and mobile apps. The internet itself is not the world wide web - the web is a collection of linked documents and files accessed via the internet.
The document discusses mobile phone and internet usage statistics from various sources:
- Over 60% of the world owns a mobile phone, with 92% of young people owning one
- The number of SIM cards in Europe is 152% of the population and mobile penetration in the UAE is 193%
- The iPhone has increased mobile internet usage 13-fold
- Mobile internet users are split evenly between those over and under 35 in the US
OECD South Africa Workshop on Raw Materials Export Controls December 2014Eric Harris
Eric Harris from the Institute of Scrap Recycling Industries gave a presentation on export restrictions affecting the scrap recycling industry. He discussed that ISRI represents over 1,700 member companies in 34 countries that process over 135 million tons of materials annually, worth over $90 billion. Harris argued that recyclables should not be treated as waste and that export restrictions on ferrous scrap disrupt supply and demand economics, driving up domestic prices. He cited a historical example from the 1970s where U.S. export controls on scrap caused domestic scrap prices to increase in line with global prices. Harris concluded that the global supply of steel and scrap should be allowed to meet demand freely without artificial interference from export controls.
Este documento presenta información sobre el programa de Ingeniería Geográfica y Ambiental de la Universidad de Ciencias Aplicadas y Ambientales U.D.C.A. en Bogotá, Colombia. El programa dura diez semestres y otorga el título de Ingeniero Geógrafo y Ambiental. Su misión es formar profesionales integrales competentes para analizar y resolver problemas territoriales y ambientales utilizando tecnologías de información modernas.
The document lists various industrial feeders and their applications across different areas of steel production processes. It includes items like grab buckets, reclaimers, stackers, and electromagnetic separators for raw material handling. It also lists equipment for processes like sintering, coke ovens, blast furnaces, steel making, continuous casting, hot and cold rolling mills. The equipment listed are used for functions like transportation, lifting, separation, mixing, crushing, screening, and feeding of materials.
Inventory management involves determining how many raw materials, parts, finished goods, and other resources a company should keep in stock. It aims to balance having enough inventory on hand to meet demand while avoiding excess stock that increases costs. The types of inventories a company manages include raw materials, purchased parts, finished goods, work-in-process, items in transit, and tools and equipment.
The document discusses how the internet has impacted newspaper distribution and consumption. It questions whether online newspapers are reducing print sales and how well publishers are utilizing their online potential. Readers' habits are changing as people demand news on their own terms across different devices and platforms like smartphones, tablets and apps. While some fear citizen journalism may undermine professional reporting, greater transparency online may establish new forms of credibility. The future of newspapers will depend on how successfully they can build integrated and interactive digital presences.
Recently on my visit to meet the remainder of my team in San Fransisco, I presented an update on the digital landscape in Australia. It was a brilliant exercise and a great opportunity for everyone to share their thoughts, qualms and questions on the subject.
Digital media is transforming how smart marketers attract, engage, and serve customers. Marketers are using tools like email, social media, mobile, and video to have personalized digital dialogues with customers. This allows customers to be engaged across multiple touchpoints to drive sales and build loyalty. Data and technology are also helping marketers better understand customer behavior and personalize interactions.
Today's consumers are demanding access to the media content they want, when they want it and where they want it. Mobile is becoming the key platform to reach increasingly nomadic consumers with advertising, entertainment, news and social engagement. “Turning the Cell Phone Into the 'Sell' Phone” looks at how mobile is transforming commerce and conversations at a personal level.
The document discusses potential applications and business opportunities for WiMAX technology. It outlines current mobile data usage trends focused on entertainment like music and video. New opportunities for WiMAX include location-based services and real-time interactive applications to reduce churn and generate additional revenue. Specific services highlighted include video streaming, mobile TV, gaming, and business VPN access. The document advocates a new business model where internet application providers partner with mobile operators to offer richer content and a better user experience.
This document provides a history of the development of the internet and key technologies that enabled it such as the telegraph, radio, telephone, and television. It discusses how each technology changed communication and the world. It then covers the development of the internet itself from the 1960s onward and the creation of the World Wide Web in 1990. Finally, it discusses the rise of social media marketing and how marketers can leverage social media platforms like Facebook, Twitter, YouTube and more to engage with customers and promote their business.
Somo Agency Presentation - social media advertisingInfluence People
This document provides an overview of mobile social advertising. It discusses the growth of the mobile market, particularly smartphones like the iPhone. It outlines how mobile social networking is growing rapidly and that users spend more time on these networks than the web. It then explores a three-tier approach to mobile social advertising including sponsorship, ad networks, and search. Finally, it provides a case study on the success of Flirtomatic in monetizing mobile users through a "freemium" model with various premium services and advertising.
The document summarizes research from the "Fluid Lives" project exploring the impact of advances in mobile Internet technology on consumers. It finds that broadband Internet access is becoming more common in homes and workplaces. While consumers accept online advertising, they expect it to be more contextually relevant and entertaining. Mobile phones are increasingly prevalent and integral to daily life, but marketers must be sensitive when using them for communications. The Internet is playing an important role in consumers' lives and brands should leverage the various online activities.
This document discusses strategies for radio stations to attract millennial audiences and generate additional revenue through online video content. It recommends that stations leverage existing listeners by providing ad-supported music and video content on their websites that mirrors their radio formats. Stations should also experiment with livestreaming popular local millennial influencers to attract new, younger audiences and build their brands online. By developing an inventory of short-form video content and syndicating it across multiple platforms, stations can create a new ancillary revenue stream and position themselves as the leading local media destination for millennials.
Part of the course "Interdisciplinary Perspectives of ICT and Media"of the "Advanced Master in Intellectual Property Rights and ICT Law". http://www.law.kuleuven.be/icri/en/education/masterict/
Overview of the latest developments in the mobile industry. Early facts on usage of newspapers on iPads. List of questions newsmedia publishers need to answer.
This presentation expresses the shiftalliance viewpoint of how technology is a key enabler for meaningful value now, and will continue to be in the future. It was first shared at the ABAP advertisers conference in Belo Horizonte, Brazil in 09/10
A lot has changed in digital media from 1969 to 2006:
- The internet was invented in 1969 and email was created in 1971. The World Wide Web was launched in 1989.
- MP3s and CD burning in the 1990s disrupted the music industry. File sharing services like Napster in the late 1990s and early 2000s had a major impact.
- Social media like MySpace and Facebook launched in the 2000s and changed how people interacted and shared content online. YouTube launched in 2005 and was acquired by Google in 2006.
The document provides a historical overview of major events and developments in digital media from 1969 to 2006, including the creation of ARPANET which led to the internet, the invention of email, MP3s, the world wide web, search engines like Google, social networks like MySpace and Facebook, mobile technologies like smartphones, and the rise of digital distribution of music, videos, and other media through platforms like iTunes, YouTube, and online streaming. It traces how these innovations disrupted existing industries and transformed how people access and share information and media.
The document discusses what new media is and provides examples. New media generally refers to non-traditional ways of delivering messages through digital forms like the internet, CDs, DVDs, and mobile devices. It has grown rapidly since the 1980s and includes things like the internet, video games, multimedia CDs/DVDs, streaming media, blogs, email, and mobile apps. The internet itself is not the world wide web - the web is a collection of linked documents and files accessed via the internet.
The document discusses mobile phone and internet usage statistics from various sources:
- Over 60% of the world owns a mobile phone, with 92% of young people owning one
- The number of SIM cards in Europe is 152% of the population and mobile penetration in the UAE is 193%
- The iPhone has increased mobile internet usage 13-fold
- Mobile internet users are split evenly between those over and under 35 in the US
OECD South Africa Workshop on Raw Materials Export Controls December 2014Eric Harris
Eric Harris from the Institute of Scrap Recycling Industries gave a presentation on export restrictions affecting the scrap recycling industry. He discussed that ISRI represents over 1,700 member companies in 34 countries that process over 135 million tons of materials annually, worth over $90 billion. Harris argued that recyclables should not be treated as waste and that export restrictions on ferrous scrap disrupt supply and demand economics, driving up domestic prices. He cited a historical example from the 1970s where U.S. export controls on scrap caused domestic scrap prices to increase in line with global prices. Harris concluded that the global supply of steel and scrap should be allowed to meet demand freely without artificial interference from export controls.
Este documento presenta información sobre el programa de Ingeniería Geográfica y Ambiental de la Universidad de Ciencias Aplicadas y Ambientales U.D.C.A. en Bogotá, Colombia. El programa dura diez semestres y otorga el título de Ingeniero Geógrafo y Ambiental. Su misión es formar profesionales integrales competentes para analizar y resolver problemas territoriales y ambientales utilizando tecnologías de información modernas.
The document lists various industrial feeders and their applications across different areas of steel production processes. It includes items like grab buckets, reclaimers, stackers, and electromagnetic separators for raw material handling. It also lists equipment for processes like sintering, coke ovens, blast furnaces, steel making, continuous casting, hot and cold rolling mills. The equipment listed are used for functions like transportation, lifting, separation, mixing, crushing, screening, and feeding of materials.
Inventory management involves determining how many raw materials, parts, finished goods, and other resources a company should keep in stock. It aims to balance having enough inventory on hand to meet demand while avoiding excess stock that increases costs. The types of inventories a company manages include raw materials, purchased parts, finished goods, work-in-process, items in transit, and tools and equipment.
This document provides an introduction to Abhijeet Dies and Tools Pvt. Ltd., a company that manufactures plastic injection molds. It describes the different parts of an injection mold, including the cavity and core assemblies, materials used, runners, gates, inserts, venting, draft angles, and bolting. The mold contains movable and fixed parts that come together to form cavities for injecting plastic and releasing molded parts.
This document provides guidance on handling and installing refractory products like ladle shrouds, stoppers, and sub entry nozzles (SENs). It outlines proper installation procedures and common failure points. Key points include carefully handling the ladle shroud to prevent damage, ensuring the shroud remains vertical during casting, and thoroughly cleaning the shroud between casts. For stoppers, the document emphasizes installing and positioning the stopper correctly to minimize risk of breakage during casting operations.
ArcelorMittal Dofasco provides strict scrap specifications to ensure high quality steel production. Material not meeting specifications will be rejected, and suppliers could face penalties. The document then provides detailed specifications for various scrap types including chemical composition limits and size requirements.
Scrap Preheating for Steel Melting Induction FurnacesRADE INITIATIVE
Saving Electrical Energy as well as Heat timings by preheating the Scrap Metal charge and DRI is an established practice with EAF ( Electric Arc Furnaces). This same method can be adopted for Induction Furnaces as well, utilizing the Vertical Shaft kiln for preheating the charge using either the waste heat in case of a CAp Topped Induction Furnace or using cheap fuels like Coal or Biomass.
This document provides an overview of blacksmithing and forging processes. It discusses the definition of forging as the controlled deformation of metal through pressure or impact. It also covers common forging materials, types of furnaces used to heat metal for forging, and hand tools used in blacksmithing like anvils and hammers. The document describes open die forging, impression die forging, and closed forging processes. It also lists and defines common forging operations like upsetting, drawing, setting down, and discusses defects that can occur.
The document provides information about mold, including what mold is, the conditions it needs to grow, common types of indoor mold, and health effects of mold exposure. It notes that mold grows when there is excess moisture and water damage in buildings. The document also discusses testing for mold when signs of water damage or occupant health issues are present and the importance of professional remediation to remove mold and fix any water issues.
This document discusses the process of continuous casting of steel. It begins with an introduction and overview of the process. It then describes the three main types of continuous casting machines - vertical mould, vertical mould with bending, and curved mould. It provides details on the equipment, materials, process steps, defects, and modern developments of continuous casting. Some advantages are improved yield, quality, productivity and cost efficiency compared to ingot casting. Disadvantages include the need for a large facility and efficient cooling.
This document discusses the process of continuous casting of steel. It begins with an overview of steel composition and the continuous casting process, which solidifies molten metal directly into final form. Most metals are produced this way, including over 500 million tons of steel annually worldwide. The document then describes the steelmaking processes of basic oxygen furnaces and electric arc furnaces that prepare the molten steel. It focuses on the design, functions, and importance of tundishes in continuous casting, which hold molten steel and facilitate inclusion removal before casting. Key aspects of tundish design like features, insulation, nozzle placement, and refractory lining application are explained.
The challenges that confront Steel industry in the age of globalization are complex in nature. The secret of sustainable turnaround lies in how steel industry faces the challenges and develops combative and anticipatory process. Most of the Problem can be solved by adopting and modifying their Operational Management strategy.
This document provides details of the design process for an induction furnace. It begins with introducing the problem and client needs, then provides background research on metal artists. It describes conceptual designs including a functional diagram and morphological chart. Preliminary design details frequency calculations and a proof of concept test. The detailed design section specifies the work coil, water pump, fan, and Arduino control. Test results found issues with the circuit and components shorting initially but were resolved with component upgrades. The document outlines the full process from problem definition to testing solutions.
Stelter & Brinck Ladle Dryers, Ladle Preheaters, Tundish Dryers and Tundish Preheaters provide high preheating temperatures and uniform refractory drying in vessels to the metals industries
The State of the Philippine Digital Market, Opportunities and Challenges delivered by Nico Nolledo, President and Chairman, Xurpas, Inc., a leading digital marketing company during the Asian Internet Congress, 2010
Mobile usage is growing rapidly in the UK. Over 25 million people use mobile browsers each month, accounting for over half of the total web audience. 22% of UK internet users only access the web via mobile. Consumers are increasingly using their smartphones and mobile devices to research products and make purchases both online and in stores. As mobile and smartphone penetration increases, mobile advertising revenues in the UK are expected to reach £1 billion by 2015. Key trends in mobile include the rise of mobile video, location-based targeting, and rich media experiences enabled by HTML5.
Digital marketing is promoting brands using digital channels like the internet, mobile phones, and other interactive technologies. It allows companies to reach consumers in a timely, personalized, and cost-effective way. The world is changing rapidly as people now do many activities online like communicating, dating, banking, and entertainment. Traditional one-way communication is being replaced by two-way interaction through digital channels. Digital marketing uses various online methods like websites, emails, social media, mobile apps, and search engine marketing to connect with customers.
The document discusses how the internet has revolutionized modern society by allowing people to access information, communicate, shop online, and consume online media like never before. It provides statistics on the growth of internet users worldwide from 2007 to 2016, average internet speeds increasing nearly 1800% from 1993 to present day, and the top devices used to access the internet. The internet has significantly impacted how people search for information, make purchases, and consume entertainment through services like Netflix. Consumer trends show people increasingly using digital devices and online communication channels to interact with businesses on the internet.
The document discusses how the internet has revolutionized modern society by allowing people to access information, communicate, shop online, and consume online media like never before. It provides statistics on the growth of internet users worldwide from 2007 to 2016, average internet speeds increasing nearly 1800% from 1993 to present day, and the top devices used to access the internet. The internet has changed how people search for information, make purchases, and consume entertainment. Online shopping and video streaming have become increasingly popular consumer trends that continue to evolve with new technologies and communication methods.
The document discusses how technology and internet access has changed consumer behavior. It notes that over 4.9 billion people now have internet access globally, with Asia having the highest numbers of users. The internet is now ingrained in daily life, with people using online shopping, social media, and streaming more. This has increased competition for retailers and businesses. Consumers now have more information at their fingertips and expect products and services on demand using various devices. COVID-19 further accelerated these trends towards online shopping and digital services.
The document discusses how technology and internet access has changed consumer behavior. Over 4.9 billion people now have internet access globally, with Asia having the highest usage. The internet is accessed primarily through smartphones. Search engines like Google are how most consumers find information online. Online shopping has increased significantly and consumers now expect products and services on demand. Companies have adapted through innovations like virtual reality, AI, and drone delivery. The COVID-19 pandemic further accelerated these changes in consumer trends towards online shopping and digital services.
The document discusses media institutions and audiences in relation to newspapers. It covers newspaper ownership, convergence of platforms, changing technologies, proliferation of content, and how these impact both institutions and audiences. Key points include how technology has made newspapers more efficient but audiences are declining. Online newspapers allow customization and constant updates but it's unclear if people will pay for digital content. Web traffic and unique visitors to newspaper websites now exceed print circulation figures. [END SUMMARY]
Effective Use of Social Media for Customer Service - presented by Maryann Mic...Squad_Digital
Maryann Michuki of Safaricom took us through some trends in the Kenyan digital landscape and how Safaricom has grown it's presence online, and more importantly how it using the new media platforms available to them.
The document discusses how technology and internet access has changed consumer behavior. It notes that over 4.9 billion people now have internet access globally, with Asia having the majority of users. The internet has transformed how people shop, entertain themselves, and access information. Consumers now expect to be able to shop and be entertained online from any device at any time. Businesses have had to adapt to these new consumer expectations and behaviors to remain competitive. New technologies like virtual and augmented reality and artificial intelligence are also changing consumer-business interactions further.
A short presentation of our technology evolved and impacted our lives.
Personal Blog: https://zibaldone2.blogspot.com/2021/02/the-digital-revolution.html
How Consumers Use Technology and its Impacts on Their Lives SujithaPremnath
You can gain knowledge of how consumers use technology and get impacted on their lives. you will know right from the Internet revolution to Internet usage among audiences. Also, you will know the stats of
the digital devices used by the audience, the online shopping by customers, and the online video consumption by people.
The document discusses how technology and the internet have evolved over time and impacted consumer behavior. It traces the development of the internet from the 1960s to today, covering major milestones like the creation of search engines, social media, faster network speeds, smart devices, streaming, and more. As access to information and digital connectivity have increased massively, consumer behavior has changed - people now expect instant gratification, convenience, digital/mobile options, and have greater selection. On average, people now spend over 6 hours online per day accessing information, entertainment, social networks and shopping across various digital devices and platforms.
The document discusses the rise of social media and how people are increasingly using the internet and social media for information, entertainment and communication. It notes that people spend a significant amount of time online through social platforms like YouTube, MySpace and Flickr rather than traditional websites. Advertising revenues are shifting online as people ignore traditional ads and publishers see declining print readership. The value of social media companies is driven by the relationships and user-generated content on their platforms rather than traditional assets.
The future of social media and its impact on businessesLuca Penati
This document discusses the future of social media and its impact on businesses. It identifies 4 key drivers that will shape the future: Enterprise 2.0, mobile, content & communities, and crowdsourcing. Enterprise 2.0 involves using social software platforms within companies. Mobile internet access is growing rapidly. Content is becoming more focused on video online and on mobile. Communities are central to sharing content and experiences. Crowdsourcing outsources tasks to large groups through open participation. Businesses must adapt quickly, embrace openness, review processes, and focus on engagement over control of ownership.
The digital revolution began in the 1950s but truly took off in the 1990s with the invention of the World Wide Web and the growing availability of affordable digital devices. Today over 4 billion people use the internet globally through computers, phones, and other connected devices. E-commerce is also growing significantly across all retail sectors as more customers conduct online searches and purchases. However, the rapid pace of technological change has disrupted many industries and business models. It remains to be seen how businesses, customers, and societies will continue to adapt to an increasingly digital world.
The document discusses media usage and trends around the world. It notes that people in Malaysia, Thailand, and Hong Kong spend the most time each day using media (13, 12, and 12 hours respectively). It also discusses how the internet has changed marketing by allowing more targeted and measurable campaigns, and how various media like TV, radio, print, and outdoor media are combined in a media mix.
The document discusses media usage and trends around the world. It notes that people in Malaysia, Thailand, and Hong Kong spend the most time each day using media (13, 12, and 12 hours respectively). It also discusses how the internet has changed marketing by allowing more targeted and measurable campaigns, and how various media like TV, radio, print, internet, and outdoor media are combined in a media mix.
The document discusses the evolution of the internet from its origins in the 1960s to its widespread use today. It summarizes how access to the internet has expanded through various technologies. It also outlines how consumers now use the internet and digital devices for many daily activities like searching for information, shopping online, watching videos, and how these behaviors are shifting. The conclusion addresses the environmental impact of the internet and calls for companies to reduce their carbon footprint through more sustainable practices.
The document discusses the evolution of the internet from its origins in the 1960s to its widespread use today. It summarizes how access to the internet has expanded through various technologies. It also outlines how consumers now use the internet and digital devices for many daily activities like searching for information, shopping online, watching videos, and how these behaviors are shifting. The conclusion addresses the environmental impact of the internet and how companies need to address sustainability.
2. The Afrikaans market at a glance
• There are 5 million Afrikaners in South Africa earning an average
HH income of R12 359 per month .
• The potential income value of this market is 24.9 billion a month
Where does their money go to?
• Financial security is a high priority for the Afrikaans market segment, their tendency towards
financial security puts them above average in support for financial services such as life
insurance, medical aid and car insurance. This market segment is also contributing more than third
of the country's car instalments and home security.
• In terms of debt and credit spend, they are more likely than other language groups to be reluctant
to buy on credit, spend without thinking and being in debt.
• Afrikaners are mostly influenced by price, advice from an expert ,establishing relationships
compared to the general population.
• They are willing to invest in their future and retirement. Being financially aware and educated, they
are more positive than other language groups towards owning stocks, showing that they may be
more open to investment opportunities.
• Afrikaners are more likely than other language groups to have financial products, especially when
considering having wills, mortgage bonds, pension funds and household insurance.
TGISA 2011C
3. Afrikaners
• Great sponsorship opportunities exist within the Afrikaans market, especially
pertaining to rugby as this market is more likely than the general population to
attend rugby matches as spectators.
• Over time, it seems that soccer is becoming increasingly popular amongst
Afrikaners
• Afrikaners are also starting to send their children to English schools which may
expose them more to other types of sports.
• Afrikaners are more likely than the general population to be medium
television watchers, indicating that they may be more selective on the
programmes that they choose to watch. It is therefore necessary to
understand the content Afrikaners are interested in when watching television
to effectively target them.
TGISA 2011C
4. How to talk to this market segment?
• Afrikaners are more likely than other language groups, except for English
groups, to be heavy users of the internet. Google is the most visited
website by Afrikaners, indicating that Afrikaners are educating
themselves and are being exposed to a variety of information.
• Afrikaners are also more likely to visit online banking websites compared
to the general South African population, once again indicating their
orientation financial security.
• To successfully capture the attention of this market, companies need to
break away from the traditional and stereotypical depiction of the
Afrikaans consumer and understand that the Afrikaans consumer is in a
process of change.
TGISA 2011C
5. Internet in South Africa
• A recent study by World Wide Worx revealed that Internet penetration in
SA is approaching 20%, with the country's Internet user base growing a
substantial 25%, from 6.8 million in 2010 to 8.5 million at the end of 2011
• Globally there were approximately 2.3 billion Internet users, representing
a 32.7% penetration rate.
• According to research by the UN's agency for information and
communication technologies, IWS and World Wide Worx, over a 10-year
period in SA: Internet users grew 309% - from 2.75 million at the end of
2001, to 8.5 million at the end of last year.
World wide Worx , May 2012
6. Language
% of people that access the internet
Total P7D - Accessed internet/WWW
28.4
22.8 23.2
18.4 17.9
14.3 14.7
10.8 10.9
9.2
8.0
4.8
English Afrikaans Zulu Sotho Xhosa Tswana
Internet usage in the past 7 days was significantly higher among the English speaking population at
28%, compared to the other home languages. Afrikaans speakers had the second highest Internet
penetration at 23%.
Among Tsonga speakers, only 5% had accessed the Internet in the past 7 days.
TGISA 2011C
7. The Afrikaans market
The majority of Afrikaners continue to access the internet from PC but
they are also using mobile, PDA and tablets daily
PDA iPad, 65,000
(personal
digital
assistant, 20
989
Mobile
phone, 517
• 1.3 million (32%) access the
,660 internet daily
• 537 000 pay more attention
to advertising on the
internet than any other
medium
PC (laptop
or
desktop), 6
20,917
TGISA 2011C, Amps 2011AB
8. Online Advertising
Advertising in
Afrikaans newspapers and on their
1200000 sites builds awareness for
the advertised product
1150000 and drives the reader
online.
1100000
1050000
1000000
950000
900000
I tend to feel more positive Online advertising I am more likely to I tend to trust
towards brands advertised encourages me to learn purchase a brand advertisements more when
online more about a brand advertised online they appear in a website
that I like
TGISA 2011C
9. Online Reading
Advertising in newspapers and
on their sites builds awareness
1600000 AFRIKAANS for the advertised product and
drives the reader online.
1400000
1200000
1000000
800000 Afrikaans readers would pay for convenience, to make life
600000 easier and for enjoyment
400000
200000
0
Reading an online Reading an online Reading an online Online publication I would pay to read a
publication publication publication (newspaper or publication
(newspaper or (newspaper or (newspaper or magazine) are more (newspaper or
magazine) is magazine) easy magazine) is up to date with magazine) online
convenient enjoyable breaking news than
traditional
publications
TGISA 2011C
10. Online Shopping
AFRIKAANS Internet is
It is safe to enter your personal details online
mostly used for
research
Online shopping is more pleasant than conventional shopping
It is safe to do internet shopping transactions
To do my shopping by Internet makes my life easier
I can save money when I shop online
The internet creates a more convenient shopping experience
It is important for me to trust the retailer I purchase from online
The internet allows me to compare prices before I purchase…
The internet allows me to research products before I …
I would do my shopping by Internet if there was a safe way…
The internet gives me more choice and variety of things to buy
You have to be careful about the quality of things you buy…
I prefer the in-store experience than shopping online
0 400,000 800,000 1,200,000 1,600,000
TGISA 2011C
11. Social networking
AFRIKAANS
Afrikaans
The internet puts me in control of my life speaking people
use social
I go online to seek advice on any topic
networking
Meeting people online is a good opportunity websites for
I like to share my ideas with other online readers various personal
reasons
The internet makes my life easier overall
Online channels are important for socializing
Social networking sites are good for personal relationships
The internet helps me keep in touch with family
I like to hear the opinions of others and / or share my own
Social networking online is a waste of time
Social networking sites are a good place to meet new people
I do most of my research online
The internet helps me rekindle old friendships
Its important to keep you profiles updated
I do not surf the internet but rather use it for specific searches
I am confident to use the internet
0 200 400 600 800 1000 1200 1400 1600 1800
12.
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