This document discusses a mobile app called iConsult Aesthetic that is designed to help aesthetic practitioners manage patient data, conduct interactive consultations, and manage aftercare through a cloud-based system. It is claimed that using the app will revolutionize how clinics operate, provide a more compelling patient experience that adds value, and ensure patients are fully involved in the treatment process. The document asks how much the app might cost and reveals that it can be tested for free until January 1st, after which consultations will cost £1.98 each.

2. Richard Crawford-Small

3. Create
Compelling
Customer
Experiences

4. change culture
simplify pathway
embrace technology

5. embrace technology

6. technology can be dull

7. but it’s a key factor
• 16M Women in target demography
• 500K treated with BTX-A per yr
• Injectable Market Growth in UK 10%
2011 – 2012
Key barriers to patient entry;
• Safety - Fear of poor outcome
• Perceived high cost of treatment (£300)
• Lack of transparency on qualifications
• Inability to find a practitioner

10. to know where we’re going we
must look at where we’ve been

11. http://info.cern.ch/hypertext/WWW/TheProject.html
The first ever webpage.
Created on 6th August 1991 by Tim Berners Lee on this

12. rise of the search engines

13. WAP Technology

14. Online Social Networking (Web 2.0)

15. The Smart Phone was the game changer

20. what does this mean?
over 6 Million Tablets will be sold in 2012
consumer pull rather than push driving the demand for apps
your customers are still demanding information
mobile is the primary way to access information
apps are cheap to buy, expensive to build

21. The New Competitive Landscape
1. Commodities 2. Goods 3. Services 4. Experiences 5. Transformations
The material is the The product is The operation is The event is the The individual is the
offering the offering the offering offering offering
New substances are New inventions New procedures New themes are New paradigms are
discovered are discovered are created depicted determined

22. who uses a tablet in their practice?

24. What is iConsult Aesthetic?
The first mobile consultation tool, designed for the
Aesthetic Practitioner
• Manage your patients data
• Interactive consultation tool
• Digital consent process
• Cloud based system
• Designed for iOS6.0 & Android

26. iConsult Aesthetic Key Features
Manage Manage Manage
Patient Data Consultation Aftercare

27. Provides value to your business
Improved
iConsult client
Provides retention
Increase in Enhanced
Average business
Client efficiency
Spend

28. Provides value to you as practitioners
Reduction
in patient
iConsult complaints
Provides and queries
Clear and Consistent
concise approach to
treatment cross selling
planning

29. Provides value to your Clients/Patients
Additional
Improves value for
Trust money
Improves Increased
consumer understanding
experience of procedure

30. Manage data

31. Interactive Consultation Tool

32. Manage aftercare

33. Summary
• This will revolutionise the way you operate
your clinics.
• Provide a compelling experience and adds
value
• The patient is fully involved in the process

34. How much does it cost?
• £1,000 per month?
• £500 per month?
• £100 per month?
• £50 per month?

35. Free until 1st Jan
• Sign up for iConsult testing team
• Fully functioning, but need feedback
• From 1st Jan 2 credits per consultation (£1.98)