Enabling your Enterprise Mobility to tap
New Growth Opportunities
Swift, Systemic, and Strategic
Chief Technology Officer
Head Mobile CoC
NIIT Technologies White Paper
Transforming the Business
Strategy, Strategy, Strategy
Enterprise Mobile Strategy V/s Digital Strategy
A Mobility Center of Excellence
Industry Trends: Drivers of Adoption
Best Practices to Accelerate Deployment
Fuelled by an increased usage of smart devices, mobility is
connecting end-users like never before. By 2020, the enterprise
mobility market globally is estimated to be USD 140Bn and is
Global enterprise mobility market will bring in $140 billion a
year by 2020, representing a 15% annual growth in revenue
for the next seven years.
NASSCOM REPORT 2012
surely headed to become mainstream in CIO strategies.
Though mobility adoption varies depending on industry, however it
Shorter sales cycles and reduced cost of customer acquisition can
is gaining strategic share of IT spend beyond the early adopters.
significantly boost cost savings and revenue generation while
The share of IT spend on mobility is expected to grow to 10-12%
enhanced productivity and efficiency, resource utilization, and
(from the current below 5%) of the total IT spend by
streamlined business processes can lower operational costs. In
2020.Enterprise mobility, however, is not just about networks and
this sense, enterprise mobility can have a transformational impact
gadgets, it is much more complex. It is about driving business
on the business.
growth through innovative marketing tools, about collaboration,
and about how organizations address their buyers and employees.
Even then, the big question that weighs on every CIO’s mind is the
ROI from mobility initiatives?
Today, it is a powerful tool that promises to bridge the gap
between business and IT and truly make IT a business enabler by
providing the capability to tap new opportunities.
Issues such as rapid technology obsolescence and platform
security are top concerns while considering investments into
Transforming the Business
Enterprise Mobility has made it possible to create new revenue
channels, improve field staff efficiency, and leverage new modes
of user engagement that can increase market penetration and
customer loyalty. Moreover, enterprises can now gather valuable
data about buyer behaviour and facilitate location-based
services by implementing mobility solutions. For instance, in the
banking industry, smart mobile banking applications have
changed the way traditional banking was done while in the
insurance sector, mobile applications have now made it possible
to buy new policies almost instantaneously.
enterprise mobility technology. Decision makers need to adopt a
cautious approach before committing big investments or adopting
mobility in full swing.
What is the key reason for this?
Mobile technology continues to evolve at a rapid rate such that no
one can predict exactly what form the technology will take three
years down the line or what sort of devices will be available and
whether your investments today will become obsoletea few years
down the line. Nevertheless, all trends indicate that enterprise
mobility will see a 100% spurt in its usage over the next few years
making it imperative for enterprises to get ready for it or risk
obsolescence in the business world.
What can you do to minimize these risks?
Develop a deep understanding of both your internal and external
Knowing where you are from a mobility adoption lifecycle
requirements when you think about mobility.
perspective is key to plan the next steps required to ensure its
effective implementation across your organization. Is your network
Are you considering mobility to enable your workforce with
ready for the transition to enterprise mobility?
technology that can improve productivity, such as providing your
field force real-time access to enterprise information or are you
Most enterprises focus on mobile access device such as laptops
looking at mobility as a means towards enhancing customer service
or smartphones when they think of security. Or they look at the
and satisfaction? It could also be a combination of both these
enabling technology such as cloud or 3G/4G or the mobile
elements or in addition to this you could look at mobility as a means
operating system. You need to assess whether your supporting
of reaching newer geographies or market segments. A holistic look
enterprise network is still dependent on outdated, insecure, and
at these aspects will help you look at your existing enterprise
improperly configured devices. Your enterprise systems need to be
applications and business processes that would need to be
up-to-date with the latest patches and technologies offered by
upgraded or customized to enable mobility.
your vendor. These are the security loopholes that are usually
exploited by unscrupulous elements.
Answering these questions will enable you to develop a
comprehensive enterprise mobility strategy that would have
Is your business logic complemented by your service architecture?
significant business impact.Identify your business priorities and
put in place a clear organizational position on the approach you
Do you have a robust device ecosystem? From an IT perspective,
device management, cross stage transactions and support are key to a
seamless user experience.
want to take – whether you want to take an inside out approach
or vice versa. Even before you roll out the program you need to
have a comprehensive governancepolicy in place including one
Are your application capable of taking on any challenges? Can you
provide tailored application for coustomer use and support it with
application development and maintenance over the long term?
that takes into consideration trends such as bring your own device
or BYOD as it is now more popularly known. You need to also
consider the possibility of establishing a mobility centre of
Do you have domain specific framework to meet
the needs of your customers?
excellence that regularly assesses technological trends in the
mobility space to ensure you can fine-tune your mobility roadmap
How secure is your mobility ecosystem?
to stay on top of the market.
As mentioned earlier, success depends on how one design,
Answering these questions would helpyouin creating a clear vision
develop, and delivera mobile strategy that is closely aligned with the
of what your mobile strategy should look like and how it will
organization’s business objectives. A good place to start this is by
integrate with your business in terms of operations, investments,
finding out what your customers and employees require. In
and skills required.
designing the strategy, the sales force and field staff should be
involved as they can give valuable feedback.
Strategy, Strategy, Strategy
A leading fashion brand created graphic applications for its
iPADusers in order to give them a near lifelike virtual experience of
Assessing your existing enterprise system is just the first step.
its luxury products. The result: an appealing visual content on
Simultaneously, you need to look at your enterprise mobility
beauty products that feels real and inspires customers to not just
strategy. Are you considering adopting enterprise mobility to stay at
browse but also buy online.
par with market trends or do you have a larger vision? While the
former can be a driver it’s the latter aspect that is critical if you want
the adoption of mobility to have a positive impact on your business.
Enterprise Mobile Strategy v/s
BYOD and MDM which have relevance for Enterprise Mobility
Strategy have no role in Digital Strategy. Consumerization of IT is
applicable for a Digital Strategy,but the same is of lesser importance
for Enterprise Mobility.
Enterprise Mobility Strategy
Internal facing, for the mobile
employees, for optimizing the workflow,
makes informtion available, for frontline
employees to serve customer better.
Customer facing, for providing
consistent experience across multiple
channel, for establishing a dialog with
customer, for prroviding great user
experience. CMO driven
A Mobility Center of Excellence
Another key factor is defining your platform strategy. As application
and device usage increases, it is best to adopt a Mobile Enterprise
Application Platform (MEAP) approach that can help you control
Enterprise Mobility Strategy is an internal facing strategy which is
multiple devices and applications.
devised for the mobileemployees. The strategy focuses on optimizing
the workflow, making information availableforfrontline employees to
Technology wise, the mobility game is moving towards a multi device
serve customer better.
management scenario. Also the content residing on these devices is
increasingly being offered using cloud or virtualization solutions.
Digital Strategy is more of a customer facing strategy where there is
Hence, it is imperative to deploy tools to manage devices and
a direct interactionwith thecustomer. The motive of a digital strategy
facilitate device collaboration across business functions in a secure
is to provide a consistent experienceacross multiple channels and to
manner. Security concerns are best addressed by ensuring
ensure that all the glitches that are faced by the customerare
encryption, tracking software as a part of mobile architecture,
mitigated. This alsohelps in establishing a dialog with the customer
rationalizing access, and upgrading mobile security solutions on a
and provides themwith a great user experience.
continuous basis to help protect against viruses, malware, and other
Enterprise Mobility Strategy would be a CIO driven strategy where
the technology, devices, networks may be under the control and
The success of any mobility strategy will depend on effective
monitoring of the CIO. This is due the various probable risks with
mobile application management. The question to ask is whether
from an Information Security standpoint.
your applications are service oriented or whether you are still
stuck with a monolithic architecture. If you have encapsulated all
A Digital Strategy on the other hand is CMO driven. The emphasis
your business functionalities in the form of services, then, taking
here is on the strategy plan, the communication plan, and the
your applications to mobile would be that much easier. But ensure
communication channels via which the plan will be executed. The
that your server infrastructure is capable of handling the growing
strategy plan will focus and in all means look to reach out to
demands placed by the increasing number of mobile applications
maximum number of customers. Digital strategy coupled with a
in your IT landscape. Mobility is not a quick fix to address
Marketing AutomationT function can also prove an effective way to
business challenges but devising a long- term plan will give you a
nurture the potential leads generated.
definite edge and sustainable benefits.
Industry Trends: Drivers of
the changing market landscape periodically. Analyse how it will
affect your business and whether your mobility solutions will
support you in managing those market challenges.
While Enterprise Mobility is beginning to make its presence
felt, we will quickly take a look at some of the trends
emerging in the industry:
• We will witness increased focus in terms of more budgets being
assigned to mobility initiatives. More and more CIOs would want
to keep it high on their priority list and will look at fast track
implementations or upgrades to enable mobile adoption.
• There will be an explosion in the adoption of smarter and
easy-to-use mobile applications owing to increased adoption of
tablets. The apps will become more focused on context or
location-based services for buyers and employee friendly apps
for the mobile workforce.
• Industries like banking will look for more innovative applications
ANALYSE AND PLAN
to attract their consumers while other industries will definitely
catch up. E.g. retailers would want to create apps that provide
Not just about devices: Devices are just the tools to facilitate
enhanced virtual user experiences. Manufacturing industry will
your application access. The real value resides in the applications
revamp their business processes to reduce their sales and
and the architecture that need to keep up pace with the ever
changing application landscape.
• User experience will get differentiated through augmented reality,
Governance and compliance: It is best to spell out the
visual searches, multi device management, customized products
compliance policies and measures especially in a world where a
single glitch can mean expensive mistakes. If required restrict
• Enterprise content will become richer and more useful as mobility
incorporates inputs from big data, cloud, and business analytics.
access and prioritize on who is eligible for BYOD. Also, have a
governance structure in place that can continuously monitor the
performance of your mobility solutions.
Work with a specialist: The biggest headache perhaps would be
Best Practices to Accelerate
to engage a right partner who can help you to effectively roll out
Enterprise mobility is transforming businesses the world all over. If
objectives with mobile strategy, has a proven track record of
you want to be closer to your customers, faster than your
successful implementations and program management, and can
competitor, and enable your workforce to be super productive and
help you create a roadmap for mobility adoption.
mobility solutions. Ensure that your partner understands your
business, has in-depth knowledge of how to align business
efficient it is time to gear up and get ready for mobility adoption. A
few best practices to help you navigate through the complex but
Budget: Enterprise mobility is expensive. Prioritize your spending and
innovative world of mobility include:
consider investing only in applications that bring clear value to start with.
Analyse and plan rollout: Whether you want to invest upfront or
go about adopting mobility solutions in a phased manner, it is
important to analyse and be able to distinctly identify the business
Perhaps in enterprise mobility, IT has truly discovered how to be a
business enabler and a catalyst to transform the business. It is time
advantage and impact on productivity as a result of the
to adopt mobility and explore a world full of new market
implementation. Let mobility and business speak a common
opportunities that will drive business growth while ensuring you
language and only go for what will help you achieve it. Also, review
stay at par or even ahead of the competition.
About NIIT Technologies
NIIT Technologies is a leading IT solutions organization, servicing customers in North America,
Europe, Asia and Australia. It offers services in Application Development and Maintenance,
Enterprise Solutions including Managed Services and Business Process Outsourcing to
organisations in the Financial Services, Travel & Transportation, Manufacturing/Distribution,
and Government sectors. With employees over 8,000 professionals, NIIT Technologies follows
global standards of software development processes.
Over the years the Company has forged extremely rewarding relationships with global majors,
a testimony to mutual commitment and its ability to retain marquee clients, drawing repeat
business from them. NIIT Technologies has been able to scale its interactions with marquee
clients in the BFSI sector, the Travel Transport & Logistics and Manufacturing & Distribution,
into extremely meaningful, multi-year "collaborations.
NIIT Technologies follows global standards of development, which include ISO 9001:2000
Certification, assessment at Level 5 for SEI-CMMi version 1.2 and ISO 27001 information
security management certification. Its data centre operations are assessed at the international
ISO 20000 IT management standards.
NIIT Technologies Ltd.
Corporate Heights (Tapasya)
Plot No. 5, EFGH, Sector 126
Noida-Greater Noida Expressway
Noida – 201301, U.P., India
Ph: + 91 120 7119100
Fax: + 91 120 7119150
NIIT Technologies Inc.,
1050 Crown Pointe Parkway
5th Floor, Atlanta, GA 30338, USA
Ph: +1 770 551 9494
Toll Free: +1 888 454 NIIT
Fax: +1 770 551 9229
NIIT Technologies Limited
2nd Floor, 47 Mark Lane
London - EC3R 7QQ, U.K.
Ph: +44 20 70020700
Fax: +44 20 70020701
NIIT Technologies Pte. Limited
31 Kaki Bukit Road 3
Ph: +65 68488300
Fax: +65 68488322
A leading IT solutions organization | 21 locations and 16 countries | 8000 professionals | Level 5 of SEI-CMMi, ver1.2
Write to us at email@example.com
ISO 27001 certified | Level 5 of People CMM Framework