Leveraging Mobile Middleware for Enterprise Transformation


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"How to leverage advances in mobility for enterprise transformation" was presented at Camp IT (http://campconferences.com/) on May 1, 2014 by Paul Tocatlian, Chief Technologist, Magnet Systems and Vladimir Milutin, Director of Strategy and Innovation, Magnet Systems.

As with every disruptive innovation that hit the enterprise in the last two decades, mobile technology is changing the way enterprises engage with customers, transact with partners, and empower their employees. This time around, the transformation is occurring even more precipitously with mobile devices becoming the central computing hub for both our personal and professional lives.

Drawing parallels from the past, it is clear that a new class of technology will emerge and help enterprises fuel this transformation. We will discuss the strategies to consider and the components that will affect your decision.

In this session, we will challenge the enterprise mobility status quo and discuss the new approach for the next generation of mobile apps:

- Mobile-first strategy: do or die
- Millennials: the instant gratification generation
- The Perfect BFF
- The 6 strands of mobile DNA
- The black hole of mobile nirvana
- What’s app…

Mobile middleware is the key to enabling a trusted and contextual user experience.

Read Blog: http://tocatlian.wordpress.com/2014/06/01/mobile-middleware-enabling-trusted-and-contextual-mobile-user-experiences/

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Leveraging Mobile Middleware for Enterprise Transformation

  1. 1. 11 How to leverage advances in mobility for enterprise transformation Paul Tocatlian, Chief Technologist Vladimir Milutin, Director of Strategy & Innovation
  2. 2. 2 Since 2000 52% of the companies in the Fortune 500 are gone
  3. 3. 3 The train has left the station • More people have access to cell phones than toilets • 1.5 billion people worldwide use mobile apps • 56% of U.S. adults are now smartphone owners • 55% time spent with online retailers is on mobile devices • 75% of U.S. workforce is mobile
  4. 4. 4 ACCENTURE CIO MOBILITY SURVEY “73 percent of the 400 global IT executives surveyed said that MOBILITY will impact their business as much as or more than the WEB did.”
  5. 5. 5 Safeguard consumer trust, or… • 55% would change banks • 46% would switch insurance companies • 42% would go to a different pharmacy • 40% would get a new doctor • 39% would get a new lawyer • 35% would not return to their hospital
  6. 6. 6 Millennials: the instant gratification generation • Millennials account for 36% of the U.S. workforce • 69% think office attendance unnecessary on regular basis • 41% have made a purchase using their smartphone • 77% participate in loyalty reward programs • They elected our president
  7. 7. 7 The perfect BFF
  8. 8. 8 Not an easy journey RICH INTERACTIVE web applications TRUSTED CONTEXTUAL mobile apps
  9. 9. 9 Building mobile apps today Enterprise Applications Data Stores 3rd Party Services Cross-Platform
  10. 10. 10 Building mobile apps today Orchestration & standardization do not come automaticallyCross-Platform Enterprise Applications Data Stores 3rd Party Services Connected does not mean trusted and contextual Apps do not work well offline
  11. 11. 11 How do we make next generation mobile apps more engaging and transactional?
  12. 12. 12 Scalable Transactional Backend Mobile SDK Mobile Apps Enterprise Applications Data Stores 3rd Party Services Native APIs Orchestrated Standardized Interactions Trusted Contextual Experience The answer lies somewhere in the middle
  13. 13. 13 mobilizing the enterprise requires a mobile-first technical foundation
  14. 14. 14 The 6 strands of mobile DNA Multi-Platforms User Activities Device Sensors Networks Location 3rd Party Services Enterprise Applications Data Stores My Mobile App
  15. 15. 15 #1 Contextual Awareness • Contextual information augments the utility of mobile apps – Spatial Location – Time and Date – Network Type – Device Sensors – Personal Activity – Connection Graph • Constraints can be used to contextualize in-app functionality – Contextual Information – User Preferences • Constraints can be enforced through system policies
  16. 16. 16 #2 Offline Operations • Seamless transition between connected and disconnected modes • Asynchronous communications between apps and backend • Reliable store-and-forward message delivery • Mobile caching reduces OTA traffic and provides offline data access • Synchronization of mobile and backend data stores
  17. 17. 17 #3 Actionable Notifications • When OOTB push notification isn’t enough: – Custom payloads – Secure data exchange – Automatic retries – Delivery confirmation • Initiate and take action on the device • Payload targeted to user or in-app use • Abstract service beyond APNS & GCM
  18. 18. 18 #4 Secure APIs • Multi-factor user authentication • Single sign-on • Authorize access to 3rd party apps • Control access to service endpoints • Secure in-transit data • Protect data at rest • Build on an extensible security framework
  19. 19. 19 #5 Activity Insights • Permission-based: – Capture mobile activity when API is invoked – Tag activity with geo-location information – Store mobile activity metrics on backend • Extend existing big data initiative • Architecture for real-time analytics
  20. 20. 20 #6 App Lifecycle • For Consumer Apps – App distribution – Performance management – Remote diagnostics – Crash log • For Enterprise Apps – BYOD/CYOD – User and app management – Corporate data loss prevention – Employee personal data privacy
  21. 21. 21 DEVELOPER EXPERIENCE Start from anywhere Developer collaboration BYO IDE Mobile services framework DevOps in-a-box The first black hole of mobile nirvana
  22. 22. 22 The second black hole of mobile nirvana Mobile Apps Database Enterprise Apps Firewall Directory Services 3rd Party Cloud Apps Load Balancer MOBILE BACKEND
  23. 23. 23 What’s app…
  24. 24. 24 Leveraging advances in enterprise mobility • The enterprise mobility race is on… • The impact of mobile will be greater than the Web • Mobile user experience: streamlined, trusted, contextual • Seek an enterprise-grade mobile-first technical foundation • Developer experience: “It’s not your father’s Oldsmobile” • Deploy anywhere “system of engagement”
  25. 25. 25 M o b i l i z e Yo u r E n t e r p r i s e . 25 PAUL TOCATLIAN Chief Technologist paul.tocatlian@magnet.com VLADIMIR MILUTIN Director of Strategy & Innovation vladimir.milutin@magnet.com www.magnet.com