How to Get Started on Mobile


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How to Get Started on Mobile

  1. 1. Defining Your Mobile Project: How to get Started!<br />Claire Buré and Shayan Mashatian<br />Mobile for Social Change, Net Change Week<br />MaRS, Toronto, Canada<br />June 9, 2011<br />
  2. 2. Mobility! (wireless, location-based)<br />Personalized device<br />Instant communication<br />Accessible technology<br />Connection to resources<br />Why Mobile?<br />
  3. 3. Mobile Branchless Banking<br />© Mobile Money for the Unbanked<br /><br /><br />
  4. 4. QR Codes<br />Lendorff.Kaywa<br />QR-Code enhanced space invader scarf!<br />
  5. 5. Mobile RFID Tags<br />© Jakob Smith<br /><br />© prayitno<br /><br />
  6. 6. Define your goals<br />Define your audience<br />Define your implementation strategy <br />Scaling for success<br />Defining your project<br />
  7. 7. What are your main goals? <br />Both overall as an organization and specifically in terms of using mobile<br />How will the mobile program help you to achieve those goals?<br />Mobile program should be an integrated aspect that is complementary<br />Break down your goals into smaller ones<br />How do these goals translate into a set of solutions?<br />Technology is a tool, not an end in itself!<br />Defining your goals<br />
  8. 8. Who is your current audience? Who is your ideal audience?<br />Demographics, digital literacy level etc.<br />How can you reach your audience?<br />What does your audience need/ desire? <br />What message do you want to communicate, and how do you want to engage with your audience?<br />Defining your audience<br />
  9. 9. What is your vision for service delivery?<br />Make it iterative and sustainable!<br />Who will be responsible? <br />What are the metrics for success?<br />How will you get buy-in?<br />Defining your implementation strategy<br />
  10. 10. How can you scale your project to new users/ subscribers?<br />Know your limits…<br />Scaling up successfully<br />
  11. 11. Don’t go mobile for the sake of mobile. Have an integrated strategy that supports your objectives.<br />Make your content mobile-friendly<br />Website, annual reports etc.<br />Start collecting mobile numbers now…<br />Don’t just build an app!<br />Build something your audience needs/ desires<br />What can I do?<br />
  12. 12. Consider using an existing mobile platform for your projects (Ushahidi, EpiSurveyor, RapidSMS)<br />Use a service (Polls Everywhere, Treesaver)<br />What can I do?<br />
  13. 13. Culture = “How we do things around here to succeed”<br />Reality-Oriented<br />“We succeed by working together” <br />“We succeed by getting & keeping control”<br />Trust<br />Predictability<br />Diversity<br />Standardization<br />Collaboration<br />Control<br />Order<br />Affiliation<br />People<br />Security<br />Power<br />Stability<br />Partnership<br />Teams<br />Process<br />People-<br />Oriented<br />Company-<br />Oriented<br />“We succeed by growing people <br />Who fulfill our vision”<br />“We succeed by being the best”<br />Efficiency<br />Competence<br />Cultivation<br />Dedication<br />Achievement<br />Professionalism<br />Subjectivity<br />Let things evolve<br />Creativity<br />Purpose/ faith<br />Meritocracy<br />Grow<br />cc Agilitrix 2011 – based on <br />“The Reengineering Alternative” <br />by William Schneider<br />Possibility-Oriented<br />
  14. 14. Case Study: Community Knowledge Worker (CKW) Project in Uganda<br />
  15. 15. Choosing a Platform<br />
  16. 16. 1. Choose a project, campaign etc. for which you would like to integrate a mobile component<br />2. How can you succeed?<br />3. Map your project <br />Let’s try it together…<br />
  17. 17.<br />Platforms, case studies & much more<br />IDEO Human Centred Design Toolkit<br />Resources<br />
  18. 18. International Institute of Mobile Technologies<br /> @iimtca<br />Contact:<br />Claire Buré<br />Shayan Mashatian<br />Thank you!<br />