Presentation to the CURSO DE VERANO
Bilbao Arte eta Kultura UPV/EHU: museos, redes sociales y tecnología 2.0 (museums, social networks and 2.0 technology)
6-7 July 2010 at the invitation of the University of the Basque Country.
http://tubilbao.blogspot.com/2010/06/bak-uda-ikastaroa-curso-de-verano.html
MW2010: N. Proctor, The Museum Is Mobile: Cross-platform content design for a...museums and the web
A presentation from Museums and the Web 2010.
Acknowledging that the only constant in technology is change, this paper proposes ways of ‘thinking outside the audio tour box’ in developing mobile interpretation programs in museums: instead of making mobile interpretation a question of which device, platform, or app the museum should invest in, it puts the focus on cross-platform content and experience design.Putting audiences at the center of museums’ mobile content and experience designs make it possible to engage them through the media consumption practices and platforms that they already use outside of the museum.
Based on research conducted at the Smithsonian American Art Museum, the Indianapolis Museum of Art, and with the principals of SmartHistory.org, this paper offers a ‘question-based’ methodology for developing an interpretive strategy that starts with mapping visitors’ queries in the galleries. From this conceptual map we can derive a matrix of platforms, media, and narrative voices that work cross-platform. The traditional audio tour, with its analog ‘linear’ content and random access ‘stops’, offers important paradigms for ‘mobile 2.0’ content design: on the one hand, conceptual overviews and immersive ‘soundtracks’ provide a ‘score’ for the museum experience, and on the other hand, ‘soundbites’ in a range of media (audio, multimedia, or text) can be searched, saved, shared and favorited in multiple contexts. From social media, we can also learn how to integrate links, apps and user-generated content into the mobile mix. Finally, the paper considers how content style impacts shelf-life. What is the enduring legacy of creating ‘quick & dirty’ interpretive ‘snacks’ versus investing in more nutritional fare? How can museums best allocate their mobile content budgets in this light?
Session: Mobiles: A Panel [mobile]
see http://www.archimuse.com/mw2010/abstracts/prg_335002342.html
Crowdsourcing as productive engagement with cultural heritageMia
My keynote for the iSay conference "The Shape of Things"
http://isayevents.wordpress.com/shapeofthings/program/
My notes from the conference are at http://openobjects.blogspot.co.uk/2013/02/notes-from-shape-of-things-new-and.html
Set art free and the rest will follow? Facilitation as key to successful user...Merete Sanderhoff
Talk given at 'Community Involvement in Theme Museums'
15th Conference of the Estonian Maritime Museum, Tallinn
2-3 September 2015
http://konverents.meremuuseum.ee/en/#/p/avaleht
MW2010: N. Proctor, The Museum Is Mobile: Cross-platform content design for a...museums and the web
A presentation from Museums and the Web 2010.
Acknowledging that the only constant in technology is change, this paper proposes ways of ‘thinking outside the audio tour box’ in developing mobile interpretation programs in museums: instead of making mobile interpretation a question of which device, platform, or app the museum should invest in, it puts the focus on cross-platform content and experience design.Putting audiences at the center of museums’ mobile content and experience designs make it possible to engage them through the media consumption practices and platforms that they already use outside of the museum.
Based on research conducted at the Smithsonian American Art Museum, the Indianapolis Museum of Art, and with the principals of SmartHistory.org, this paper offers a ‘question-based’ methodology for developing an interpretive strategy that starts with mapping visitors’ queries in the galleries. From this conceptual map we can derive a matrix of platforms, media, and narrative voices that work cross-platform. The traditional audio tour, with its analog ‘linear’ content and random access ‘stops’, offers important paradigms for ‘mobile 2.0’ content design: on the one hand, conceptual overviews and immersive ‘soundtracks’ provide a ‘score’ for the museum experience, and on the other hand, ‘soundbites’ in a range of media (audio, multimedia, or text) can be searched, saved, shared and favorited in multiple contexts. From social media, we can also learn how to integrate links, apps and user-generated content into the mobile mix. Finally, the paper considers how content style impacts shelf-life. What is the enduring legacy of creating ‘quick & dirty’ interpretive ‘snacks’ versus investing in more nutritional fare? How can museums best allocate their mobile content budgets in this light?
Session: Mobiles: A Panel [mobile]
see http://www.archimuse.com/mw2010/abstracts/prg_335002342.html
Crowdsourcing as productive engagement with cultural heritageMia
My keynote for the iSay conference "The Shape of Things"
http://isayevents.wordpress.com/shapeofthings/program/
My notes from the conference are at http://openobjects.blogspot.co.uk/2013/02/notes-from-shape-of-things-new-and.html
Set art free and the rest will follow? Facilitation as key to successful user...Merete Sanderhoff
Talk given at 'Community Involvement in Theme Museums'
15th Conference of the Estonian Maritime Museum, Tallinn
2-3 September 2015
http://konverents.meremuuseum.ee/en/#/p/avaleht
The UX Remix of the Guggenheim WIAD2016Jared Caponi
The Guggenheim Museum story takes many fascinating twists and turns from it’s humble origins as a small, focused collection in a New York City apartment to it’s current iteration as a diverse global art institution that oversees one of the preeminent modern art collections of the world. In this talk we will look at decisions, characters, problems and evolution points in the museum’s history that have parallels to, and contain lessons for, the practice of modern day user experience.
A short history of digital storytelling by Tiana Tasich, digital consultant, ...Tiana Tasich
This is a cut-down version of a presentation given at a breakfast briefing and a workshop organised by IDEK and Dhyaan Design in Stockholm on 12 May 2016.
Rich Cherry, co-chair of MuseWeb, David London, Chief Experience Officer, The Peale, and Hiroko Kusano, conference organizer from MuseWeb talk about what is virtual tours for museums, how to create a meaningful virtual tours for your institution, and challenges.
Branding agency Vandejong created a new form of cultural entrepreneurship: thinking in networks and connections. All communications media are viewed as extra exhibition space. The city is used as a gallery. We increased potential visitor numbers by producing a magazine instead of catalogues from the start.
Smithsonian Mobile strategic planning update, September 2010: includes relevant research from other institutions and examples of mobile programs in art museums around the world.
It's getting easier to pass cultural heritage data around every day. I'm concerned we're passing it around for the sake of it, and need to start thinking about its form more, so we can help people see what's hidden inside it like they would see things hanging in a museum.
Presentation delivered at Museums and Transmedia course hosted by Olot Museums in Catalonia, Spain, 19 November 2015.: https://museustransmedia.wordpress.com/
Discusses recent digital projects at the Royal Pavilion & Museums, in Brighton & Hove, with a particular emphasis on the concepts of play, discovery, and co-production.
"The Museums Computer Group are delighted to announce George Oates as the opening keynote speaker at UKMW14. As the creator of Flickr Commons, she’s had a huge impact on the cultural sector. As if that wasn’t enough, her wider experience has given her an international and interdisciplinary perspective on design and technology, and a sense of which developments in the digital world are important for audiences. With a wave of her magic wand, her keynote will take a long view on the digital heritage sector. Which significant changes in the digital world have affected the UK museum sector in the past few years, and how have cultural organisations prepared themselves for the changes ahead?"
http://museumscomputergroup.org.uk/2014/10/14/hear-creator-flickr-commons-introducing-ukmw14s-opening-keynote/
Networking education: Identities & PresenceBonnie Stewart
A practical overview of the roles networked communications and social media can play in education during an era of knowledge abundance, and how to build networked identities and cognitive, teaching, and social presence in digital learning environments.
"Presentation on the strategy of the Amsterdam Museum, with special attention to innovation (Marijke Oosterbroek, Amsterdam, March 14, 2011)"
(Web & Media group, Computer Science department, VU University Amsterdam)
The UX Remix of the Guggenheim WIAD2016Jared Caponi
The Guggenheim Museum story takes many fascinating twists and turns from it’s humble origins as a small, focused collection in a New York City apartment to it’s current iteration as a diverse global art institution that oversees one of the preeminent modern art collections of the world. In this talk we will look at decisions, characters, problems and evolution points in the museum’s history that have parallels to, and contain lessons for, the practice of modern day user experience.
A short history of digital storytelling by Tiana Tasich, digital consultant, ...Tiana Tasich
This is a cut-down version of a presentation given at a breakfast briefing and a workshop organised by IDEK and Dhyaan Design in Stockholm on 12 May 2016.
Rich Cherry, co-chair of MuseWeb, David London, Chief Experience Officer, The Peale, and Hiroko Kusano, conference organizer from MuseWeb talk about what is virtual tours for museums, how to create a meaningful virtual tours for your institution, and challenges.
Branding agency Vandejong created a new form of cultural entrepreneurship: thinking in networks and connections. All communications media are viewed as extra exhibition space. The city is used as a gallery. We increased potential visitor numbers by producing a magazine instead of catalogues from the start.
Smithsonian Mobile strategic planning update, September 2010: includes relevant research from other institutions and examples of mobile programs in art museums around the world.
It's getting easier to pass cultural heritage data around every day. I'm concerned we're passing it around for the sake of it, and need to start thinking about its form more, so we can help people see what's hidden inside it like they would see things hanging in a museum.
Presentation delivered at Museums and Transmedia course hosted by Olot Museums in Catalonia, Spain, 19 November 2015.: https://museustransmedia.wordpress.com/
Discusses recent digital projects at the Royal Pavilion & Museums, in Brighton & Hove, with a particular emphasis on the concepts of play, discovery, and co-production.
"The Museums Computer Group are delighted to announce George Oates as the opening keynote speaker at UKMW14. As the creator of Flickr Commons, she’s had a huge impact on the cultural sector. As if that wasn’t enough, her wider experience has given her an international and interdisciplinary perspective on design and technology, and a sense of which developments in the digital world are important for audiences. With a wave of her magic wand, her keynote will take a long view on the digital heritage sector. Which significant changes in the digital world have affected the UK museum sector in the past few years, and how have cultural organisations prepared themselves for the changes ahead?"
http://museumscomputergroup.org.uk/2014/10/14/hear-creator-flickr-commons-introducing-ukmw14s-opening-keynote/
Networking education: Identities & PresenceBonnie Stewart
A practical overview of the roles networked communications and social media can play in education during an era of knowledge abundance, and how to build networked identities and cognitive, teaching, and social presence in digital learning environments.
"Presentation on the strategy of the Amsterdam Museum, with special attention to innovation (Marijke Oosterbroek, Amsterdam, March 14, 2011)"
(Web & Media group, Computer Science department, VU University Amsterdam)
Hoe ontwerp je een effectief leernetwerk?
dr. Hendrik Drachsler & dr. Wendy Kicken
On 14 October 2011 three workshops took place in the study centre of the Open Universiteit in Eindhoven on learning in and with help of social networks. Reason for organizing the workshops is the publication of the book Learning Networks. Participants received a complimentary copy of the book.
From Headphones to Microphones: Co-creating the soundtracks to cultureNancy Proctor
Keynote presentation at symposium on mobile technologies for museums at Rijksmuseum 31 May 2016 http://www.lkca.nl/agenda/bijeenkomsten-lkca/mobiele-apps-rijksmuseum co-organized with Landelijk Kennisinstituut Cultuureducatie en Amateurkunst.
Presentation on mobile strategy and history at the Smithsonian Institution by Nancy Proctor, Head of Mobile Strategy and Initiatives, for the mLearning Summit 16 June 2010 organized with Pearson Educational Foundation, sponsored by Nokia.
Explosions, sex & murder: at talk about mobile technologies and cinema heritageCharlotte Crofts
Charlotte Crofts introduces two recent smartphone apps which explore cinema history in the places where it actually happened: Curzon Memories App and The Lost Cinemas of Castle Park including World War 2 bombings, snogging in the back row and the Odeon cinema haunted by the ghost of Parrington Jackson, shot in 1946 during a screening of The Light That Failed, at the exact moment that gunshots went off on the screen... please note that this is a pdf of a powerpoint that had audio and video - links to the video are available but the audio is not available. Both apps are available on iTunes App Store and optimised for iOS6 (and Curzon Memories is also available on Android) and have an "armchair" mode for remote access to most of the content.
Lego Beowulf and the Web of Hands and Hearts, for the Danish national museum ...Michael Edson
This talk was delivered at the awards ceremony for the 2012 Bikuben Foundation Danish Museum Prize in Copenhagen, Denmark.
Ideas about what museums are, who they serve, and the role they play in society are changing with dramatic speed, driven largely by social media and the participatory culture of global networks.
Denmark supports world-class museums, with remarkable collections, expert staff, and beautiful architecture. But how can museum leaders balance the traditional concepts of organizational mission and outcomes with the disruptive possibilities being demonstrated by those who love and use museums in new ways?
A text version of this presentation, with hyperlinks and footnotes, is available at http://www.slideshare.net/edsonm/michael-edson-lego-beowulf-and-the-web-of-hands-and-hearts-for-the-danish-national-museum-awards-13444266
Albury regional museum conference web 2.0Sally Gissing
Bringing collections to life. Sally will be sharing her extensive experience in developing, marketing and delivering cost effective education and public programs, ranging from film festivals to puppet
making workshops. She will demonstrate how you can make your dollar go further while breathing life into your collections through the use of museum theatre, social media, simple education resources and local experts.
Thriving in the
face of adversity
How regional museums and
galleries can shine
Albury Entertainment Centre
Thursday 3 June, 2010
9.00am – 4.00pm
Thriving in the face of adversity is for public gallery and museum professionals working in regional centres. The themes and topics for discussion have been developed from conversations with peers working in regional New South Wales, Victoria and New Zealand.
The conference will cover practical issues like caring for your collection, applying museum standards, developing an exhibition identity, copyright and intellectual property, program budgeting and working in an ever changing local
government environment. Frank discussion will ensure delegates find workable solutions to the everyday challenges they face.
Going universal n proctor bgcdml 11 nov 2015Nancy Proctor
Nancy Proctor's talk on "Going Universal" in accessibility and use of museum interpretation and experiences, at the Bard Graduate Center 11 November 2015. The video recording of the talk is at https://www.youtube.com/watch?v=-uN2VxNKMic
“Recruiting the World” - so how's that going for you? Presentation in the "Evaluating Mobile Success" panel at AAM2013, Baltimore, 21 May 2013. See also presentations by the other panelists:
Matthew Fisher: http://www.slideshare.net/nightkitcheninteractive/is-it-working
Loic Tallon http://www.slideshare.net/LoicT/120520-loic-aam-apps-effective-ss-22423632
Matthew Petrie: (coming)
Mobile Masterclass at SIME-SITEM 29 Jan 2013 [french]Nancy Proctor
Presentation to kick off the afternoon masterclass at the SIME-SITEM conference in Paris, 29 Jan 2013, in French. Co-presenters, whose presentations followed this one, included:
Roland Topalian, Cité des Sciences, concepteur multimédia, chef de projet Visite+;
Agnès Vincent, Conceptrice & Chef de projets multimédias; Compositrice de musique à l'image & Sound designer;
Simon Houriez, designer pédagogique, directeur de Signes de Sens;
Vincent Puig, Centre Pompidou, directeur exécutif de l’Institut de Recherche et d’Innovation;
Geneviève Vidal, enseignante, chercheuse LabSic à l’Université Paris 13;
Gilles Duffau, La Cinémathèque française, directeur des nouveaux médias;
Yves-Armel Martin, directeur d’Erasme, centre d’innovations numériques.
Recruiting the World: So how's that going for you?Nancy Proctor
Lightning talk for the inaugural DC Digital Cultural Heritage meet-up 20 September 2012. http://www.meetup.com/Digital-Cultural-Heritage-DC/events/78880882/
The Networked Museum ("The Revolution Will Not Be Televised")Nancy Proctor
Presentation at the conference, "The Networked Museum: New Media and Innovative Ideas for Audience Development in Museums and Cultural Institutions" Sept 27-28, 2011 at the Benaki Museum, Athens
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
MATATAG CURRICULUM: ASSESSING THE READINESS OF ELEM. PUBLIC SCHOOL TEACHERS I...NelTorrente
In this research, it concludes that while the readiness of teachers in Caloocan City to implement the MATATAG Curriculum is generally positive, targeted efforts in professional development, resource distribution, support networks, and comprehensive preparation can address the existing gaps and ensure successful curriculum implementation.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
Delivering Micro-Credentials in Technical and Vocational Education and TrainingAG2 Design
Explore how micro-credentials are transforming Technical and Vocational Education and Training (TVET) with this comprehensive slide deck. Discover what micro-credentials are, their importance in TVET, the advantages they offer, and the insights from industry experts. Additionally, learn about the top software applications available for creating and managing micro-credentials. This presentation also includes valuable resources and a discussion on the future of these specialised certifications.
For more detailed information on delivering micro-credentials in TVET, visit this https://tvettrainer.com/delivering-micro-credentials-in-tvet/
MASS MEDIA STUDIES-835-CLASS XI Resource Material.pdf
Mobile Social Media
1. Mobile Social Media Cross-platform mobile content design beyond the ‘stop’ and the ‘tour’ Universidad del País Vasco 7 July 2010 Nancy Proctor [email_address] Smithsonian Institution The Smithsonian Institution as a Distributed Network or
2. What are our audiences looking for? What do they need?
18. Think cross-platform & about pre-, during & post-visit Audio player Multimedia player Personal media player Cellphone Smart Mobile Browser phones Mobile App Short Soundbite X X X X X X Long Soundtrack x x X (x) X X Interactive X X X Links X X X Feedback X X X Social media X X
19. Think outside the Acropolis The Reynold’s Center, home of the Smithsonian American Art Museum & National Portrait Gallery
20. Think about the Agora Kogod Courtyard of the Smithsonian American Art Museum; quotation by Steven Zucker, 2008
21. Photo by Mike Lee, 2007; from the American Art Museum’s Flickr Group And reach audiences beyond the museum’s walls
22. Think beyond the Multi-platform Museum Edward Hoover , 2010, from Flickr.
23. From “We do the talking” to “We help our audiences do the talking.” http://smithsonian20.si.edu/schedule_webcast2.html
28. Gardening Change Model* Build a platform & cultivate Web 2.0 as a way of thinking about work * Via Josh Greenberg, NYPL & Mike Edson @mpedson Every user is a hero In their own epic journey http://tinyurl.com/y4g5c27
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34. Let the artists be our guides Oxygenate! 2006-7 Joanna Rajkowska Words Drawn in Water, 2005 Janet Cardiff Follow Through , 2005 Jennifer Crowe & Scott Paterson Euphorium 2002-3 Antenna Theater
47. Design USA at Cooper-Hewitt “ Don’t even think about not using it because then you won’t truly see the show.” http://smithsonian-webstrategy.wikispaces.com/Design+USA+iPod+Touch+tour Roberta Smith, NY Times , 14 January 2010 http://www.nytimes.com/2010/01/15/arts/design/15design.html
How many people have taken an audio or multimedia tour? Did they enjoy their experience?
But in fact, I think of the Smithsonian like this: a multinodal and multimodal network - a distributed network, in fact. My aim is to build content, experiences, and services that reach visitors wherever and whenever they happen to be on this network.
Some are now predicting that mobile devices will be our primary means of accessing the Internet by 2020. If that sounds like a dotcom boom kind of prediction, that’s probably a fair way to characterize the hype. In comparison to fixed web’s development history, mobile is somewhere between 1995 and 1998: a wild, wild west boom town where fortunes are going to be made and lost probably even faster than in the 20 th century. But don’t get me wrong: I’m a believer!
Yet all too often, visitors complain that audio tours give them this sort of experience: http://geschiedenis.vpro.nl/themasites/mediaplayer/index.jsp?media=19799217&refernr=19265092&portalnr=4158511&hostname=geschiedenis&mediatype=video&portalid=geschiedenis Although this video shows an example of one of the earliest tour technologies from the 1960s, excavated by Loic Tallon, the perception of audio tours is that they are not terribly different today in terms of inspiring a herd mentality among users, producing crowding around exhibits and a sort of dumbed-down, one-size-fits-all experience. All the issues that have plagued audio tours throughout their history are visible here: The linearity of the tour lead to a herd-mentality among visitors and crowding around exhibits In addition the challenges of: Hygiene: led to one of the earliest audio tour technology debates: headphones vs wands? Distribution issues always a challenge, but complexity also driven by technology choices, including the headphones or wand choice Very homogenous audience
Another way to represent this is as a multi-tiered architecture with up to three kinds of content: 1. -+-+-+-+-+ The Soundtrack 2. o o o o o The Soundbites 3. / | / | / Links
In the museum as agora, our audiences access our content through a wide range of platforms beyond the museum’s walls and website
Like museums, mobile lends itself both to the extreme personalization of niche activities, and to connecting disparate, passionate subject specialists and longtail markets. There is a powerful network effect of connecting lots and lots of people who are passionate about the same niches. So I have been asking myself of late: can mobile help museums conceive of new business models, products and practices that play to museums’ strengths in the longtail and niche markets, rather than perpetuate often futile attempts to compete in mass markets?
As Chris Anderson noted in his talk at SI 2.0, it is our hobbies – often niche activities and content - that inspires the most passion in individuals. And the niche is the space that museums know best. They’re staffed to a large extent by people who have been lucky enough to turn their passions into professions: specialists who understand subjects in the greatest depth and finest nuances, working with rare content and collections. And yet for over 50 years, the blockbuster has been the engine that drives the mobile interpretation industry. I want to ask if there are business models – and interpretive solutions – that play to our natural strengths with niche content and niche audiences?
Mobile is an ideal vehicle for niche content, experiences & audiences because both personal – intimate, even - and social. The highly personal nature of the mobile experience also makes mobile a great vehicle for the kind of niche content and experiences that museums excel at. + How many people do you let whisper in your ear? Or put content onto your personal, mobile device that is always with you, and usually carried very close to your body? Although it’s arguably the social applications that make mobile products revolutionary, it may just be the intimate, personal nature of the mobile experience that ‘makes them stick(y)’! ;-)
And if you think SI Guide was the only time the Institution aimed for the moon in its mobile program and fell a bit short, think again: Extra points to anyone who remembers this, or can guess what year it is from: iGo on the Apple Newton from 1994 It even had a feedback function! A product clearly ahead of its time.
So where do we start? Well, fortunately, my creative and innovative colleagues have already started building the Mobile Smithsonion. In fact, they started some time ago. Does anyone recognize this? SIGuide: the Institution’s first multimedia tour in 2005, and a great learning moment, teaching us not only hard lessons like: run before you can walk when dealing with new technology; Make sure your deals are win-win if you want your vendor to stay in business and therefore be able to support your product in the long term… But most importantly, SI Guide continues to be a lesson in how to take risks and learn from our mis-steps along the way – above all we should be encouraging intelligent risk taking in our mobile program for that is the only way we can take up the leadership position that so many, like Bruce Wyman, expect of us and which I agree is the responsibility of large public institutions like ours.
Other lessons learned: just a sampling: Podcasts, some of our earliest mobile publications, seem to be popular: at least with us How are our audiences using them?
Cellphones are also popular with museums, but probably better for interactive services than traditional audio tour experiences But new ‘all you can eat’ models help!
And there’s plenty more that has been going on in mobile at Smithsonian since (going to fly through these slides…)
Mobile web is standard By 2013/2020 most of our web visitors will be from mobile devices
Learning about mobile websites for delivering video now at CH; this was the first multimedia tour on the iPod platform, great sampling of a wide range of content
Pick your target audience and evaluate their experience
Learning how to create an exhibition guide that works both for on-site and remote audiences
And many more learning opportunities in the pipeline
So this is a thumbnail sketch of what I think SI Mobile might look like: not just one big umbrella app, but a set of tools and resources…