This document discusses mobile social media and business models for museums. It notes the high costs associated with developing mobile apps and infrastructure, as most apps do not generate significant profits. Museums face metrics of ensuring quality experiences, relevance for all audiences, and long-term sustainability while also pursuing revenue streams. Suggested business models for museums include charging for apps and content, freemium options, donations, sponsorships, advertising, and monetizing user data.
Convergence of mobility, analytics, social and cloud to drive innovationKerrie Holley
Short presentation to CIOs at 2013 San Francisco CIO Event, see http://www.hmgstrategy.com/events/agenda.asp?eventID=52
Discussion is brief on innovation, next era of IT computing and CIO role
Mobile Technology has seen unprecedented growth in Nigeria. This supposedly presents an immense opportunity for solution providers, operators and other players in the ecosystem - really?
Convergence of mobility, analytics, social and cloud to drive innovationKerrie Holley
Short presentation to CIOs at 2013 San Francisco CIO Event, see http://www.hmgstrategy.com/events/agenda.asp?eventID=52
Discussion is brief on innovation, next era of IT computing and CIO role
Mobile Technology has seen unprecedented growth in Nigeria. This supposedly presents an immense opportunity for solution providers, operators and other players in the ecosystem - really?
Download the Full report here -> http://eventmb.com/TheVenueoftheFuture
How do event planners select venues? What makes the venue of the future? This infographic helps event planners to select venues.
It is the result of a 1,000 event professional research on the subject.
The research was conducted by EventManagerBlog.com
Overview and some tactical advice for folks looking to put out a new mobile service or product. This presentation was given at the Women 2.0 Founder Lab Mobile event. Most of the folks were already working in mobile, but hadn't necessarily run their own projects. I'm not sure it'll make sense as a standalone set of data without me talking about it. But hopefully it will.
Consumerization of the Enterprise (Subscribed13)Zuora, Inc.
To promote communication & accessibility and drive revenue, the majority of enterprise organizations are creating business apps for both customers and employees. The key to success is embracing new principles around consumer-centric design & UI, BYOD, social sharing, etc.
Mobile Applications – Market Evaluation and Opportunitiesb-to-v Partners AG
Mobile Applications – Market Evaluation and Opportunities. A presentation prepared for the Core Group Internet and Mobile of the b-to-v Investorenkreis in March 2009.
The Platform Revolution: How Networked Markets Are Transforming the Economy -...MuleSoft
Facebook, PayPal, Alibaba, Uber—these seemingly disparate companies have upended entire industries by harnessing a single phenomenon: the platform business model. In this session, professor and author Marshall Van Alstyne will explore the what, how, and why of this revolution and provide an “owner’s manual” for creating a platform marketplace. Revealing the strategies behind some of today’s rising platforms, Marshall Van Alstyne will explain how entrepreneurs—and traditional companies—can thrive in this new world.
Mobile Recruiting from OnRec Gravity RecruitingDave Martin
I presented this slide deck on Mobile Recruiting at the OnRec Gravity Recruiting Conference in London on 8th June 2011.
If your interested in Mobile Recruiting check out MoRecNews.com which provides mobile recruiting news.
You may also enjoy my blog mrDaveMartin.com , its a mix of techy, web, social, business thoughts and rants.
Can art learn from sports? 2 business cases to explain!Gijsbregt Brouwer
For a class full of managers and CEO's in the world of art, I presented 2 business cases from sports. How does sport open up new markets and new revenue streams and could art do the same? Case by Nike and about concept runs.
Download the Full report here -> http://eventmb.com/TheVenueoftheFuture
How do event planners select venues? What makes the venue of the future? This infographic helps event planners to select venues.
It is the result of a 1,000 event professional research on the subject.
The research was conducted by EventManagerBlog.com
Overview and some tactical advice for folks looking to put out a new mobile service or product. This presentation was given at the Women 2.0 Founder Lab Mobile event. Most of the folks were already working in mobile, but hadn't necessarily run their own projects. I'm not sure it'll make sense as a standalone set of data without me talking about it. But hopefully it will.
Consumerization of the Enterprise (Subscribed13)Zuora, Inc.
To promote communication & accessibility and drive revenue, the majority of enterprise organizations are creating business apps for both customers and employees. The key to success is embracing new principles around consumer-centric design & UI, BYOD, social sharing, etc.
Mobile Applications – Market Evaluation and Opportunitiesb-to-v Partners AG
Mobile Applications – Market Evaluation and Opportunities. A presentation prepared for the Core Group Internet and Mobile of the b-to-v Investorenkreis in March 2009.
The Platform Revolution: How Networked Markets Are Transforming the Economy -...MuleSoft
Facebook, PayPal, Alibaba, Uber—these seemingly disparate companies have upended entire industries by harnessing a single phenomenon: the platform business model. In this session, professor and author Marshall Van Alstyne will explore the what, how, and why of this revolution and provide an “owner’s manual” for creating a platform marketplace. Revealing the strategies behind some of today’s rising platforms, Marshall Van Alstyne will explain how entrepreneurs—and traditional companies—can thrive in this new world.
Mobile Recruiting from OnRec Gravity RecruitingDave Martin
I presented this slide deck on Mobile Recruiting at the OnRec Gravity Recruiting Conference in London on 8th June 2011.
If your interested in Mobile Recruiting check out MoRecNews.com which provides mobile recruiting news.
You may also enjoy my blog mrDaveMartin.com , its a mix of techy, web, social, business thoughts and rants.
Can art learn from sports? 2 business cases to explain!Gijsbregt Brouwer
For a class full of managers and CEO's in the world of art, I presented 2 business cases from sports. How does sport open up new markets and new revenue streams and could art do the same? Case by Nike and about concept runs.
Monetizing Audience Engagement, A Love StoryTRG Arts
Isn’t it funny that we use the term “engagement” to describe audience interaction with our organizations? The word can mean ‘get together” -- a meeting or visit. It can also mean commitment as in promise to marry. As that range of definition implies, and two decades of arts consumer research shows, engagement has the plot lines of a love story.
Take, for instance, that first engagement with a new audience member who has never before walked into your organization’s life. Their doing so is the culmination of a flirtation –or first date -- that might end up being a one-night stand or the beginning of a long-lasting relationship that imparts value (money) by both parties. Your organization’s understanding of patrons – especially those you’ve worked hard to bring in the first time –is part of the script. You write a happy ending or tear-jerker, depending on what you do.
"Monetizing Audience Engagement, A Love Story" was presented at the Arts Reach National Arts Marketing, Development, and Ticketing Conference in San Francisco, CA, where TRG Arts’ veteran patron loyalty consultant Keri Mesropov and Director of Network Programs David Seals compared standard ways of relationship-building to the happily-ever-after best practices that are sustaining smart arts organizations.
The eyes want to have it: Multimedia Handhelds in the Museum (an evolving story)Peter Samis
A variant of this presentation, titled "Knowledge on Demand, Knowledge in Hand: Visitor-centered mobile multimedia," was delivered on 3 October 2008 at the conference "Knowledge in Demand '08" in Bern, Switzerland.
"Creating the Visitor-Centered Museum" Book Launch at OMCAPeter Samis
My new book co-authored with Mimi Michaelson, titled "Creating the Visitor-Centered Museum," was the subject of an event at the Oakland Museum of California (OMCA) on Friday, February 3, 2017. I presented the accompanying slide deck as a backgrounder for a dialogue with OMCA Director and CEO Lori Fogarty before we both took questions from the audience. A great and stimulating time, with friends, students, and colleagues from near and far. Many thanks to the John F. Kennedy University Museum Studies Program and OMCA for organizing it!
Beyond the Digital Guide: cultural objects, gallery spaces and mobile devicesrdp5
This presentation reports upon the findings of a one-day workshop hosted by CRASSH (University of Leicester) 28 November 2013, chaired by Dr Ross Parry and Alex Moseley from the University of Leicester.
12 experts in experience, museum, mobile and digital design were set the task of identifying how the gallery environment and the proximity of museum collections to the visitor affect the design of in-gallery mobile media applications.
Framing its conclusions with the concept of the 'Postdigital Museum', the group concluded that:
Designing with mobile proximate to thecollection means:
- scale becomes meaningful
- opportunities for embodied experience emerge
- touch is possible
- physical collaboration and interaction between visitors becomes possible
When designing with mobile, being in-gallery means:
- more control over staging and framing
- acknowledging the visitor’s commitment to a visit event.
More generally, mobile design in the postdigital museum
means:
- creative blends and augmentations of digital and physical;
- and a different physical relationship with (and new metaphors for) mobile devices
The Collections Trust is piloting a new concept called 'Investors in Collections'. Designed to be compatible with the UK Museum Accreditation Scheme and the American Alliance of Museums 'Continuum of Excellence', Investors in Collections provides a way for museums to demonstrate their commitment to achieving excellence in their Collections Management.
CT/ACE Collections Management Traineeship ProgrammeNicholas Poole
An introduction to the joint Arts Council England/Collections Trust Collections Management Traineeship Programme for employers and prospective candidates.
Update and forward plan for ENUMERATE - Digitisation intelligence for EuropeNicholas Poole
Presentation to the European Member States Expert Group on digitisation, digital preservation and online access to cultural heritage, looking at the outcomes and next steps with the ENUMERATE project to create intelligence about digitisation for Europe.
"Les jeux de l’Agora; les enjeux du musée du 21ème siècle", intervention au séminaire, Muséologie, muséographie et nouvelles formes d’adresse au public 2008/2009, à IRI / Centre Pompidou, à Paris, 11 février 2009, par Nancy Proctor, Smithsonian American Art Museum ProctorN@si.edu http://MuseumMobile.info
Museomix - 2015 Canadian Museum Association ConferenceAna-Laura Baz
What is Museomix? Why museums should host one? And how can you organize a Museomix?
This presentation was done at the 2015 Canadian Museum Association conference, Banff (Alberta) by Ana-Laura Baz, digital project manager at Musée de la civilisation (Québec).
présentation pour la journée Rencontre web2.0<>musées #webmus
Réflexions sur la comptabilité entre l'esprit du web 2.0 et les institutions culturelles
On A New Threshold: Experiments In Gaming, Retail And Performance Design To S...rdp5
Dr Ross PARRY (Senior Lecturer, School of Museum Studies, University of Leicester, UK)
Dr Ruth PAGE (Reader, School of English, University of Leicester, UK)
Alex MOSELEY (Educational Designer, Course Design & Development Team, University of Leicester, UK)
Dr Erik KRISTIANSEN (Assistant Professor in Performance Design & DREAM, Department of Communication, Business and Information Technologies, Roskilde University, Denmark)
Even as museums continue to push content out to the network and support experiences at a distance, the threshold to the physical museum endures as a highly visible and symbolic space, where trust and expectations are built, protocols established and affordances noticed. But, today, are these threshold spaces still fit for purpose? Is the use of media within these spaces appropriate for modern modes of visiting? Are the informational metaphors (such as the architectural plan) sensitive to today’s media literacies? Does visitor connectivity suggest new types of encounter? And does visitors’ experience of playing, buying, discovering and learning in other parts of their lives point to alternative means of scaffolding the museum threshold event? Drawing upon the work of two connected research projects (in the UK and Denmark) this paper shows how museum threshold media might be influenced usefully by other sectors that (arguably) have more evolved concepts and practices around ‘threshold’, ‘orientation’ and ‘initiation’ – specifically retail, gaming and performance. The paper will also explain how three experimental media interventions (using these new conceptual lenses) were tested within three real museum contexts – the Petrie Museum of Egyptian Archaeology (London), New Walk Museum and Art Gallery (Leicester) and Chatsworth House (Bakewell, Derbyshire). Finally, the paper concludes by rethinking the idea of museum ‘threshold’ (defined, instead, by intention and action rather than physical parameters, perhaps more by time rather than space), and ends by reflecting upon the influence that the web is having on the conceptualisation, strategic use and design of our physical museum entrances.
Why Progressive Web Apps will transform your websiteJason Grigsby
* Cut through the PWA hype and learn why they really matter
* Discover incentives from Google and Microsoft including SEO benefits
* Learn how other companies have used PWAs to increase revenue
* Put together a high-level plan on converting your website to a PWA
Presented at Portland Digital Summit 2017
Mobile Solutions: Challenging opportunitiesSimon Kibsgård
Presentation on how we work with mobile solutions in Creuna. Originally held for the Google Technology User Group in Denmark.
Covering both the business and the technology angle on mobile solutions.
Tech Update Summary from Blue Mountain Data Systems September 2015BMDS3416
For CTOs, CIOs & CISOs Every business day, we publish a Daily Tech Update for Federal & State CTOs ,CIOs & CISOs on the Blue Mountain Data Systems Blog. We hope you will visit our blog for the latest information >> https://bluemt.com/blog/
As the world continues to become digital and mobile, the communications ecosystem is being disrupted. Rather than trying to defend an obsolete business model, operators need to change their point of view and consider the broader possibilities being created by this very transformation as it disrupts every other industry.
The characteristics of the new environment are such, that the current "cambrian explosion" of apps will continue with no end in sight - especially as new technologies such as wearables, connected car/home, the internet of things and even implantables appear on the scene.
To support the massive proliferation of apps, a new breed of players is appearing: the Communications-as-a-Service Platform providers (CaaS). They will do to the communications stack what Google Maps did for maps or Paypal for payments: simplify it to the point where any developer is able to integrate it into their application with just a few lines of code.
In this new world, operators need to partner with CaaS providers to fully participate in the tremendous value creation opportunity, leveraging the strength of the startup world with their own, to unleash the hidden potential in their own capabilities and infrastructure.
Driving Content to a Mobile Device. Are we Killing the Internet?Chris LaBelle
Dave King and Chris LaBelle from Oregon State University Outreach and Engagement discuss current user preferences in relation to the use of mobile device apps and how developing resources for proprietary mobile platforms has advantages and disadvantages. HTML5, jQuery, and CSS are offered as alternatives to current production approaches.
Is the buzz around Progressive Web Apps real or are they simply the latest fad? In this talk, you’ll learn exactly what Progressive Web Apps are, what problems they solve, and what new design challenges they present. Jason will show how organizations are using Progressive Web Apps to provide better and faster user experiences.
Social Media, Cloud Computing and architectureRick Mans
Slides for a guest lecture on the impact of social media and cloud computing on system architecture. Key is the crown model which enables you to personalize your offerings while still using the 'comply' layer with enterprise applications.
Danske Medier, the association for Danish Broadcasters and Publishers, invited me to speak at App Day 2015.
25 Million Downloads is a combination of analysis, insights and real examples that should help anyone who is looking to understand how to acquire the right kind of users for their mobile app.
From Headphones to Microphones: Co-creating the soundtracks to cultureNancy Proctor
Keynote presentation at symposium on mobile technologies for museums at Rijksmuseum 31 May 2016 http://www.lkca.nl/agenda/bijeenkomsten-lkca/mobiele-apps-rijksmuseum co-organized with Landelijk Kennisinstituut Cultuureducatie en Amateurkunst.
Going universal n proctor bgcdml 11 nov 2015Nancy Proctor
Nancy Proctor's talk on "Going Universal" in accessibility and use of museum interpretation and experiences, at the Bard Graduate Center 11 November 2015. The video recording of the talk is at https://www.youtube.com/watch?v=-uN2VxNKMic
“Recruiting the World” - so how's that going for you? Presentation in the "Evaluating Mobile Success" panel at AAM2013, Baltimore, 21 May 2013. See also presentations by the other panelists:
Matthew Fisher: http://www.slideshare.net/nightkitcheninteractive/is-it-working
Loic Tallon http://www.slideshare.net/LoicT/120520-loic-aam-apps-effective-ss-22423632
Matthew Petrie: (coming)
Mobile Masterclass at SIME-SITEM 29 Jan 2013 [french]Nancy Proctor
Presentation to kick off the afternoon masterclass at the SIME-SITEM conference in Paris, 29 Jan 2013, in French. Co-presenters, whose presentations followed this one, included:
Roland Topalian, Cité des Sciences, concepteur multimédia, chef de projet Visite+;
Agnès Vincent, Conceptrice & Chef de projets multimédias; Compositrice de musique à l'image & Sound designer;
Simon Houriez, designer pédagogique, directeur de Signes de Sens;
Vincent Puig, Centre Pompidou, directeur exécutif de l’Institut de Recherche et d’Innovation;
Geneviève Vidal, enseignante, chercheuse LabSic à l’Université Paris 13;
Gilles Duffau, La Cinémathèque française, directeur des nouveaux médias;
Yves-Armel Martin, directeur d’Erasme, centre d’innovations numériques.
Recruiting the World: So how's that going for you?Nancy Proctor
Lightning talk for the inaugural DC Digital Cultural Heritage meet-up 20 September 2012. http://www.meetup.com/Digital-Cultural-Heritage-DC/events/78880882/
The Networked Museum ("The Revolution Will Not Be Televised")Nancy Proctor
Presentation at the conference, "The Networked Museum: New Media and Innovative Ideas for Audience Development in Museums and Cultural Institutions" Sept 27-28, 2011 at the Benaki Museum, Athens
MATATAG CURRICULUM: ASSESSING THE READINESS OF ELEM. PUBLIC SCHOOL TEACHERS I...NelTorrente
In this research, it concludes that while the readiness of teachers in Caloocan City to implement the MATATAG Curriculum is generally positive, targeted efforts in professional development, resource distribution, support networks, and comprehensive preparation can address the existing gaps and ensure successful curriculum implementation.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
18. Apps don't generate profit for developers. Apple CEO Steve Jobs has said, the App Store has generated more than $1 billion in revenue for developers. That sounds like a big number. But… One billion dollars in revenue for the approximately 225,000 apps is $4,444 per app--significantly less than an app costs to develop. …A typical iPhone app costs $35,000 to develop. The median paid app earns $682 per year after Apple takes its cut. With these calculations for the typical paid app, it takes 51 years to break even. It's not any better for free apps. A free app also costs about $35,000 to develop. But there are so many free iPhone apps that at a rate of 2 second per app, it would take approximately 34 hours for someone to check out each one. That's not great odds for a revenue model based on advertising. http://www.fastcompany.com/1684020/the-great-app-bubble
19. Museum Metrics & Constraints Invaluable = highest possible quality Public good = relevance & service for all Forever business = must be sustainable
20. Business Models Cost to end user Rental (on-site; usu. revenue share) Digital retail (app/download) Freemium (e.g. in-app sales) Donations (e.g. by text message) Subscription (in discussion…) Free to end user Loss leader/mission imperative Sponsorship Ad-supported Monetize data
29. 4. Revenues Exhibition apps Freemium content to support the (free) experiences Micropayments Microdonations Sponsorship & advertising Datamining Paid games eCatalogues & subs…
Editor's Notes
Subtitle: All the girls are doing it. Because museums are hoping that soon all the girls and boys will be bringing their smartphones (perhaps preferably iPhones with matching Armani suits)…And we hope they’re going to do this because it will save museums money on their mobile programs.
It saves platform & on-site operations, but adds other costs: We may have changed platform providers – gone from a proprietary audio tour system to a proprietary app-authoring system, for example, but I don’t think the bottom line is going to be very different. On the other hand, what museums are doing a lot more of is à la carte purchasing of the elements of their mobile mix; this has and is still in the process of radically changing mobile vendors’ business, and of course has led to many new entrants in the market, some of whom you’ll get a chance to meet here today.
Making money off of mobile is not easy; even the pros are struggling:On 20 Aug 2010, not long after Wired Magazine declared the web dead and backed apps and other ‘offline’ products as the third generation Internet, Fast Company’s Aaron Shapiro wrote: Apple CEO Steve Jobs has said, the App Store has generated more than $1 billion in revenue for developers. That sounds like a big number. But… One billion dollars in revenue for the approximately 225,000 apps is $4,444 per app--significantly less than an app costs to develop. …A typical iPhone app costs $35,000 to develop. The median paid app earns $682 per year after Apple takes its cut. With these calculations for the typical paid app, it takes 51 years to break even. It's not any better for free apps. A free app also costs about $35,000 to develop. But there are so many free iPhone apps that at a rate of 2 second per app, it would take approximately 34 hours for someone to check out each one. That's not great odds for a revenue model based on advertising.
To this challenge, add the business constraints under which museums operate: they would daunt even the most seasoned entrepreneur. But knowing them helps us determine what are the appropriate metrics against which we should measure our business, including mobile activities: Quality, Relevance & SustainabilityQuality & relevance very closely connected of course; as Chris Anderson has said, “in the eye of the beholder”. But what distinguishes museum social media is that it has at the core the museum’s mandate to collect, conserve, interpret and share the finest exemplars of human history, creativity, and ingenuity – so I think the question of quality inevitably pervades all we do, and rightly so.But I strongly doubt that any of these is going to put museums, which Max Anderson has called red ink business, in the black. The reality for museums is that they are shaped by business imperatives that would probably confound even the most experienced and insightful business manager. Their stock in trade is by definition Invaluable, so impossible to capitalizeTheir mission is to serve the public good, so they have to achieve the widest possible reach and relevance, regardless of individuals’ means to help pay for this serviceAnd they have to do this forever: in other words, their business, like their collections, must be sustainabie indefinitelyMax Anderson, Prescriptions for Art Museums in the Decade Ahead,CURATOR,The Museum Journal,Volume 50 • Number 1January 2007
So these are the metrics we should keep in mind as we consider the new and emerging business models on offer as a result of the new mobile platforms:(Will discuss subs at the end if there is time: bonus slide for vendors!)Mobile metrics and datamining mobile users’ content-based activities tells us more about our audiences in a non-intrusive way. This greater understanding of whom we’re serving and what they’re interested in – where and when – can make sponsorship of exhibitions, events and event mobile products that reach those audiences more valuable because sponsors can be more certain that they are reaching their target audience.
And there’s one more we ended up brainstorming in yesterday’s workshop, which I’ll call ‘non-profit network effects’. Network effect businesses are ones in which the product or service becomes more valuable to the end-user the more users there are of it. Telephones and fax machines are the classic examples, along with email and all the social media platforms. Just as you’re not going to need a fax machine if no one else has one, nor are you likely to use Facebook until a critical mass of your friends are using it. On the other hand, they are perfect distributed network models: they get smarter and more powerful the more they are used.Museums can use mobile social media to create a network of conversations and value around the museum’s collections, exhibitions and events that can support other revenue activities. In this model, mobile’s value for museums lies more in providing marketing support for other products and activities that are paid, than in generating revenue directly. So rather than selling the mobile product, design it to leverage social media and give it away for free: the social media functionality acts as a multiplier on the size of the audience reached, making the free product a marketing and outreach engine.
Creating a network means going beyond the hub & spoke model: broadcasting one one message out from the center and striving to add more spokes to the wheel. On the fixed web this is called brochureware, otherwise known as Web 1.0.
It also goes beyond simply adding twitter,fb and ‘email this’ functionality to our mobile programs. Retweets and fb posts can extend the reach of the museum’s message, but they do not fundamentally change the model.
Museum Mobile 2.0 should do more than this: it should leverage social media to listen and receive as much as it lectures and transmits. It should connect people with the things they find meaningful, and also the people who share those interests.
And ultimately become part of a vast, 3D rhizome which, like the Internet, becomes almost self-sustaining because it’s impossible to eradicate from any single central point. Here are some examples of projects that I think satisfy our metrics of quality, relevance, and sustainability. Will put full functionality list on wiki.
New and meaningful ways of connecting with collections (not just fun for fun’s sake: does not put us into a metric more appropriately used to judge entertainment businesses). Crowdsourcing of geodata would also be a good example: Do meaningful work
Gives audiences a stake in our collections and activities: Makes audiences both artists and collectors/curators.Kew also planning data mining of what content is accessed where: will feed back into quality metric, enabling them to improve content.
Connecting people to people: help communities of interest form around objects/exhibits; facilitates the conversationEncourage forums, citizen scientists/curators, communities of interest
In closing, here are some of the revenue possibilities; subscriptions.And when we finally make money off of these, then there’ll be free beer for everyone – tomorrow!http://marketinghackz.com/5-reasons-to-adopt-a-freemium-model-to-succeed/