Radical Social Media: Mobilizing Museum Communities to do Meaningful Work


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Presentation at the Kom je ook? conference from Mediamatic, 9 Dec 2010, Amsterdam

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  • We’ve already touched on how non-profit network effects help ensure the museum’s sustainability. The network effect also extends to our other two metrics of relevance and quality. Quality & relevance are very closely connected of course; as Chris Anderson has said, “in the eye of the beholder” because whatever is relevant to us, responds to our interests and needs in a given moment, is what we place the greatest value on. Value is not the same thing as quality, but something experienced as value is often perceived as quality.
  • In this project I’d like to leverage the fact that mobile is both very social and very personal. Mobile is an ideal vehicle for niche content, experiences & audiences because both personal – intimate, even - and social.The highly personal nature of the mobile experience also makes mobile a great vehicle for the kind of niche content and experiences that museums excel at. + How many people do you let whisper in your ear?Or put content onto your personal, mobile device that is always with you, and usually carried very close to your body? Although it’s arguably the social applications that make mobile products revolutionary, it may just be the intimate, personal nature of the mobile experience that ‘makes them stick(y)’! ;-)
  • http://geschiedenis.vpro.nl/themasites/mediaplayer/index.jsp?media=19799217&refernr=19265092&portalnr=4158511&hostname=geschiedenis&mediatype=video&portalid=geschiedenis
  • Radical Social Media: Mobilizing Museum Communities to do Meaningful Work

    1. 1. Radical Social Media:<br />Mobilizing Museum Communities<br />to do Meaningful Work<br />Kom je ook? <br />Amsterdam 9 December 2010 <br />Nancy Proctor proctorn@si.edu<br />
    2. 2. What do you find hard in your work?<br />What would help?<br />More money<br />More staff<br />More time<br />Culture change<br />Other…<br />
    3. 3. The Business of Museums<br />Invaluable collections = highest possible quality<br />Public good = relevance & service for all<br />‘Forever business’ = must be sustainable<br />
    4. 4. A crazy idea?<br />“A Wikipedia of the Physical World”<br />http://smithsonian20.si.edu/schedule_webcast2.html<br />
    5. 5. Wikipedia<br />…78 million visitors monthly as of January 2010. There are more than 91,000 active contributors working on more than 17,000,000 articles in more than 270 languages. <br />That means the average contributor works on ~186 articles?!<br />
    6. 6. Meaningful Workers<br />http://www.flickr.com/photos/cambodia4kidsorg/4294119350/<br />
    7. 7. Powerhouse Museum: original online record, incomplete<br />http://www.powerhousemuseum.com/dmsblog/index.php/2009/04/27/<br />another-opac-discovery-the-gambey-dip-circle-and-the-value-of-minimal-tombstone-data/<br />7<br />
    8. 8. Powerhouse Museum: 1 week later…<br />http://www.powerhousemuseum.com/collection/database/?irn=248651<br />8<br />
    9. 9. V&A Crowdsourcing<br />
    10. 10. Citizen Science<br />
    11. 11. Save Outdoor Sculpture! / Wikipedia Saves Public Art <br />http://maps.google.com/ User-created content: Save Outdoor Sculpture!<br />http://en.wikipedia.org/wiki/Wikipedia:WikiProject_Wikipedia_Saves_Public_Art<br />
    12. 12. BeExtra.org<br />http://museummobile.info/archives/234<br />
    13. 13. Text Messaging<br />http://www.impactlab.net/2009/09/27/omg-text-messaging-does-not-harm-kids-spelling-abilities/<br />
    14. 14. Twitter Hashtags<br />http://joblessrob.com/job-search/how-to-use-twitter-hashtags-to-boost-your-job-search/<br />
    15. 15. Mobile Social Media as Art<br />Halsey Burgund’sScapes<br />deCordova Sculpture Park & Museum<br />Lincoln, MA – until Nov 14<br />http://wiki.museummobile.info/archives/16082<br />
    16. 16.
    17. 17. Mobile is personal<br />andsocial<br />
    18. 18. Mobile is Disruptive<br />More than a new set of tools and platforms for communicating, learning and developing, accessing and distributing… content<br />http://www.queerty.com/smithsonian-not-pleased-with-patrons-bringing-aids-jesus-back-into-the-museum-on-an-ipad-20101206/<br /> A fundamentally new way of connecting, collaborating, producing, educating – and intervening.<br />
    19. 19. It’s not (just) about the technology<br />Fraunhofer Institute, Kunstmuseum Bonn: ‘Beat Zoderer’ exhibition (Listen project) 2003<br />
    20. 20. Stedelijk Museum, 1952<br />http://geschiedenis.vpro.nl/artikelen/19265092/<br />http://musematic.net/2009/05/19/about-that-1952-sedelijk-museum-audio-guide-and-a-certain-willem-sandburg/<br />
    21. 21. Think outside the audiotour box<br />From headphones to microphones<br />“From we do the talking to we help you do the talking”<br />– Chris Anderson<br />
    22. 22. Designing Mobile Social Media<br />Metrics of Success: Is the mobile program…<br />Making the museum more relevant?<br />Improving the quality of the collections, events or museum experience?<br />Making the museum and its activities more sustainable?<br />
    23. 23. Make the mobile program relevant <br />Know the museum’s mission and goals<br />What do the core collection & activities offer over the long term?<br />Know the target audience<br />Metrics, bookmarking, favorites & collections, questions & comments…<br />“Meet them where they are…”<br />Location-based services, social media platforms, games, APIs, Google maps, iTunes U<br />
    24. 24. Cultivate quality of collections, content and experience <br />“… And take them somewhere new.” <br />Recommendations: “if you liked…”; Timely contextual info and alerts; Augmented Reality & other location-based discoveries<br />Invest in quality content <br />Highest possible resolution, production values, range of media, quality metadata<br />Make it findable<br />Tagging, geocoding, interactive maps, clear interfaces<br />
    25. 25. Build for sustainability <br />Cultivate conversations & communities of interest <br />Forums, citizen scientists/curators; Rewards and incentives for connecting<br />Think cross-platform <br />Integrate across platforms and with real world connector events<br />Adopt content standards <br />http://wiki.MuseumMobile.info/Standards<br />
    26. 26. SI Mobile Strategic Goals<br />Information architecture and framework for connecting SI mobile properties and initiatives<br />Common resources for developing best-in-class mobile products and initiatives<br />Infrastructure<br />Standards for content, data and platform management<br />Governance<br />http://www.si.edu/<br />commons<br />http://smithsonian-webstrategy.wikispaces.com/Mobile<br />
    27. 27.
    28. 28.
    29. 29.
    30. 30. Network Effects<br />Edward Hoover, 2010, from Flickr.<br />
    31. 31. Radical Social Media <br />mobilizes the museum’s communities to do meaningful work<br />http://www.artdaily.org/index.asp?int_sec=2&int_new=43113<br />
    32. 32. More about Mobile<br />http://smithsonian-webstrategy.wikispaces.com/Mobile<br />http://wiki.museummobile.info/<br />http://tatehandheldconference.pbworks.com<br />#mtogo<br />#simobile<br />Nancy Proctor proctorn@si.edu<br />