Smithsonian Mobile Strategic Planning
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The document discusses strategic planning for mobile initiatives at the Smithsonian Institution. It outlines audiences' interests in learning more about the Smithsonian through mobile, as well as opportunities for using mobile to connect with audiences both within and beyond museum walls. The document proposes developing a Smithsonian mobile architecture and toolkit to guide the creation of mobile projects and products that will engage audiences in new ways.
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Smithsonian Mobile Strategic Planning
- 1. From “we do the talking” to “you do the talking”: Smithsonian Mobile Strategic Planning 22 July 2010 Smithsonian Institution
- 2. What are our audiences looking for? http://si.edu/visit/InfoCenter/videotour.htm
- 7. The Smithsonian More than 30 million visitors in 2009 & 180 million ‘virtual’ visitors
- 8. The Smithsonian has become a Distributed Network and…
- 9. At least half of the Institution’s platforms are already mobile.
- 11. Mobile is a great vehicle http://www.youtube.com/watch?v=6ILQrUrEWe8 In 8 years, the standard phone will be 20x more powerful than it is today. It’s not just a phone, it’s a computer.
- 12. Mobile is personal and social
- 15. Thinking outside the Acropolis The Reynold’s Center, home of the Smithsonian American Art Museum & National Portrait Gallery
- 16. Thinking about the Agora Kogod Courtyard of the DW Reynolds Center; quotation by Steven Zucker, 2008
- 17. Photo by Mike Lee, 2007; from American Art Flickr Group Thinking about audiences beyond the museum’s walls and website
- 18. Falling on deaf ears? http://picasaweb.google.com/anup.rao/HaifaAkkoIsrael#4954285426665324562
- 19. Thinking outside the audiotour box Means going from headphones to microphones
- 20. From “We do the talking” to “We help our audiences do the talking.” http://smithsonian20.si.edu/schedule_webcast2.html
- 22. Podcasts
- 23. Cellphone tours
- 28. Design USA at Cooper-Hewitt “ Don’t even think about not using it because then you won’t truly see the show.” http://smithsonian-webstrategy.wikispaces.com/Design+USA+iPod+Touch+tour Roberta Smith, NY Times , 14 January 2010 http://www.nytimes.com/2010/01/15/arts/design/15design.html
- 30. Yves Klein at the Hirshhorn http://smithsonian-webstrategy.wikispaces.com/Design+USA+iPod+Touch+tour
- 32. iPads & E-book Readers Laboratory for Visual Learning, Harvard-Smithsonian Center for Astrophysics See forthcoming Journal of Special Education Technology http://gizmodo.com/5491048/the-barnes--noble-ereader-ipad-app-is-on-the-way-but-will-apple-maim-it
- 34. And the sisters – & brothers – are doin’ it for themselves
- 40. Encontrismo Think differently And ask lots of questions! http://www.ekainberri.com
Editor's Notes
- What is clear in the museum as a distributed network is that the only certain thing is that the technology will change rapidly
- But with over half of the Museum’s platforms already mobile….
- If we want to meet our audiences where they are, And take them some place new…
- Mobile is a great vehicle
- Because mobile is both personal, and social To unlock the power of mobile we need to leverage both This means thinking beyond the
- Because mobile is both personal, and social To unlock the power of mobile we need to leverage both This means thinking beyond the
- In fact it means rethinking the Museum-Acropolis, that forbidding, fortified, treasure house on a remote hill, design to keep precious things in and people out…
- As instead an Agora, a community space, a space of meeting and engagement
- This means thinking beyond the traditional audio tour, narrowcasting, voice of authority
- It means going from headphones to microphones,
- And if you think SI Guide was the only time the Institution aimed for the moon in its mobile program and fell a bit short, think again: Extra points to anyone who remembers this, or can guess what year it is from: iGo on the Apple Newton from 1994 It even had a feedback function! A product clearly ahead of its time.
- Other lessons learned: just a sampling: Podcasts, some of our earliest mobile publications, seem to be popular: at least with us How are our audiences using them?
- Cellphones are also popular with museums, but probably better for interactive services than traditional audio tour experiences But new ‘all you can eat’ models help!
- And there’s plenty more that has been going on in mobile at Smithsonian since (going to fly through these slides…)
- Mobile web is standard By 2013/2020 most of our web visitors will be from mobile devices
- Learning about mobile websites for delivering video now at CH; this was the first multimedia tour on the iPod platform, great sampling of a wide range of content
- Pick your target audience and evaluate their experience
- Learning how to create an exhibition guide that works both for on-site and remote audiences
- And many more learning opportunities in the pipeline
- So this is a thumbnail sketch of what I think SI Mobile might look like: not just one big umbrella app, but a set of tools and resources…