Smithsonian mLearning Mobile summit
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Presentation on mobile strategy and history at the Smithsonian Institution by Nancy Proctor, Head of Mobile Strategy and Initiatives, for the mLearning Summit 16 June 2010 organized with Pearson Educational Foundation, sponsored by Nokia.
![From “we do the talking” to “you do the talking”: Mobile Learning and Interpretation at the Smithsonian mLearning Summit 16 June 2010 Smithsonian Institution Nancy Proctor, Head of Mobile Strategy & Initiatives [email_address] @nancyproctor](https://image.slidesharecdn.com/mobilesummit-100621101529-phpapp01/85/Smithsonian-mLearning-Mobile-summit-1-320.jpg)
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Smithsonian mLearning Mobile summit
- 1. From “we do the talking” to “you do the talking”: Mobile Learning and Interpretation at the Smithsonian mLearning Summit 16 June 2010 Smithsonian Institution Nancy Proctor, Head of Mobile Strategy & Initiatives [email_address] @nancyproctor
- 2. I See
- 3. In the Museum as Distributed Network…
- 4. … at least half of the Museum’s platforms are already mobile.
- 6. Mobile is a great vehicle http://www.youtube.com/watch?v=6ILQrUrEWe8
- 7. Mobile is personal and social
- 8. Thinking outside the audiotour box http://picasaweb.google.com/anup.rao/HaifaAkkoIsrael#4954285426665324562
- 9. Thinking outside the Acropolis The Reynold’s Center, home of the Smithsonian American Art Museum & National Portrait Gallery
- 10. Thinking about the Agora Kogod Courtyard of the DW Reynolds Center; quotation by Steven Zucker, 2008
- 11. Thinking outside the audiotour box Means going from headphones to microphones
- 12. From “We do the talking” to “We help our audiences do the talking.” http://smithsonian20.si.edu/schedule_webcast2.html
- 13. Robin White Owen
- 14. James Bradburne
- 15. Deborah Howes
- 16. Bruce Wyman
- 17. So where do we start? SI Guide: 2005 http://www.smithsonianmag.com/travel/From_the_Secretary_Guiding_Light.html
- 19. Podcasts
- 20. Cellphone tours
- 24. Design USA at Cooper-Hewitt “ Don’t even think about not using it because then you won’t truly see the show.” http://smithsonian-webstrategy.wikispaces.com/Design+USA+iPod+Touch+tour Roberta Smith, NY Times , 14 January 2010 http://www.nytimes.com/2010/01/15/arts/design/15design.html
- 26. Yves Klein at the Hirshhorn http://smithsonian-webstrategy.wikispaces.com/Design+USA+iPod+Touch+tour
Editor's Notes
- What I like about this video… Not about the technology, increasingly rapidly obsolete; What will survive is the content and the experience design
- What is clear in the museum as a distributed network is that the only certain thing is that the technology will change rapidly
- But with over half of the Museum’s platforms already mobile….
- If we want to meet our audiences where they are, And take them some place new…
- Mobile is a great vehicle
- Because mobile is both personal, and social To unlock the power of mobile we need to leverage both This means thinking beyond the
- This means thinking beyond the traditional audio tour, narrowcasting, voice of authority
- In fact it means rethinking the Museum-Acropolis, that forbidding, fortified, treasure house on a remote hill, design to keep precious things in and people out…
- As instead an Agora, a community space, a space of meeting and engagement
- It means going from headphones to microphones,
- So where do we start? Well, fortunately, my creative and innovative colleagues have already started building the Mobile Smithsonion. In fact, they started some time ago. Does anyone recognize this? SIGuide: the Institution’s first multimedia tour in 2005, and a great learning moment, teaching us not only hard lessons like: run before you can walk when dealing with new technology; Make sure your deals are win-win if you want your vendor to stay in business and therefore be able to support your product in the long term… But most importantly, SI Guide continues to be a lesson in how to take risks and learn from our mis-steps along the way – above all we should be encouraging intelligent risk taking in our mobile program for that is the only way we can take up the leadership position that so many, like Bruce Wyman, expect of us and which I agree is the responsibility of large public institutions like ours.
- And if you think SI Guide was the only time the Institution aimed for the moon in its mobile program and fell a bit short, think again: Extra points to anyone who remembers this, or can guess what year it is from: iGo on the Apple Newton from 1994 It even had a feedback function! A product clearly ahead of its time.
- Other lessons learned: just a sampling: Podcasts, some of our earliest mobile publications, seem to be popular: at least with us How are our audiences using them?
- Cellphones are also popular with museums, but probably better for interactive services than traditional audio tour experiences But new ‘all you can eat’ models help!
- And there’s plenty more that has been going on in mobile at Smithsonian since (going to fly through these slides…)
- Mobile web is standard By 2013/2020 most of our web visitors will be from mobile devices
- Learning about mobile websites for delivering video now at CH; this was the first multimedia tour on the iPod platform, great sampling of a wide range of content
- Pick your target audience and evaluate their experience
- Learning how to create an exhibition guide that works both for on-site and remote audiences
- And many more learning opportunities in the pipeline
- So this is a thumbnail sketch of what I think SI Mobile might look like: not just one big umbrella app, but a set of tools and resources…