The document discusses the need for museums to shift from being treasure houses that gather and preserve artifacts to production houses of culture that engage in conversation with communities. It suggests moving from a model focused on collecting, preserving, and interpreting items to one centered around gathering, stewarding, and conversing. Additionally, it outlines a cultural shift needed for 21st century museums, moving from subjective and hierarchical approaches to ones that are deliberative and facilitate participation with the public.

1. The 21st Century Museum
@NancyProctor Director@ThePealeCenter.org
Or, Avoiding the Zombie Apocalypse
from Treasure House to Production House of Culture

2. The Peale Center
for Baltimore History
and Architecture
See Baltimore in a new light
Photo by Glenn Ricci, 2007

5. Photo by Glenn Ricci, 2007

7. Charles Willson Peale,
The Artist in his
Museum, 1822
Pennsylvania
Academy of Arts

8. Angelica (Kauffmann) Peale,
silhouette by Moses
Williams, after 1803

9. Moses Williams,
cutter of profiles,
Raphaelle Peale,
ca. 1803

21. The Peale Museum in the 20th Century

22. “So many businesses fail… simply because
they have failed to correctly define
themselves.”
– John Hendricks

25. RED INK BUSINESSES
1. Gather
2. Steward
3. Converse
1. Collect
2. Preserve
3. Interpret

26. Samuel F. B. Morse, Gallery of the Louvre, 1831–33

27. newcitizenship.org.uk

29. Subject Consumer Citizen
Dependent Independent Interdependent
To For With
Religious Material Spiritual
Duty Rights Purpose
Obey Demand Participate
Receive Choose Create
Command Serve Facilitate
Radio Television Internet
Bureaucracy Hierarchy Platform
Subjective Objective Deliberative
CULTURE SHIFT

31. Be Here: Baltimore
Stories of the city,
told by the people who know it best.
Photo: Tyler Merbler from Flickr

32. A startup is a human institution
designed to deliver a new product or
service under conditions of extreme
uncertainty.
– Eric Ries, The Lean Startup