The document discusses the Smithsonian Institution's efforts to "recruit the world" and crowdsource contributions from the public through mobile technologies. It notes that while Wikipedia has over 1 million curators, producers, and viewers, the Smithsonian's mobile projects to date have attracted far fewer participants, such as only 70 producers and 35,000 comments. However, the Smithsonian believes that building a community, not just relying on crowdsourcing from unknown contributors, will help further its goal of increasing and diffusing knowledge. The document advocates for community-sourcing over crowdsourcing by focusing on turning networked individuals into committed community members.

1. “Recruiting the World”
So how’s that going for you?
Nancy Proctor, Smithsonian Institution
@nancyproctor proctorn@si.edu http://slideshare.net/nancyproctor

2. “The Wikipedia of the Physical World”
.
A Crazy Idea?
@NancyProctor proctorn@si.edu
#AAM2013 5/21/13
Chris Anderson Webcast "Reimagining the Smithsonian in the Digital Age”

3. SI Mobile’s Vision
Recruit the
World
to increase and
diffuse knowledge
Put the
Smithsonian not
just in people’s
pockets, but in
their hands.
http://smithsonian-webstrategy.wikispaces.com/Mobile+Strategic+Planning
@NancyProctor proctorn@si.edu #AAM2013 5/21/13

4. Crowdsourcing at the Smithsonian.
There is nothing new under the sun. – Ecclesiastes 1:9
@NancyProctor proctorn@si.edu #AAM2013 5/21/13

5. The Smithsonian Institution
Staff : Volunteers
6,000 staff 6,500 volunteers
@NancyProctor proctorn@si.edu #AAM2013 5/21/13

6. Thinking Outside the AudioTour Box
From Headphones to Microphones
“From we do the talking to
we help you do the talking.” –
Chris Anderson, Wired, Smithsonian
2.0 Conference, 24 Jan 2009
“From interpretation to
conversation.” – Max Anderson;
“Gather, Steward, and Converse,”
The Art Newspaper, 8 June 2010
@NancyProctor proctorn@si.edu #AAM2013 5/21/13

8. @NancyProctor proctorn@si.edu
http://halseyburgund.com/work/scapes/
#AAM2013 5/21/13

9. @NancyProctor proctorn@si.edu
http://halseyburgund.com/work/scapes/
#AAM2013 5/21/13

10. @NancyProctor proctorn@si.edu
http://halseyburgund.com/work/scapes/
#AAM2013 5/21/13

11. Scapes: http://wiki.museummobile.info/archives/16082
Manifesto: http://wiki.museummobile.info/archives/62
Roundware: http://roundware.org
Mobile Transformations
1.“Stops” become soundtracks
2.Soundtracks are no longer linear
3.The broadcast is a conversation
4.The conversation is asynchronous
5.The body is the interface
@NancyProctor proctorn@si.edu #AAM2013 5/21/13

12. 40+ SI Mobile Projects to Date
@NancyProctor proctorn@si.edu #AAM2013 5/21/13
Find all
#SImobile
apps at
SI.edu/Mobile

13. “Recruiting the World”
So how’s that going for you?
@NancyProctor proctorn@si.edu #AAM2013 5/21/13

14. Wikipedia’s World
Curating
Producing
Commenting
Sharing
Watching
1,458
77,000
17,682,781
410,000,000
@NancyProctor proctorn@si.edu #AAM2013 5/21/13

15. Smithsonian Mobile
@NancyProctor proctorn@si.edu #AAM2013 5/21/13

16. SI Mobile’s Recruits
Curating
Producing
Commenting
Sharing
Watching
.01
~70
35,000
1:500
@NancyProctor proctorn@si.edu #AAM2013 5/21/13

17. Stories from Main Street
http://storiesfrommainstreet.org
@NancyProctor proctorn@si.edu #AAM2013 5/21/13

18. Stories From Main Street
Contributions
@NancyProctor proctorn@si.edu #AAM2013 5/21/13

19. Stories from Main Street
Curating
Producing
Commenting
Sharing
Watching
.01
288
16,000
1:55
@NancyProctor proctorn@si.edu #AAM2013 5/21/13

20. Access American Stories
@NancyProctor proctorn@si.edu #AAM2013 5/21/13

21. Access American Stories
Curating
Producing
Commenting
Sharing
Watching
.01
105
678
1:6
@NancyProctor proctorn@si.edu #AAM2013 5/21/13

22. Crowdsourcing Vs. Community
Sourcing
In your database,
attends your events,
connected on Facebook,
Twitter, LinkedIn or
physically
in your area.
You don’t know and
cannot contact directly.
Network
Crowd
Community
Your
Org.
But your Community can.
Don’t know you and
need consistent
and compelling
messages to
take any
action.
This is the
community of your
community: their family,
friends, coworkers
and connections.
You want to
convert the
network to join
the community.
You do not know. Receives your
messages via the network.
@NancyProctor proctorn@si.edu #AAM2013 5/21/13

23. Crowdsourcing
@NancyProctor proctorn@si.edu #AAM2013 5/21/13

24. Community-sourcing
@NancyProctor proctorn@si.edu #AAM2013 5/21/13

25. Product or Process?
The process of crowdsourcing projects
fulfills the mission of digital collections
better than the resulting searches [with
metadata enhanced by crowdsourcing].
– Trevor Owens
“Crowdsourcing Cultural Heritage: The Objectives Are Upside Down”
@NancyProctor proctorn@si.edu #AAM2013 5/21/13

26. @NancyProctor proctorn@si.edu #AAM2013 5/21/13