The document discusses the Smithsonian Institution's efforts to "recruit the world" and crowdsource contributions from the public through mobile technologies. It notes that while Wikipedia has over 1 million curators, producers, and viewers, the Smithsonian's mobile projects to date have attracted far fewer participants, such as only 70 producers and 35,000 comments. However, the Smithsonian believes that building a community, not just relying on crowdsourcing from unknown contributors, will help further its goal of increasing and diffusing knowledge. The document advocates for community-sourcing over crowdsourcing by focusing on turning networked individuals into committed community members.