SlideShare a Scribd company logo
 
Well, hello... “ My name is Amanda & I play with words online” - Amanda
A Social Gage ,[object Object],[object Object],[object Object],[object Object]
A Social Gage ,[object Object],[object Object],[object Object],[object Object],[object Object]
As marketers, Social Media  lets you... ,[object Object],[object Object],[object Object]
So, what do we measure? ,[object Object],[object Object],[object Object]
So, what do we measure? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
So, what do we measure? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
So, what do we measure? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
So, what do we measure? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Hatching Your Engagement Plan ,[object Object],[object Object],[object Object]
Hatching Your Engagement Plan  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Hatching Your Engagement Plan ,[object Object]
Plan for Good Content ,[object Object],[object Object],[object Object],[object Object]
Plan for Action ,[object Object],[object Object],[object Object],[object Object]
"Fan Me" Tips for ,[object Object],[object Object],[object Object]
"Fan Me" Tips for ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
"Fan Me" Tips for ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
"Fan Me" Tips for  and ,[object Object],[object Object],[object Object],[object Object]
Case Study: Sarasota Film Festival
Goals ,[object Object],[object Object],[object Object]
Audience ,[object Object],[object Object],[object Object]
Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Results ,[object Object],[object Object],[object Object],[object Object]
"It will work. I am a marketing genius." –  Paris Hilton
Amanda Eyer ae@largeinc.com  twitter.com/atlargeinc facebook.com/atlargeinc www.atlargeinc.com
 

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Editor's Notes

  1. those words may live on a website, a digital ad, Facebook or a mobile app I would bet I'm not the only one creating content for the interwebs...  How many of you blog?  use FB, Twitter, YouTube, Flickr, Yelp, Groupon