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Mobile Research Webinar

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Vivek Bhaskaran

The document discusses opportunities for mobile research using smartphones. It outlines the major mobile ecosystems including iOS, Android, and Windows Phone. Private mobile communities are proposed as a turnkey way to engage users and conduct surveys using smartphones' unique identifiers, location services, and multimedia capabilities. Examples are given of using location-based surveys and qualitative research through mobile apps to gain insights.

Technology
1 of 12
Mobile Research Vivek Bhaskaran
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile EcoSystem ,[object Object],[object Object],[object Object],[object Object]
SmartPhones Vs. PC
SmartPhone Reach ,[object Object]
Mobile Research Advantages ,[object Object],[object Object],[object Object],[object Object]
Apps - The New Currency Users get free access to Paid Apps/Songs Apps/Upgrades Patent Pending Instant Gratification Rewards & Engagement
Private Mobile Communities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Location Based Surveys ,[object Object],[object Object],[object Object],[object Object]
Qualitative Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Private Mobile Communities - Case Studies ,[object Object],[object Object],[object Object],[object Object]
Next Steps? Questions? ,[object Object],[object Object],[object Object],[object Object],[object Object]

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