1. Mobile internet
Trends &opportunities
J.Boye | March 13th 2012 | Floor van Riet

2. About me
Floor van Riet
Creative director Sabel Online
Specialised in online
concepts and user experience
Our focus: internet, intranet,
mobile and service
Twitter @floorvanriet

3. Sabel Online
Our services Our clients
Research & Strategy Consumer& retail
Vision & strategy
Various types of research
Governance
Usability tests Education
Content strategy
Financials
Concept & Creation
Online concepts and art direction
NGO’s
Interaction and UX design Transport & mobility
Webdesign
Development

4. TRENDS
POSSIBILITIES
DESIGN APPROACH
EXAMPLES & INSPIRATION

5. TRENDS
SOME FACTS & FIGURES

6. Global Unit Shipments
Desktop PCs + Notebook PCs vs. Smartphones + Tablets, 2005-2013E
2011:
mobile is the
new leader
Note: Notebook PCs include Netbooks. Source: Katy Huberty, Ehud Gelblum, Morgan Stanley Research.
Data and Estimates as of 2/11

7. Mobile vs. Desktop (global)
2011
Rise of Mobile
2011 6,09%
2010 2,49%
2009 1,02%
Source: StatCounter

8. Pageviews from mobile devices
Global
Source: mobiThinking & StatCounter

9. 43%
of the Dutch population
Source: InSites Consulting, onderzoek “Social Media Around The World”, september 2011

10. Mobile operating systems (OS)
Denmark
iOS&And
roid
are leading
Source: StatCounter

11. Mobile operating systems (OS)
The Netherlands
iOS&And
roid
are leading
Source: StatCounter

12. Global mobile data traffic(by type)
2008 – 2015E
Cisco Visual Networking Index (VNI) Global Data Traffic Forecast, 2010-2015

13. Average time spent (per day)
on various mobile functions
New
activities
(smartphones)
Source: AppsFire, 1/11.
Note that Android users show a higher % browsing activity

14. Average time spent (per day)
Mobile Apps versus Web consumption (U.S.)
MOBILE
> WEB
Source:comScore, Alexa, Flurry Analytics

15. Mobile accelerates usage of
social media
We are
connected
Social networking
more popular on
mobile than desktop

16. TRENDS
SITES, APPS AND MARKETS

17. Mobile sites versus Apps
Apps are (in most cases) more expensive to build and deploy

18. TRENDS
MOBILE INTRANET

19. 2012: The rise of mobile intranet
Research of Sabel Online and Frankwatching
• Mobile intranet is new
(only 6% uses mobile intranet)
• Amount of organisations that distributes
smartphones and tablets rises
• Getting mobile-ready
(work culture and technical infrastructure)
• First steps towards mobile intranet are made in
2012

20. 2012: The rise of mobile intranet
Usage of intranet The Netherlands
Desktop Desktop Mobile Mobile
(internal) (everywhere) (internal) (everywhere)

21. 2012: The rise of mobile intranet
Top 5 mobile intranet tasks
1. Find a colleague
2. Internal news
Connected
3. Calendar Socialtasks more
popularon mobile than
4. Search desktop intranet
5. Social media tools

22. TRENDS
POSSIBILITIES
DESIGN APPROACH
EXAMPLES & INSPIRATION

23. Characteristics of the medium
Rich media
Location Communica (music,
based tion device Apps
camera,
etc.)

24. Characteristics of the medium
Rich media
Location Communica (music,
based tion device Apps
camera,
etc.)

25. Characteristics of the medium
Rich media
Location Communica (music,
based tion device Apps
camera,
etc.)

26. Characteristics of the medium
Rich media
Location Communica (music,
based tion device Apps
camera,
etc.)

27. Characteristics of the medium
Rich media
Location Communica (music,
based tion device Apps
camera,
etc.)

28. TRENDS
POSSIBILITIES
DESIGN APPROACH
EXAMPLES & INSPIRATION

29. Responsive web design
• The amount of different screen sizes and type of
devices (desktop, mobile, etc.) increases
• We can no longer build a website for 1024 x 768
pixels (standard desktop)
• New techniques (i.e. HTML5) makes new design
design approaches possible

33. Responsive web design
Different devices
Different users
(needs and contexts)
Different content
(presentation)
One website

34. Responsive web design
Our lessons learned so far
We ask ourselves
• In what situation is our target audience visiting the
website (context)?
• What are the users’ needs in that situation? Which
tasks do they want to complete?
• What does responsive design mean for our content
(content choreography)?
• And what is the impact for content management?

35. Responsive web design
Our lessons learned so far
New approaches and project steps
• More (extensive) research about needs of our
target audience
• Use cases and scenario’s (including device/context)
helps us to design the first concept of the sites
• Learning by doing

36. Apps
• Apps are designed for a very specific need or task
• Your content + the mobile characteristics
• ‘If we build it, they will come’

37. TRENDS
POSSIBILITIES
DESIGN APPROACH
EXAMPLES & INSPIRATION

38. Augmented reality
Gemeente Nijmegen information about art and buildings

39. Problem solving
New York City NYC Big Apple Reporter

40. Problem solving
BuitenBeter App

41. Check-in
Why do we still have waiting lines?

42. Thankyou
floor@sabelonline.nl +31(0)882272230
@floorvanriet