Mobile Internet - trends & possibilities

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Presentation about mobile internet: trends and possibilities anno 2012 given for J.Boye on March 13th 2012 for Danish web and intranet managers and experts.

For more information, please visit www.sabelonline.nl (Dutch).

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Mobile Internet - trends & possibilities

  1. 1. Mobile internetTrends &opportunitiesJ.Boye | March 13th 2012 | Floor van Riet
  2. 2. About meFloor van RietCreative director Sabel OnlineSpecialised in onlineconcepts and user experienceOur focus: internet, intranet,mobile and serviceTwitter @floorvanriet
  3. 3. Sabel OnlineOur services Our clientsResearch & Strategy Consumer& retailVision & strategyVarious types of research GovernanceUsability tests EducationContent strategy FinancialsConcept & CreationOnline concepts and art direction NGO’sInteraction and UX design Transport & mobilityWebdesignDevelopment
  4. 4. TRENDSPOSSIBILITIESDESIGN APPROACHEXAMPLES & INSPIRATION
  5. 5. TRENDSSOME FACTS & FIGURES
  6. 6. Global Unit Shipments Desktop PCs + Notebook PCs vs. Smartphones + Tablets, 2005-2013E 2011: mobile is the new leaderNote: Notebook PCs include Netbooks. Source: Katy Huberty, Ehud Gelblum, Morgan Stanley Research.Data and Estimates as of 2/11
  7. 7. Mobile vs. Desktop (global) 2011 Rise of Mobile 2011 6,09% 2010 2,49% 2009 1,02%Source: StatCounter
  8. 8. Pageviews from mobile devices GlobalSource: mobiThinking & StatCounter
  9. 9. 43% of the Dutch populationSource: InSites Consulting, onderzoek “Social Media Around The World”, september 2011
  10. 10. Mobile operating systems (OS) Denmark iOS&And roid are leadingSource: StatCounter
  11. 11. Mobile operating systems (OS) The Netherlands iOS&And roid are leadingSource: StatCounter
  12. 12. Global mobile data traffic(by type) 2008 – 2015ECisco Visual Networking Index (VNI) Global Data Traffic Forecast, 2010-2015
  13. 13. Average time spent (per day) on various mobile functions New activities (smartphones)Source: AppsFire, 1/11.Note that Android users show a higher % browsing activity
  14. 14. Average time spent (per day) Mobile Apps versus Web consumption (U.S.) MOBILE > WEBSource:comScore, Alexa, Flurry Analytics
  15. 15. Mobile accelerates usage ofsocial media We are connected Social networking more popular on mobile than desktop
  16. 16. TRENDSSITES, APPS AND MARKETS
  17. 17. Mobile sites versus AppsApps are (in most cases) more expensive to build and deploy
  18. 18. TRENDSMOBILE INTRANET
  19. 19. 2012: The rise of mobile intranetResearch of Sabel Online and Frankwatching• Mobile intranet is new (only 6% uses mobile intranet)• Amount of organisations that distributes smartphones and tablets rises• Getting mobile-ready (work culture and technical infrastructure)• First steps towards mobile intranet are made in 2012
  20. 20. 2012: The rise of mobile intranetUsage of intranet The Netherlands Desktop Desktop Mobile Mobile (internal) (everywhere) (internal) (everywhere)
  21. 21. 2012: The rise of mobile intranetTop 5 mobile intranet tasks 1. Find a colleague 2. Internal news Connected 3. Calendar Socialtasks more popularon mobile than 4. Search desktop intranet 5. Social media tools
  22. 22. TRENDSPOSSIBILITIESDESIGN APPROACHEXAMPLES & INSPIRATION
  23. 23. Characteristics of the medium Rich media Location Communica (music, based tion device Apps camera, etc.)
  24. 24. Characteristics of the medium Rich media Location Communica (music, based tion device Apps camera, etc.)
  25. 25. Characteristics of the medium Rich media Location Communica (music, based tion device Apps camera, etc.)
  26. 26. Characteristics of the medium Rich media Location Communica (music, based tion device Apps camera, etc.)
  27. 27. Characteristics of the medium Rich media Location Communica (music, based tion device Apps camera, etc.)
  28. 28. TRENDSPOSSIBILITIESDESIGN APPROACHEXAMPLES & INSPIRATION
  29. 29. Responsive web design• The amount of different screen sizes and type of devices (desktop, mobile, etc.) increases• We can no longer build a website for 1024 x 768 pixels (standard desktop)• New techniques (i.e. HTML5) makes new design design approaches possible
  30. 30. Responsive web designDifferent devicesDifferent users(needs and contexts)Different content(presentation)One website
  31. 31. Responsive web designOur lessons learned so farWe ask ourselves• In what situation is our target audience visiting the website (context)?• What are the users’ needs in that situation? Which tasks do they want to complete?• What does responsive design mean for our content (content choreography)?• And what is the impact for content management?
  32. 32. Responsive web designOur lessons learned so farNew approaches and project steps• More (extensive) research about needs of our target audience• Use cases and scenario’s (including device/context) helps us to design the first concept of the sites• Learning by doing
  33. 33. Apps• Apps are designed for a very specific need or task• Your content + the mobile characteristics• ‘If we build it, they will come’
  34. 34. TRENDSPOSSIBILITIESDESIGN APPROACHEXAMPLES & INSPIRATION
  35. 35. Augmented realityGemeente Nijmegen information about art and buildings
  36. 36. Problem solvingNew York City NYC Big Apple Reporter
  37. 37. Problem solvingBuitenBeter App
  38. 38. Check-inWhy do we still have waiting lines?
  39. 39. Thankyoufloor@sabelonline.nl +31(0)882272230@floorvanriet

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