Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Mobile Adoption
Rate of Adoption
• 7 years: Fastest tech adoption
• Mobile first geographies (leapfrog technology)
• Mobil...
Mobile Adoption
Platforms
• Google’s Android
• Apple’s iOS
• Others
• Smartphone versus Tablet
Digital Marketing alexbr.br...
Mobile Adoption
Innovations
• GPS
• Geo-fencing (Car example)
– First party app
– Ads on third party apps
• iBeacon / NFC ...
Mobile Adoption
Strategy
• Mobile web: must for all
• Mobile App (Habit)
– Loyal consumers versus awareness
– Unbundling c...
Mobile Adoption
Brands: http://mentormate.com/blog/brands-
successful-mobile-apps/
• Shell
• Starbucks
• Domino’s Pizza
• ...
Upcoming SlideShare
Loading in …5
×

Digital Marketing: Mobile Impact

739 views

Published on

Class Slides for Digital Marketing: Mobile Impact

Published in: Marketing, Business, Technology
  • Be the first to comment

  • Be the first to like this

Digital Marketing: Mobile Impact

  1. 1. Mobile Adoption Rate of Adoption • 7 years: Fastest tech adoption • Mobile first geographies (leapfrog technology) • Mobile first generations • Time spent on Apps versus Mobile web Digital Marketing alexbr.brown@gmail.com University of Delaware #buad477 follow @alexbrownracing http://www.udel.edu/alex/classes
  2. 2. Mobile Adoption Platforms • Google’s Android • Apple’s iOS • Others • Smartphone versus Tablet Digital Marketing alexbr.brown@gmail.com University of Delaware #buad477 follow @alexbrownracing http://www.udel.edu/alex/classes
  3. 3. Mobile Adoption Innovations • GPS • Geo-fencing (Car example) – First party app – Ads on third party apps • iBeacon / NFC (Alex and Ani example) • QR Codes (Real world to Online) • Payments: Mobile wallet Digital Marketing alexbr.brown@gmail.com University of Delaware #buad477 follow @alexbrownracing http://www.udel.edu/alex/classes
  4. 4. Mobile Adoption Strategy • Mobile web: must for all • Mobile App (Habit) – Loyal consumers versus awareness – Unbundling content • Mobile ads • Content Marketing Strategy Digital Marketing alexbr.brown@gmail.com University of Delaware #buad477 follow @alexbrownracing http://www.udel.edu/alex/classes
  5. 5. Mobile Adoption Brands: http://mentormate.com/blog/brands- successful-mobile-apps/ • Shell • Starbucks • Domino’s Pizza • UPS • Nike Digital Marketing alexbr.brown@gmail.com University of Delaware #buad477 follow @alexbrownracing http://www.udel.edu/alex/classes

×